GSI US M1 $1,000,000 Revenue Overview and Example by The Coaching Institute

THE ULTIMATE SPEAKER REVENUE The Ultimate Speaker is in the unique position where they can use their skills as a presenter to bring people into their world of influence. They have many avenues for delivery, beyond one on one coaching. $1,000,000 revenue is the benchmark we will use. Having said that, any income around $500,000 is very doable with two part-time people on your team, and provides relative freedom for you. Keep in mind, you can stay small - $100,000 approx – and not need any team members. This is freedom from the responsibilities of recruitment, development, training, and retaining. Or you can go large - $1,000,000 plus – and need to learn all about management and compliance. This skill set is difficult to master, recruitment is a bitch, and you become a manager, not a speaker. Sitting around $500,000 - $750,000 still provides relative freedom from the responsibilities of team management. At any level below having a team with a manager, you are the star, you are embedded in the business, and you will have to think smart if you want freedom from being the sole revenue earner. The way to do this is through membership programs. You will still be the star, and have to produce content, but it’s smarter than one on one coaching as your sole source of income.

THE ULTIMATE SPEAKER ‘HEDGEHOG’ The Ultimate Speaker focuses on the pathways that achieve three things… 1. Fulfill the speakers’ passion 2. Ensure the speaker is playing to their strengths 3. Deliver what the market really wants and will pay for

YOUR PASSION

YOUR STRENGTH

MARKET DEMAND

This ‘hedgehog’ principle comes from Jim Collins’s book, Good to Great. By doing what you love, you’re going to be happy to do it, no matter what, including through the tough times. You’ll read books and study the subject just for fun. By doing what you’re good at, you can get near the top of the market, or at the top, and easily get known for your signature strengths. By doing what the market wants, you ensure a demand for your services. The intersection of these three is where the profit – sustainable profit – sits.

THE ULTIMATE SPEAKER REVENUE STREAMS The revenue streams available to us as a speaker or more wide-ranging than simply speaking at events. The key is to harness two or three revenue streams, to ensure there is revenue coming in from more than one source. The number ‘one’ is the worse number in business. Avoid it. You don’t want one revenue stream. You don’t want one client. You don’t want one way to go to market. As a speaker, you can develop the following revenue streams…

KEYNOTE SPEAKER

SPEAKER ON YOUR OWN STAGE

TRAINER FOR OTHERS

TRAINER ON YOUR OWN STAGE

GROUP COACH/FACILITATOR FOR OTHERS

GROUP COACH/FACILITATOR ON YOUR OWN STAGE

COACH FOR OTHERS

COACH FOR YOUR OWN MEMBERS

BOOK FOR THE PUBLIC

MANUALS FOR YOUR MEMBERS

ONLINE MEMBERSHIP AREA FACEBOOK GROUP

THE MILLION DOLLAR MODEL The $1,000,000 model is simple. It’s calculating the amount of revenue you will earn from each revenue source – known as a pipeline. Here’s an example. You don’t have to do this. It’s just an example. Think for yourself, based on what suits you, your ‘hedgehog’, and where you’re at with your skillset. No one can do this for you. $1,000,000 takes thinking, strategy, dedication, and application. $1,000,000 Speak at your own events six times a year and in each event, you have 50 people who haven’t experienced you before – prospects That’s 300 people each year… You convert on stage into your membership level at 25%, @ $49/month You convert on stage into your top coaching program at 10%, @ $2,000/month You upsell to your monthly membership members into your group coaching at 20%, @ $500/month

300 people at 25% conversion === 75 people/year @ $49/month === $3,675/month X 12 ===

$44,000/year 300 people at 10% conversion === 30 people/year @ $2,000/month === $60,000/month X 12 ===

$720,000 /year 60 people at 20% conversion === 60 people/year @ $500/month === $30,000/month X 12 ===

$360,000 /year $1,124,000/year

NOTES __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ ________________________________________________________________________________

GLOBAL SUCCESS INSTITUTE Suite 40, 37-39 Albert Road, Melbourne, VIC 3004, Australia. Phone: 1800 094 927 Fax: +61 3 9645 7002 Email: wow@globalsuccessinstitute.com.au Website: www.globalsuccessinstitute.com.au

ULTIMATE SPEAKER

Edition 1 | Version 1 | August 2017 Published by Global Success Institute

Copyright 2017 ÂŠ Global Success Institute All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, mechanical or electronic, including photocopying and recording, or by information storage and retrieval system without permission in writing from the publisher. In some instances, people or companies portrayed in this book are illustrative examples based on the authorâ&#x20AC;&#x2122;s experiences, but they are not intended to represent a particular person or organisation.

UNLOCK THE NEXT STEP ON YOUR JOURNEY OF BECOMING THE

ULTIMATE SPEAKER Speak to the team at the back of the room to find out moreâ&#x20AC;¦

GLOBAL SUCCESS INSTITUTE Suite 40, 37-39 Albert Rd. Melbourne 3004 Australia CALL 1800 094 927 EMAIL wow@globalsuccessinstitute.com.au Copyright 2017 Global Success Institute VISIT www.globalsuccessinstitute.com.au