GSI US M3 Character Matters Template

TEMPLATE

THE ULTIMATE SPEAKER CHARACTER AND HERO’S JOURNEY The Ultimate Speaker is aspirational to their market. They are who their market aspires to be. You cannot have the problems your market has, and think this is going to work as you ‘figure it out’. You must have the solution. The solution must have two parts to it – how you changed your thinking – the steps to solving the problem your market has. You, as the character that represents the solution your market wants, must have attributes that inspire your market. Your vision, values, attitude, style, and beliefs are inspirational to your market. You must live this naturally. Work on you. No exception. The market won’t buy from someone who is insecure, unsure of themselves or shaky about how to help the market. There are four character types: 1. 2. 3. 4.

Hometown girl/boy done good Reluctant hero Us versus them Expert leader

Ideally, you are a mix of each of these.

There is a heroâ&#x20AC;&#x2122;s journey implied in all your marketing, all your messaging, and all your storiesâ&#x20AC;Ś

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GLOBAL SUCCESS INSTITUTE Suite 40, 37-39 Albert Road, Melbourne, VIC 3004, Australia. Phone: 1800 094 927 Fax: +61 3 9645 7002 Email: wow@globalsuccessinstitute.com.au Website: www.globalsuccessinstitute.com.au

ULTIMATE SPEAKER

Edition 1 | Version 1 | August 2017 Published by Global Success Institute

Copyright 2017 ÂŠ Global Success Institute All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, mechanical or electronic, including photocopying and recording, or by information storage and retrieval system without permission in writing from the publisher. In some instances, people or companies portrayed in this book are illustrative examples based on the authorâ&#x20AC;&#x2122;s experiences, but they are not intended to represent a particular person or organisation.

UNLOCK THE NEXT STEP ON YOUR JOURNEY OF BECOMING THE

ULTIMATE SPEAKER Speak to the team at the back of the room to find out moreâ&#x20AC;¦

GLOBAL SUCCESS INSTITUTE Suite 40, 37-39 Albert Rd. Melbourne 3004 Australia

CALL 1800 094 927 EMAIL wow@globalsuccessinstitute.com.au VISIT www.globalsuccessinstitute.com.au

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