GSI US M3 Character Matters Exercise by The Coaching Institute

EXERCISE

THE ULTIMATE SPEAKER CHARACTER AND HERO’S JOURNEY CHARACTER MATTERS Who you are as a character matters to your audience. They don’t buy your product, they buy you… Ideally, you are a mix of each of these.

1. 2. 3. 4.

Hometown girl/boy done good Reluctant hero Us versus them Expert leader

Check out the following links for examples of these in action… Expert Leader:    

Tony Robbins: https://www.tonyrobbins.com/biography/ Brian Tracy: https://www.briantracy.com/about/ Dr John Demartini https://drdemartini.com/dr_demartini Sharon Pearson: http://sharonpearson.com/

Reluctant Hero: 

Sharon Pearson: http://www.thecoachinginstitute.com.au/about/ (watch her interview with John Assaraf)

Us vs Them: 

Gary Vaynerchuk: https://www.garyvaynerchuk.com/biography/ (read his story from early life)

Hometown Girl/Boy Done Good: 

John Assaraf: http://johnassaraf.com/about (scroll to ‘Read his full story…’)

Which character best describes you? ………………………………………………………………………………………………………………………………………………. ………………………………………………………………………………………………………………………………………………. ………………………………………………………………………………………………………………………………………………. ………………………………………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………………………………….

Do a sales video with Matt where you are this character.

HERO’S JOURNEY There is a hero’s journey implied in all your marketing, all your messaging, and all your stories…

Map this hero’s journey to your journey as you discovered the one solution that has made all the difference… What was your ‘ordinary world’? How is it like your market? ………………………………………………………………………………………………………………………………………………. ………………………………………………………………………………………………………………………………………………. ………………………………………………………………………………………………………………………………………………. ………………………………………………………………………………………………………………………………………………. ………………………………………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………………………………….

What was the turning point for you? What happened? How is this similar to your market? How will they relate to this? ………………………………………………………………………………………………………………………………………………. ………………………………………………………………………………………………………………………………………………. ………………………………………………………………………………………………………………………………………………. ………………………………………………………………………………………………………………………………………………. ………………………………………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………………………………….

What was the magic that made the difference? Make sure it’s replicable. It can’t be your intuition, or some skill that is unique to you. ………………………………………………………………………………………………………………………………………………. ………………………………………………………………………………………………………………………………………………. ………………………………………………………………………………………………………………………………………………. ………………………………………………………………………………………………………………………………………………. ………………………………………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………………………………….

What is the system that is working for you and for others? How do you describe it? What does it give you in terms of admitted desires? What does it give you in terms of secret desires? What does it overcome? ………………………………………………………………………………………………………………………………………………. ………………………………………………………………………………………………………………………………………………. ………………………………………………………………………………………………………………………………………………. ………………………………………………………………………………………………………………………………………………. ………………………………………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………………………………….

What do you now have that you didn’t before, in terms of admitted goals? ………………………………………………………………………………………………………………………………………………. ………………………………………………………………………………………………………………………………………………. ………………………………………………………………………………………………………………………………………………. ………………………………………………………………………………………………………………………………………………. ………………………………………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………………………………….

What do you now have that you didn’t before, in terms of secret goals? ………………………………………………………………………………………………………………………………………………. ………………………………………………………………………………………………………………………………………………. ………………………………………………………………………………………………………………………………………………. ………………………………………………………………………………………………………………………………………………. ………………………………………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………………………………….

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Edition 1 | Version 1 | August 2017 Published by Global Success Institute

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