MARKETING POST EVENT
TO BUYERS ULTIMATE SPEAKER 1 Copyright 2017 Global Success Institute
MARKETING POST EVENT TO BUYERS
POST EVENT WELCOME CALL
POST EVENT WELCOME EMAIL
WELCOME TO FACEBOOK COMMUNITY
PROMISED LOGINS & ACCESS
CONTINUOUS & NEVER-ENDING EPIC
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POST EVENT WELCOME CALL BENCHMARK: WITHIN 24 HOURS! YOU KNOW YOU ROCKED IT WHEN: They’re excited about their decision and thrilled about the journey ahead They’re set up for success and have complete certainty about what’s next They’re already loving it so much they want to do more and buy more!
WELCOME CALL SCRIPT 1. Hi is this… Name? (wait for them to say yes) 2. Hi this is … from … (they will say, Hey … how are you?) 3. I’m really great thanks, how are you… 4. This is a quick call to congratulate you for completing EVENT NAME 5. What did you love about the event? (VALIDATE, VALIDATE, VALIDATE) 6. What did you learn more about you? (VALIDATE, VALIDATE, VALIDATE) 7. Congratulations on your decision to upgrade / buy / get started in … (VALIDATE!) 8. Have you received… (ask about something awesome they DID receive) 9. What are you looking forward to… What does this mean to you… (VALIDATE!) 10. Is there anything we can do to support you even more on your journey…
BONUS QUESTION:
What would make this the best experience you’ve ever had…
And you’re looking for the answer… “It already is…” :)
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POST EVENT WELCOME EMAIL BENCHMARK: WITHIN 24 HOURS! YOU KNOW YOU ROCKED IT WHEN: They reply to say thank you! They’re clicking on the links in the email They’re taking action on what you told them to do
LAUNCH EMAILS See Email Sequence Creation Template & Exercise CTA: Register for the event!
STICK EMAILS See Steps to Participants for Stick Template & Exercise CTA: Show up to the event!
POST EVENT EMAIL TO BUYERS CTA: Congratulations! Here's what's next...
POST EVENT EMAILS TO NON-BUYERS See Marketing to Non-Buyers Post Event Template CTA: Repeat offer or make an alternative offer
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WELCOME EMAIL MODEL Hey ……………………………………………………………………………………………………………………………………………………! (Congratulations…) Congratulations for stepping up and making a commitment to yourself. You are the newest member to our valued coaching community in the Professional Coach program! (Acknowledge & validate…) Before we go on, an acknowledgement for saying “YES!” to you and your future. We truly believe that an investment in yourself is the best spent dollar and will undoubtedly reap the greatest rewards and we’re glad you see it the same way! The members of our Professional Coach program lead the way within the TCI community and we look forward to making sure you are all set up and ready to join in. (What happens next & epic value …) The WOW Team are going to be in touch very soon to take care of your Personal Success Planning Session – booking you in with your senior mentor to chat about the next little while Your 'Starter Kit’ is on its way to you as we speak! Keep an eye out for it so you can get cracking with the amazing material and incredible resources that are available to you. This is the best place to start! As a member of our Professional Coach community we are also popping in the mail some super valuable business resources, hand-picked by Sharon Pearson herself, that we know you’ll love. Look out for the black box. (Members login & access details) (You can generally end the email after this – the model here is for Pro Coach Welcome Email, and we believe in going above and beyond to deliver wow! So you’ll find there’s a LOT of value add still coming after the initial Members Login Details :)
MEMBERS LOGIN DETAILS Members Website: …………………………………………………………………………………………………………………………….. Username: …………………. Password: …………………… Once you are logged in, check out the ‘Welcome from Sharon Pearson” recorded video. Located under “My Courses” in the “L.0 Starter Kit” Section. (Members online community instruction & access details)
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FACEBOOK Here at TCI we sincerely believe our most valuable resource is our people! Our like-minded community who support and contribute to each other’s journey every step of the way. We connect and communicate with our coaches through Facebook, and there are two particular groups that we would love to invite you in to straight away. * Members of The Coaching Institute is where you will find all of our coaches, staff and past graduates. Click here to join us on this Facebook page. * Professional Coaches is the exclusive Facebook page of the members in our Professional Coach program (like you!) where you will find Sharon Pearson, Joe Pane, Matt Lavars and the team mentoring and having higher level business conversations. Click here to join us on this Facebook group. Make sure to come over and click the green “Join Group” button so we can invite you in to these two closed groups on Facebook and you can begin to contribute and interact with the community. For a full recap of all the most important things to get started we’ve made a video to get you going, CLICK HERE AND FOLLOW ALONG: https://player.vimeo.com/video/221832260 (Still more epic value…) *** Bonus Gift *** As a Pro Coach, The Ultimate Wealth Program is a bonus online program that we have included, at no cost to you, how awesome is that?
:)
We're so thrilled to announce the launch of brand-spanking new membership area, the GLOBAL SUCCESS INSTITUTE. Here is the new link you need to login to your members' area: https://global-success-institute.mykajabi.com As a Pro Coach, you have FREE ACCESS to ULTIMATE WEALTH in the new membership area which can be accessed here (logins in your inbox): It shows coaches (including people with no business experience at all) how to build long term wealth, whether it’s financial or personal wealth. And this program teaches you exactly ‘how’.
Sarah Mission Control The Coaching Institute
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WELCOME TO FACEBOOK COMMUNITY BENCHMARK: WITHIN 24 HOURS! YOU KNOW YOU ROCKED IT WHEN:  They feel super special about being so welcomed and championed!  Other people in the community are jumping on to welcome and champion the newbie  They’re already connecting, commenting, liking, posting in the Facebook community
WELCOME POST MODEL 1. Add them to the group 2. Start a post in the group 3. Copy and paste the link to their Facebook profile and add it to your post
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ð&#x;Ž‰ We are so stoked that you are here!!
In here you will connect with like-minded people who have……………………………………………... ………………………………………………………………………………………………………………………………………. Make sure you …………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………………………………. eg. visit daily, ask questions, share your thoughts, seek support, celebrate your wins…
Having a community like this is a powerful thing! We are only a Facebook post, or a call away. Wishing you an incredible journey ahead and I am so grateful we get to share this with you Let’s do this!
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PROMISED LOGINS & ACCESS BENCHMARK: IMMEDIATE OR WITHIN 24 HOURS! YOU KNOW YOU ROCKED IT WHEN: They are logging in straight away They have complete certainty of how to succeed They are engaging, commenting, loving, and sharing what they’re loving
CONTINUOUS AND NEVER-ENDING EPIC BENCHMARK: FOREVER AND EVER! YOU KNOW YOU ROCKED IT WHEN: Your members stay, play and pay Your members continue to do more, buy more, upgrade more because you’re helping them grow and become even more capable… Your members are raving fans who are telling others about you, referring friends and family to you, and trust you will always be there for them…
MODELS OF HOW WE DO THIS: Monthly Wow outbound calls to check in on students 5-Star feedback at every training and raving reviews every week from studnets Higher level of coach training with Accredited Professional Coach Higher level of international recognition with International Coach Guild Brand new month-by-month Study Guide and Ultimate Business Guide Complete makeover with Project Epic and thousands of hours of new content Brand new bonus trainings, courses, programs, and more all the time!
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NOTES
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NOTES
10 Copyright 2017 Global Success Institute
GLOBAL SUCCESS INSTITUTE Suite 40, 37-39 Albert Road, Melbourne, VIC 3004, Australia. Phone: 1800 094 927 Fax: +61 3 9645 7002 Email: wow@globalsuccessinstitute.com.au Website: www.globalsuccessinstitute.com.au
ULTIMATE SPEAKER
Edition 1 | Version 1 | August 2017 Published by Global Success Institute
Copyright 2017 Š Global Success Institute All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, mechanical or electronic, including photocopying and recording, or by information storage and retrieval system without permission in writing from the publisher. In some instances, people or companies portrayed in this book are illustrative examples based on the author’s experiences, but they are not intended to represent a particular person or organisation.
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UNLOCK THE NEXT STEP ON YOUR JOURNEY OF BECOMING THE
ULTIMATE SPEAKER Speak to the team at the back of the room to find out more…
GLOBAL SUCCESS INSTITUTE Suite 40, 37-39 Albert Rd. Melbourne 3004 Australia CALL 1800 094 927 EMAIL wow@globalsuccessinstitute.com.au VISIT www.globalsuccessinstitute.com.au Copyright 2017 Global Success Institute
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