MARKETING POST EVENT
TO NON BUYERS ULTIMATE SPEAKER 1 Copyright 2017 Global Success Institute
MARKETING POST EVENT TO NON BUYERS HIGH TOUCH MARKETING
FOLLOWUP CALL / COFFEE CHAT ATTENDED EVENT?
INTERESTED?
MAKE SAME OFFER + URGENCY
DID NOT ATTEND EVENT?
NOT INTERESTED?
INTERESTED?
MAKE ALTERNATIVE OFFER
INVITE TO NEXT EVENT
2 Copyright 2017 Global Success Institute
NOT INTERESTED?
GET FEEDBACK + GIVE VALUE
MARKETING POST EVENT TO NON BUYERS HIGH TECH MARKETING
WEBINAR ENCORE
ATTENDED EVENT?
INTERESTED?
MAKE SAME OFFER + URGENCY
DID NOT ATTEND EVENT?
NOT INTERESTED?
INTERESTED?
INVITE TO WEBINAR
INVITE TO WEBINAR
3 Copyright 2017 Global Success Institute
NOT INTERESTED?
INVITE TO WEBINAR
ON WEBINAR ENCORE:
LENGTH
SEGMENT
10 MINS
OPEN & WELCOME
30 MINS
RETEACH SEGMENT FROM EVENT
10 MINS
INTERVIEW / TESTIMONIALS
20 MINS
PITCH EVENT OFFER
20 MINS
LIVE Q&A / OVERCOME OBJECTIONS
20 MINS
REPEAT EVENT OFFER & COUNTING DOWN SPOTS LEFT
10 MINS
CLOSING & CONGRATULATIONS
4 Copyright 2017 Global Success Institute
POST EVENT EMAIL SEQUENCE
LAUNCH EMAILS See Email Sequence Creation Template & Exercise CTA: Register for the event!
STICK EMAILS See Steps to Participants for Stick Template & Exercise CTA: Show up to the event!
POST EVENT EMAIL TO BUYERS See Marketing to Buyers Post Event Template CTA: Congratulations! Here's what's next...
POST EVENT EMAILS TO NON-BUYERS CTA: Repeat offer or make an alternative offer
5 Copyright 2017 Global Success Institute
POST EVENT EMAIL SEQUENCE
DAY
FROM
SUBJECT
CTA
TYPE
After Event
Matt Lavars
Thank You ~Contact.FirstName~!
Click to register for webinar
Direct
1 day after
Matt Lavars
~Contact.FirstName~ (Important about NAME OF EVENT)
Click to register for webinar
Direct
2 days after
Matt Lavars
Special bonus for you ~Contact.FirstName~
Click to register for webinar
Direct / Benefit
DAY
FROM
SUBJECT
CTA
TYPE
Immediate
Matt Lavars
[How to Become a Successful Coach] ~Contact.FirstName~, congratulations you are in!
Click to register for webinar
Direct
On day
Matt Lavars
~Contact.FirstName~ here's everything you need for tonight's broadcast!
Click to register for webinar
Direct
2 hours before
Matt Lavars
We're live in two hours!
Click to register for webinar
Direct / Benefit
30 mins before
Matt Lavars
We're live in 30 mins!
Click to register for webinar
Direct
As it starts
Matt Lavars
~Contact.FirstName~ we're going LIVE! Are you on yet?
Click to register for webinar
Direct
6 Copyright 2017 Global Success Institute
GLOBAL SUCCESS INSTITUTE Suite 40, 37-39 Albert Road, Melbourne, VIC 3004, Australia. Phone: 1800 094 927 Fax: +61 3 9645 7002 Email: wow@globalsuccessinstitute.com.au Website: www.globalsuccessinstitute.com.au
ULTIMATE SPEAKER Edition 1 | Version 1 | August 2017 Published by Global Success Institute
Copyright 2017 Š Global Success Institute All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, mechanical or electronic, including photocopying and recording, or by information storage and retrieval system without permission in writing from the publisher. In some instances, people or companies portrayed in this book are illustrative examples based on the author’s experiences, but they are not intended to represent a particular person or organisation
7 Copyright 2017 Global Success Institute
UNLOCK THE NEXT STEP ON YOUR JOURNEY OF BECOMING THE
ULTIMATE SPEAKER Speak to the team at the back of the room to find out more…
GLOBAL SUCCESS INSTITUTE Suite 40, 37-39 Albert Rd. Melbourne 3004 Australia CALL 1800 094 927 EMAIL wow@globalsuccessinstitute.com.au VISIT www.globalsuccessinstitute.com.au Copyright 2017 Global Success Institute
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