GSI US M12 Logistics Post-Event

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WHAT HAPPENS AFTER THE EVENT You’ve done the hard years, put in the practice, planned the event, delivered and added value in the training room and now it’s time for everything post event related. Following up after an event is so important when it comes to expanding your relationship and trust with your attendees, especially if they’ve decided to continue working with you in a coaching package or a form of product or service.

POST EVENT STRUCTURE Your post event structure will include:           

Room pack down Following through with all promises made Every person has received or booked in for their product or service All sales and paperwork collated Follow up calls Who showed up and who didn’t Collecting registration forms Feedback from attendees Feedback from crew about the event Recordings Testimonials

Turn the page for an example of a briefing that holds the categories of experience that must be taken care of.

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EXAMPLE COVER OF A BRIEFING FOLDER

INSERT LOGO HERE INSERT LOGO HERE

NAME OF EVENT

POST EVENT

TRAINER:

5. 5-STAR FEEDBACK & FEEDBACK FORM

CITY: …………….. DATE: …. TO ….. PRICE: $........ TICKET

1. SALES & PAPERWORK 2. FOLLOW-UPS 3. ATTENDEES & REGISTRATION 4. PROMISES & RECORDINGS

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1. SALES & PAPERWORK This part of your briefing folder will have a sleeve for all sales paper work so your crew can keep it all in one place. You want everything together, neat and tidy and easy to follow up. After your event you will enter all sales into a spreadsheet and calculate your results and print that out and insert it here. You must measure your income and expenses to know whether your event made a profit as well as delivered value. It does not require a fancy app that speaks to other programs, keep it simple & use Excel. E.g

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2. FOLLOW UPS This part of your briefing folder will have a sleeve for an attendees list and all follow ups that your crew captured. The outcome is to make a follow up call to each person who attended and to keep the promises that were made and ensure everyone is taken care of. If attendees have a relationship with you prior to coming into the room they will tend to wait until they see you in person to ask any questions they have. It’s important the crew capture these for you to follow up. Notes that could be captured could include:    

Questions an attendee had that the crew couldn’t answer A client following up with you Questions about your products Attendees who had to leave early but want to talk

3. ATTENDEES & REGISTRATION This part of your briefing folder will include a list of all your attendees who registered, who attended and the registration forms they filled out. You can then see who said they would come, who actually did and out those who showed up, who can you use as a testimonial from feedback, share their photos or potentially share contact details. For those who didn’t show up: SEE MARKETING TO NON-BUYERS POST EVENT TEMPLATE

4. PROMISES & RECORDINGS Having a crew member keep note of any promises you make on stage is crucial. It’s easy to forget what is said on stage and following through with them can be the difference that makes the difference in your relationship moving forward with those in the room. It’s also crucial that every person who purchases a product or service has been taken care of. Whether they need to be given a tangible product in the room or sent an online link for programs etc. everyone needs to be followed up with.

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For recordings you want them saved in a logical easy to find structure for you to be able to review and utilize. You could potentially use them for:     

A free gift for new clients Your launch and stick emails Turned into an audio program Turned into an online program Learning materials within a coaching package relationship

RECORDINGS / PRODUCTS FILE PATH

DELIVERY

WHAT'S NEEDED

BECHMARKS

COMPLETE

[PASTE FILE PATH]

[Select Option]

[PASTE FILE PATH]

[Select Option]

5. 5 STAR FEEDBACK & FEEDBACK FORM At the end of the training after you ask for feedback via a physical form or online, you want to collate the forms and have them in one place. From there you can use the feedback for testimonials and to also review what the attendees loved and thought could be improved. It’s a win win. Here is an example of an online feedback form : http://bit.ly/TCIEXAMPLE

` You also want a copy of a Crew Feedback Form which your team will fill out during the training for you to review and add here.

CREW LEADER FEEDBACK Training

Crew Leader

Date

Trainer

ALL TRAININGS

PROSCPECT EVENTS Day 1

Day 2

Day 3

STUDENTS New

PERSON FEEDBACK ASSIGNED

KPI Where Name Tags correct? If not, what specifically was wrong? Was paperwork accurate in content and amount? If not, what specifically was wrong? Was stock accurate in content and amount? If not, what specifically was wrong? Was the catering correct? If not, what specifically was wrong? Did all crew on list turn up? If not who was not there? Who did an awesome job?

EVENT TEAM RESPONSE

COMPLETE

NAME TAGS

PAPERWORK / HANDOUTS

STOCK

CATERING

CREW

This gives you the opportunity to capture information and use it to improve the way your event runs. If it’s not in a system you will forgot it happened by the end of the event or until you’re delivering another training and it happens again. Use a system because all the little things make a big difference. For example, not having an attendee’s name badge may seem like a quick fix but their very first impression is, “They didn’t even know I was coming. How can they can they take care of me?” All the small things matter so it’s important to always be looking for improvements.

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NOTES __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________

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ULTIMATE SPEAKER

Edition 1 | Version 1 | August 2017 Published by Global Success Institute

Copyright 2017 ÂŠ Global Success Institute All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, mechanical or electronic, including photocopying and recording, or by information storage and retrieval system without permission in writing from the publisher. In some instances, people or companies portrayed in this book are illustrative examples based on the authorâ&#x20AC;&#x2122;s experiences, but they are not intended to represent a particular person or organisation.

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