GSI US M2 Your Ultimate Facebook Ad Exercise by The Coaching Institute

EXERCISE

YOUR ULTIMATE FACEBOOK AD TO START ON THIS, MAKE SURE YOU HAVE:

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REVIEWED YOUR REVENUE TEMPLATE & EXERCISE COMPLETED YOUR MARKET MESSAGE MEDIA MATCH TEMPLATE & EXERCISE

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COMPLETED YOUR AVATAR TEMPLATE & EXERCISE

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COMPLETED YOUR CHARACTER TEMPLATE & EXERCISE

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REVIEWED YOUR PROMISE OF THE EVENT TEMPLATE & EXERCISE

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REVIEWED YOUR STEPS FROM FACEBOOK AD TO YOUR EVENT TEMPLATE

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HAVE YOUR ULTIMATE FACEBOOK AD TEMPLATE OPEN ALONGSIDE THIS

#1. 'YES' FRAME #2. BUILD RAPPORT #3. TIME SENSITIVITY #4. OFFER #5. CALL TO ACTION #6. EVENT PAGE LINK #7. VIDEO / IMAGE (75% TO 90% OF YOUR SUCCESS IS HERE!!!) #8. HEADLINE #9. TAGLINE #10. DISPLAY URL

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EXAMPLE #2

#1. ‘YES’ FRAME Have you ever wondered ………………………………………..………………………….. ………………………………………………………………………………………………….. …………………………………………………………………………………………………?

Do you want to ……………………………………………………………………………….. ………………………………………………………………………………………………….. …………………………………………………………………………………………………?

Are you someone who …...…………………………………………………………………. ………………………………………………………………………………………………….. …………………………………………………………………………………………………?

When's the last time you ……………………………………………………………………. ………………………………………………………………………………………………….. …………………………………………………………………………………………………?

Want to know ……………………………………………………….................................... ………………………………………………………………………………………………….. …………………………………………………………………………………………………?

………………………………………………………………………………………………….. ………………………………………………………………………………………………….. …………………………………………………………………………………………………?

#2. BUILD RAPPORT I know what it’s like to ….………………………………………..………………………….. ………………………………………………………………………………………………….. ………………………………………………………………………………………………….. ………………………………………………………………………………………………….. …………………………………………………………………………………………………..

I used to feel …….………………………………………..………………………………….. ………………………………………………………………………………………………….. ………………………………………………………………………………………………….. ………………………………………………………………………………………………….. …………………………………………………………………………………………………..

Sometimes it can be ……………………………………..………………………………….. ………………………………………………………………………………………………….. ………………………………………………………………………………………………….. ………………………………………………………………………………………………….. …………………………………………………………………………………………………..

………………………………………………………………………………………………….. ………………………………………………………………………………………………….. ………………………………………………………………………………………………….. ………………………………………………………………………………………………….. ………………………………………………………………………………………………….. …………………………………………………………………………………………………..

#3. TIME SENSITIVITY #4. OFFER State a time… ………………………………………………………………………………………………….. ………………………………………………………………………………………………….. State your offer… ………………………………………………………………………………………………….. ………………………………………………………………………………………………….. ………………………………………………………………………………………………….. …………………………………………………………………………………………………..

Putting it together… ………………………………………………………………………………………………….. ………………………………………………………………………………………………….. ………………………………………………………………………………………………….. ………………………………………………………………………………………………….. ………………………………………………………………………………………………….. ………………………………………………………………………………………………….. ………………………………………………………………………………………………….. ………………………………………………………………………………………………….. ………………………………………………………………………………………………….. ………………………………………………………………………………………………….. ………………………………………………………………………………………………….. ………………………………………………………………………………………………….. ………………………………………………………………………………………………….. …………………………………………………………………………………………………..

#5. CALL TO ACTION #6. EVENT PAGE LINK Tell your audience the specific action you want them to take. Be very specific. Be very literal. ………………………………………………………………………………………………….. ………………………………………………………………………………………………….. ………………………………………………………………………………………………….. ………………………………………………………………………………………………….. ………………………………………………………………………………………………….. ………………………………………………………………………………………………….. ………………………………………………………………………………………………….. ………………………………………………………………………………………………….. Optional: Restate the benefit. Repeat your call to action. ………………………………………………………………………………………………….. ………………………………………………………………………………………………….. ………………………………………………………………………………………………….. ………………………………………………………………………………………………….. ………………………………………………………………………………………………….. ………………………………………………………………………………………………….. ………………………………………………………………………………………………….. ………………………………………………………………………………………………….. Always include a shortened event page link within your copy. Shorten your event page link here: http://goo.gl/

#7. VIDEO / IMAGE This is the most critical part of your Facebook Ad. According to consumeracquisition.com based on their study of 100,000 Facebook Ads, 75% to 90% of your Facebook Ad performance is dependent on your video / image.

PUTTING TOGETHER YOUR VIDEO: See ‘How To Record Your Perfect Facebook Video’ Module to get crafting yours!

CHOOSING YOUR IMAGE CHECKLIST:

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Does it tell a story?

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Does it make you smile?

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Does it make you wonder?

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Is it warm?

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Is it happy?

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Is it bright?

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Does it communicate a benefit?

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Does it trigger an emotion?

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Does it make sense?

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As your avatar, is it obvious what action you want me to take?

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As your avatar, can I tell what’s in it for me?

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As your avatar, can I relate to this

#8. HEADLINE #9. TAGLINE □

Is it direct?

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Is it benefit driven?

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Is it short and concise?

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Best length for Headline: 4 words (yes! 4 words)

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Best length for Tagline (a.k.a. ‘Link Description’ in Facebook): 15 words

HEADLINE OPTION 1 Headline: [Name of Event] Tagline: [State Offer] [Link to Benefit] Headline: Breakthrough to Coaching Success Tagline: FREE 2-Day Live Event in Melbourne to Unlock Your Coaching Potential

Your Headline: ………………………………………………………………………………………… Your Tagline: ..…………………………………………………………………………………………

HEADLINE OPTION 2 Headline: LIVE IN [CITY]! Breakthrough To Coaching Success Tagline: Claim Your FREE Ticket Today & [Link to Benefit] Headline: LIVE IN MELBOURNE! Breakthrough To Coaching Success Tagline: Claim Your FREE Ticket Today & Discover Your Coaching Potential

HEADLINE OPTION 3 Headline: FREE [DAYS] LIVE EVENT | [Name of Event / Tagline of Event] Tagline: [Benefit Statement] Headline: FREE 2-DAY LIVE EVENT! Breakthrough To Coaching Success Tagline: Discover Your Coaching Potential & Connect with Australiasia’s Most Successful Coaches on Monday 4th September…

HEADLINE OPTION 4 Headline: [Question]? Tagline: [Call To Action] [Link to Benefit] Headline: Are Your Curious About Coaching? Tagline: Claim Your FREE Ticket to Breakthrough To Coaching Success 2-Day Live Training

MORE HEADLINE ELEMENTS TO TRY AND TEST: □ □ □ □ □

FREE – eg. ‘FREE ticket…’ URGENCY – eg. ‘today only…’ SCARCITY – eg. ‘only 5 spots left…’ TESTIMONIAL – eg. “This 2-day training changed how I feel about me…” CALL TO ACTION – eg. ‘Click here to find out more >>’

#8. DISPLAY URL Make this your website URL, don’t leave it as a random URL especially if you’re using EventBrite or other third party for your Event Page.

NOTES

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ULTIMATE SPEAKER

Edition 1 | Version 1 | August 2017 Published by Global Success Institute

Copyright 2017 ÂŠ Global Success Institute All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, mechanical or electronic, including photocopying and recording, or by information storage and retrieval system without permission in writing from the publisher. In some instances, people or companies portrayed in this book are illustrative examples based on the authorâ&#x20AC;&#x2122;s experiences, but they are not intended to represent a particular person or organisation.

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