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YOUR ULTIMATE FACEBOOK AD ULTIMATE SPEAKER 1 Copyright 2017 Global Success Institute
YOUR ULTIMATE FACEBOOK AD STEP-BY-STEP TO CREATING YOUR FACEBOOK AD
#1. 'YES' FRAME • "Have you ever..."
#2. BUILD RAPPORT • "I know how you feel..."
#3. TIME SENSITIVITY • "Next weekend..."
#4. OFFER • "I'm running a FREE 2-day training..."
#5. CALL TO ACTION • "Click here to learn more..."
#6. EVENT PAGE LINK • Have the actual event page link in the post
#7. VIDEO / IMAGE (75% TO 90% OF YOUR SUCCESS IS HERE!!!) • Must tell a story • Warm, bright, colourful • Don't be clever, be obvious, be emotive
#8. HEADLINE • Direct benefit-driven headline
#9. TAGLINE • Short key benefit statement about the event
#10. DISPLAY URL • Make this your branded URL that you would want people to see
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FACEBOOK AD MODEL
1.’YES’ FRAME
2. BUILD RAPPORT
3. TIME SENSITIVITY 4. OFFER 5. CALL TO ACTION 6. EVENT PAGE LINK
7. VIDEO / IMAGE
8. HEADLINE 9. TAGLINE 10. DISPLAY URL
3 Copyright 2017 Global Success Institute
NOTES
4 Copyright 2017 Global Success Institute
NOTES
5 Copyright 2017 Global Success Institute
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6 Copyright 2017 Global Success Institute
GLOBAL SUCCESS INSTITUTE Suite 40, 37-39 Albert Road, Melbourne, VIC 3004, Australia. Phone: 1800 094 927 Fax: +61 3 9645 7002 Email: wow@globalsuccessinstitute.com.au Website: www.globalsuccessinstitute.com.au
ULTIMATE SPEAKER
Edition 1 | Version 1 | August 2017 Published by Global Success Institute
Copyright 2017 Š Global Success Institute All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, mechanical or electronic, including photocopying and recording, or by information storage and retrieval system without permission in writing from the publisher. In some instances, people or companies portrayed in this book are illustrative examples based on the author’s experiences, but they are not intended to represent a particular person or organisation.
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ULTIMATE SPEAKER Speak to the team at the back of the room to find out more…
GLOBAL SUCCESS INSTITUTE Suite 40, 37-39 Albert Rd. Melbourne 3004 Australia CALL 1800 094 927 EMAIL wow@globalsuccessinstitute.com.au VISIT www.globalsuccessinstitute.com.au Copyright 2017 Global Success Institute
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