GSI US M3 Email Sequence Creation Template by The Coaching Institute

TEMPLATE

YOUR EMAIL SEQUENCES LAUNCH EMAILS CTA: Register for the event!

STICK EMAILS See Steps to Participants for Stick Template & Exercise CTA: Show up to the event!

POST EVENT EMAIL TO BUYERS See Marketing to Buyers Post Event Template CTA: Congratulations! Here's what's next...

POST EVENT EMAILS TO NON-BUYERS See Marketing to Non-Buyers Post Event Template CTA: Repeat offer or make an alternative offer

STEP-BY-STEP TO CREATING YOUR LAUNCH EMAIL SEQUENCE

1. Model

2. Map

3. Write Subject

4. Write Email

5.Measure Result!

LAUNCH EMAIL SEQUENCE TEMPLATE

DAY

FROM

SUBJECT

CTA

TYPE

3 weeks

Matt Lavars

Your invitation ~Contact.FirstName~ (please RSVP)

Click to register

Direct

3 weeks

Matt Lavars

Ever had this feeling ~Contact.FirstName~?

Click to watch this video

Benefit

2 weeks

Sharon Pearson

~Contact.FirstName~ I wonder if you can relate to this...?

Click to learn more

Benefit

2 weeks

Matt Lavars

~Contact.FirstName~ thought you might want to know about this!

Click to register

Direct

7 days

Matt Lavars

~Contact.FirstName~, still need more?

Click to learn more

Benefit

5 days

Matt Lavars

You can't look away... you'll see.

Click to watch this video

Wildcard

3 day

Matt Lavars

SURPRISE :)

Click to get this gift

Wildcard

1 day

Matt Lavars

~Contact.FirstName~ this is it!

Click to register

Urgency

* SIDE NOTE: IN ALL EMAIL TEMPLATES BELOW, THE FIRST NAME IS SET AS ‘TCI’ – SO WHENEVER YOU SEE ‘TCI’ IN THE EMAIL, REPLACE IT WITH YOUR RECIPIENT’S FIRST NAME!

EMAIL #1 TYPE: DIRECT DAY: 3 WEEKS OUT FROM: MATT LAVARS SUBJECT: Your invitation TCI (please RSVP)

TCI, I want to invite you to be a part of something special... Because here's the thingâ&#x20AC;Ś If you ask any really successful person what made them successful, you'll find that there was a moment of decision - a decision that changed the course of their results. The decision to start something new... The decision to see something through... The decision to be YOU.

On Saturday 19th to Sunday 20th August we have 2 full days dedicated to your success. It's Australia's premiere coaching event, Pathway To Coaching

Success. Tickets are completely free, but numbers are limited... Together we'll discover what 6000+ coaches already know about how to empower change, create your ideal lifestyle and make a difference doing what you love starting right now...without waiting for years of experience TCI I don't want you to miss out on this opportunity Create your own success story now I look forward to connecting with you very soon :) Love, Matt x PS. Here are the details you need: Pathway To Coaching Success Saturday 19th to Sunday 20th August 2017 Registration starts at 9.30AM Day 1: 10:00am â&#x20AC;&#x201C; 6:00pm Day 2: 10:00am â&#x20AC;&#x201C; 6:00pm The Sydney Boulevard Hotel, 90 William Street, Sydney NSW 2011

Matt Lavars Master Coach, Speaker, Trainer & Mentor The Coaching Institute

EMAIL #2 TYPE: BENEFIT DAY: 3 WEEKS OUT FROM: MATT LAVARS SUBJECT: Ever had this feeling TCI?

Ever had this feeling TCI? Thereâ&#x20AC;&#x2122;s more to life than this... That it could be heaps better, only if you knew how? I could be wrong, but I figure you might want to find out a little more about coaching, because it was something that has been on your mind for a while...

Maybe it's been a dream of yours for years...

Maybe it's something your friends think you would be great at because you are so good with people and always know what to say... Or maybe it's just been tapping on your shoulder as something you need to do for you... No matter the reason, on Saturday 19th August - Sunday 20th August we have 2 full days dedicated to your success, its called Pathway To Coaching Success and I thought it might be the perfect opportunity for you to explore this potential in you! But here's the thing TCI... You need to act fast... There are limited spots available! Click here to register (tickets are on me) So looking forward to exploring what this could mean for you. Matt P.S. Here are all the details about the class Pathway To Coaching Success Registration starts at 9.30AM Day 1: 10:00am – 6:00pm Day 2: 10:00am – 6:00pm Saturday 19th August - Sunday 20th August And if you’re still wondering… here are the 3 powerful reasons why you should be a part of Pathway To Coaching Success P.PS. Here's a snippet of what students and attendees have shared on previous classes: "There is not a day that goes by where I don't think about how wonderful it is that I am doing what I love & changing the lives of others with my knowledge & passion.” Victoria Jones “A big thank you to The Coaching Institute family… It is this community that makes this school like no other learning institute in the world.” Patrizia Santoriello

“The Coaching Institute have outstanding support, all you need to do is ask. You just need to believe in yourself that you can do it…” Melinda Carlson “My journey has given me the opportunity to learn so much about myself…” Pina Cerminara “I love serving others and I can now earn in an hour what it took to earn in a whole day.” Jodie Hunter Click here to start your journey! (limited spots available)

Matt Lavars Master Coach, Speaker, Trainer & Mentor The Coaching Institute

EMAIL #3 TYPE: BENEFIT DAY: 2 WEEKS OUT FROM: SHARON PEARSON SUBJECT: TCI I wonder if you can relate to this...?

Good morning TCI, I wonder if you can relate to this... I get reflective sometimes and try to put aside a few hours during the week to think, reflect and plan. This quote caught my eye today, and I thought you might like it... ----"Those who work with the elderly report that at the end of life, the most common regret is not over what we did, but what we failed to do: the chance not taken, the business not started, the invention not patented, the dream not followed, the talent not nourished, the novel not written, the product not tested, the trip not taken, the apology not offered - so much music that died, bottled up inside us, because we were too timid to let it out!" ----I don't remember where I initially read that, or who's responsible for that bit of wisdom, but it is so true. So, as you go about your week, remember... You'll have greater regrets over the things you don't do, than you will over the things you do. Trust you're making this a great week :)

Sharon P.S. A few people mentioned to me they were coming along to Pathway To Coaching Success next weekend! TCI will you be there too? I know Matt's been in touch with what we have planned for you over the 2 days and I'm so thrilled for you! If you haven't heard from Matt and you don't have your tickets, first I promise I'll get Matt to send you apology chocolates with the tickets! ;) And second, make sure you get your tickets here! P.P.S. And let me know how you go, I wanna make sure you're in ok!

Sharon Pearson Founder of The Coaching Institute Creator of Meta Dynamics â&#x201E;˘

EMAIL #4 TYPE: DIRECT DAY: 2 WEEKS OUT FROM: MATT LAVARS SUBJECT: TCI thought you might want to know about this!

TCI, last time we spoke you were curious about maybe becoming a coach... In the last 5 years I've mentored over 1000 coaches. As a school we've trained over 6000. ONE thing that successful coaches seem to share is this - they commit to themselves. It's like after years of putting everyone else first, they decide it's their own time to shine. TCI perhaps you too have had the same feeling, that this is your time...

Right now we have a group of Australasia's best coaches coming together to share what it really takes to succeed in this industry and the step-by-step to create meaningful success, on your own terms. It's called Pathway To Coaching Success (too obvious? :) Anyway, I thought this training would be valuable for you, because like me, you're committed to your success and making things happen. Together we have 2 full days dedicated to your success from Saturday 19th August to Sunday 20th August 2017 in Sydney. Tickets are completely free, but numbers are limited... So make sure you book yours here. Drop me an email when you're all booked in, so I know you found your way there okay! Enjoy today. Speak soon! Love, Matt x

Matt Lavars Master Coach, Speaker, Trainer & Mentor The Coaching Institute

EMAIL #5 TYPE: BENEFIT DAY: 7 DAYS OUT FROM: MATT LAVARS SUBJECT: TCI, still need more?

TCI, Let me know if you can relate... There are so many people who say they'd love to live their dream and don't because somehow their self-doubt takes over. I did this to myself for YEARS before following my passion for coaching...

I know how "self-esteem sucking" it can be, and, ironically, once I learned how to overcome it, it made me a fantastic coach!

At Pathway To Coaching Success we're going to be exploring the very coaching models and methodologies that are empowering TCI coaches to succeed in the top 10% of the industry (some of whom you'll get to meet in person at the training...) TCI I don't want you to miss out on this opportunity… This could be that ONE decision you can make now to start something new, to see something through, and to be wholly and unapologetically YOU. Click here to reserve your spot as my guest I look forward to connecting with you very soon :) Love, Matt x P.S Here are the details you need: Pathway To Coaching Success Saturday 19th August - Sunday 20th August Registration starts at 9.30AM Day 1: 10:00am – 6:00pm Day 2: 10:00am – 6:00pm The Sydney Boulevard Hotel, 90 William Street, Sydney NSW 2011 Click here to start your journey!

Matt Lavars Master Coach, Speaker, Trainer & Mentor The Coaching Institute

EMAIL #6 TYPE: WILDCARD / BENEFIT DAY: 5 DAYS OUT FROM: MATT LAVARS SUBJECT: You can't look away... you'll see.

TCI have you ever heard someone speak and you simply couldn't turn away? Almost like there's a whisper inside telling you that the words you were hearing were meant just for you? Watch this short video message below

EMAIL #7 TYPE: WILDCARD / URGENCY DAY: 3 DAYS OUT FROM: MATT LAVARS SUBJECT: SURPRISE :)

TCI, I think you're going to want to see this :)

I'm giving you a surprise gift. All the details are here. Enjoy! Love, Matt x

EMAIL #8 TYPE: URGENCY DAY: 1 DAY OUT FROM: MATT LAVARS SUBJECT: TCI this is it! (1 spot left!)

TCI, Let's remember, the only difference between ordinary and extraordinary is an ordinary person making an extraordinary decision. We are the extraordinary we're looking for. Nothing will change, I have realised, unless we are prepared to change. The change we want is within us. It's not coming to us 'in time'. It's not waiting for the 'right time'. It's here, right now. You get that right? :) P.S. Pathway To Coaching Success event is live tomorrow and I don't see your name on the list TCI? (1 spot left!) It's time to be the magic!

Matt Lavars Master Coach, Speaker, Trainer & Mentor The Coaching Institute

NOTES

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ULTIMATE SPEAKER

Edition 1 | Version 1 | August 2017 Published by Global Success Institute

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