GSI US M3 From Facebook Ad To Your Event by The Coaching Institute

FROM FACEBOOK AD TO YOUR EVENT STEP BY STEP

Your avatar sees your targeted ad and click to learn more...

Your avatar goes through checkout and buys the ticket...

Your avatar is welcomed and congratulated on an epic decision...

Your avatar is scrolling through Facebook...

FACEBOOK AD

EVENT PAGE

Your avatar lands on your page and decides to register...

THANK YOU PAGE

Your avatar's spot is confirmed! Now's the perfect time to invite a friend along...

CHECKOUT PAGE

WELCOME EMAIL

REMARKETING AD

FACEBOOK

FACEBOOK Facebook has 2.01 billion monthly active users and 1.32 billion daily active users, on average. It’s a big - and connected - world. Everyone on Facebook is connected to one another by an average of 3.57 degrees of separation. What this means for you and your event is… 

Your avatar is probably, right at this very moment, scrolling through Facebook, looking for something that would catch their eye, trigger their curiosity, and potentially add value to their life…



Their circle of friends, family, acquaintances, are probably, also at this very moment, scrolling through Facebook, checking out what everyone else is up to, what’s new, what are people doing, what might they be missing out on…

Your mission – is to stand out among 3 million companies that regularly use Facebook to market their business. How do you do that? 

By talking to a targeted audience (your avatar - see your ‘Avatar Template & Exercise)…



With a targeted promise (see your ‘Promise of the Event Template & Exercise)…



As someone who they can trust (see your ‘Character Template & Exercise)

And matching your market to your message through the medium of a Facebook Ad! (See your ‘Market Message Media Match Template & Exercise’) Read on for the overview of the Facebook Ad strategy and make use of the Facebook Ad Creation Template & Exercise to craft your next event Facebook Ad.

FACEBOOK AD 3 PILLARS OF A SUCCESSFUL FACEBOOK AD CAMPAIGN

AUDIENCE

ACTION

INTEREST AUDIENCE

VIDEO

CLICK!!!

LOOKALIKE AUDIENCE

IMAGE

CLICK!!!

REMARKETING AUDIENCE

COPY

CLICK!!!

Once you cut through the noise of the all the buttons and boxes to click through when setting up a Facebook Ad Campaign - this is the 3 most important decisions you’re going to make: 1. Who is your audience – and how to find them on Facebook 2. What is in your ad – and how to make it stand out 3. And does it sell the click – and ONLY the click This is the 20% that determines 80% of your result. See your ‘Facebook Ad Creation Template & Exercise’ to put this in action and get the step-by-step to creating your next ad!

EVENT PAGE 9 STRATEGIC STEPS TO A RECORD-BREAKING EVENT PAGE THAT CONVERTS 233.91% BETTER THAN THE INDUSTRYâ&#x20AC;&#x2122;S BEST

HEADLINE

VIDEO: THE ONE BIG PROMISE

WHY: 3 KEY REASONS WHY

WHO: WHO CAN I CONNECT WITH

WHAT: WHAT WILL I LEARN

WHEN / WHERE: CERTAINTY IN THE DETAILS

FAQS: CERTAINTY IN QUESTIONS ANSWERED

SOCIAL PROOF IN EVERY SECTION

CALL TO ACTION IN EVERY SECTION

EVENT PAGE MODEL Find more models at: http://www.thecoachinginstitute.com.au/life-coaching-trainings /

EVENT PAGE MODEL (continued) Find more models at: http://www.thecoachinginstitute.com.au/life-coaching-trainings /

CHECKOUT PAGE MODEL

THANK YOU PAGE 5 MUST-HAVE ACTIONS ON YOUR THANK YOU PAGE TO HAVE YOUR PROSPECTS LOVING YOU BEFORE THEY EVEN GET IN THE ROOM!

ACTION 1: INVITE A FRIEND

ACTION 2: DOWNLOAD YOUR FIRST GIFT

ACTION 3: CONNECT WITH THE COMMUNITY

ACTION 4: SAVE THE DATE

ACTION 5: JOIN IN THE CONVERSATION

THANK YOU PAGE MODEL (continued) Find more models at: http://www.thecoachinginstitute.com.au/life-coaching-trainings /

WELCOME EMAIL TEMPLATE Subject Line: [“Event Name”] “First Name”, congratulations you are in! Hi “First Name”, Congratulations and welcome to “Event Name”! Your ticket is booked, your seat is reserved, your coaching gifts are ready and I cannot wait to see you at the 2½ day training from “Event Date” live in Melbourne! I'm Matt Lavars, your mentor & trainer at this live training, and I’m so thrilled for us to be discovering together how to unleash your full potential and make a difference as a coach with passion, joy, deeper impact and meaning in the lives of others and turn your big dreams into a successful reality. In the meanwhile, the team and I are putting together some special gifts and coaching resources to send you over the next few days... Trust that's OK, “First Name”? Here are 2 steps to make the most of our time together: 1. Save the date! “Event Name” “Event Date” Day 1: 6PM - 9PM Day 2: 10AM - 6PM Day 3: 10AM - 6PM Venue: “Event Address” 2. Your personal invitation Join the global community of passionate people to share challenges, celebrate your milestones and support your journey to self-love while truly living an awesome life – both on the inside and the outside: Click here to join us in “Facebook Group Name / Facebook Event Name” on Facebook Can’t wait to connect with you “First Name”! Matt

Matt Lavars Master Coach, Speaker, Trainer & Mentor The Coaching Institute

NOTES

GLOBAL SUCCESS INSTITUTE Suite 40, 37-39 Albert Road, Melbourne, VIC 3004, Australia. Phone: 1800 094 927 Fax: +61 3 9645 7002 Email: wow@globalsuccessinstitute.com.au Website: www.globalsuccessinstitute.com.au

ULTIMATE SPEAKER

Edition 1 | Version 1 | August 2017 Published by Global Success Institute

Copyright 2017 ÂŠ Global Success Institute All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, mechanical or electronic, including photocopying and recording, or by information storage and retrieval system without permission in writing from the publisher. In some instances, people or companies portrayed in this book are illustrative examples based on the authorâ&#x20AC;&#x2122;s experiences, but they are not intended to represent a particular person or organisation.

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