EXERCISE
LAUNCH EMAIL SEQUENCE CREATION ULTIMATE SPEAKER 1 Copyright 2017 Global Success Institute
STEP-BY-STEP TO CREATING YOUR LAUNCH EMAIL SEQUENCE
1. Model
2. Map
3. Write Subject
4. Write Email
5.Measure Result!
2 Copyright 2017 Global Success Institute
1. LAUNCH EMAIL SEQUENCE: MODEL □ See your ‘Email Sequence Creation Template’ □ Start a library of email models and swipe files □ Start a library of your best emails
2. LAUNCH EMAIL SEQUENCE: MAP
#
DAY
FROM
SUBJECT
CTA
TYPE
1
Direct
2
Benefit
3
Benefit
4
Direct
5
Benefit
6
Wildcard / Benefit
7
Wildcard / Urgency
8
Urgency
9
Urgency (Optional)
3. LAUNCH EMAIL SEQUENCE: WRITE SUBJECT!
3 Copyright 2017 Global Success Institute
4. LAUNCH EMAIL SEQUENCE: WRITE EMAIL! EMAIL #1 TYPE: DIRECT DAY: …………………………………………………………………………………………………… FROM: …………………………………………………………………………………………………. SUBJECT: ……………………………………………………………………………………………...
INTRO …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… [INSERT CALL TO ACTION / LINK] BODY …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… [INSERT IMAGE / LINK] …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… CLOSE …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… [INSERT CALL TO ACTION / LINK] PS. …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… [INSERT CALL TO ACTION / LINK]
4 Copyright 2017 Global Success Institute
EMAIL #2 TYPE: BENEFIT DAY: …………………………………………………………………………………………………… FROM: …………………………………………………………………………………………………. SUBJECT: ……………………………………………………………………………………………...
INTRO …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… [INSERT CALL TO ACTION / LINK] BODY …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… [INSERT IMAGE / LINK] …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… CLOSE …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… [INSERT CALL TO ACTION / LINK] PS. …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… [INSERT CALL TO ACTION / LINK]
5 Copyright 2017 Global Success Institute
EMAIL #3 TYPE: BENEFIT DAY: …………………………………………………………………………………………………… FROM: …………………………………………………………………………………………………. SUBJECT: ……………………………………………………………………………………………...
INTRO …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… [INSERT CALL TO ACTION / LINK] BODY …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… [INSERT IMAGE / LINK] …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… CLOSE …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… [INSERT CALL TO ACTION / LINK] PS. …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… [INSERT CALL TO ACTION / LINK]
6 Copyright 2017 Global Success Institute
EMAIL #4 TYPE: DIRECT DAY: …………………………………………………………………………………………………… FROM: …………………………………………………………………………………………………. SUBJECT: ……………………………………………………………………………………………...
INTRO …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… [INSERT CALL TO ACTION / LINK] BODY …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… [INSERT IMAGE / LINK] …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… CLOSE …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… [INSERT CALL TO ACTION / LINK] PS. …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… [INSERT CALL TO ACTION / LINK]
7 Copyright 2017 Global Success Institute
EMAIL #5 TYPE: BENEFIT DAY: …………………………………………………………………………………………………… FROM: …………………………………………………………………………………………………. SUBJECT: ……………………………………………………………………………………………...
INTRO …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… [INSERT CALL TO ACTION / LINK] BODY …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… [INSERT IMAGE / LINK] …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… CLOSE …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… [INSERT CALL TO ACTION / LINK] PS. …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… [INSERT CALL TO ACTION / LINK]
8 Copyright 2017 Global Success Institute
EMAIL #6 TYPE: WILDCARD / BENEFIT DAY: …………………………………………………………………………………………………… FROM: …………………………………………………………………………………………………. SUBJECT: ……………………………………………………………………………………………...
INTRO …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… [INSERT CALL TO ACTION / LINK] BODY …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… [INSERT IMAGE / LINK] …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… CLOSE …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… [INSERT CALL TO ACTION / LINK] PS. …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… [INSERT CALL TO ACTION / LINK]
9 Copyright 2017 Global Success Institute
EMAIL #7 TYPE: WILDCARD / URGENCY DAY: …………………………………………………………………………………………………… FROM: …………………………………………………………………………………………………. SUBJECT: ……………………………………………………………………………………………...
INTRO …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… [INSERT CALL TO ACTION / LINK] BODY …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… [INSERT IMAGE / LINK] …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… CLOSE …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… [INSERT CALL TO ACTION / LINK] PS. …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… [INSERT CALL TO ACTION / LINK]
10 Copyright 2017 Global Success Institute
EMAIL #8 TYPE: URGENCY DAY: …………………………………………………………………………………………………… FROM: …………………………………………………………………………………………………. SUBJECT: ……………………………………………………………………………………………...
INTRO …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… [INSERT CALL TO ACTION / LINK] BODY …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… [INSERT IMAGE / LINK] …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… CLOSE …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… [INSERT CALL TO ACTION / LINK] PS. …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… [INSERT CALL TO ACTION / LINK]
11 Copyright 2017 Global Success Institute
EMAIL #9 TYPE: URGENCY (OPTIONAL) DAY: …………………………………………………………………………………………………… FROM: …………………………………………………………………………………………………. SUBJECT: ……………………………………………………………………………………………...
INTRO …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… [INSERT CALL TO ACTION / LINK] BODY …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… [INSERT IMAGE / LINK] …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… CLOSE …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… [INSERT CALL TO ACTION / LINK] PS. …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… [INSERT CALL TO ACTION / LINK]
12 Copyright 2017 Global Success Institute
5. LAUNCH EMAIL SEQUENCE: MEASURE RESULT!
#
DAY
FROM
% OPEN
SUBJECT
% STICK
1
2
3
4
5
6
7
8
9
13 Copyright 2017 Global Success Institute
# REPLIES
# OPTINS
NOTES
14 Copyright 2017 Global Success Institute
GLOBAL SUCCESS INSTITUTE Suite 40, 37-39 Albert Road, Melbourne, VIC 3004, Australia. Phone: 1800 094 927 Fax: +61 3 9645 7002 Email: wow@globalsuccessinstitute.com.au Website: www.globalsuccessinstitute.com.au
ULTIMATE SPEAKER
Edition 1 | Version 1 | August 2017 Published by Global Success Institute
Copyright 2017 Š Global Success Institute All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, mechanical or electronic, including photocopying and recording, or by information storage and retrieval system without permission in writing from the publisher. In some instances, people or companies portrayed in this book are illustrative examples based on the author’s experiences, but they are not intended to represent a particular person or organisation.
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UNLOCK THE NEXT STEP ON YOUR JOURNEY OF BECOMING THE
ULTIMATE SPEAKER Speak to the team at the back of the room to find out more…
GLOBAL SUCCESS INSTITUTE Suite 40, 37-39 Albert Rd. Melbourne 3004 Australia CALL 1800 094 927 EMAIL wow@globalsuccessinstitute.com.au VISIT www.globalsuccessinstitute.com.au Copyright 2017 Global Success Institute
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