GSI US M3 Steps to Participants for Stick by The Coaching Institute

TEMPLATE

STEPS TO PARTICIPANTS

7 SIMPLE STEPS TO PARTICIPANTS THAT DOUBLED STICK RATE STEP 1: UPGRADE TO VIP

STEP 2: INVITE A FRIEND

STEP 3: GIFTS & WORKBOOKS

STEP 4: STICK EMAIL SEQUENCE

STEP 5: STICK SMS SEQUENCE

STEP 6: STICK FACEBOOK EVENT / GROUP (MILE HIGH CLUB)

STEP 7: STICK TICKETS / MAILOUT (MILE HIGH CLUB)

1. UPSELL TO VIP / SECOND TICKET Upgrading to VIP is the best and surest action your prospect can take for you to know that: 1. They’re committed to coming to your event 2. They’re really into what you’ve got to offer 3. And they’re the most likely to buy! If you’re running an event or workshop with 20 people or more, all the way up to 200 or 2000 – you must MUST have a VIP Upgrade offer in place. If you’re running a workshop with less than 20 people, then leave out VIP for now and focus on growing your room. (See your ‘Facebook Ad to Your Event Template’ for the step-by-step on how to do so) The secret to a successful VIP Upgrade Strategy is all in the VIP Offer and in ‘Stacking the Bonus’ – making it such a valuable experience that of COURSE you would want to be VIP! When designing your offer – keep in mind that VIP is all about significance and experience. Offering ‘things’ – eg. books, pens, templates… - have lower perceived value but higher tangibility than offering ‘experiences’ – eg. VIP lunch, exclusive VIP webinar class, VIP reception… The key is to balance both:

VIP UPGRADE WINNING COMBINATION:  The obvious: VIP front row seats  The obvious: VIP reception & registration  The ‘experience’: Exclusive VIP Lunch with speakers / trainers  The ‘experience’: Access to VIP Online Master Class  The ‘thing’: Signed copy of speaker’s / trainer’s book  The ‘thing’: Journal / template / guidebook / etc.  The ‘thing’: Journal / template / guidebook / etc.

VIP UPGRADE WINNING TEMPLATE: $49 Pathway To Coaching Success VIP Experience:

 VIP front row seats  VIP reception & registration  VIP Lunch: Mingle and get an exclusive opportunity to ask your most burning coaching questions & brainstorm ideas with your speakers, who have more than a decade of collective experience as master coaches and trainers (Value: Priceless!)  Signed copy of Sharon Pearson’s international bestseller, 'Becoming a Successful Coach Ultimate Guidebook' (Value: $19.95)  Live Your Dream to inspire you to set yearly, weekly and daily intentions (Value: $39.95)  Your First Coaching Session coaching template (Value: $197)  Exclusive access to Introduction to Coaching Live Online Masterclass (Value: $197)

2. INVITE A FRIEND Invite a friend is the next critical step for you to build commitment in your prospect to come along to your event – AND it takes them a step closer to becoming a buyer and a raving fan before they even get in the room! If you’re not yet ready to offer VIP Upgrade, Invite a Friend becomes your #1 and primary call to action on the Thank You page and in the Welcome Email after someone registers for your event. Once the registrant enter the friend’s name and email whom they would like to invite along to your event, this is the email you send to their friend:

INVITE A FRIEND EMAIL TEMPLATE: Hey , Your friend ~Contact.FirstName~ thought you'll enjoy being a part of the epic 2 day live training Pathway To Coaching Success - Take The First Step Towards Becoming a Successful Coach Here's what's waiting for you at this live training: ✓ Discover the world's first and only proven research-based coaching methodology and gain insights into your thinking pattern ✓ How to overcome limiting beliefs that have held you back for so long ✓ Connect with an incredible community of like-minded people who are passionate about making a difference and supporting each other to succeed Seize this exclusive opportunity and reserve your spot!

Matt Lavars Master Coach, Speaker, Trainer & Mentor

3. GIFTS & WORKBOOKS Gifts and workbooks help you create immediate reciprocity by giving your prospects value straight away that they were not expecting. It also creates an open loop –  A Workbook with questions and fill in the blanks means they need to come to the event to know what to fill in the blanks!  A Gift 1 of 10-Part Gift Series mean they need to come to the event to get the other gifts and complete the series! Keep this in mind when you’re putting it together. This can be as simple as… If you were going to teach Meta Dynamics™ Critical Alignment Model, you would have:

THE FOUR DIMENSIONS:

E - E______________________ S - S______________________

I - I______________________ P - P______________________ Created by The Coaching Institute

(Remember to always cite The Coaching Institute if you’re using models from your manual!)

4. STICK EMAIL SEQUENCE Follow the same creation strategy as per your ‘Email Sequence Creation Template’

LAUNCH EMAILS See Email Sequence Creation Template & Exercise CTA: Register for the event!

STICK EMAILS CTA: Show up to the event!

POST EVENT EMAIL TO BUYERS See Marketing to Buyers Post Event Template CTA: Congratulations! Here's what's next...

POST EVENT EMAILS TO NON-BUYERS See Marketing to Non-Buyers Post Event Template CTA: Repeat offer or make an alternative offer

STICK EMAIL SEQUENCE TEMPLATE

CTA

TYPE

Click to upgrade to VIP

Direct / Upgrade

Click to join the Facebook community

Benefit

~Contact.FirstName~ this is for you...

Click to watch the video

Benefit

For ~Contact.FirstName~

Benefit

Matt Lavars

~Contact.FirstName~ (5 VIP spots left!)

Click to upgrade to VIP

Direct / Upgrade

5 days

Matt Lavars

~Contact.FirstName~, doing what matters most to you

Benefit

3 day

Matt Lavars

Click for event details

Countdown

1 day

Matt Lavars

Click for event details

Countdown / Upgrade

DAY

FROM

SUBJECT

3 weeks

Matt Lavars

3 weeks

Matt Lavars

~Contact.FirstName~, this matters :)

2 weeks

Sharon Pearson

2 weeks

Matt Lavars

7 days

[Pathway to Coaching Success] ~Contact.FirstName~, congratulations you are in!

~Contact.FirstName~, 3 days to go! (and fun fact about your brainâ&#x20AC;Ś) ~Contact.FirstName~ here's everything you need for tomorrow!

5. STICK SMS SEQUENCE

DAY

FROM

SMS

3 days

Matt Lavars

Introduce yourself – “Hi it’s …” Reminder that they registered for the event – “Thank you for registering to come along to…” Ask for RSVP “Reply yes to let me know…”

1 day

Matt Lavars

Remind them to take a positive action and/or future pace, eg. - “Have you downloaded your workbook…” - “Do you have the agenda yet…” - “This time tomorrow…”

On the day

Matt Lavars

Remind them of date and time Offer help with getting there

Day 1 of event

Matt Lavars

Remind them of date and time What’s coming up today…

Day 2 of event

Matt Lavars

Remind them of date and time What’s coming up today…

6. STICK FACEBOOK EVENT / GROUP (MILE HIGH CLUB) Welcome to the Mile High Club. This step isnâ&#x20AC;&#x2122;t strictly critical, but done well and it will create an unique and memorable brand experience for your prospects leading up to the event, and bring on another platform on which your prospect is engaging with you.

CREATE A FACEBOOK EVENT ON YOUR FAN PAGE:

FACEBOOK EVENT POST SCHEDULE: DAY

PAGE

POST

3 weeks

Facebook Create Facebook Event Event

3 weeks

Fan Page

Share Facebook Event onto Fan Page with Invitation to Join

2 weeks

Both

Agenda / What’s Coming Up

2 weeks

Both

Speaker Video Introduction / Speaker Quote Image

7 days

Facebook Download Your Gift / Workbook Event

7 days

Both

1 Week Countdown Image

5 days

Both

Sneak Peek of What’s I’m Putting Together For You…

7 days

Facebook 5 Days Countdown Image Event

3 days

Both

Speaker Video / Reminder of Benefits & What’s Coming

3 days

Both

3 Days Countdown Image

2 days

Both

2 Days Countdown Image

1 day

Both

How To Get Here / Everything You Need To Know…

1 day

Both

1 Day Countdown Image

For the full social media checklist for posts before, during and after the event, see Logistics / Planning / Countdown Overview.

7. STICK TICKETS / MAILOUT (MILE HIGH CLUB) Also part of the Mile High Club! Again, this is not strictly necessary – but the physical printed ticket arriving in your mailbox with your name on it and a letter addressed from the speaker to you… Makes a difference. The tangibility of a physical ticket makes the commitment real, gets you into their home / onto their desk / up on their fridge – and becomes a special event that they’re looking forward to, not just something they signed up for some time ago…

NOTES

GLOBAL SUCCESS INSTITUTE Suite 40, 37-39 Albert Road, Melbourne, VIC 3004, Australia. Phone: 1800 094 927 Fax: +61 3 9645 7002 Email: wow@globalsuccessinstitute.com.au Website: www.globalsuccessinstitute.com.au

ULTIMATE SPEAKER

Edition 1 | Version 1 | August 2017 Published by Global Success Institute

Copyright 2017 ÂŠ Global Success Institute All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, mechanical or electronic, including photocopying and recording, or by information storage and retrieval system without permission in writing from the publisher. In some instances, people or companies portrayed in this book are illustrative examples based on the authorâ&#x20AC;&#x2122;s experiences, but they are not intended to represent a particular person or organisation.

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GLOBAL SUCCESS INSTITUTE Suite 40, 37-39 Albert Rd. Melbourne 3004 Australia CALL 1800 094 927 EMAIL wow@globalsuccessinstitute.com.au VISIT www.globalsuccessinstitute.com.au Copyright 2017 Global Success Institute