GSI US M5 Content Design Exercise

EXERCISE

CONTENT DESIGN What’s your content going to be? ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________

What’s your pitch going to be? ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________

THREE TYPES OF EVENTS Webinar: One day training: Friday night to Sunday seminar: Which event is your choice?

FOCUS ON HEADLINE The headline to the event must be a perfect way for a potential attendee to assess their interest in the event, and their commitment to attending. Whatâ&#x20AC;&#x2122;s the headline for your event? ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________

FOCUS ON SEEDS What seeds seem most important for achieving a sense in the room of: 1. 2. 3. 4.

Certain of themselves Certain of you Certain of the pitch Pumped by the ideas

___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________

FOCUS ON EXPERIENCE What’s the experience you’re looking to create for your event? ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________

FOCUS ON SIMPLE What’s the framework/system/formula you’re going to share at your event? For each step. Include – what it is ; why it matters; an example that shows why it matters… ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________

SEGMENTS FOR EVENTS Design your eventâ&#x20AC;¦

DAY

DAY 1

DAY 2

DAY 3

PITCH

---

PRODUCT 1

PRODUCT 2

Segment 1

---

Segment 2

---

Segment 3 Segment 4

CONTENT FORMAT Opening – first segment What’s in it for them? What are they going to get out of it? Why does this matter? Who has this helped? Who does this not help? ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________

What are they going to learn? The steps… the framework… ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________

Pick the first step. What is it? Why is it powerful? How does it help them? What does it give them? Give an example… ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________

QUESTIONS TO PREPARE YOUR CONTENT AND PITCH: Who is the audience?

If you could give them anything in the world, what would they want?

What do they need?

What are their fears?

What are their frustrations?

What keeps them awake at night?

What product would they buy?

Why would they buy this product?

What are the features the product would have?

What benefits would these features have?

What would their objections be about buying this product?

What bonuses can you add that are perceived as hugely valuable?

How can you show them itâ&#x20AC;&#x2122;s easy and doable?

How can you show them that it works?

How can you prove to them that they can do it?

What would you need to teach, to help them see all of the above?

What will you do to reverse their risk?

How do you encourage immediate action?

NOTES __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________

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Edition 1 | Version 1 | August 2017 Published by Global Success Institute

Copyright 2017 ÂŠ Global Success Institute All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, mechanical or electronic, including photocopying and recording, or by information storage and retrieval system without permission in writing from the publisher. In some instances, people or companies portrayed in this book are illustrative examples based on the authorâ&#x20AC;&#x2122;s experiences, but they are not intended to represent a particular person or organisation.

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