META DYNAMICSâ„¢
VISION & MISSION THROUGH CRITICAL ALIGNMENT BRAND FRAMEWORK
META DYNAMICS™ LEVEL I
Meta Dynamics™ Vision & Mission VISION vs MISSION
VISION IS FOR
MISSION IS FOR
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______________
EXAMPLE: THE COACHING INSTITUTE
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VISION
MISSION
______________ ______________
______________ ______________
Meta Dynamics™ Vision & Mission CRITICAL ALIGNMENT BRAND FRAMEWORK
STEP 3
• Evaluate
STEP 2
• Use Name Categories
STEP 1
• Create Your Wordbank
PREP
• Critical Alignment for Branding
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META DYNAMICSâ„¢ LEVEL I
PREP CRITICAL ALIGNMENT FOR BRANDING
ENVIRONMENT QUESTION __________________________________________________________________________ __________________________________________________________________________
STRUCTURE QUESTION __________________________________________________________________________ __________________________________________________________________________
IMPLEMENTATION QUESTION __________________________________________________________________________ __________________________________________________________________________
PEOPLE QUESTION __________________________________________________________________________ __________________________________________________________________________ START HERE
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PREP MODEL: META DYNAMICSâ„¢ VISION & MISSION
ENVIRONMENT QUESTION __________________________________________________________________ ANSWER ___________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________
STRUCTURE QUESTION __________________________________________________________________ ANSWER ___________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________
IMPLEMENTATION QUESTION __________________________________________________________________ ANSWER ___________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________
PEOPLE QUESTION __________________________________________________________________ ANSWER ___________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ START HERE
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META DYNAMICSâ„¢ LEVEL I
PREP YOUR TURN: YOUR BRAND VISION & MISSION
ENVIRONMENT QUESTION __________________________________________________________________ ANSWER ___________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________
STRUCTURE QUESTION __________________________________________________________________ ANSWER ___________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________
IMPLEMENTATION QUESTION __________________________________________________________________ ANSWER ___________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________
PEOPLE QUESTION __________________________________________________________________ ANSWER ___________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ START HERE
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STEP 1 CREATE YOUR WORDBANK
E _____________ _____________
_____________ _____________
P ____________ ____________
_____________ _____________
YOUR BRAND WORD BANK
_____________ _____________
S _____________ _____________
_____________ _____________
I ____________ ____________
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META DYNAMICS™ LEVEL I
STEP 1 MODEL: META DYNAMICS™ VISION & MISSION
_____________ _____________
_____________ _____________
_____________ _____________
_____________ _____________
META DYNAMICS™
_____________ _____________
_____________ _____________
_____________ _____________
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_____________ _____________
STEP 1 YOUR TURN: YOUR BRAND VISION & MISSION
_____________ _____________
_____________ _____________
_____________ _____________
_____________ _____________
YOUR BRAND _____________
_____________ _____________
_____________ _____________
_____________ _____________
_____________ _____________
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META DYNAMICS™ LEVEL I
STEP 2 USE BRAND CATEGORIES
D_________________ • ________________________________________________
P_________________ • ________________________________________________
C_________________ • ________________________________________________
E_________________ • ________________________________________________
B_______ R________ • ________________________________________________
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STEP 2 MODEL: META DYNAMICS™ VISION & MISSION
D________________________ • _____________________________________________ _____________________________________________ _____________________________________________
P________________________ • _____________________________________________ _____________________________________________ _____________________________________________
C________________________ • _____________________________________________ _____________________________________________ _____________________________________________
E________________________ • _____________________________________________ _____________________________________________ _____________________________________________
B___________ R___________ • _____________________________________________ _____________________________________________ _____________________________________________
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META DYNAMICS™ LEVEL I
STEP 2 YOUR TURN: YOUR BRAND VISION & MISSION
D________________________ • _____________________________________________ _____________________________________________ _____________________________________________
P________________________ • _____________________________________________ _____________________________________________ _____________________________________________
C________________________ • _____________________________________________ _____________________________________________ _____________________________________________
E________________________ • _____________________________________________ _____________________________________________ _____________________________________________
B___________ R___________ • _____________________________________________ _____________________________________________ _____________________________________________
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STEP 3 EVALUATE CHOOSE YOUR TOP 3 VISION STATEMENTS:
1. 2. 3. SCORE EACH ON THE SCALE OF 1 TO 10 (1 = LOWEST) TOP 3 VISION STATEMENT >>
VISION 1
VISION 2
VISION 3
Is your first impression of the vision strong? Does it sound good / look good? Is it easy to read? Use it in multiple sentences. Does it feel right? Are quick associations positive? Does it have story appeal? Does it sound credible? Can it work internationally? Is it registerable and protectable? Is it memorable? Do you like it? Does it relate to your positioning or who you are? TOTAL SCORE >>
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META DYNAMICSâ„¢ LEVEL I
STEP 3 EVALUATE CHOOSE YOUR TOP 3 MISSION STATEMENTS:
1. 2. 3. SCORE EACH ON THE SCALE OF 1 TO 10 (1 = LOWEST) TOP 3 VISION STATEMENT >> Is your first impression of the vision strong? Does it sound good / look good? Is it easy to read? Use it in multiple sentences. Does it feel right? Are quick associations positive? Does it have story appeal? Does it sound credible? Can it work internationally? Is it registerable and protectable? Is it memorable? Do you like it? Does it relate to your positioning or who you are? TOTAL SCORE >>
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MISSION 1
MISSION 2
MISSION 3
STEP 3 EVALUATE BONUS CHECKLIST TICK
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25.
It’s memorable It recalls the brand name It includes a key benefit It differentiates the brand It imparts positive feelings for the brand It reflects the brand's personality It is strategic It is campaignable It is competitive It is original It is simple It is neat It is believable It helps in ordering the brand It is not in current use by others It is not bland or generic It does not prompt a sarcastic or negative response It is not pretentious It is not negative It is not jargon It does not make you say “so what?” It does not make you say "oh yeah??" It is not meaningless It is not complicated or clumsy You like it
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