Mastermind Monthly
JANUARY 2013
Member’s
Question
Marketing
matters
LEADERSHIP WITH
PURPOSE COOL BITS & BOBS FOR YOU TO
explore
S MALL B USINESS A CADEMY
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DIARY DATES
Welcome! Okay, so the new year has commenced. More New Year’s Resolutions? I’m making it up here, coz I can’t remember the study, but something like 90% of people have broken their New Year’s Resolutions by the second week of January.
MASTERMIND THINKTANK
Oh for goodness sake.
• FEBRUARY 4TH 2013
I think resolutions are for people who don’t like something they saw in themselves from the year before, and know they
• FEBRUARY 7TH 2013 • FEBRUARY 8TH 2013
should be ‘better than that’, but because of cognitive dissonance, can’t face what it would really take to change (f%$#ing hard work, real commitment, focus, discipline, consistency), so they make a promise to themselves to ease the pain.
MASTERMIND MASTER CLASS
Instead, I trust you had 2013 all planned months ago… or least before this year arrived!
• FEBRUARY 5TH-6TH 2013
For me, 2013 is the year I create, with purpose, and forethought, linked to my purpose – to become the person I aspire to be.
MASTERMIND 5-DAY CLOSED DOOR INTENSIVE
My intent is to ensure that 2013 is the Best Year Ever.
• FEBRUARY 20TH-26TH 2013
I trust you have thought about who you aspire to become. And I trust you have given an honest self-evaluation of where you know you can bring more. And I trust you are prepared to put in at least as much as you wished you had coming to you. It can’t work any other way. Sharon
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MONTHLY RANT My Monthly Rant is a little mild this month!
INSIDE
Well… in my defense… we did
THIS ISSUE
have members bring 100’s of gifts for the children. And we did have 100’s of members come and share our festive celebrations with us. And we are planning an
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Welcome!
extraordinary year for you.
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I’m in San Francisco learning more about advanced internet marketing. I’m with people I know from all around the world. So, a rant…
Monthly Rant
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Marketing Matters
5 Got it. I am still amazed at how few people know the major lever points I their business. Or perhaps they know them, they just don’t want to face them, because they know the answer for each is ‘none’ or ‘not done’.
Member’s Question
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LEADERSHIP WITH PURPOSE
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MEMBER of the month
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Random Thought
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Cool Bits & Bobs For You to Explore
I asked what the major benchmarks were for peoples’
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Your Mentors
business on my FB profile and got answers like: ‘Attitude’, and ‘Determination’.
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Upcoming Events
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What’s happening on FACEBOOK
Our major lever points are… leads in, conversions made, upgrades made, % of members staying, payments in, innovations made… That’s it. That’s what we measure. Every single day.
All of that is a given for a business owner. You want a business, your mindset needs to be world class ready. Now tell me your numbers. MASTERMIND MONTHLY | January 2013 | 3
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MARKETING MATTERS
BRINGING IN THE NEW YEAR This part of the year is ideal for marketing pretty well anything, if you put thought into it. It’s the New Year. New beginnings. New possibilities. New season. Out with the old. In with the new. Time to make that change. How will this year be different? And on it goes. Here are some ideas of what you could do:
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A REIGNITION FOR OLD AND EXPIRED MEMBERS SEQUENCE – GET THEM INTO THE NEW YEAR WITH A GREAT GIFT FOR REIGNITING THEIR MEMBERSHIP WITH YOU…
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A CALL TO ACTION FOR PROSPECTS WHO INQUIRED EXACTLY THIS TIME LAST YEAR – IF IT STILL MATTERS, LET US HELP YOU MAKE THIS HAPPEN OFFER…
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A FREE EVENT FOR THE NEW YEAR FOR EXISTING MEMBERS/CLIENTS TO REMIND THEM OF HOW THIS MATTERS…
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A FREE EVENT FOR PROSPECTS THAT IS LINKED TO THE TIME OF THE YEAR AND NEW BEGINNINGS…
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A MAIL OUT WITH A REMINDER OF THIS BEING THEIR OPPORTUNITY TO MAKE IT HAPPEN FOR THEMSELVES THIS YEAR…
You must keep your prospects close to you and your members even closer. Remind them of the value you give, this time of the year more than ever, as it matches so well the message of this time of the year – ‘Time to ignite’; ‘Let’s make this the year to remember’ etc People don’t like not acting at this time of the year. They feel agitated because it’s a new year so they feel the need to make something happen. If you’ve been building a relationship with them and you are their trusted adviser, now more than ever, it’s time to offer them the opportunity to work with you. It’s time for you to give them the opportunity to redeem themselves from what they didn’t do.
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MEMBER’S QUESTION QUESTION: IF YOU HAD TO DO IT OVER AGAIN, WHAT WOULD YOU DO DIFFERENTLY?
Photo from one of the first intake in August, 2004
ANSWER: Oh wow I find those questions a challenge! Firstly, I’m not that great at looking back with regret. I figure I will win some, I will lose some, I will not always know what I was meant to learn and I won’t always know what something means, or why it happened or any other self-indulgentneed-to-give-everything-significancedriven-it’s-all-about-me-crap. I would probably, looking back, have learned leadership a lot sooner and taken it a lot more seriously than I did for the first few years. I would probably have got into developing models of business that don’t
rely on me sooner, such as the Executive Coaching Academy. What is happening now for my business is a reflection of these decisions and nondecisions, so I guess I could have got here sooner, but really, so what? There is nothing in my business I can’t assist with, improve, do myself, or get someone to rock at, so really, there’s nothing I would probably do different, because if I’d known better then, I would have done better then. But I didn’t. So I didn’t.
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LEADERSHIP WITH PURPOSE Leadership in the New Year is such a great time! It can’t be easier, all year, than now. Now is the time for new beginnings. Fresh starts. Clean the slate. New promises.
ANYTHING IS POSSIBLE RIGHT NOW. It’s time to set new standards, new goals, new focus. It’s the time of the year when you get to dream of becoming anything you want – more focused; more disciplined; more passionate…
Your members love the opportunity to start a fresh.
we think has contributed to the year as it unfolds.
Your team might not even
A great year takes great
know it, but they get to be redeemed, do better, try harder, think bigger.
planning and plenty of preparation.
The goals get to be set for the year, or for the next five years. The next 90 days is
It’s the time for discussions about possibilities.
shiny and new and gets to be shaped exactly as you dream it to be, and not a reaction to a bad previous quarter.
In our new offices we have an entire wall dedicated to where we’re heading… On another wall we get to write anything we want that
I asked a question on Facebook and via email last month and the answers were pretty well all over the place! Here’s the questions and I’m going to answer them for a couple of areas of our business, to let you know the detail you can get into.
MASTERMIND MONTHLY | January 2013 | 6
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HAVE TO ASK... DO YOU KNOW THE TOP FIVE THINGS THAT MATTER THE MOST FOR YOU AND YOUR BUSINESS TO SUCCEED?
WHAT ARE THE TOP FIVE THINGS THAT YOU THINK MATTER THE MOST FOR YOU AND YOUR BUSINESS TO SUCCEED? Here’s our answer when it comes to culture:
DO YOU HAVE BENCHMARKS OF EXCELLENCE... WORLD CLASS STANDARDS... FOR EVERY ONE OF THEM? DO YOU COMPARE YOUR ACTUAL RESULTS WITH THESE BENCHMARKS ALL THE TIME? DO YOU MEASURE THEM EVERY SINGLE DAY? DO YOU TALK ABOUT THEM?
TOP FIVE THINGS THAT MATTER THE MOST FOR US AND OUR BUSINESS TO SUCCEED WHEN IT COMES TO CULTURE: 1. FOCUS ON MISSION 2. FOCUS ON VALUES 3. EVERYTHING LINKS TO OUR MISSION & VALUES
DO YOU FOCUS ON THEM? DO YOU HAVE A SUCCESSFUL STRATEGY FOR ACHIEVEMENT OF SUCCESS?
4. HIRE AND FIRE ON MISSION & VALUES 5. ALL RESPONSIBLE FOR BRINGING IT TO NEW LEVELS
ARE YOU STUDYING HOW TO IMPROVE THOSE RESULTS? DO YOU TEACH OTHERS HOW TO DO THE SAME GREAT RESULTS?
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WHAT ARE THE BENCHMARKS OF EXCELLENCE... WORLD CLASS STANDARDS... FOR EVERY ONE OF THEM? FOCUS ON MISSION: • Bring this up every day, in at least one conversation per day, per person • Post something inspirational, a reminder of our mission, or an example of inspiration that lifts the group, on our secret FB group
EVERYTHING LINKS TO OUR MISSION & VALUES: • Whenever I see someone doing something that contributes to our mission, I acknowledge it, expand on it, magnify it, so they will do it more
our team spirit, model someone, think outside of the box, take responsibility, deliver an outstanding result (our values), I acknowledge it and magnify it so they are rewarded for what matters most
HIRE & FIRE ON MISSION & VALUES:
interview is on our values
FOCUS ON VALUES: • Bring them up every day, in at least one conversation per day, per person
• If someone consistently drains our culture through not living the values or through acting like everything is a chore, or through acting as if they just ‘do a job’ and have ‘tasks’ they will be performance managed and given feedback
• Whenever I see someone innovating, contributing to
• More than half the
• Acknowledge when someone contributes to mission
the conversation, then values-wise, they could be a match
• If they’re uncomfortable with the conversation, they’re not a match • If they get agitated, they’re not a match • If they get excited, expand, and contribute to
• 50% of performance reviews each quarter are on the values and our mission and how they are contributing to this
ALL RESPONSIBLE FOR BRINGING IT TO NEW LEVELS: • The expectation is that all of us contribute to creating the environment and the culture that we want • All of us are expected to give feedback when this is the case and when it is not, and there is no hierarchy on feedback
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DO YOU COMPARE YOUR ACTUAL RESULTS WITH THESE BENCHMARKS ALL THE TIME? Yes – if I don’t have established benchmarks in
DO YOU MEASURE THEM EVERY SINGLE DAY? I do what I call a ‘culture check’ every day with my team (when I’m there). I walk the floor, chat with everyone,
place, I don’t know what the standard of excellence is that I am aiming for, so I can’t know if I’m succeeding.
and listen. I’m listening for their focus, their conversation, their level of energy and certainty. I am ready to give feedback on
I know we’re doing this if
how they are rocking it or how I think they can improve.
everyone is bright eyed and excited about what’s they’re doing, and then there’s a sense of expectancy about the place. The work seems
It’s a daily, and sometimes twice daily conversation where I am fully present to
easier, and people collaborate and share ideas.
the person.
There’s innovations going on every day and people are inventing new ways to make
DO YOU TALK ABOUT THEM?
things happen and loving it.
Every conversation I have in
Our members are digging the way we ride, and everyone knows what we stand for and what we believe.
the building tends to come around to culture, to our mission and to our values. I firmly believe that one of the greatest contributors to our profits and to our success is the culture that
we have created and must recommit to every single day. It can never be taken for granted. It takes months to get it to a high standard and less than a week to lose it.
DO YOU FOCUS ON THEM? Every day. My greatest contribution to our business are not the manuals or the courses I’ve written but the way I link everything I do with our mission and encourage others around me to join me.
DO YOU HAVE A SUCCESSFUL STRATEGY FOR ACHIEVEMENT OF SUCCESS? I know how to do this myself. I have had some success with showing others how to do, but not nearly enough. This is where I must grow.
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ARE YOU STUDYING HOW TO IMPROVE THOSE RESULTS?
DO YOU TEACH OTHERS HOW TO DO THE SAME GREAT RESULTS?
Yes. I have just ordered a pile of books from Amazon on culture, and development of leaders. I am obsessed
With some success. I am amazed at how challenging this is. I believe our business results are 40% competence
with showing others how to succeed and how to build a high performance culture that is focused fully on our mission. Nothing less will do.
and 60% culture, so it truly and deeply matters not just to how we feel about our business but because it’s the entire profit as well. So…
that’s how I would answer that question for our culture. I would have just as much detail for our sales process (probably more as there is more quantitative stuff in there), marketing, student support…
TRUST THIS HAS HELPED YOU GET INTO SETTING UP THE YEAR THAT IS COMING, WHETHER WE’RE READY FOR IT OR NOT!
MASTERMIND MONTHLY | January 2013 | 10
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MEMBER OF THE MONTH
Jane Ben!on WHEN AND WHY DID YOU JOIN MM? I joined mastermind in July 2011 and attended my first Think Tank day in December 2011. When I joined I had already burnt my bridges and left corporate and had worked out that I never wanted to go back. I knew that I had to find a way to make my c o a c h i n g b u s i n e s s p r o fi t a b l e a n d Mastermind and guidance from Sharon, seemed like the answer. I knew nothing about business and really never intended to have my own business when I started the Diploma program in February 2011. How things have changed!
WHAT WERE YOUR EXPECTATIONS? I signed up for MM expecting to learn the nuts and bolts of how to start and grow a business. This program has provided so much more than that. Most importantly I have learned how to think like a business owner! And as for the incredibly supportive MM community who are always on hand with ideas and advice‌ I say thank you.
WHERE WERE YOU AT WHEN YOU STARTED OUT IN TERMS OF MINDSET? WHERE ARE YOU NOW? The best way to describe my mindset when I joined MM would have been one of a disgruntled employee! I was definitely at VP Level 1 and expecting someone else to have the answers for me. As you can imagine Sharon cleared up that misconception pretty quickly. Now, 18 months later, I am taking responsibility for my outcomes, empowered by the choices that I make and excited to have found my voice.
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WHAT ARE THE THREE KEY MESSAGES YOU BELIEVE HAVE MADE THE MOST DIFFERENCE TO YOU IN THE PAST 13 MONTHS? 1. Mindset is everything. Crappy mindset will only lead to crappy results. The resources TCI offers to ensure that your mindset is working for you not against you are endless… use them! 2. Persistence…. and have faith that by keeping on giving it a go and providing value that eventually the success will come. 3. Keep showing up, whether that is on FB, at trainings, on webinars, crewing. Surround yourself with the language and mindset of success. Remember you will become the average of the 5 people you hang around the most.
YOU’RE A VIP MEMBER, WHAT DOES THE YEAR AHEAD HOLD FOR YOU THAT YOU’RE MOST EXCITED ABOUT? As I look back on 2012 I am humbled by what I have learned, how much I have grown and most importantly how I have assisted organisations and their leaders to achieve their goals. As I look towards 2013 I am excited about taking all the growth and knowledge that I have gained this year and apply it in my business and with my clients. So much to look forward too!
RANDOM THOUGHT
“
THE MAJOR REASON FOR SETTING A GOAL IS FOR WHAT IT MAKES OF YOU TO ACCOMPLISH IT. WHAT IT MAKES OF YOU WILL ALWAYS BE THE FAR GREATER VALUE THAN WHAT YOU GET. JIM ROHN
MASTERMIND MONTHLY | January 2013 | 12
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COOL BITS AND BOBS
FOR YOU TO EXPLORE... INSANE FACEBOOK STATS This one comes thanks to Robert Grant. Here's how you can get an incredible level of data about your Facebooking, some of it useful. 1) Go to http://www.wolframalpha.com/ 2) Type "my facebook". Let it analyze your FB data and checkout the results.
CREATE YOUR OWN ONLINE NEWSPAPER - IT'S CALLED PAPERLI WWW.PAPER.LI Once you establish your account, you can choose from any range of topics and then the info is automatically 'pulled' together for you to effectively produce a newspaper. The content 'feeds' are then updated as determined by you (I think it's every 24 hours of once a week?). Could be another option to throw into your marketing mix. Thanks James McCraken for this cracking good idea!!!
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CLARE COPE
YOUR
MENTORS ISLE STRAUSS
To access these mentors email
mmmentor@ thecoachinginstitute.com.au to request time with a mentor!
MASTERMIND MONTHLY | January 2013 | 14
OWEN COPE
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MASTERMIND EVENTS RECAP MASTERCLASS DAYS In 2013 we will be unleashing our new format MasterClass Days. These MasterClass days replace what was Implementation Days. And even more than that….whereas before you
momentum in your business in 2013. The first MasterClass days for 2013 will be
Mastermind program format as we transition to an Annual Business and Marketing
Tuesday 5th and Wednesday 6th of February.
Conference. Between now and February Sharon is on a mission to learn some cutting edge marketing strategies from around the world so
THINKTANK SESSSIONS
only received one day, going forward each quarter we’ll come together for TWO days for a MasterClass session. These MasterClass days will involve guest speakers both from within our community and external to our community and there will be ample time to brainstorm and plan out your next 90 day period. These MasterClass Days will be the key to creating and maintaining
The first round of Thinktank sessions also kicks off in February (note the date change from January). Thinktank members be sure to secure your place on either Monday 4th, Thursday 7th or Friday 8th of February. 5 DAY CLOSED DOOR INTENSIVE The final Mastermind Closed Door Intensive is just around the corner…20th – 26th of February. This marks a transition in the
these lucky Masterminders are in for quite an experience. BONUS DAY: PUTTING TOGETHER YOUR LAUNCH Stay tuned for details on this bonus day with Sharon – it will be truly mind-blowing and completely transformational for your business to set you up for even more success in 2013!!!
UPCOMING EVENTS... MASTERMIND THINKTANK FEBRUARY 4TH, 7TH, 8TH, 2013
MASTERMIND THINKTANK FEBRUARY 5TH, 2013 - FEBRUARY 6TH, 2013
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WHAT’S HAPPENING ON FACEBOOK CONNIE LONGOBARDI ENCOURAGED US OVER THIS FESTIVE PERIOD TO SPARE A THOUGHT OR A DOLLAR FOR THOSE IN NEED. GEORGIE CHINCHEN DECIDED TO RUN A FREE ONE-HOUR WEBINAR ON “YOUR BEST YEAR YET” AND WONDERED WHAT VALUE TO PUT ON IT….WE SAY PRICELESS!! MICHELE BANNISTER KICKED SOME GOALS RUNNING A WORKSHOP AND WAS SUPPORTED BY OTHER MEMBERS OF OUR COMMUNITY – THAT’S THE POWER OF BEING CONNECTED TO SUCH A HIGH CALIBER GROUP!! WAY TO GO EVERYONE :)
time to give me advice over the phone, Genevieve Matthews called me the day after the workshop to see how I went. Thanks to Shan Lawson who was my crew and captured everything on video.
Michele Bannister I did it! 6 participants in my workshop. 3 hours of content. Great feedback and 4 put their names down to come to a free 1-2 day training. Got feedback of them, what they'd like to hear more of. Conclusion: I need to learn a whole lot more about sales asap/I loved training again, felt like coming home/I realised I don't want to do one-on-one, but training is the
Stephen Lake received a very pleasant an unexpected surprise - the Rotary Club of Melbourne nominated him as a Paul Harris Fellow (Sapphire). CONGRATULATIONS Stephen!!
space for me! Thanks to everyone who has helped me with great feedback in this forum! Kamahl Barhoush even took an hour of his
MASTERMIND MONTHLY | January 2013 | 16
Jordan Dallwitz Hey Masterminders! Its has been a few weeks since completing my 5
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Day Closed Door & NLP Master Prac training and the transformation in myself and my business has been extraordinary!! Putting everything I've learnt into action, last week whilst playing golf with a group of businessman I was able to build relationships, back myself and provide amazing value!! Result... $35k contract, with more to come :)
SP SAID "IF YOU WAVER, YOU’RE THE MARKET. IF YOU PERSIST, YOU WILL LEAD YOUR MARKET"
as that is completely at contrast to the integrity of the model. 3) In Marketing and forming strategic alliances make sure you have your criteria of what constitutes a successful alliance and don't jump into bed with the first but enjoy a romance before committing and look after the values of your business and the mission you are on. Melissa McGinness deconstructed her mindset and approach for her massive day of
... I love this because it's the core to business success. When business get tough, GET TOUGHER!! Persist, keep turning up and the results will emerge. I'm looking forward to 2013... Thank you Sharon Pearson for your persistence, leadership and inspiration you provide every single day... You Rock!!!
Words of Wisdom from Ilse: 1) The Mindset of the individual delivering the program will affect the message that the participant receives and therefore the potential results they could have... 2) Don't reduce the delivery of educating others about the Benchmark Model to a 'task'
potential client meetings: “I had huge success today in all my meetings! Let me try to break down what I did... First, I 100% believe in the tools and models Sharon and Clare have provided us. 2) I have 100% confidence in the support I receive with TCI. These two beliefs allow me to have a very high level of certainty (100%) in what I'm delivering and the support I will receive to become even more knowledgeable in the models. This certainty out weighs the client doubt and allows me to not be part of the problem. 3) I have .01% knowledge of the models I'm using, yet I have complete confidence I will learn it! 4) lastly I study and respect the education cycle before going into the meeting! I didn't expect to talk about what I did, I talk to the clients wants and allowed them to lead the conversation.”
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