Mastermind Monthly
SEPTEMBER 2012
Member’s
Question INSIDE
LOOK
How We Email Market to Our List RANDOM
LESSON Member of the month
S MALL B USINESS A CADEMY
Feel free to share this publication with your friends, family, colleague... anyone who might find its content useful
DIARY DATES
MASTERMIND IMPLEMENTATION DAY • OCTOBER 16TH
Message from me I have plenty to say at the moment so thought I’d write to you. Some of you are doing great, and you know who you are. Some of you are doing fuck all, and I just have to wonder when you’re going to wake up and see that it’s not getting any easier if you just sit there and flick through the channels. You joined this program for a reason. So get on with it. Not for me. For you. For the person you are wanting to be.
MASTERMIND THINK TANK
Sharon
• OCTOBER 15TH • OCTOBER 17TH
BONUS DAY WITH JULIO DELAFFITTE • OCTOBER 22ND
MASTERMIND 5-DAY CLOSED DOOR EVENT • NOVEMBER 7TH - 13TH
MASTERMIND MONTHLY | September 2012 | 2
Feel free to share this publication with your friends, family, colleague... anyone who might find its content useful
INSIDE
MONTHLY RANT
THIS ISSUE There is no such thing as easy. We get better. I had a Masterminder who was complaining that it was harder than they thought it would be.
Seriously. MOST businesses fail in their first year. Most people will never tackle running a business because it’s easier to work for someone else. This is because running a business is not easy and never will be. You just have to do it long enough to get good at it. Until then, do more. Learn more. Take on more. Get good at it or be a stat.
I AM NOT WHO I AM BECAUSE OF ANY SUCCESS I HAVE HAD. I AM WHO I AM BECAUSE OF WHO I HAD TO BECOME TO BE READY FOR THAT SUCCESS AND BECAUSE OF WHAT I HAVE LEARNED...
2
Message from me
3
Monthly Rant
4
INSIDE LOOK How we email market to our list
6
Member’s Question
7
What we’re learning at the moment in our business
8
RANDOM LESSON Values Pendulum
9
MEMBER of the month
10
Webinars
12
Your Mentors
13
Upcoming Events
14
What’s happening on FACEBOOK
BUT MOSTLY BECAUSE OF HOW I HANDLE DEFEAT.
MASTERMIND MONTHLY | September 2012 | 3
Feel free to share this publication with your friends, family, colleague... anyone who might find its content useful
INSIDE LOOK
HOW WE MARKET TO OUR LIST with an ‘Early Bird Offer’ with a great reward for taking action early. We get pretty good conversions doing this – around 40% of all sales occur right there in the first two weeks.
I keep the email marketing pretty simple these days. I don’t want to bombard them with offers or reminders to buy. Most of the emails I send are value add, so content that our market might appreciate. This is how I divide our list:
If they have just opted in they get the first two weeks of pretty intense emails about coach training, why do it, how it works and how cool and fabulous we are, ending
Most internet marketers tell you that people aren’t ready to buy until later, once you’ve educated them, and we’ve worked out our ‘later’ is within two weeks, and then two weeks after that. As these Early Bird emails are going out, I’m writing other emails to the rest of our list. I leave the Early Bird list out of it, so they don’t get double the numbers of emails. It looks something like this, depending on the
next Intake Weekend training… Let’s say we have an Intake Weekend training in Melbourne in the first week of the month after this. It’s Sept now, and the training is in the beginning of October. I will send emails only to Tassie, Victoria, WA, SA, overseas, Unspecified (no address) so NSW, QLD and ACT is not getting emails they would be less likely to take action on. I will target only the past two months, excluding the last two weeks, so that the Early Birds are not hammered with emails. Beginning of the month, I send cool content. Just a
MASTERMIND MONTHLY | September 2012 | 4
Feel free to share this publication with your friends, family, colleague... anyone who might find its content useful
cool quote, something I learned, something someone shared with me. We get good responses from this and a conversation may get started, which our consultants handle. This will be maybe an email every third of fourth day, sometimes every five days, so low pressure and touch points. About the third week, I will do a cool content email and mention a training that is coming up and how it’s nearly full. I’ll give a reason for this, like “Looks like people are gearing themselves for the New Year…’ I will mention the cool gift packs we’re giving away to people who are currently enrolling with us, in the P.S. so super understated.
Towards the fourth week I will step it up a little like this: “Only five places remain for the next event in Melbourne. Looks like people are really committed to being all they can be and making a difference. And there are four gift packs remaining. Let me know if you would like to know about them.”
And that link goes to an email called timetoact@thecoachingin stitute.com.au and our team chats with them. Then as the end of the month approaches, I count it down. So I’ll write a little cool something and then say, ‘BTW only two gift packs remain. I have one for you, just let me know if you would still like it thanks!’ so people respond to us and we get talking with them.
So the big pressure around urgency is done by the Intake approaching and the end of the month and scarcity is created through the number of gifts packs that remain slowly decreasing. Then at the end of the month I send an email saying, ‘Just wanted to let you know the next Intake in Melbourne is now fully booked.’ So letting them know they didn’t act and because of that they missed out. So it’s all pretty low key, keep being cool – well, as cool as I can be! – laid back and not really concerned either way about it, it just all seems to just be happening as we’re chatting, kind of tone. Whatʼs your campaign strategy?
MASTERMIND MONTHLY | September 2012 | 5
Feel free to share this publication with your friends, family, colleague... anyone who might find its content useful
MEMBERʼS QUESTION QUESTION: What’s your number one tip for success, for what to do and for what to study?
ANSWER: Where do I begin on how crap this question is? So we’re clear, it is not boiling down to one of anything. Anyone who is looking for the magic pill, the secret short cut, the easy fix, or the sound bite, go get a nine to five job with guaranteed workday filled with routine. You are not cut out for business.
But if I was to answer this, it would be this – Stop asking dumb ass questions and take action every single day, and study the whole Small Business Academy Membership Area for one hour a day. Just do that. And stop asking for simple answers to a complex challenge.
MASTERMIND MONTHLY | September 2012 | 6
Feel free to share this publication with your friends, family, colleague... anyone who might find its content useful
WHAT WE’RE LEARNING AT THE MOMENT IN OUR BUSINESS LEADERSHIP REALLY MATTERS.
someone else change to their satisfaction.
EITHER YOU CAN LEAD YOURSELF AND THEREFORE LEARN HOW TO LEAD OTHERS, OR YOU CAN’T LEAD YOURSELF SO YOU CAN’T ATTRACT, RETAIN AND DEVELOP GREAT PEOPLE.
When hiring, make sure that the person can take responsibility for all outcomes, both good and bad. I think too many
The people who do well are taking responsibility for what is going on. They’re not saying it’s someone or something else, they want the responsibility because then they get to do something about it and influence it. When someone thinks it’s something or someone else, then I know that they’re not a leader. They’re actually the block to what we want to get done, because them moving forward is limited to when circumstances or
people like the credit for the good stuff and don’t want to take responsibility when it goes wrong. You want people who are wired the other way around – who take responsibility for what goes wrong and give credit to others for what goes right. GOOD QUESTION TO ASK - BASED ON THIS, WOULD YOU HIRE YOU? Leadership of self is the 101 of life. People in my business who complain, who blame, who justify and who make excuses have a really horrible time until they change their thinking
or they have to go. There is no compromising on this – every research study of great companies says the same thing – great companies are made up of people who take responsibility for the crap and who aren’t interested in the credit. If you’re starting out, complete an organisational chart with all the roles your ultimate business will have. Put your name into every slot. Do all those roles. Slowly, replace yourself with the least skills roles to the more skilled. At every step have a system to guide them and a strong sense of responsibility for their success. And learn leadership, firstly with yourself, and then with others.
MASTERMIND MONTHLY | September 2012 | 7
Feel free to share this publication with your friends, family, colleague... anyone who might find its content useful
RANDOM LESSON
VALUES PENDULUM Values Pendulum shapes how I think in many ways. I’m chatting with someone and I’m listening for which level of thinking they’re coming from so I know which problems they think they have to solve. I listen for whether their focus is on self or on others. I’m responding based on what I hear.
thinking they’re at which tells me what problems they’re experiencing, which tells me In marketing, I focus on the what solutions they need to same levels in my copy. ‘So focus on. we have this opportunity to And then it’s also useful for come together, to empower the bigger picture – where ourselves, to take what we are on the Values works and apply it and get Pendulum Continuum, as a results and really make that business and as teams. success and connect with how this will serve.
difference.
By assessing this In sales, our team use it to constantly, I know what In team meetings, problems I need to help move the prospect from I focus on Level 2, 3, 4, 5 people solve, and how to uncertainty to complete and 6 language. I want to desire to serve – where their help them move to the next bring people with me, unite level, so they can thinking needs to be. us, remind us of our experience even more capabilities, get clear on the It helps with my clients – I success. can hear what level of system for achieving
MASTERMIND MONTHLY | September 2012 | 8
Feel free to share this publication with your friends, family, colleague... anyone who might find its content useful
MEMBER OF THE MONTH
Fiona Mangano I’m going to nominate a graduate for this title. I choose Fiona Mangano. Fiona brings humour, joy, determination, perseverance, focus and discipline to whatever she does. Through applying what we teach her income is through the roof. And she always has time for others who are committed to having a red hot go. It’s like she doesn’t even notice the setbacks. She just shrugs, laughs and gets on with it. I have never once seen her drop her standards or compromise – she holds the line on benchmarks that work and expects that those around her do the same. And she models. She asks me a mentoring question every single day. She’s on a mission, and you can tell. No wonder she’s succeeding.
MASTERMIND MONTHLY | September 2012 | 9
Feel free to share this publication with your friends, family, colleague... anyone who might find its content useful
HOTSEAT LINDA FLYNING
Q&A WITH SHARON PEARSON
August 2nd 2012
August 2nd 2012
WEBINARS LAST MONTH
AUGUST - SEPTEMBER Relive the awesomeness of the last month and revisit the Hot Seat and the Q&A sessions where Sharon works one on one with members in their business and answers all the questions we have to help propel our businesses forward.
NEED2KNOW
HOTSEAT
Q&A
WITH SHARON PEARSON
September 5th 2012
WITH SHARON PEARSON
September 5th 2012
GABRIELLE CARLTON & LEANNE MAYNE
September 12th 2012
MASTERMIND MONTHLY | September 2012 | 10
Feel free to share this publication with your friends, family, colleague... anyone who might find its content useful
HOW TO CREATE AN IPHONE APP FOR YOUR BUSINESS WITH DALE BEAMONT
ADVANCED MARKETING STRATEGIES USING VALUES PENDULUM WITH CLARE COPE
BONUS ROLE PLAY CLASS HOW TO DO A NEEDS ANALYSIS WITH SHARON PEARSON
October 1st 2012
October 3rd 2012
October 2nd 2012
OCTOBER Coming up this month we have a massive line up of Webinars. Log onto the member’s site and make sure you are hooked up with all classes. Register now and lock them away in your diaries!
WEBINARS
HOW TO GET ONLINE QUICKLY AND EASILY WITH OWEN COPE
COMING UP
October 3rd 2012 October 4th 2012
HOTSEAT
NEED2KNOW
Q&A
WHO WILL IT BE?
WITH SHARON PEARSON
WITH SHARON PEARSON
October 4th 2012
October 9th 2012
October 9th 2012
MASTERMIND MONTHLY | September 2012 | 11
Feel free to share this publication with your friends, family, colleague... anyone who might find its content useful
CLARE COPE
YOUR
MENTORS ISLE STRAUSS
To access these mentors email mmmentor@ thecoachinginstitute.com.au
to request time with a mentor!
MASTERMIND MONTHLY | September 2012 | 12
OWEN COPE
Feel free to share this publication with your friends, family, colleague... anyone who might find its content useful
UPCOMING EVENTS IN THE NEXT 90 DAYS HERE ARE THE WAYS YOU CAN CONNECT WITH EVERYONE LIVE FACE-TO-FACE. SECURE YOUR SEAT NOW!
as we brainstorm solutions and ideas This is an implementation specifically on your day you MUST be present business. Sharon and at. Sharon will be in the Clare are charged and room and will be raring to go!! spending the whole day talking about Values BONUS DAY with Pendulum – how its used Julio DeLaffitte in her business, how it OCTOBER 22ND 2012 can be applied in yours, In this full day event, Julio how it relates to culture will be revealing the and leadership and secrets of wealth creation sooooo much more!! that will assist you to Mastermind achieve financial freedom Think Tank and true wealth. This OCTOBER 15TH 2012 or event, valued at $1500 OCTOBER 17TH 2012 per ticket and yours as a special gift for being part For our Think Tank of this amazing members you have 2 days community, is the to choose from to once launching pad for you to again be seated around a learn the simple small table with only a techniques that will show handful of other members you exactly how to Mastermind Implementation Day OCTOBER 16TH 2012
1
3
2
develop the millionaire strategies (and bank account) you’ve been looking for. Mastermind 5-Day Closed Door Event NOVEMBER 7TH - 13TH
4
For you lucky new members that have recently become part of mastermind community you get to spend five whole days…count them….1,2,3,4 and 5… with Sharon as she goes wide and deep into the world of business and marketing. Everything you expect of this event will be delivered AND so much more that will blow you away…
MASTERMIND MONTHLY | September 2012 | 13
Feel free to share this publication with your friends, family, colleague... anyone who might find its content useful
WHAT’S HAPPENING ON FACEBOOK Catie Kirke Hits the TV Today I'm launching Miss ART ......the non profit program for teenage girls that comes from ART Your Life. Channel 7 are airing 3 weeks of advertising to contribute to its mission to helps girls find their voice, build their confidence and create their future.
Sabrina Muller Rocks some Worlds Hey Rock Stars of our fabulous community! I wanted to share something extra special with you all. I've launched my brand new program over the weekend and this is a 23 year old and what she posted in our Forum today: "Hey girls i just wanted to share this...i have "chosen" depression for over ten years this year being the worst. I had my weekly appointment with my psychiatrist and he could not believe how amazing i looked. My weekly appt has now changed to 3 weeks in between a session...THANK YOU SABRINA!!! Xoxo" Seriously words cannot express my gratitude for being able to do what I do for living and helping to empower people - that's what my mission is all about! Empower people by transform them from aspire to inspire! I'm so blessed to be part of her journey! ♼
Alison Crabb Gets Nominated Hi MM's a huge thanks for all of the well wishes on my being a finalist in the Telstra women's business awards. Shaz and TCI have been apart of my journey for the last 8years and words can't express my gratitude. Winner is announced on the 20th of sept and thrilled to have made it this far. Thank you shaz x MASTERMIND MONTHLY | September 2012 | 14
Feel free to share this publication with your friends, family, colleague... anyone who might find its content useful
David Howells Does Business Over Wine The Law of Reciprocity Works! Finished marketing workshop in The Barossa around 2pm yesterday ... phone call at 3pm and working with first client by 9am this morning. Initiated some changes to workshop coming out of TT and after discussion with "Awesome Ilse" .. they worked. Beautiful venue at Jacobs Creek Visitor Centre (a must visit if you are in SA), sensational capacity audience and an absolute pleasure and privilege to serve and share at the front of the room. The home cellar has also been seriously replenished after receiving a number of unexpected gifts of outstanding Barossa wine from attendees before leaving today. Feeling a bit humbled and WOW'ed right now. Must also thank the sensational crew support from Jane Benston and Claudine Burgess .. a very classy, inspiring and professional double act on their own.
Sarah Valentine Springs into a Magazine Editorial in the spring edition of Ruby magazine! A Geelong mag for women in business!
MASTERMIND MONTHLY | September 2012 | 15
v Feel free to share this publication with your friends, family, colleague... anyone who might find its content useful
Feel free to share this publication with your friends, family, colleague... anyone who might find its content useful.
S MALL Â B USINESS A CADEMY
MASTERMIND MONTHLY | September 2012 | 16