UC M1 Ultimate Focus Manual by The Coaching Institute

ULTIMATE FOCUS 1

ULTIMATE FOCUS WE MUST FIRST KNOW O URSELVES AND WHAT WE CARE ABOUT, AND WHAT WE ARE PREPARED TO D O AND COMMIT TO, BEF ORE WE CAN FOCUS ON OUR MARKETI NG… Our internal world is shaping and determining our outer world. So it’s up to us to ensure we give ourselves the very best mindset we can for the journey ahead.

MINDSET FOR SUCCESS – ATTRIBUTES 1. THE MINDSET FOR SUCC ESS – What attributes does someone successful in business have that you admire? Here are some examples:

 Tenacity

 Organisation

 Persistence

 Planning

 Passion

 Creativity

 Openness

 Strategic thinking

 Curiosity

 Calm

 Behavioural flexibility

 Resourcefulness

 Determination

 Seeks out models of

 Grit  Compassion  Focus  Certainty  Playfulness  Humour

excellence

 Finds a way  Learning machine  Negotiation  Collaboration  Systematic

MINDSET FOR SUCCESS – BELIEFS What do we believe is possible for us in our business? Some great beliefs:  All I need is within me now  My coaching is very valuable to anyone who experiences it  I trust me to do what I say, and say what I mean  Coaching is a fantastic way to achieve what we want  There is always a way; there is always a better way; I can find the better way – right now  Sometimes opportunity looks like hard work  I am great at trying new things  I love learning how to serve others  I’m willing to learn to how to succeed  I accept, expect and love the challenges along the way  People are awesome  If I learn, then I will earn  I will succeed because I believe I’m worth it  There are so many clients to help

MINDSET FOR SUCCESS – STANDARDS What are our standards when it comes to business success? Your standards are the ‘musts’ you adhere to. Many people live lives of, ‘I should…’ I should do that… I should fix that… Your standards are your musts. The non-negotiables, that have to happen, with no excuses. The better you make these, the better your business will be. People are attracted to people with high personal standards. You will attract more clients, faster, with higher personal standards. Here’s some examples of what you have standards (low or high) around:

 How many hours marketing a week?  How many hours practicing coaching a week?  How many classes to attend?  How easily you cancel appointments/or not?  How often you let people down/or not?  How kind you are to others/or not?  How judgemental you are of others/or not?  How often you don’t do what you promised yourself/or do?  The number of conversations you have complaining about someone/or not?  The number of people you have in your life who complain and blame/or not?  How resilient you expect yourself to be/or not?  How determined you expect yourself to be/or not?  The hour you get up?

THE HIGHER STANDARDS YOU HAVE IN EACH OF THESE CATEGORIES – AND THERE ARE MANY MORE, SO GO FOR IT – WILL SHAPE WHAT’S GOING TO HAPPEN IN YOUR BUSINESS.

MINDSET FOR SUCCESS – EXPECTATIONS Your expectations are the standards you have for others, for you to deal with them. Some people have low expectations of others, and some have high expectations. It’s said that we teach people how to treat us. And that we get the team we deserve. This is based on what we expect of others, and what we insist on. If you’re hearing this as a ‘power’ thing, you’re not getting the actual message. So persist, because that’s not what’s being said. You will attract higher quality people around you, the higher your expectations of those you will hang out with, work with and work for. Here are some examples of what you have expectations (low or high) around:  Do you allow people to bitch about other people, or not?  Do you allow people to let you down, or not?  Do you let people take advantage of you, or not?  Do you expect others to ‘carry you and do it for you, or not?  Do you rely on others to ‘save’ you from your overwhelm, or not?  Do you equate people ‘letting you off the hook’ with reasonable, or expect them to hold you to what you said?  Are people there to get you what you want, or there for you to give them what you can?  Are you attracted to people who keep wanting to play it safe/or not?  Are you offended if someone challenges your standards/or grateful?  Are you pleased for someone’s success/or jealous?  Do you see success, and think: ‘Why me?’, or think, ‘Good on them!’  Do you encourage others, or rely on others to do that?  Are you constantly in follower or leader position?  When on Facebook, do you watch the comments, or participate, or lead the discussions?

ALL OF THESE DIFFERENT CHOICES ARE SHAPING THE WORLD YOU’RE EXPERIENCING. THE WORLD ISN’T ‘HAPPENING’ TO YOU. YOU’RE SHAPING YOUR WORLD WITH YOUR EXPECTATIONS OF THOSE AROUND YOU.

MINDSET FOR SUCCESS – YOUR IDEAL DAY 2. YOUR IDEAL DAY Your Ideal Day is the day you would want to have, in your business. It’s not the day you would have when you’re on holiday, or taking a break, or the weekend. It’s a regular day, that you would love to have, five days a week. (This is covered in your First Six Sessions with Clients system we have given you.) This exercise is designed to assist you to get clear on what you want. So many people are clear on what they don’t want, and what makes them unhappy. It’s far less common to meet someone who knows what they want, what they want to experience and who they want to be with... Most people think life gets better if they ‘have’ something, or ‘get’ something – more happiness, more time, more freedom, more money, a better car, a bigger house... The truth is, ‘getting more stuff’ is not the answer to a fulfilling life. A life well lived consists of moments upon moments, where you experience what it is you value experiencing. Time with family Reading A hobby Being with friends A sports activity... Whatever it is for you, the question to ask yourself is this – what is my Ideal Average Day? The day which, if I was to live it every day, I’d never get bored and I’d never get sick and it wouldn’t hurt anyone or me. You see, I think most people live two versions of themselves – The ‘surface’ version, that we take out to the world and think is as we ‘should’ be, and... Our ‘core’ self – the true selves we are meant to and desire to be. This exercise is designed to get you back to your core. All you do is answer the questions here. It takes as little as half an hour or up to four hours, it depends on you and how much you want to put into it. The answer can’t be ‘I’d sit on the beach’ or ‘I’d do nothing all day’... The truth is holidays only sustain us for a short time. We are designed to ‘experience’ life, not constantly experience ‘escaping from life’.

Avoiding responsibility through long breaks from ‘life’ is not an Ideal Average Day – it’s escapism, and no matter who you are, it becomes boring after a while. And then the question is, what do you do AFTER that? After the holiday and the ‘time out’ and the ‘escape’ is done, and you’re ready to get back into living your life and building something meaningful, what does your day comprise of? We have a certain number of years remaining. This breaks down into so many days. And each day is made up of... moments of experience. What moments of experience do you desire? Next... you go about making this ideal your reality. It can take 12 months, or it can take five years. It’s not the point. By you starting to take steps today towards building your ideal day, you’re committing you and being the best version of you, you can be. That’s gotta be worth the journey!

MINDSET FOR SUCCESS – MARKETING 3. THE MINDSET FOR SUCCESS I N MARKETING Marketing is about adding value. We add value so our potential clients can see what we’re ‘about’. They can check out our style. They can get familiar with our approach, our character, our ‘energy’. Our potential clients don’t see a web site and then think, ‘Great, I’ll hire them, here’s my credit card.’ It doesn’t work that way. Potential clients have a situation they want to change in some way – it could be they have a challenge, or it could be that things are great and they want a whole other level of experience. They are looking for solutions. And the solutions can’t be: I coach. The solution must match who they are as a person. For example, when you’re networking, just because you’re a coach, this doesn’t mean the potential client will hire you. They have to ‘dig’ you. More importantly, they have to sense that you ‘dig’ them. They have to know that you can serve them – that you can make a difference. They have to know that your ‘style’ is complimentary to them. They have to know that the journey will be worth it. They don’t want to sense that you just want to ‘close the deal’. And often, they want to know a little about what you do, how it works, and what value they will receive from working with you. We call this ‘value-based’ marketing. It’s where we provide value to prospects so they can start getting value from what we do before they pay. It’s about giving well before we have any expectation of receiving.

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SHARON PEARSON ULTIMATE FOCUS Ultimate Coach – Business Skills Edition 1 | Version 1 | April 2017 Published by Global Success Institute Copyright 2017 © Global Success Institute All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, mechanical or electronic, including photocopying and recording, or by information storage and retrieval system without permission in writing from the publisher. In some instances, people or companies portrayed in this book are illustrative examples based on the author’s experiences, but they are not intended to represent a particular person or organisation. NOTE TO READERS All products and services by our company are for educational and informational purposes only. Use caution and seek the advice of qualified professionals. Check with your accountant, lawyer, professional advisor, before acting on this or any information. Connect with WOW Team today at wo w @ gl oba ls uc ces s ins t itu te . co m to get mentoring on how to take your coaching to the next level

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