MEDIA KIT FALL 2020
WHO WE ARE
The Columbia Chronicle is the award-winning student newspaper at Columbia College Chicago,a private, nonprofit institution of higher learning located in the heart of Chicago. With undergraduate and graduate degree programs, Columbia College Chicago offers approximately 6,000 students a curriculum blending creative and media arts, liberal arts and business. First called the CC Writer in 1973, Columbia’s student newspaper became known as The Columbia Chronicle in 1978. In addition to a weekly newspaper every Monday during the traditional school year, The Columbia Chronicle produces digital content year-round on ColumbiaChronicle.com and its social media platforms.
OUR AUDIENCE
The Columbia Chronicle targets the students, faculty and staff at Columbia, readers in the South Loop neighborhood of Chicago and engaged alumni with coverage of campus news and events, city news and features, arts and culture pieces, human interest stories and commentaries. The Chronicle also reaches an audience of young creatives throughout the city interested in arts and entertainment and the issues impacting all Chicagoans.
FALL 2020
Because of the ongoing pandemic, The Chronicle will produce digital-only content this Fall semester, providing advertisers a variety of ways to reach its audience — through the website, daily newsletter, sponsored social media posts and ads in e-editions of the newspaper.
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RATES ColumbiaChronicle.com: The Chronicle’s website received nearly a half-million pageviews during the last year. With nearly 40,000 pageviews per month on average, our digital options provide advertisers top-of-mind awareness through campaigns delivering thousands of impressions.
Leaderboard ad, 1 month: $350 Leaderboard ad, 10 days: $175 Medium rectangle ad, 1 month: $250 Medium rectangle ad, 10 days: $125 Leaderboard ads — 728 x 90 pixels Medium rectangle ads — 300 x 250 pixels
Leaderboard ad (728 x 90 pixels)
Medium Rectangle ad (300 x 250 pixels)
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DAILY NEWSLETTER: The Columbia Chronicle sends a daily newsletter Monday-Friday to approximately 11,500 email subscribers with a compilation of top news stories. With an open rate of approximately 25%, the daily newsletter can be an effective component of any advertising campaign.
Digital newsletter, daily rate: $150 One full week, Mon.-Fri., 5 ads: $400 Newsletter banner ad with a link to your site: 600 x 200 pixels
SPONSORED SOCIAL MEDIA: Deliver your targeted message to thousands of Chronicle followers through sponsored social media posts from the Chronicle’s engaging Facebook, Instagram and Twitter accounts.
4 social media posts: $160 6 social media posts: $210 8 social media posts: $250 10 social media posts: $300
*All sponsored posts will be noted as paid advertisements. Sponsored post limitations: Twitter — 1 post per day; Facebook — 1 post per week; Instagram — 3 posts per week. The Chronicle reserves the right to remove sponsored posts from social media feeds after 20 days.
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E-EDITIONS OF THE COLUMBIA CHRONICLE NEWSPAPER The Chronicle will continue to publish reader-friendly e-editions of the newspaper, offering readers a compilation of the most important and relevant stories produced by our award-winning staff. These e-editions will be shared through the daily email newsletter in addition to being embedded on the Chronicle’s website and available for download through Issuu at https://issuu.com/thecolumbiachronicle.
Full Page Ad
Half Page Ad
Half Page Ad
Quarter Page Ad
10” x 11”
(Horizontal)
(Vertical)
5” x 5.5”
$275
10” x 5.5”
5” x 11”
$75
$140
$140
All rates net to The Columbia Chronicle. Pay for ads with credit card online at: https://columbiachronicle.com/advertise Design rate: $40 per ad Volume discounts may be available; contact your sales representative. Campus student group: 40% discount available WCRX-FM: Businesses and organizations interested in underwriting opportunities on Columbia’s student station WCRX should contact general manager Travis Truitt. Echo magazine: Columbia’s award-winning student magazine will be produced during the Spring 2021 semester and include prime print advertising opportunities.
CONTACT INFORMATION: General inquiries: advertising@columbiachronicle.com General Manager for Student Media: Travis Truitt, ttruitt@colum.edu Sales Manager: Cale Holder, cholder@columbiachronicle.com Media Sales Rep: Sunjoy Walls, swalls@columbiachronicle.com
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TERMS AND CONDITIONS The Office of Student Publications and Media is the umbrella group name for marketing/advertising sales in The Columbia Chronicle newspaper, its digital components and ECHO magazine. The advertiser and/or advertising agency agrees to defend the Office of Student Publications and Media against any and all liabilities of expense, arising from claims of liberal, unfair compensation, unfair trade practice, and infringement of trademarks, trade names or patents, or violations of rights to privacy. The Office of Student Publications and Media at Columbia College Chicago reserves the right to insert the word “advertisement” or “sponsored” above and/or below any copy. The Office of Student Publications and Media at Columbia College Chicago reserves the right to change its advertising rates and conditions set forth on its rate card at any time and for any reason without prior notice. The Office of Student Publications and Media at Columbia College Chicago shall not be liable for slight changes or typographical errors that do not decrease the value of an advertisement, nor will the Office of Student Publications and Media be liable for any other errors appearing in the advertisement unless the corrected copy is received before the copy deadline with corrections plainly noted thereon. Liability, if there is any, is limited to the cost of the ad in question. No cash refunds will be made. Credit is available to qualified accounts under credit terms. All bills must be paid within 30 days of billing. All other copy must be accompanied by payment. Pre-payment is required for all first-time advertisers. A service charge of 18% will be applied every 30 days on all past due accounts. Past due accounts will receive a letter from the Office of Student Publications and Media concerning their status. If no action is taken to correct this outstanding balance, action will ensue in small claims court. The client will be responsible for all court costs in addition to the amount outstanding. Advertisers and Agencies forwarding orders to the Office of Student Publications and Media of Columbia College Chicago that contain incorrect rates or conditions are hereby advised that the advertising called for will be inserted and charged at the regular rate scheduled, and conditions in force at the time published will apply. Advertising canceled after the deadline for publication is subject to a full charge. Canceled ads will also be subject to a $50 service charge to cover handling and production costs. The Office of Student Publications and Media at Columbia College Chicago is not responsible for any specific ad placement IN ANY SPECIFIC PUBLICATION. Ads may be moved or removed at the discretion of the editors. Advertisers will be charged an additional $25 for any check returned by the bank. To pay online with credit card, go to columbiachronicle.com/advertise. All delinquent accounts will be referred to college legal counsel and collection representatives. All advertising submitted is subject to the approval of the editor-in-chief, sales manager, faculty adviser and general manager. These officers reserve the right to refuse any advertising content that does not meet Student Publications and Media standards. Unless authorized in advance, no charge will be made without the consent of the advertiser or agency. Advertisements that discriminate on the basis of race, creed, color, gender, national origin, or sexual preference will not be accepted. Ads commissioned to the Office of Student Publications and Media Creative Services department, within seven days of the intended run date, may be subjected to an additional $75 Rush Priority charge. To be eligible for the Office of Student Publications and Media discounted design rate, all additional ads must be of the same size, format, media type of the initial design, and commissioned within the same order. All rates are net. Proofs are available upon request. Advertisers should give a minimum of one week’s notice before all ad copy deadlines, if proof is needed. The advertiser is responsible for contacting the advertising manager in order to make corrections or changes. Any changes, additions, or deletions to an ordered advertisement must be in writing. The Office of Student Publications and Media is not responsible for errors resulting from changes made verbally over the phone. The Office of Student Publications and Media reserves the right to sell special promotional advertising packages that carry special rates.
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