Aldo 2

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EXHIBITION STRATEGY

TIME CAPSULES Nuggets of content... Chapters of the story... Windows into the world of Aldo.

6 2 4 1

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5

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ALDO 40TH ANNIVERSARY EVENT

Exhibition

Curatorial Diagram

Aldo Collaborates Aldo Creates

Aldo Begins

Aldo in the World Aldo Gives Back Aldo Innovates Aldo Looks Ahead

Aldo Then

Aldo Now

Aldo Ahead


The Common Inc & Project Projects

ALDO 40 Schematic design

6

LOVE

= INTEGRITY

RESPECT


The Common Inc & Project Projects

ALDO 40 Schematic design

7

FASHION

= BRAND

COMPANY


The Common Inc & Project Projects

ALDO 40 Schematic design

8

FASHION

COMPANY

?

?

BEGINS

BRAND

COLLABORATES INNOVATES

?

IN THE WORLD CREATES

GIVES BACK LOOKS AHEAD


The Common Inc & Project Projects

ALDO 40 Schematic design

9

MAKE

= PLAY

GROW


PLAY

MAKE The making of a shoe

Content

Content

Aldo through Aldo’s eyes

Inside Mr. B

Content

Content

Content

Content

Content

The Aldo voice

Aldo plays

Content

Content

GROW

Content

Content

Expansion + Extension

Aldo Rise

Content

Content

Content

Content

Content

Content

Giving

Content

Content

Content

Content


VENUE TYPOLOGIES

OPEN PLAN

vs

GALLERIES


The Common Inc & Project Projects

ALDO 40 Schematic design

14

PLAY

GROW

MAKE



The Common Inc & Project Projects

ALDO 40 Schematic design

23


The Common Inc & Project Projects

ALDO 40 Schematic design

24


The Common Inc & Project Projects

ALDO 40 Schematic design

25


The Common Inc & Project Projects

ALDO 40 Schematic design

26

PLAY GROW

MAKE


The Common Inc & Project Projects

ALDO 40 Schematic design

27


MAKE

GROUPING

VIGNETTE (2 - 3 per grouping)

DISPLAVS (3 - 5 per vignette)

DISPLAY UNITS - COPY HIERARCHY

Aldo through Aldo’s eyes

Content

Content

The tale of a shoe

Inside Mr. B

Content

Content

Content

Content

Content

Content


MAKE

PLAY

GROW


ALDO 40 Schematic design

15

AL

28

0m

sta Peel tio n

DO

e Ste -Ca the r in

75

m

Pe sta el tio n

The Common Inc & Project Projects

Me

tca

lfe






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