EXHIBITION STRATEGY
TIME CAPSULES Nuggets of content... Chapters of the story... Windows into the world of Aldo.
6 2 4 1
3
5
7
ALDO 40TH ANNIVERSARY EVENT
Exhibition
Curatorial Diagram
Aldo Collaborates Aldo Creates
Aldo Begins
Aldo in the World Aldo Gives Back Aldo Innovates Aldo Looks Ahead
Aldo Then
Aldo Now
Aldo Ahead
The Common Inc & Project Projects
ALDO 40 Schematic design
6
LOVE
= INTEGRITY
RESPECT
The Common Inc & Project Projects
ALDO 40 Schematic design
7
FASHION
= BRAND
COMPANY
The Common Inc & Project Projects
ALDO 40 Schematic design
8
FASHION
COMPANY
?
?
BEGINS
BRAND
COLLABORATES INNOVATES
?
IN THE WORLD CREATES
GIVES BACK LOOKS AHEAD
The Common Inc & Project Projects
ALDO 40 Schematic design
9
MAKE
= PLAY
GROW
PLAY
MAKE The making of a shoe
Content
Content
Aldo through Aldo’s eyes
Inside Mr. B
Content
Content
Content
Content
Content
The Aldo voice
Aldo plays
Content
Content
GROW
Content
Content
Expansion + Extension
Aldo Rise
Content
Content
Content
Content
Content
Content
Giving
Content
Content
Content
Content
VENUE TYPOLOGIES
OPEN PLAN
vs
GALLERIES
The Common Inc & Project Projects
ALDO 40 Schematic design
14
PLAY
GROW
MAKE
The Common Inc & Project Projects
ALDO 40 Schematic design
23
The Common Inc & Project Projects
ALDO 40 Schematic design
24
The Common Inc & Project Projects
ALDO 40 Schematic design
25
The Common Inc & Project Projects
ALDO 40 Schematic design
26
PLAY GROW
MAKE
The Common Inc & Project Projects
ALDO 40 Schematic design
27
MAKE
GROUPING
VIGNETTE (2 - 3 per grouping)
DISPLAVS (3 - 5 per vignette)
DISPLAY UNITS - COPY HIERARCHY
Aldo through Aldo’s eyes
Content
Content
The tale of a shoe
Inside Mr. B
Content
Content
Content
Content
Content
Content
MAKE
PLAY
GROW
ALDO 40 Schematic design
15
AL
28
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sta Peel tio n
DO
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75
m
Pe sta el tio n
The Common Inc & Project Projects
Me
tca
lfe