Griffintown. Devimco Development. 2009. OMA.
initial thoughts.
rather than limitations, does the redefined site of the Griffintown development present new potentials?
In the same way that Griffintown once housed the workers of Montreal’s economic driver (the port) - could it do the same today?
what markets offer the greatest potential for Griffintown’s residential development?
In spite of having one of the lowest growth rates in Canada, Montreal has the 5th largest percentage of workers in the creative sector internationally.
The creative sector is, and is projected to be, one of the fastest growing and most lucrative labour sectors in the 21st century.
IMAGINING - BUILDING MONTRÉAL 2025 5 Strategic Directions: 1. Montréal, city of knowledge, creativity and innovation One objective: Meet the challenge of the knowledge economy and earn worldwide renown for its creativity, dynamic innovation and talents.
INTERNATIONAL CITIES BY % CREATIVE SECTOR
- Ville de Montréal
0.3% AGRICULTURE
1 7
MONTREAL LABOUR FORCE 1. Stockholm 2. Auckland 3. Sapporo 4. Amsterdam 5. Montreal 6. Brussels 7. Copenhagen 8. Sydney 9. Barcelona 10. Milan 11. Lyon 12. Lisbon 13. Athens
0.1% AGRICULTURE
23.1%
19.6%
MANUFACTURING
MANUFACTURING
45.7% SERVICE
CREATIVE SECTOR Technology & Innovation Professional & Managerial Education & Training Arts & Culture
0.3% AGRICULTURE
50% SERVICE
12
4
CREATIVE
30
49.8%
10
CREATIVE
31.0% CREATIVE
MANUFACTURING
45.7%
SERVICE
SERVICE
10 AGRICULTURE
1900
‘20
‘40
‘60
‘80 2000
50% 40 30
49.8% 31.0%
0
Number of work
30.6%
CREATIVE
13
LABOURFORCE WAGES PAID
19.6%
MANUFACTURING
MANUFACTURING
20
0.1% AGRICULTURE
23.1%
40
4
11 31%
% LABOUR FORCE % WAGES EARNED BY SECTOR BY SECTOR
30.6% SERVICE
6
5
% OF LABOUR FORCE BY DECADE Number of workers, by decade
CREATIVE
3 20 10 0
‘20 LABOURFORCE WAGES PAID
1900
‘20
‘40
0.3% AGRICULTURE
0.1% AGRICULTURE
23.1%
19.6%
MANUFACTURING
MANUFACTURING
45.7%
SERVICE
SERVICE
Number of workers, by decade 50% SERVICE
30.6%
because of its nature and location, Griffintown is uniquely poised to take advantage of Montreal’s CREATIVE booming creative sector and their concentrated centres of activity within the urban core.
40 30
49.8% CREATIVE
31.0% CREATIVE
TECHNOLOGY & INNOVATION PROFESSIONAL & MANAGERIAL EDUCATION & TRAINING ARTS & CULTURE
LABOURFORCE WAGES PAID
MANUFACTURING
20 10
AGRICULTURE
0 1900
would the Devimco Griffintown site support residential development targeted at the creative sector?
‘20
‘40
‘60
‘80 2000
‘20
DEVIMCO residential development
Urban Centres | TECHNOLOGY & INNOVATION
Urban Centres | PROFESSIONAL & MANAGERIAL
CENTRAL BUSINESS DISTRICT
QUARTIER INTERNATIONALE DE MONTREAL ETS
CITÉ DU MULTIMEDIA
DEVIMCO residential development
DEVIMCO residential development
Urban Centres | EDUCATION & TRAINING
Urban Centres | ARTS & CULTURE
McGILL
CONCORDIA UQAM
QUARTIER DES SPECTACLES
VIEUX PORT ETS
DEVIMCO residential development
DEVIMCO residential development
NICHE POTENTIAL:
“Not only has Montreal demonstrated that design can be a powerful tool in promoting inclusion and plurality of values, but the city has also called upon its citizens to play a critical and active part in mobilizing design to inspire more innovative living environments that enhance daily life and existence.” - UNESCO
Griffintown’s inherent character as attractor and generator Historic and industrial quarters have become a major draw and attractor within the fields of art, architecture and design in the contemporary era. “spontaneous creativity [is] the true motor of development,” - Ville de Montréal
0.3% AGRICULTURE
0.1% AGRICULTURE
23.1%
19.6%
Number of workers, by decade
MANUFACTURING These fields MANUFACTURING thrive on inhabiting this type of architecture and 50% professionally drive their reju30.6% 45.7% venation. SERVICE
CENTRE CANADIEN D’ARCHITECTURE
SERVICE
40
SERVICE
CREATIVE
30
are there niche potentials for Griffintown within the creative sector market and Montreal’s urban makeup?
49.8% CREATIVE
31.0% CREATIVE
FONDERIE DARLING
TECHNOLOGY & INNOVATION
10
PROFESSIONAL & MANAGERIAL EDUCATION & TRAINING
AGRICULTURE
0
ARTS & CULTURE Architecture
LABOURFORCE WAGES PAID
MANUFACTURING
20
Design Fine Arts Performing Arts Entertainment Media Historical Educational
1900
‘20
‘40
‘60
‘80 2000
‘20
GRIFFINTOWN, Montreal
798 DISTRICT, Beijing
The 798 Art District was once a booming compound for the State’s pre-reform electronic industries. As Beijing’s economy developed, this industrial area quickly became desolate, leaving empty factory shells behind. Around 2002, artists’ studios started populating the empty spaces. Gradually the spaced has turned into a combination of swanky galleries, hip art centers & studios, pricey design companies & fashion stores, and cozy coffeehouses & bars. 798 has become the biggest arts area in China and earned great international acclaim in the space of just two years. The 798 District impresses visitors by the odd but harmonious combination of historical and artistic factors... the formation of new, modern lifestyles in old spaces. Here art is alive and real, with artists at 798 living and working in spaces in tune with the past and the present. - 798.china.org.cn
GRIFFINTOWN, Montreal
PALAIS DE TOKYO, Paris
PALAIS DE TOKYO, Paris Derelict for more than a decade, the Art Nouveau twin of the Musée d’Art Moderne reemerged in 2002 as the Palais de Tokoy, a trendy stripped-down space for contemporary arts with unorthodox, ambitious programming. There is no permanent collection; instead, dynamic temporary exhibits spread over a large, open space that’s reminiscent of a construction site, with a trailer for a ticket booth. Depuis son ouverture jusqu’à aujourd’hui, le Palais de Tokyo a reçu près d’un million cinq cent mille personnes, avec une moyenne de 20.000 visiteurs/mois. Il a organisé 142 expositions d’artistes (124 monographiques, 18 collectives) et exposé les oeuvres de 383 artistes. Dans le cadre des 124 expositions monographiques, 50% des expositions ont été réalisées par des artistes français, 50% par des artistes étrangers. - palaisdetokyo.com
30
49.8%
20
CREATIVE
NICHE POTENTIAL:
Montreal cultural institutions and centers of activity have emerged organically and pervasively throughout the city’s urban fabric lending the city it’s unique cultural character.
Griffintown as Art & Design District
TECHNOLOGY & INNOVATION
31.0%
10
PROFESSIONAL & MANAGERIAL
CREATIVE
2
EDUCATION & TRAINING
0
ARTS & CULTURE Architecture
LABOURFORCE WAGES PAID
3
Just as the Quartier des Spectacles will become a central district for the performing arts and entertainment industries, Griffintown could become a centralized district for Montreal’s Art and Design communities - a proven attractor of vibrant social, commercial and residential life. A district in which Devimco’s residential development would be at the heart.
1
IMAGINING - BUILDING MONTRÉAL 2025 5 Strategic Directions:
1900
Design Fine Arts Performing Arts Entertainment Media Historical Educational
2. Montréal, an avant-garde cultural metropolis One objective: To be hailed for its unique artistic and cultural vitality and to break down the boundaries between culture and technology. Montréal is a constantly evolving centre of artistic expression. Culture is at the heart of the city’s identity, history and social cohesiveness, an essential engine for the city’s development, economic vitality and future prosperity. Montréal uses innovative means to support its artists and the arts and culture. - Ville de Montréal
GRIFFINTOWN Art & Design District
DEVIMCO residential development
1
PERFORMING ARTS AND ENTERTAINMENT 1. Grands Ballets Canadiens de Montréal (Les) 2. Festival International de la Nouvelle Danse 3. Festival Nouveau Cinéma de Montréal 4. Margie Gillis Fondation de Danse 5. Ballets Jazz de Montréal (Les) 6. Quartier des Spectacles 7. Centaur Theatre Co HISTORY AND EDUCATION 1. Musée des Hospitalières de l’Hôtel-Dieu de Montréal 2. Ecomusée Du Fier Monde (L’) 3. Redpath Museum 8 4. Musée McCord d’Histoire Canadienne 5. Musée Juste Pour Rire 6. Cinémathèque Québécoise 7. Centre Bell 8. Planétarium de Montréal 9. Château Ramezay Museum 10. Lieu historique Sir-George-Étienne-Cartier 11. Musée Marguerite Bourgeois 12. Montreal Museum of Archaeology and History 13. Montréal Science Centre ART AND DESIGN 1. Galerie West End 2. Galerie Jean-Pierre Valentin 3. Canadian Guild Of Crafts 4. Musée des beaux-arts de Montréal 5. Galerie Walter Klinkhoff Inc 6. Galerie D’arts Contemporains 7. Galerie Leonard et Bina Ellen 8. Canadian Centre For Architecture 9. Belgo Building 10. Gesù-Centre De Créativité (du) 11. Musée D’Art Contemporain de Montréal 12. Place des Arts 13. Vox Centre De L Image Contemporaine 14. La Société des arts technologiques [SAT] 15. Darling Foundry (gallery) 16. Galerie Le Chariot Art Inuit 17. Galerie Lamoureux Ritzenhoff 18. Galerie de l’Institut de Design Montréal 19. Espace Verre
4 5 3
2
2
4 5 4
3
6
5
6
7 11 6
9
12
10 13 7 8
17 7 12 16
15
13
9
10 11
18
‘20
‘40
CREATIVE
30
49.8% In recent times, concentrated districts have been designated and designed to reinforce these spheres of activity and support their continued growth and economic returns such as the Old Port as a center of historic culture and the Quartier des Spectacles as a center for performing arts and entertainment.
2
HISTORY AND EDUCATION 1. Musée des Hospitalières de l’Hôtel-Dieu de Montréal 2. Ecomusée Du Fier Monde (L’) 3. RedPath Museum 8 4. Musée McCord d’Histoire Canadienne 5. Musée Juste Pour Rire 6. Cinémathèque Québécoise 7. Centre Bell 8. Planétarium de Montréal 9. Château Ramezay Museum 10. Lieu historique Sir-George-Étienne-Cartier 11. Musée Marguerite Bourgeois 12. Montreal Museum of Archaeology and History 13. Montréal Science Centre ART AND DESIGN 1. Galerie West End 2. Galerie Jean-Pierre Valentin 3. Canadian Guild Of Crafts 4. Musée des beaux-arts de Montréal 5. Galerie Walter Klinkhoff Inc 6. Galerie D’arts Contemporains 7. Galerie Leonard et Bina Ellen 8. Canadian Centre For Architecture 9. Belgo Building 10. Gesù-Centre De Créativité (du) 11. Musée D’Art Contemporain de Montréal 12. Place des Arts 13. Vox Centre De L Image Contemporaine 14. La Société des arts technologiques [SAT] 15. Darling Foundry (gallery) 16. Galerie Le Chariot Art Inuit 17. Galerie Lamoureux Ritzenhoff 18. Galerie de l’Institut de Design Montréal 19. Espace Verre
EDUCATION & TRAINING
LABOURFORCE WAGES PAID
3 1
Griffintown has the potential to seize this lucrative opportunity to complete the network.
0
ARTS & CULTURE Architecture Design Fine Arts Performing Arts Entertainment Media Historical Educational
1900
‘20
‘40
‘60
5 2
5 4
3
6
5
6
7 11 6
9
12
10
QUARTIER DES SPECTACLES
13 7 8
VIEUX PORT 17 7 12 16
15
13
9
10 11
18
2
EDUCATION & TRAINING
1
HISTORY AND EDUCATION 1. Musée des Hospitalières de l’Hôtel-Dieu de Montréal 2. Ecomusée Du Fier Monde (L’) 3. RedPath Museum 8 4. Musée McCord d’Histoire Canadienne 5. Musée Juste Pour Rire 6. Cinémathèque Québécoise 7. Centre Bell 8. Planétarium de Montréal 9. Château Ramezay Museum 10. Lieu historique Sir-George-Étienne-Cartier 11. Musée Marguerite Bourgeois 12. Montreal Museum of Archaeology and History 13. Montréal Science Centre ART AND DESIGN 1. Galerie West End 2. Galerie Jean-Pierre Valentin 3. Canadian Guild Of Crafts 4. Musée des beaux-arts de Montréal 5. Galerie Walter Klinkhoff Inc 6. Galerie D’arts Contemporains 7. Galerie Leonard et Bina Ellen 8. Canadian Centre For Architecture 9. Belgo Building 10. Gesù-Centre De Créativité (du) 11. Musée D’Art Contemporain de Montréal 12. Place des Arts 13. Vox Centre De L Image Contemporaine 14. La Société des arts technologiques [SAT] 15. Darling Foundry (gallery) 16. Galerie Le Chariot Art Inuit 17. Galerie Lamoureux Ritzenhoff 18. Galerie de l’Institut de Design Montréal 19. Espace Verre
0
ARTS & CULTURE Architecture
LABOURFORCE WAGES PAID
1
PERFORMING ARTS AND ENTERTAINMENT 1. Grands Ballets Canadiens de Montréal (Les) 2. Festival International de la Nouvelle Danse 3. Festival Nouveau Cinéma de Montréal 4. Margie Gillis Fondation de Danse 5. Ballets Jazz de Montréal (Les) 6. Quartier des Spectacles 7. Centaur Theatre Co
10
PROFESSIONAL & MANAGERIAL
CREATIVE
3
2
4
TECHNOLOGY & INNOVATION
31.0%
It could thus play and benefit from a defining AGRICULTURE role within Montreal’s continued economic ‘80 2000 ‘20 and cultural development.
4 3
20
CREATIVE
10
PROFESSIONAL & MANAGERIAL
CREATIVE
However, no such designated district has been assigned to the Art and Design fields. PERFORMING ARTS AND ENTERTAINMENT 1. Grands Ballets Canadiens de Montréal (Les) 1 2. Festival International de la Nouvelle Danse 3. Festival Nouveau Cinéma de Montréal 4. Margie Gillis Fondation de Danse 5. Ballets Jazz de Montréal (Les) 6. Quartier des Spectacles 7. Centaur Theatre Co
TECHNOLOGY & INNOVATION
31.0%
49.8%
MANUFACTURING
20
CREATIVE
30
1900
Design Fine Arts Performing Arts Entertainment Media Historical Educational
4 5 3
2
2
4 5 4
3
6
5
6
7 11 6
9
12
10
QUARTIER DES SPECTACLES
13 7 8
VIEUX PORT 17 7 12 16
GRIFFINTOWN Art & Design District 15
13
9
10 11
18
‘20
‘40
GRIFFINTOWN, Montreal
SOHO, New York
Cultural districts boost urban revitalization in many ways. They beautify and animate cities, provide employment, attract residents and tourists to the city, enhance property values, expand the tax base, and contribute to a creative, innovative environment. - Art and Cultural Districts & Zoning Overlays, Artist Link
GRIFFINTOWN, Montreal
MIAMI DESIGN DISTRICT
The Miami Design District is credited to have been initiated by Craig Robbins, who purchased many derelict buildings in the 18 square block area of Miami. Persuading many top designers to relocate to the area, he stimulated the district’s development which is now home to nearly 130 art galleries, showrooms, creative services, stores, eateries and bars. Having evolved into a brand unto itself, the district now hosts a number of international cultural events, a magazine, an active web portal, and continues to draw top architects, artists and designers.
NICHE POTENTIAL:
Devimco development as catalyst and beneficiary As an icon of design, the Devimco residential development could stimulate Griffintown’s recognition, identity and growth as an Art & Design district, and in turn, benefit directly from the cultural and financial capital the district’s development would provide. Furthermore, by precipitating the development of such a district, the residences could substantiate their critical recognition and position within the city’s larger driving market sector (i.e. creative sector), thus ensuring their ongoing cultural, social and economic success.
MONTREAL
The Griffintown Art & Design District represents particular potential given Montreal’s designation as a UNESCO City of Design.
City of Design
Griffintown as the epicentre of design culture in Montreal, would literally place it - and the residential development that catalyzed its development - on the global stage.
“The city exudes great economic and social development potential through design, and there is no doubt that it is backed by the support and involvement of its public, private and civil society sectors.” - UNESCO
GRIFFINTOWN
Art & Design District
GRIFFINTOWN RESIDENCES Art & Design Catalyst
UNESCO Cites of Design
BERLIN
MONTREAL ?
NAGOYA KOBE
SHENZHEN BUENOS AIRES, Argentina
Shohei Shigematsu Director, Partner sshigematsu@oma.com Talia Dorsey Architect tdorsey@oma.com
OMA*AMO Architecture PC 180 Varick Street Suite 1328 New York, NY 10014 USA
T +1 212 337 0770 F +1 212 337 0771 E office@oma.com
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