Get Active. Get Healthy - Dallas Business Journal 2020

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Top Business Leaders Gather to Honor NFL Foundation’s Impact on Youth Fitness

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NFL PLAY 60 FITNESSGRAM PROJECT

11 YEARS

WORKING TOGETHER TO IMPROVE STUDENT HEALTH AND FITNESS

As childhood obesity rates continue to rise, the NFL Foundation rises to the top as one of the few organizations willing to tackle the problem on a large scale. The Cooper Institute honored the NFL Foundation at the 2019 Legacy Award Dinner for the widespread impact of NFL PLAY 60 programs to improve youth health and fitness. The annual event is the premier fundraiser for The Cooper Institute, founded by Dr. Kenneth H. Cooper nearly 50 years ago to prove through scientific research that exercise is the best preventive medicine.

This year’s event raised a record-breaking $740,000 to support research and education.

“I want to encourage everybody to consider how they can get more involved in their own school districts and governments to use FitnessGram,” said Blank who was last year’s Legacy award recipient for helping transform youth health and fitness in his home state of Georgia.

Arthur M. Blank

Executive chairs Arthur Blank and Roger Staubach are thankful for all of the support for this year’s event.

Charlotte Jones, Dallas Cowboys Executive Vice President and Chief Brand Officer, serves as chairman of the NFL Foundation and accepted the award on its behalf.

“It’s all about prevention,” said Jones at the 2019 Legacy Award Dinner. “Our goal is to harness enthusiasm and passion and shoulder with institutions that are truly making an impact in the community.”

“It’s phenomenal to be able to prove how exercise and fitness can help you live longer and more productively,” said Staubach, a long-time member of the board of trustees and the 2016 Legacy award recipient.

Roger Staubach Legacy Award Dinner Executive Chair

Legacy Award Dinner Executive Chair

A LEGACY OF SUCCESS Since 2012, Georgia students have been leading healthier, more active lives thanks to empowering evidence-based programs such as the NFL PLAY 60 and FitnessGram by The Cooper Institute. Arthur M. Blank, Atlanta Falcons owner and long-time board trustee for The Cooper Institute, helped facilitate powerful strategic alliances with partners such as the Department of Public Health, Georgia Department of Education, Georgia SHAPE, and the Atlanta Falcons to make FitnessGram the statewide youth fitness assessment in Georgia public schools.

2019 LEGACY DINNER SILVER SPONSORS:

Legacy Award Dinner

AT&T Troy Aikman Charles Anderson/Tedd Mitchell, MD Sandra and Elmer Doty SWEET TREAT SPONSOR: Arthur J. Gallagher

Gene and Jerry Jones Family Foundation The Richards Group Margo and James W. Keyes Orville C. Rogers


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