33 Amir Mian

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SELL WITH SUCCESS

LOCATED IN A CONVERTED residential building on the Gold Coast Highway, there is something warm and welcoming about the Amir Prestige Property Agents offices in Mermaid Beach.

And that is exactly what Founder and Managing Director Amir Mian was after.

“We want everyone to feel as home here … our clients, our staff, our visitors,” he says.

“We don’t want a stark environment where people feel uncomfortable or under pressure.

“It is stressful enough buying or selling a property, without feeling intimidated by your surroundings.”

It is this approach that has seen Amir, and the company he has created, become one of the most successful agencies on the Gold Coast.

However, that wasn’t always the case.

“I started my career in real estate in 2005 when the boom was just finishing,” he explains.

“It was a difficult market but I was passionate about real estate and prepared to work hard to do the best for my clients.”

Amir’s effort and dedication saw him work his way up the elite ladder and in 2011 he was named the #1 salesperson in the largest realestate brand internationally.

Becoming disillusioned with the franchise model of real estate, Amir decided to follow his heart and opened Amir Prestige Property Agents in Paradise Point in March 2016.

“To me there was something lacking for the prestige market … and I’m not talking prestige as in the price of the sale, it’s the service, it’s mixing and matching people and their property, it’s the commitment to both the buyer and seller, it’s looking after your staff and ensuring they are happy.

“With the franchise model you create a pocket here and another one there, and you give everyone a pocket and they only cover that area, but the Gold Coast is so diverse you can’t work on that model anymore.

“People are moving outside their postcode, they are upsizing, downsizing, looking for a hill change to the hinterland, a sea change closer to the beach, moving from a house to a lockdown apartment.”

According to Amir, the ‘Prestige’ in the company name is the perfect reflection of his business ethos and inclusive approach.

“Prestige also stands for collectiveness as far as the staff are concerned,” he explains. WORDS RHONDA OXNAM

“A lot of passion comes from within the team and it’s all based on our core values.

“We include everyone and make them all feel equally important … from our top agent to our reception team.

“The admin area is the core of the business … if your admin team is not happy, engaged, trained and included, your agency will never be successful.

“Agents need to get their paperwork completed, their drop cards done, their contacts sorted so the admin team are always part of the package, part of the training, and part of the success.”

In order to achieve this harmony, Amir has introduced a range of measures to support the staff.

“We have a strong social media group, an inhouse graphic designer, in house sales support team, group personal training sessions and will soon be engaging a life coach,” says Amir.

“We are also very family orientated … the agents, their partners and their children are all part of the business.

“During school holidays, they bring the kids along and they will be here drawing on the whiteboard, playing in the yard, it’s a very friendly environment.”

The approach is obviously working, with Amir opening a second office in Southport in 2017, followed by a third, the aforementioned offices in Mermaid Beach, late last year.

“The whole theme behind our model is it’s a one-stop shop and we support that with the right agents, the right training and the right location,” says Amir.

“We can sell your farm … or we can find you one.

“We can help you upsize or downsize.

“We can help you no matter whether it’s North, South or central Gold Coast.

“Literally anyone in the office is trained to be able to assist you with all your needs.”

This means that although they handle everything from residential sales and commercial deals to new developments, there are no separate departments within the agency.

“We are the department,” explains Amir.

“All the staff are across every aspect of the business and you can walk into any of our three offices and get exactly the same service and information.

“We are not saying ‘let me put this through our commercial division’, ‘let me put it through our investment department’.

“All our agents have the knowledge … and knowledge is power.”

Amir Prestige also pride themselves on the level of personalised service they give to their clients.

“When you walk into someone’s house, they are giving you access to their most prized possession,” says Amir.

“It is their pride and joy, therefore they want to make sure they are giving the key to an agent with a full team behind them who is very well balanced and very well trained for this changing market.

“It’s important for them to feel someone is listening and caring about what their needs are. “Everything falls back to the ethics, the training, the environment, the employees and the person who benefits is the client.”

While the real estate market on the Gold Cost is currently enjoying unprecedented interest, Amir says it’s important not to get caught up in the hype.

“When the market is booming anyone can sell but selling quickly doesn’t mean you got the best price,” Amir insists.

“A lot of places are being sold in record time but if I hear that I say to my sellers and my team ‘are you sure you got the right price?’

“A property needs to be marketed properly by the right agency.

“Once you do that, you get the right buyer … and the right buyer is the one who walks in and loves everything about the property.

“That’s when the agent can look the seller in the eye and say ‘that’s your buyer’.

So what advice does Amir have for prospective clients?

“If you are a seller, choose your agent wisely,” he says.

“A sticker saying ‘record price’ doesn’t necessarily mean your agent was doing everything that was needed.

“As an agent, if you know in your heart that the seller’s happy and the buyer's happy … that’s when it’s time to celebrate because you have helped someone achieve their dream

“That’s the real power of sales.”