The Creative Branch Examples of work –
www.thecreativebranch.com
INS Play Safe Be Safe A3 Posters x3 PRESS.pdf
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INS Play Safe Be Safe A-Boards x2 PRESS.pdf
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COME AND SEE US AT
TO PICK UP YOUR CHRISTMAS GIFT FROM US*
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Cumbria Youth Work Consortium
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INS Play Safe Be Safe Cards PRESS.pdf
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*for Young People 16+
Funded by
INS Play Safe Be Safe Cards PRESS.pdf
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INSPIRA - Mini campaign to promote safe sex with over 16’s.
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www.thecreativebranch.com
MIND - Mental health app.
www.thecreativebranch.com
MIND - Mini awarness campaign for Mind psychological therapies.
www.thecreativebranch.com
To arrange a visit
call us or see our website
How to find us To arrange a visit
Growing Well is based at Low Sizergh Farm, to the south of Kendal on the A591. Buses stop close to the farm, and we are easily accessed from Ambleside, Kendal, Barrow, Lancaster and all points in between. We hope to see you soon.
call us or see our website
To Carlisle & the North
Contact us
Contact us
www.growingwell.co.uk
www.growingwell.co.uk
tel. 015395 61777
tel. 015395 61777
Kendal
Growing Well
How to find us
Growing Well is based at Low Sizergh Farm, to the south of Kendal on the A591. Buses stop close to the farm, and we are easily accessed from Ambleside, Kendal, Barrow, Lancaster and all points in between. We hope to see you soon.
Ovenholme
A6
B6254
Natland
Ovenholme A6
M6
B6254
Natland
A591
Growing Well
To Carlisle & the North
Kendal
Growing Well
A65
• Feeling low or anxious, isolated or depressed? • Struggling with your emotions? • Worried about your mental wellbeing? • Recovering from a mental health issue?
• Feeling low o depressed? • Struggling with • Worried abou • Recovering fr
A65
M6
M6 A590
To Barrow
Levens Hall
A6
A590
To Barrow
A6
B6385
M6
A65
To Lancaster & the South
“Growing Well has had huge success, giving many people a new confidence, and is one of the best Growing Well, Low Sizergh Farm, Kendal, LA8 8AE farm-education initiatives Tel: 015395 61777 Email: info@growingwell.co.uk I have ever seen.”www.growingwell.co.uk Find us on Facebook and twitter bit.ly/growingwell twitter.com/growingwell
GRW DL Leaflet 2013 FINAL 2.indd 1
A590
Milnthorpe M6
To Lancaster
Levens Hall
B6385
Milnthorpe
GROWING WELL - Local charity.
Are you
Levens
A590
GRW DL Leaflet 2013 FINAL 2.indd 1
Are you
A591
Levens
“Growing Well has had huge success, giving many people a new confidence, and is one of the best farm-education initiatives I have ever seen.”
M6
Growing Well
To Lancaster
A65
To Lancaster & the South
© Michael Lishman
Join us at Growing Well © Michael Lishman you will and
Here at Growing Well we support people to nurture their own mental wellbeing.
Grow your confidence Here•at Growing Well we support people • Improve your to nurture their ownfitness mental wellbeing.
Growing Well, Low Sizergh Farm, Kendal, LA8 8AE Join our team volunteers and Tel: 015395 61777ofEmail: info@growingwell.co.uk work together to share, learn and www.growingwell.co.uk
grow. Be involved in organic growing, Findoffice us onadministration Facebook and twitter or food education. bit.ly/growingwell twitter.com/growingwell
Join us at and you w
• Feel more sociable • Gain skills and qualifications
Join our team of volunteers and work together to share, learn and Getting to us isineasy with a bus stop nearby, grow. Be involved organic and we’ll pay your travel costs so you can growing, office administration or volunteer food education. without spending a penny.
• Grow your co • Improve your • Feel more so • Gain skills an
Getting to us is e and we’ll pay yo volunteer withou
26/03/2013 15:39
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ROOTS TO PROSPERITY - Local forestry organisation’s strategy document.
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BLUE LIGHT - Mental health organisation that works with first responders.
www.thecreativebranch.com
News in brief Meet the new boss BEST WESTERN PLUS Castle Green Hotel’s new General Manager Ben Mayou, the Hotel’s Deputy General Manager has been promoted to General Manager. He joined the Hotel in 2011, with a remit to move the property from 3 to 4 stars and take the existing customer service and standards of the business to the next level.
Room with a view At BEST WESTERN PLUS Castle Green Hotel Alexander’s Pub resident kestrels were back for the 7th year this spring and this time we managed to get a photo of the chicks peeking out!
MD Tim explains; ‘Ben has done an excellent job over the last three years and particularly in the last 12 months when as a team the Hotel has achieved record sales and our best ever customer review performance’. Tim will remain based at BEST WESTERN PLUS Castle Green but will take on a more strategic role looking for ways to further develop and grow the business.
Employee passports NAME: Penny Brown POSITION: Trainee Manager LIKES: Netball, skiing DISLIKES: Rollercoasters
Check in
Direct is best
THE MAGAZINE OF CASTLE GREEN HOTEL AND BEST WESTERN PLUS PINEWOOD ON WILMSLOW
ISSUE 4
AMBITION: To become a Manager a CGH
New bedrooms, new branding…
NAME: Jenny Stocks POSITION: Trainee Manager LIKES: Playing guitar DISLIKES: I hate spiders!!! AMBITION: Go on a safari, become a Manager
BEST WESTERN PLUS Castle Green Hotel introduced their Trainee Management Scheme as a way to ‘grow their own’ talent. ‘We like to promote from within’, explains HR Manager Grace Williamson, ‘and felt that recruiting staff at the beginning of their careers and nurturing them into the Hotel way of doing things we would develop outstanding managers for the future’. Jenny Stocks and Penny Brown joined the Hotel in June 2013, as part of the first intake of trainees. WHY DID YOU APPLY TO BE A TRAINEE MANAGER AT BEST WESTERN PLUS CASTLE GREEN HOTEL? Jenny: I knew I wanted to work in the hotel industry, and this seemed the perfect opportunity. I’d been to the Hotel before and I could really see myself working there. Penny: I was already doing a course in Hospitality Management so thought this would provide the practical element and help me expand my knowledge and skills. WHAT HAVE YOU ENJOYED ABOUT YOUR TIME SO FAR? Jenny: I particularly enjoy the food and beverage departments and the opportunity to work with different members of staff across the Hotel. Penny: My first department was Reception and with it being the centre of the Hotel I gained a high level of knowledge straight away. I’m currently based in the Greenhouse Restaurant and enjoy the daily challenges of running a busy department. WHAT ARE YOUR HOPES FOR THE FUTURE? Jenny: I hope to continue to learn and progress throughout the Hotel. Penny: Continued development in all areas of the Hotel with a management position to be gained in the future.
Pulse partnership charity success Fundraising achieves £8,000 for local hospital Pictured are Lynda Leigh and husband Eric, Daniel Postlethwaite and Hannah Mitchell from Pulse Health & Fitness and staff from Westmorland General Hospital’s Dunmail Unit along with the five pieces of essential equipment that the fundraising purchased.
We know our product better than anyone and we have the team that want to give you our best Hotel experience
We’ve had an eventful year at both hotels.
Love it or loathe it the internet is definitely here to stay and like many other areas it has revolutionised the hotel industry. I am old enough to remember telex machines, rack rates and even paper booking sheets to record rooms booked and length of stay. In many ways the internet has given hotels the opportunity to become more efficient and customer focused but it has also brought with it significant challenges. One of those challenges is the rise of the OTA (Online Travel Agent) and the cost of doing business to the Hotel of that booking channel. Many guests now choose to book through an OTA - Booking.com, Laterooms or Expedia for instance. I can understand why… they have state of the art websites which are very easy to use, meta search facilities so that you can compare prices for different hotels and the advertising and marketing spend that they have at their disposal means that their brand is well known and they are high up any search that you make on the internet. However, as a business we limit the Online Travel Agents that we work with and we would always encourage our customers to book direct where we think that you will get the best experience. After all it is our Hotel so we can allocate the most suitable room, talk with confidence about our restaurant
and leisure facilities and explain about all the exciting things there are to do in the area. We have a fantastic website which is suitable for any device from desktop to tablet and mobile. It is packed with lots of information on our Hotels and if you prefer to book online we have a quick and easy booking experience that takes the reservation straight into our system. Whether it is calling the Hotels direct or booking on our websites we know our product better than anyone and we have a team that want to give you our best Hotel experience. What guests generally also do not know is how much OTA’s charge hotels in commission. It may surprise you that the commission costs on each booking start at 15% and go as high as 30% depending upon the OTA. This means that for a £100 accommodation booking via Booking.com we will pay £18 before the VAT is taken off. But why should the guest care about that? The rate will be no higher than booking direct (that is one of the conditions of the contract) and the terms and conditions are comparable.
Well, I think it matters because those costs need to be absorbed by the business which means less money to spend on other things – refurbishment or payroll for instance. We still make sure in our Hotels that we provide value for money and always aim to exceed the customer’s expectation but costs of this significance have an impact.
THREE REASONS TO BOOK DIRECT
We also encourage customers to book through Best Western where the costs are lower and the profits of the organisation go back into marketing and services for the benefit of the Member Hotels and customers. Of course, any way that you choose to book we would like to welcome you to the BEST WESTERN PLUS Castle Green and Pinewood Hotels but we believe that direct is best because we can tailor the booking to your requirements and use the money we save in commission to invest back into the business. Story by Tim Rumney, MD
WHY DON’T YOU GIVE IT A GO?
IN SIDE
www.castlegreen.co.uk www.pinewood-hotel.co.uk
CGH Check In Magazine 2016.indd 2
CASTLE GREEN HOTEL - Magazine.
Total Warriors
What’s in a brand
Pulse Health & Fitness raise money for charity.
How we used the Lovemarks concept in our brand training.
The changing face of conferences Why it’s still important to meet face to face.
17/01/2017 14:33
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RUSLAND HORIZONS - Community led landscape partnership schemes.
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POOLE TOWNSEND - Multiple campaigns for property, financial and legal services.
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