Your Guide to Fashion & Shopping on Cape Cod SPRING 2015 COMPLIMENTARY
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Letter from the Editor
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hese winter months have been long, cold and snowy, and I for one couldn’t wait for the Spring season to begin! In an attempt to encourage the warmer season to come early, I decided to have some fun with a couple of readers who wanted to overhaul their closets – a little spring cleaning, if you will. I had them think of three words that describe the image they want to project to the world, and to keep them in mind while editing their closets, and shopping for new clothes. When editing their closets I asked that they consider these questions: How often do I wear it? Does it reflect my personal style? Can I wear it with other things in my closet? How does it look on me? The only pieces left in their closets fit well, are in good condition and make them feel great, and ready for the warmer days. We’ll be launching a full-fledged program that does this for other readers in the coming months, so stay tuned! And as always, dress local,
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Editor & Publisher Amanda Converse
Editorial Intern Emma Childs
amanda@lovelocalmedia.com
Contributors Amy Szep
Sales Manager Ian Lee ian@lovelocalmedia.com Graphic Design Timothy Graham www.timrgraham.com
Photography Andreas Kuehn Jen Villa (Product Shots) Cover Photo Andreas Kuehn
Published by Love Local Media Inc. thecurrentquarterly.com facebook.com/thecurrentquarterly Instagram: @thecurrentquarterly Printed locally by Sunderland Printing on recycled content.
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Runway Rundown by Emma Childs Illustrations by Amy Szep Ever hear a fashion buzz word and wonder what the heck the stylists are talking about? Here is your guide to the trends of the season.
Spring Colors Marsala
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Aquamarine
Toasted Almond
Scuba Blue
Glacier Gray
Sandstone
Print: Gingham
Every since Dorothy Gale swirled around in her gingham a-line in Oz, the print has been an iconic representation of youthful fun and flare. This season however, the childlike stigma is being shed and gingham is being seen in a more sophisticated light. Lately, gingham has been all over the runways embodying the perfect blend of sprightly sophistication to welcome in this new season. With either just a touch of gingham or an entire coordinated chic look, this print will always bring an essence of fun to any look.
Material: Denim
Denim certainly isn’t a groundbreaking new material in the fashion world but this season’s trendy revival gives denim an entirely new feel. Denim is being transformed into a more sophisticated presentation, so leave what you thought you knew about denim behind you. Whether in light and simple accents, or a two piece set, denim now possesses a fresh chicness that fits right in with runways all around the world. The refreshed reputation of denim will provide an element of ease into any look, perfect for spring.
Neckline: Mock Turtleneck
For any commitment phobes, the mock turtleneck is just for you. Perfectly balancing between a full on turtleneck and regular neckline, the mock turtle is that simple, chic statement neckline for any sophisticated woman around. This neckline is killer for spring and takes away the coziness of a total turtleneck, typically worn in the winter. The understated simplicity of a mock turtleneck is just enough sophistication for any look. Whether an all black thin sweater or a structured dress, a mockturtleneck provides the perfect sense of casual elegance to any look.
Accessory: Obi Belts
Accentuating your waistline has been an important element in the fashion world for quite some time but now Obi Belts make doing so much more chic. The intriguing manipulation of fabric makes these particular belts stand out from others as not just a belt, but as a statement accessory that adds to any look. The wrap and knot look create even more interest and draws the eye in at such an important part of your figure. Synch an Obi Belt over a casual day dress for a perfect spring look or over trousers and a blouse for a perfect powerhouse ensemble.
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One Look, Three Ways Yolanda Kwan Shirt Directions, Hyannis | $130 Yolanda Kwan Skirt Directions, Hyannis | $116 Kyote Porcupine Earrings Shift Eco Boutique, Hyannis | $110
Lisette Gray Pants Savvy on Main, Orleans | $110 Remi & Reid Reversible Bag Savvy on Main, Orleans | $88 Necklace Savvy on Main, Orleans | $38
Shiraleah Scarf Design Works, Yarmouth Port | $27 Clutch Design Works, Yarmouth Port | $51 Cell Phone Case Blake & Co., Orleans | $34 Glasses Case Blake & Co., Orleans | $28 Prairie Underground Denim Leggings Shift Eco Boutique | $144
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525 America Poncho Savvy on Main, Orleans | $92
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Taking the Local Leap
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by Cally Harper
bout three years ago, I took a leap. I packed my tiny car to gills, drove over the Sagamore Bridge, and took a deep breath, relishing my decision to become a permanent Cape Cod “wash-ashore”. It was winter and Cape Cod had a different look about it - the roads were covered in ugly gray snow, I could barely smell the ocean and, oh yeah, I didn’t know anyone under the age of 60. I thought to myself, the only way I am going to survive on this tiny peninsula is to hit the streets and connect with my new + exciting community (they just didn’t know that yet). My plan was to connect with store owners in my neighborhood and commit to shopping locally. Fast forward three years later, I have new friends, a killer wardrobe, and I understand how to consume consciously. My goal for this article is to share my observations and local love with you; just in case you recently moved to Cape Cod or re-instated your “weekend warrior” status or maybe you are at the starting gate, ready to take a giant leap into your local. Boutiques are Fashion Catapults Everyone gets stuck in a fashion rut! I definitely experience one every winter when the world outside turns gray and I let that gray percolate into my wardrobe. Spring is on its way (I promise!), so release your wardrobe frustrations and take a leap into local boutiques; they are fashion catapults. Let me explain: Shop owners spend oodles of time looking for the best merchandise - they have to in
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order to survive. They form relationships with their customers, they pay attention to their needs and they stock their store accordingly. And boutique owners know their merchandise. They know what size you are when you walk in the door, the best way to wash every item in the store, how to accessorize each piece and where to buy matching shoes. If you are in a rut, drive yourself to a boutique down the street, and ask for help. My favorite “catapults” are: Shine Boutique (Harwich) and Shift Eco Boutique (Hyannis). Shops are Education Centers Mindfulness, awareness, conscious consumption – it’s all the rage these days, but how do you translate these core values into your daily life? One possible path to a more sustainable life on Cape Cod is to frequent local shops because they are education centers. This is the path I chose because local shops know about the latest trends in beauty products and they are invested in the health and wellness of the community. The national movement to reduce the human footprint on the natural environment is no stranger to the communities on Cape Cod. The natural beauty of Cape Cod is fragile and we depend on a clean environment. For example, on Cape Cod, we obtain our drinking water from a sole source aquifer and therefore it is important to maintain the health of our water systems. Compounds in personal care products, like lotions and perfumes, can negatively impact our local environment (once they are rinsed
Vincent Arnone
down the drain) and the health of our bodies. I learned about these compounds from local shops on Cape Cod. If you are ready for a cleaner, healthier you, take a leap
into Shift Eco Boutique (Hyannis), Eden Skin Care and Make-up (Marstons Mills) or try Beautycounter (sold online by Kate Sheehan).
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S tyle P rofile Aiste Z
by Amanda Converse on to work for several apparel companies based there. She decided to strike out on her own because she was aware of the more unsavory practices in the industry and believed that designing should be done differently. As more and more companies were outsourcing their production overseas, and people started to lose the connection to the stuff we consume, Aiste’s mission was to build back that type of personal connection that she believed we should to have with our clothes right here in North America. She wanted to be a part of a healthier, more sustainable and ethical alternative. CQ: When did you know you wanted to become a fashion designer?
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iste Zitnikaite was born in Lithuania when it was still part of the Soviet Union. One couldn’t really shop for clothes and what little that was available was not very desirable. So, most people made their own clothes, which encouraged people to be creative with their clothing and to make it last by taking care of it. Aiste immigrated to Canada when she was twelve, and it was there she learned about expressing her individuality and having a more relaxed attitude about fashion. In her early twenties, she realized that she wanted to explore her creative nature and pursued her studies in Fashion Design at Lasalle College in Montreal and went
AZ: I've always had an interest in it since I was a little girl. I would think up designs for clothes and tell my mom what I wanted her to make for me to wear. Even as a child, I was very particular in how I dressed. I also used to draw a lot of fashion designs for my paper dolls and play around a lot with a sewing machine. But I didn't consider it as a career option until after I got my Bachelor's degree. I took a year off from school and really started to make more and more clothes for myself. I got so many compliments and encouragement that I decided to pursue my studies in Fashion design. I have been in love with it ever since. It never feels like work
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to me. I wake up every morning eager to go work in my studio. CQ: What was the first article of clothing you designed? AZ: I guess that would technically be some of the items I had drawn out and asked my mom to make in my childhood - I specifically remember a pair of pants and a jacket. But in my teenage years, I used to thrift shop often and remake and redesign my finds before the term upcycling existed. That's essentially how I started designing. I used to buy a lot of silky blouses and rework the fit and style. That was my favorite item to wear. CQ: What inspires and influences your design aesthetic? AZ: I really love elegant, classic, vintage inspired silhouettes. I think my aesthetic is pretty clean - I am influenced by simplicity. I just love interesting details. The details inspire me. I usually start with a detail when I am designing. I will think of a twist on a classic and go from there. I like structural design - my interest is in the way something is put together not so much color or print. I almost never use prints. I'm all about structure and texture. I guess I would say that I approach my design process as if I'm creating a wearable sculpture. I love looks that make women look strong but elegant; clothes that make a statement but are not loud. I'm inspired by old school designers like Christian Dior of the 50's, Yves St. Laurent, Valentino - I like to use their ideas of elegance and try to modernize it. My attempt is to convert the vintage looks I love so that they feel contemporary.
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CQ: What lead you to Cape Cod? AZ: I have family here and have often come to visit. Last year I was looking for a change of pace while I was designing my first collection for Devinto and decided to come to the Cape for a few months. It has certainly surprised and drawn me in with its flourishing, inviting and industrious community. It’s a beautiful and wonderfully inspiring place. CQ: How did you come up with the name Devinto? AZ: Devinto is an homage to my family and my grandmother in Lithuania. It means "on the ninth" in Lithuanian. My grandmother's birthday falls on the ninth. It is also the house number of our family home in Kaunas, Lithuania. My grandmother wanted to be a professional dressmaker when she was young but was too poor to pay for the lessons. So I sort of feel like I am living her dream in honor of her. Our family home is where I was inspired and influenced so much in what I
do - I watched my mom and my aunts create clothing and crafts there, so naturally, it was something I wanted reflected in my brand name. CQ: How would you describe the woman who wears Devinto? AZ: Fashionable, strong, daring, elegant, classy but playful and definitely confident. CQ: What do you see in your future as a designer on Cape Cod? AZ: Devinto is only a year old so my goal is to keep growing and reaching more people here on the Cape and beyond. I try to spread education on the challenges and flaws of the fashion industry and to encourage people to be more mindful of what they buy and to value the clothes and accessories they do buy. I certainly want to continue to be part of the Fashion Revolution that supports local, sustainable and ethical
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apparel creation and production. I have been working closely with another local designer and tailor Kathryn Hilderbrand who has opened a facility of sustainable
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and ethical apparel production right here on Cape Cod. It caters to independent designers just like me and that’s both encouraging and exciting. My hope is that this
phenomenon cascades into other small communities. CQ: How would you describe Cape Cod style? AZ: My sense is that Cape Cod style is fairly casual which is to be expected for a resort area. There's certainly a lot of nautical inspired style, which I really love because it’s so classic. At the same time, there is so much to do and explore here, and different activities and events call for different styles. I think Cape Cod has lots to offer and still a lot to explore in terms of style. At the end of the day, each of us is unique in our tastes no matter where we come from so I wouldn't feel comfortable to group everyone in a category based on geographical location. CQ: Where can you find your designs? AZ: I mostly sell online on my site devinto.net, on ecohabitude.com, the alternative fashion site based out of the UK: iamattitude.com, and right here on the Cape, you can find Devinto at Shift Eco Boutique in Hyannis.
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Work it!
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t’s true that Cape Cod might have a more laid back style than over the bridge, but that doesn’t mean that women do not dress professionally for the workplace and for professional events, and there are plenty of locally owned boutiques across the Cape where you can find work appropriate and stylish clothing. Angela Hamwey of MacKenzie & Mae Interior Designs helped us stage the photo shoot in two offices she designed: her own located in Hyannis and Dative in Osterville. In both spaces she tried to capture the business’ vision that they develop together, as well as bit of something unexpected - an element of surprise. With the new Mackenzie & Mae Studio, Angela wanted to create a space they could share could share with their clients. The studio is designed to reflect the feeling of a design loft with natural light and industrial furnishings. The intent was to keep the surroundings neutral so that they can see the interior designs coming together for each client without competing with the surrounding of the space. Photographer Andreas Kuehn Model Christine Conroy of Stacey Kuehn Hair Design
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Hair Stacey Kuehn of Stacey Kuehn Hair Design Makeup Andrea Kooharian-Simpson
Katherine Barclay Blazer Chatham Clothing Bar, Chatham | $149.95 Adelyn Rae Dress Contrary, Mashpee | $119 Jack Georges Alexis Tote Cellar Leather, Hyannis | $299
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Debut Floral Cardigan Sundance Clothing, Chatham | $65 Lissette Blue Pant Sundance Clothing, Chatham | $112 Cream Camisole Mass Bay Co., Hyannis | $19.99
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Ellie Kai Dress Ellie Kai, Osterville | $165 Narrow Pant Belt Beth Bishop, Orleans | $35
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ative is a web design company located in Osterville owned by Chris O’Brien and Rodrigo Passos, two young professionals who wanted to reflect their brand in their new office. They needed to be able to work efficiently but they also needed to have an area where they could meet with clients - all in a small space and also on a budget that fit a new emerging business. MacKenzie & Mae knew that maximizing space became key and they chose soft gray with tangerine accents to reflect a comfortable but professional atmosphere.
Bella Dahl Top Puritan Cape Cod, Hyannis | $96 Lissette Pencil Skirt Puritan Cape Cod, Hyannis | $107 Lissette Blazer Puritan Cape Cod, Hyannis | $220
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Fx Dressed Dress Shine Boutique, Harwich Port | $68 Obi Belt Shine Boutique, Harwich Port | $42
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MacKenzie & Mae’s 5 Tips for Making a Productive Office Space 1. Office design should be functional as well as attractive. Keeping the clutter of everyday workings is a challenge so make sure you have great ways to camouflage the mess. 2. Your office design should reflect the branding message you are trying to convey to your clients. Keep it all consistent. 3. Have an area in your office to sit with clients and offer a cup of tea or coffee in an attractive way is very welcoming and gracious. 4. Avoid design that is a bit too trendy. By doing this you will ensure that all of your clients will come in and feel comfortable. 5. Keep in mind what your office looks like is the first impression of your business or company. Does your space say "Do Business with ME?"
Kerisma Dress Mass Bay Co., Hyannis | $51.99 Yala Designs Cardigan Mass Bay Co., Hyannis | $74.99 Leather Fringe Necklace Ports & Co., Cotuit | $88
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Setting the Office Space 1 3 2 1. John Derian Company Paper Weight Design Works, Yarmouth Port | $56
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2. Two’s Company Globe
Design Works, Yarmouth Port | $17.50 3. Seven Year Constellation Pen Weekend, Orleans | $10 4. Sloane Stationary Notebook Weekend, Orleans | $64 5. Stapler Weekend, Orleans | $28 6. Mr. P Tape Dispenser Weekend, Orleans | $24 7. Live, Work, Create Bag Picket Fence Consignments, W. Yarmouth | $43 8. Decorative File Folders Red Fish Blue Fish, Hyannis | $8.95 9. iPad Case Blake & Co., Orleans | $58 ea 10. Glass Business Card Holder The Little Beach Gallery, Hyannis | $29
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Wardrobe Want Work Wear
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by Amanda Converse
eople often equate the words "work wear" with the words "boring" and "lacking style". It’s true; the best foundations for great professional outfits are a great pair of black trousers, a black pencil skirt, a well-fitting black blazer, and a go-to pair of black heels. But that does not mean these pieces can’t have interesting details like ruching on the sleeve, or be paired with pieces that will infuse your personality and a little excitement into the outfit. The key (as with everything in our wardrobes) is to make sure these staple pieces fit you well. This means the trousers are a midrise, skim the top of the thigh nicely, and flow down from the knee and hit the top of your foot (in heels); we never recommend a flared leg for a work trouser. If you have a hard time finding the perfect fitting pair off the rack, we recommend finding a pair that fits the largest part of your body perfectly, and having the rest of the pant tailored to fit your body. Similarly, the pencil skirt should not be tight (beware of the spandex!). It should fit you nicely at the hips and skim your curves from there. Right above the knee is the preferred length, or you can try the new mid-calf pencil skirt trend.
Illustration by Amy Szep We recognize that there are many blazer choices out there – one button, two button, no button, long, short, mid-length – and there are many “rules” for what looks best on what body shapes, but at the end of the day you simply have to try on a bunch of styles until you find the one that looks good on you. We will say that you should make sure it isn’t baggy (anywhere, including the arms!), and that you do not look like you are stuffed in it when it is buttoned. When you find that great pair of black heels: cherish them, as they can be hard to come by. We do not have a preference when it comes to round toe or pointy toe, kitten heel or high heel. Do pick up a pair of pointy toe heels if your goal is to look longer and more feminine, and if you have trouble with heels in general, try a wedge instead. Accessories are a perfect way to add a pop of color to your professional outfits: necklaces, scarves, bracelets, and skinny belts. In addition, we love a patterned silk blouse or a brightly colored button down. These are the pieces where you can show your personality, and reduce the “boring-factor.”
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Our Advertisers BARNSTABLE Cape Light Compact BREWSTER Brewster Tackle Co. CENTERVILLE Centerville Yoga CHATHAM Adrift Changing Tides Chatham Clothing Bar East Wind Silver Co. Sundance Clothing Puritan Cape Cod COTUIT Ports & Co. Therapeutic Bodywork DENNISPORT West Bend Music EASTHAM ARTichoke FALMOUTH Puritan Cape Cod Treasure Chest HYANNIS Cape Cod Beer Cellar Leather Charlie's Music Directions Green Lotus Emerald Physicians Hyannis Country Garden Hyannis Main Street BID The Little Beach Gallery The Local Juice Mass Bay Co. Naked Oyster Pain D'Avignon
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Frances Francis Savvy on Main Shift Eco Boutique
Puritan Cape Cod Red Fish Blue Fish Shift Eco Boutique Soho Arts Co Sposabella Bridal
The places to visit as you travel around the Cape.
OSTERVILLE Bedroom I's Mulberry Corners
MARSTONS MILLS Razzmatazz MASHPEE Cape Kids Contrary Green Line by K Emerald Physicians Harmony Chiropractic innerglow yoga Mashpee Commons New England College Planners Puritan Cape Cod Spice Merchants ORLEANS Adorn Beth Bishop Blake & Co.
SANDWICH Giving Tree Gallery The Local Juice WELLFLEET Frances Francis
Provincetown
YARMOUTH The Picket Fence YARMOUTH PORT Design Works
Truro
ONLINE Cloud Earrings DJ Ian Lee
Eastham
Orleans
Sandwich Barnstable
Bourne
Hyannis Osterville Falmouth
Mashpee
West Dennis
Yarmouth
Brewster
Dennis
West Dennis Yarmouth Port South Yarmouth
Harwich Harwich Port
Chatham