The Current Quarterly Spring 2013

COMPLIMENTARY

YOUR GUIDE TO FASHION ON CAPE COD

P A I N D’A V I G N O N Café-Boulangerie

15 Hinckley Road • Hyannis • 508.778.8588 Celebrate our 20th year with us, as New England’s premiere Artisan bakery!

Dj Sinnetti (Uk) Every Friday Night

Join us for breakfast, lunch, or dinner, and welcome home our new Executive Chef, Massachusetts native Matthew Tropeano.

Awarded 3 Stars by the Twitter: @PainDAvignon Facebook: Pain D’Avignon Bakery Web: PainDavignon.com

NY Times, formerly of La Grenouille & La Silhouette, NYC

Outfitting You for Life on Cape Cod

SALES • RENTALS • LESSONS

508.477.1774

34 STEEPLE STREET, MASHPEE COMMONS

MOCEANCAPECOD.COM

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he Current Quarterly aims to be more to the Cape community than a purse-sized fashion magazine.

This is why with every fashion season we host a fashion show in which our advertisers participate, to benefit a local non-profit.

This spring season we asked the Harwich-based nonprofit WE CAN (Women’s Empowerment through Cape Area Networking) if they would like to be the beneficiaries of the fashion show's proceeds.

Since 2001, WE CAN has empowered Cape Cod women of all ages to successfully navigate challenging transitions in their lives by providing information and referrals, training and workshops, as well as mentoring and legal advice. Much of what WE CAN does helps to build a woman’s self-worth.

The Current Quarterly can only hope to make the kind of impact in the community that WE CAN has by giving local boutiques a voice, offering fashion tips and tricks that can help boost self-confidence, and of course by continuing to produce a fashion show once a quarter that will support many local non-profits to come.

Help us make that impact by joining us April 4 at Cape Cinema, 6 p.m. sharp, for a fashion show that will feature local women wearing clothing from local boutiques, and make a difference in many local women’s lives.

Dress Local,

616 Route 28 West Yarmouth, MA 508.778.0123

Editor Amanda Converse amanda@lovelocalmedia.com Sales Director Todd Goyette todd@lovelocalmedia.com 774-487-1601 Nicole Cormier RD, LDN

Farm Fare Summer CSA Nutrition Counseling Farm Fare Catering

DeliciousLivingNutrition.com • 774.413.5052 68 Tupper Road • Unit 6 • Sandwich

Graphic Design Timothy Graham timrgraham@gmail.com Photography Rebecca Brown Jen Villa • Gretjen Helene Contributors Kate Sheehan Heidi Whitney-Sarles

Published by Love Local Media Inc. The Current is published four times a year, concurrent with the changing of the seasons. thecurrentquarterly.com facebook.com/ thecurrentquarterly Printed locally by Sunderland Printing on recycled content.

23k White’s Path, South Yarmouth 508.398.8200 • GingiesBoutique.com

been to Ging ven’t ie’s a H Ye t?

B o u ti q u e & C o n si g n m e n t You must be living in a bubble!

66 Upper County Road Dennisport, MA 508.394.3185 ShawlBoutique@verizon.net

Ever hear a fashion buzz word and wonder what the heck the stylists are talking about?

Here is your guide to the trends of the season.

Colors Emerald

Sunflower

Violet

Navy Blue Black and White Together

Hemline: Ankle Length Pant Slim-cut cropped pants whether they are jeans or trousers can be paired with a blazer, a great blouse or a simple t-shirt. The key is to choose the right shoe. If you are short, wear an ankle length pant with heels, otherwise heels, flats or oxfords work.

By Amanda Converse Illustrations by Heidi Whitney-Sarles

Waistline: Drop waist This lower than normal waistline falls at or just above the natural hips, lengthening the torso.

Drop waists may hang loose, which can flattering on a smaller person, or skim over the natural waistline, flattering a larger figure. Dresses or skirts with a drop waistline can be long or short, and are often paired with pleating details.

Neckline: Square Universally flattering for a large or small bust, this neckline can be dramatic or classic. Shows off the collarbone making you look longer and leaner. Leave alone or add a necklace; just make sure you define the waist so you don’t look like a block.

Print: Floral Large or small, floral prints are an essential for your spring wardrobe.

You can find a floral print in a dress, pant, blouse, tee, romper or short.

They are showing in all color palettes from neons to pastels, and style decades from the 1930s to the 1980s and beyond.

Always Welcoming New Patients These physicians are pleased to be accepting new patients

Jorge alfoNso, md

daN arNold, md

Paul biziNkauskas, md

mahmood raNa, md matthew rittel, md kumara sidhartha, md

miriam Cerutti, do

eriC weber, md

Peter CrossoN, md aNNa hallemeier, md

ruth hollaNd, md

NathaNiel Clark, md, ms, rd seaN horrigaN, do miChael markowski, do Endocrinology Neurology Neurology

Your neighborhood health team offers concierge style… without the cost!

• Same day appointments available 6 days a week • High quality physicians, nurse practitioners and physician assistants • Ability to call, email or text your doctor’s team • On-site labs • Patient Portal offers secure access to your own records • Upper to lower Cape, there’s an Emerald Physicians near you • For more about our providers, check our website!

Always Welcoming New Patients Always Hiring Great People

Mashpee • Cotuit • Hyannis • Yarmouth • Harwich (Coming Soon) • Brewster 508.778.4777

•

www.emeraldphysicians.com

Neutral Territory Elegant Cape Cod Classic Home Decor and Fur�ishings

A Wide Selection of Wonderful & Unique Gifts, Women's Accessories & Handcrafted Works of Many Local Artisans

508-744-7145 • 3179 Main St. Barnstable Village

HEAD to toe

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1. Wolverine 1000 Mile Nellie Oxfords, Mass Bay & Co., Hyannis, $139.99 2. Fly Ylva No Perfs Sandals, Frances Francis, Orleans, $162 3. Cole Haan Wedge, The Shoe Salon, Osterville, $178

4. The Petal Collection Flower Bobby Pins, Mosees, Barnstable, $6 ea 5. Medusa’s Heirlooms Hair Clip, Karol Richardson, Orleans, $46

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6. Corso Como Cynthia, If The Shoe Fits, Orleans, $120 7. J. Renee Cha Cha, If The Shoe Fits, Orleans, $85

8. Wolverine 1000 Mile Lois Heels, Mass Bay & Co., Hyannis, $199.99 9. Medusa’s Heirlooms Headband, Karol Richardson, Orleans, $22

10. Medusa’s Heirlooms Barrettes, Karol Richardson, Orleans, $16 ea 11. Dav Weatherproof Motorcycle Boots, TK Perry, Osterville, $75

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Style for your home Spiff up your home for Spring without spending a bundle!

3239 Main Street (Rte 6A) Barnstable Village 508-362-3417 Open 10am to 4pm Thursday - Saturday Starting April 16: 10am to 4pm Tues - Saturday

Visit Cape Abilities Consignment & Thrift Shop in the heart of Barnstable Village for treasures just waiting to be discovered.

Downsizing? Consider donating your unneeded items to our shop. All donations and all sales benefit programs for people with disabilities at Cape Abilities.

Farm to table. Oysters direct from our Barnstable Harbor farm.

Buying and Selling Treasures for the Home and Garden

Specializing in local seafood and all-natural meats.

410 Main Street, Hyannis 508.778.6500 • NakedOyster.com Hours: Lunch & Dinner 11:30 - Close Open Sundays in Season

601 Main Street, Dennis 508.694.7013

spring break

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1. Green Suitcases, Weekend, Orleans, $48, $32, $24 2. Guanabana Hat, Weekend, Orleans, $58 3. Passport Wallet, Weekend, Orleans, $20

4. Camera Sweater, Weekend, Orleans, $85

5. La Crecenta Bag, If The Shoe Fits, Orleans, $185

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6. Dorfman Pacific Hat, Cellar Leather, Hyannis, $19 7. Scully Shave Kit, Cellar Leather, Hyannis $118 8. Remi & Reid Scarf, Loport Arts, Hyannis, $36

9. James Perse Tank Dress, Maxwell & Co., Falmouth, $175

10. Apple & Bee Pencil Case, Shift Eco Boutique, Hyannis, $24 11. Amy Kathryn Duffle, Shift Eco Boutique, Hyannis, $108

Shift eco-boutique

535 South St. Hyannis 508.775.2652 ShiftBoutique.com

Clothing Shoes Accessories Baby Body Care Gifts Made from eco-friendly, reclaimed & recycled materials

Clothing, Jewelery and Home Decor

589 Main Street Harwich Port (774)722-2774 www.ShineCapeCod.com

current beauty

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By Alison Supple-Evans Supple Apothecary, Orleans

ooking back at pictures from summer, that short but magical season just a few months earlier, we see a vibrant and bronzed version of ourselves that we left behind sometime in late October. But let's face it (no pun intended) when winter draws to a close, we New Englanders that are hearty enough to stick around and brave the cold are a parched, pale and dusty lot.

scratch the skin causing inflammation which leads to further damage. A better way to exfoliate is daily with a non-abrasive, fruit enzyme cleanser that gently dissolves dead skin cells without upsetting healthy skin underneath.

One of my favorites is Arcona's organic Kiwi Bar which cleans and polishes with each daily use.

For deeper exfoliation, I recommend using a mild glycolic & lactic acid mask once a week. Masks provide more concentrated versions of active ingredients than products intended for daily use and bring more noticable results. One mask that I use at home and in facial treatments is REN's chemical and synthetic-free Glycolactic Radiance Renewal Soon, the buds on the trees will be vying for the Mask. Four effective AHA's go to work removing sun's attention and so will we. It's time to shake dead skin cells while essential fatty ourselves out of the winter doldrums and squint acids heal and hydrate. Trick of the our way towards the bright glory of spring. But trade: apply mask in the shower and how do we shed that sallow skin that Jack Frost left let the steam step it up a notch. behind and return to our natural, summer-ready radiance?

The single most important thing you can do for marked improvement First and foremost, exfoliate regularly and responin the overall tone and texture of sibly. Too often, people mistreat their skin with your skin is incorporate a vitamin abrasive scrubs and/or microdermabrasion. These C serum into your daily regimen. mechanical exfoliants act like sandpaper and Topical vitamin C repairs as well as

prevents environmental damage on a cellular level while strengthening capillary walls, making skin more resilient against harsh conditions. My skin would not last a day without Skin Ceuticals CE & Ferulic serum. It's definitely an investment but the immediate and dramatic results are worth it.

Now that your skin is smooth and nourished, it's time to hydrate and that doesn't mean slathering on layer upon layer of heavy cream. I like to get more out of my moisturizer than moisture alone and that is definitely the case with Arcona's Hydrating Peptide Complex. This lightweight cream/ gel is rich with firming peptides and skin strengthening flavonoids which repair depleted, stressed skin. Trick of the trade: add just a dab of Arcona's Bronze Tinted Self Tanner for a subtle warm glow.

Nighttime is our skin's chance to restore and rejuvenate. REN's BioRetinoid Anti-Ageing Concentrate is a synergistic blend of potent 100% natural derivatives of vitamin A which will do just that. This super-charged serum combats the appearance of wrinkles, sun spots and other imperfections leaving your complexion visibly younger and brighter in the morning.

Trick of the trade: Place a few drops right into your moisturizer and apply before bed.

So, now you know the secret weapons necessary for turning back the wrath of the elements and transforming your winter skin in a fortnight. The good news is that you don't need to do anything more than follow a well-informed, high-quality skincare regimen at home.

As for me, I will continue to build up my bunker of skincare products at Supple Apothecary so you'll have all the remedies you need...winter, spring, summer and fall.

6 Merchants Road • Unit 1a Sandwich, MA 508.888.4600 www.PictureThisCustomFraming.com

Some of Our Clients

on Main Cape Cod’s Most Fashion Forward Clothing Boutique for Women & Men Ya Los Angeles Green Maxi Dress $78

Janet Cook Star Seamstress

Tailoring • Proms Weddings 508.775.2102 705 Main St., Hyannis

Monday - Thursday 11 - 7 Friday & Saturday 11 - 9 Sunday 11 - 6

590 Main St., Hyannis (508) 534-9747 ShopAtSass.com

gear up for spring Photography: Gretjen Helene

S

pringtime brings with it a new energy, which encourages people to get moving and go outdoors. It is a lot easier to run a 5K, stretch into downward dog, hike up a mountain, or sail the ocean if you are outfitted with the right gear.

On Jill • Synergy Yoga Pants: Shift, Hyannis, $58 • Racerback Tank: Power Yoga of Cape Cod, Harwich, $42

On Annika • Be Present Agility Pant: Centerville Yoga, Centerville $63 • Om Shanti Clothing Tank: Centerville Yoga, Centerville $24.95

On Leigh • No Limits Tanks: Power Yoga of Cape Cod, Harwich, $64 • Crop Pants: Power Yoga of Cape Cod, Harwich, $72

Our models Jill Abraham, Leigh Alberti and Annika Illiadis know the importance of quality workout wear, as yoga teachers and studio owners.

On Leigh • Peace Love World Ebony Protected Pant: TK Perry, Osterville, $110 • Racerback Tank: Power Yoga of Cape Cod, Harwich, $42

On Jill • Love 2 Love Karma V-Neck: TK Perry, Osterville $65 • Satya Rai Scarves: Power Yoga of Cape Cod, Harwich $99 • Synergy Funnel Neck Sweatshirt: Shift, Hyannis, $96

On Annika • Love 2 Love Turk Me Comfy Top: TK Perry, Osterville, $98 • Synergy Crop Pant: Shift Eco Boutique, Hyannis, $54

On Leigh: • Striped Racerback Tank: Power Yoga of Cape Cod, Harwich, $42 • Crop Pants: Power Yoga of Cape Cod Harwich, $72

On Jill: • Striped Racerback Tank: Power Yoga of Cape Cod, Harwich, $42 • Crop Pants: Power Yoga of Cape Cod, Harwich, $72

The photo shoot took place in Annika’s studio, Centerville Yoga and Wellness, located in the Bell Tower Mall in Centerville. The studio, which opened in 2007, offers whole health and well-being services by including, massage therapy, organic facials, reflexology, reiki, in as well as a number of Yoga Classes and workshops for all levels.

On Jill • Billowy Tank: Power Yoga of Cape Cod, Harwich, $42 • Crop Pants: Power Yoga of Cape Cod, Harwich, $72 On Leigh • Cutout Tank: Power Yoga of Cape Cod, Harwich, $42 • Crop Pants: Power Yoga of Cape Cod, Harwich, $72

Jill opened Power Yoga of Cape Cod in Harwich in 2007, and will open Power Yoga of Cape Cod Dennisport with Leigh this spring.

Both studios strive to offer a place to strengthen and lengthen, sweat and decompress, and relieve stress and connect.

On Jill • Racerback Tank: Power Yoga of Cape Cod, Harwich, $42 • Houndstooth Crops: Power Yoga of Cape Cod, Harwich, $72

All three studios, along with other locally owned shops carry an assortment of activewear, whether it be for running, practicing yoga, sailing, fishing, hiking, or surfing.

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1. Grundens Boating Jacket, Mass Bay & Co., Hyannis, $52.99 2. Bella Cooler Bag, Islands, Hyannis, $26.99

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3. Cold Mountain Craft Fly Wallet, Mosees, Barnstable, $69 4. Maui Jim Peahi Sunglasses, Islands, Hyannis, $209

5. Kaenon Blue Lagoon Sunglasses, Islands, Hyannis, $224 6. Freestyle Precision 2.0 Watch, Mocean, Mashpee, $135 7. Cushe Rugged Day Hiker, Mocean, Mashpee $139.95 8. Mizuno Wave Rider 16, Hanlon’s, Hyannis, $105

9. Mizuno Men’s Running Shoe, Hanlon’s, Hyannis, $100

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You never know what you’ll find at

To stay current on Local Boutiques' • Sales • Events • Cool Products Find Us on Facebook

A Unique Consignment Store with Genuine Flair!

Women’s Clothing and Accessories Furniture • Home Decor Art • Linens

www.facebook.com/ TheCurrentQuartlerly We’re always looking for more consignments - especially furniture. Call today for an appointment.

508.394.1200

834 Rt. 28, South Yarmouth Located Next to the Irish Village

HAIR • SKIN • MAKEUP

Photo by Mark Person

70 Center Street, Hyannis 508.771.7177 • InspireSalonCapeCod.com

KAROL RICHARDSON CONTEMPORARY WOMEN’S CLOTHING VELVET CHAN LUU MARGARET O’LEARY KRISTA LARSON CAPE COD 47 Main Street Orleans, MA 508-255-3944

ELLINGTON BAGS MIGUEL ASES AG DENIM PRAIRIE UNDERGROUND

11 West Main Street Wellfleet, MA 508-349-6378

NEWPORT 24 Washington Square Newport, RI 401-849-6612

www.karolrichardson.com

10% Back on SPRING PURCHASES SUPER SALES 30 - 70%

47 Main St., Orleans • 508.240.0970 Mon - Sat 10 - 5 • Sunday 12 - 5

e b o r d r wa want

• A high value woman, meaning a woman who is confident in the value she brings with her wherever she goes knows that investing in her appearance is key. Not everyone can be a super model, but everyone he most significant thing a woman can can take pride in do to change her silhouette is to wear the their appearance appropriate undergarments for her size, shape and paying attenand attire. Celebrity stylists recognize the imtion to foundations portance of this and are sure to always dress communicates that their celebrity clients in the bra, underwear truth faster than any and shapewear that will best show off their label or brand identified fashion and their figure. on sight.

You may not be a celebrity on a red • You can be wearing the most expensive carpet, but that doesn’t mean you shouldn’t outfit in your closet, but if you have the invest in undergarments that will enhance appearance of a third breast or the outline your assets and control your problem areas. of your underwear showing through you Take it from a woman who has made the have completely devalued the investment in female form her business. Aimee Guthinger yourself and your wardrobe. from Bedroom I’s Boutique in Osterville • Keep an open mind! Women tend to offers these tips and tricks for finding the gravitate toward undergarments based on perfect undergarments for your needs: their emotional reaction to their appearance

Quality Undergarments

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on the hanger. Underthings perform a function; they are not supposed to offer hanger appeal in the same way clothing do.

• Shapewear always works best when combined with a well-fit bra to lift the bust off the midsection and elongate the torso.

• Shop for your body type. "Apple" shapes will do best focusing on the top down and "pears" from the bottom up.

• Bring the outfit with you shopping and always try on over the foundation.

• The size chart on any piece of shapewear, especially Spanx, is only a starting point.

The size charts offer a size range to get you started, but you need to try these items on and find what works for you. Size never matters, only fit.

The #1 mistake people make with shapewear is to put on a foundation that fits and think they need to go a size down.

Shapewear is meant to move with you and when worn too small it will often cause more harm than good. It is very difficult to "spot shape" and when people attempt to address only one area, they tend to push that problem to another area instead of creating their best silhouette.

SHOPPING DINING & LIVING ALL IN THE FRESH AIR OF THE CAPE

VISIT OUR BLOG FOR EVENTS, INFO AND MUCH MORE!

MASHPEECOMMONS.COM/ B LOG MASHPEE COMMONS | AT THE INTERSECTION OF ROUTES 28 & 151 IN MASHPEE

The one-of-a-kind, hard to find, high-design shopping adventure.

Women's fashion, kid’s toys and clothing, jewelry, books, art, and unique gifts.

On the way to Nauset Beach

508.255.9300

CapeWeekend.com

217 Main St., East Orleans

Modern and Vintage Clothing, Shoes and Accessories *BUY *SELL *TRADE

Wood Fired Neapolitan Pizza Restaurant and Mobile Catering Oven

416 Rte. 28, W. Dennis and 533 Rte. 28, W. Yarmouth 508.648.5902 • WickedThrift.com COOL FELLOWS KNOW ABOUT

508-957-2377

PizzaBarbone.com 390 Main Street, Hyannis

(Lot parking available at 45 North Street)

FEATURE STORY Taking Your Brand to the Next Level

M

olly Avellar is a native Cape Codder whose artistic family has always pushed her to express her creativity.

Molly has been designing jewelry since her days at Nauset High School. She continued to pursue this interest at UMASS Dartmouth and Mass Art, and then attended a Jewelry Tech Intensive in San Francisco.

She says her designs are inspired by her natural surroundings: the beach and the sea.

Molly has a presence online at mollyavellar.com as well as on Etsy.com, at The Little Beach Gallery in Hyannis, and has participated in local craft shows.

Her creations are primarily sterling silver, with unique accents on them. She has become known for her bangle bracelets and

stackable rings, and has recently started adding pops of color to her jewelry by incorporating semi-precious stones.

At 24, Molly is still evolving her brand.

She hopes to expand her local gallery presence and eventually show her entire collection at a nationally recognized trade show.

She funds her business by waitressing at Guapo’s in Orleans. The rest of her time is spent working on her craft, and setting goals for expanding her business.

Molly seeks to put out a unique and quality prieces, and to be very confident in her product.

One's confidence in presenting their product is inherently tied to how they present themselves. Molly Avellar is her brand, and

how she displays herself has an influence on how people view her jewelry.

Molly describes her style as “extremely laid back,” and, like many people, black is goto color. It is not that she is afraid of brights and prints, she simply sticks to what is “comfortable.”

Feeling good in clothing is so much about fit and dressing your body correctly. No two women have the same shape, and having the expectation that mass-produced clothing can fit so many different body types leads to frustration.

Molly is smaller on top and more curva-

ceous from the waist down, which means she should emphasize her top half by showing off the collar bone, emphasize the waist and look for jeans with a boot cut.

But trying different styles, fits, lengths and fabrics is a must on the way to discovering what looks best on your figure, as is stepping out of your I-only-wear-black comfort zone. When you push past that comfortable edge, your unique style begins to emerge.

We started our Molly Avellar mission looking for classic pieces like A-line skirts, blazers cinched at the waist, great dresses for daytime that can be accessorized for a night

846 Main Street Osterville • 508. 420.7966 • TKPerryClothing.com

out, unique tops, and shoes that would elongate the legs.

Our first stop was Wicked Thrift in Dennis where we found staple pieces for Avellar’s closet - a brown tweed belted blazer that highlights her narrow waist, a blue cocktail dress that highlights her eyes and her curves, a classic black Coach shoulder bag, and a pair of gold linen pointy toed heels.

Next up was Shawl, in Dennis Port, which offered unique tops that add flair and fun to any wardrobe. Avellar looked the part of an artist in her belted tunic and flowy printed top that can be worn belted, with a blazer, or with leggings and heels.

Next we headed down Cape to Whimsy where we found Avellar’s “wow piece” - a silver and blue silk v-neck top that balances her top half with her lower half beautifully.

At If The Shoe Fits in Orleans, we found sophisticated “foundation pieces” - a black blazer and slim fit black pants that can be mixed and matched with almost anything, as well as a pair of leopard print heels.

Comfortable Style

Beautiful & Affordable Clothing

508.362.3841 358 Route 6A Yarmouth Port

We finished up the shopping day at Shift Eco Boutique in Hyannis where Avellar picked up some staples, such black leggings, as well as a distinctive top, sweater and cardigan.

Hair and makeup are additional ways you can express your style and creativity. So, we couldn’t let Molly go without finishing her look off by spending time a little time at Inspire Salon in Hyannis.

Kristen McCabe gave Molly ideas on how to easily style her hair in a mature, yet playful way. Samantha Welch, an esthetician and makeup artist, taught Avellar how to apply subtle makeup to make it last, to emphasize her eyes and lips, and encouraged her to take risks with color.

Avellar has great instincts about her busi-

ness and her style, but by adding all of these great pieces to her wardrobe, we have given her the tools to represent her brand in a way that truly reflect its uniqueness and quality.

Rendezvous Café and Crêperie

(508) 827-4449

The Goods

What's Your Story?

Simple Steps to Elevate Your Brand

by Kate Sheehan

A

2 Blazers 1 Cardigan 1 Black Pant 5 Tops 1 Cocktail Dress

1 Sweater 2 Pairs of Shoes 1 Pair of Leggings 1 Belt 1 Vintage Coach Bag

Gifted by

Wicked Thrift (Dennis and Yarmouth) • Shawl (Dennis Port) • Whimsy (Harwich Port) • If The Shoe Fits (Orleans) • Shift Eco Boutique (Hyannis).

All can be mixed and matched, made dressy or casual, and truly represent the Molly Avellar brand.

rmed with a closetful of beautiful looks that reflect her sophisticated brand, Molly is almost ready to take on her next trade show. One of the most important next steps a small business owner like Molly can take is to develop a strong narrative.

Here’s why: telling your story effectively enables you to create relationships and connections rather than simply opportunities for transactions. It allows your audience to see your value rather than just your product, compelling them to want to work with you instead of someone else. At its best, your story inspires others.

These five steps will put you on the path to telling your story and elevating your brand – whether personal or professional.

1. Get real. Effective stories come from a place of authenticity. Pretend you are telling your most trusted advisor or friend about your business. Tell them about your motivation, your passion, and your hopes. Write that description down.

2. Get focused. Where are you going? Write

a vision – an aspirational statement of where you see yourself or your brand.

Why are you going? Set out a mission – a clear statement of purpose to guide your actions.

3. Filter. Now that you have the “no holds barred” version of your story, underline the most compelling messages about your product or service. Leave out the pieces that might be too much detail, without losing those that make your story real and relatable. Remember that being authentic is what will allow you to build sustainable relationships.

4. Who cares? Or, know your audience(s).

Understand what each needs and highlight messages that will apply specifically to them.

5. Test and refine. Take your story on the road. Practice in the mirror until it feels conversational. Test it with friends and family, refine it, and then try it on a client or prospect.

Once you have your story down and your confidence up, take it further. Create a marketing and communications plan that uses your key messages to extend your brand more strategically – for example, within your mar-

keting materials and social media platforms or, for individuals, via your bio, resume and LinkedIn profile.

After 12 years with two Fortune 100 companies, Kate Sheehan left her corporate communications job and moved from New York home to Cape Cod, where she founded Telltale Media. Kate specializes in freelance writing (from marketing copy to web content to speeches), communications consulting, brand identity, and PR/media relations. She also is a co-founder of Love.Live.Local., a fresh perspective on the Cape for locals and visitors.

Ladies & Men’s Vintage Clothing

1870-1970

New Location Provincetown at Whaler’s Wharf

508.246.2559 • VintageInVogue.com 37A-41A Main St., Orleans

spring fashion

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n addition to having fashionable and wearable styles for adults, the Cape’s shopping scene also offers plenty of locations to find cute yet practical children’s clothes. Three local women and their adorable (and quite wellbehaved!) children show us the styles that have come out for spring.

Photograpy by Rebecca Brown

On Mozelle: Karol Richardson Chanel Dress, Karol Richardson, Orleans, $168 On Winona: Deux Par Deux Dress, Annabelle’s Children’s Boutique, Centerville, $58 • Sarah Louise Pink Sweater, Annabelle’s Children’s Boutique, Centerville, $56

Mother of three, Mozelle Andrulot grew up in Eastham, but has traveled the world as a jazz singer. She currently resides in Eastham with her husband and three children. Mozelle left her two rowdy boys, Zion, 3, and Xavier 4 ½, home the day of the shoot to spend some quality time with her youngest, 11 month-old Winona.

On Ronan: Pluie Pluie Blue Raincoat, Cape Kids, Mashpee, $45 • Jack Octupus Shirt, Pocket Full of Posies, Osterville, $39.95 • Pluie Pluie Blue Rain Boots, Cape Kids, Mashpee Commons, $35

On Anjali: Pluie Pluie Pink Raincoat, Cape Kids, Mashpee, $45 • Pluie Pluie Pink Rain Boots, Cape Kids, Mashpee Commons, $35

On Mita: Utah Boutique Wrap Dress, Weekend, Orleans, $89 • G.E.T Jacket, Savvy on Main, Orleans, $124

Mita Gupta has been a physician at Emerald Physicians in Hyannis and Brewster since 2006.

Her daughter, Anjali is 4 and her son, Ronan is 2. Despite working full time, Mita finds plenty of time to play pirates, ballerinas, princesses and school with her kids.

Sarah Swain is a local musician, dance teacher and director of the Cape Cod Women's Music Festival - May 11 at the Provincetown Town Hall - but mostly she is the proud mama of Lucy, 8, Jessie, 6, and baby Stanley, 6 months, and adoring wife of local steel sculptor Steve Swain. Sarah is passionate about everything local and keeping the cape rockin'!

On Sarah: Tribal Jeans Top, Seabreezes, Hyannis, $58 • Coobie Intimates Camisole, Seabreezes, Hyannis, $20 • Prairie Underground Love Shack Leggings, Shift Eco Boutique, Hyannis, $130 On Lucy: Stella One Dress, Annabelle’s Children’s Boutique, Centerville, $48 On Jesse: Deux Par Deux Checked Dress, Caline for Kids, Falmouth, $77 • Sarah Louise White Cardigan, Caline for Kids, Falmouth, $53 On Stan: Tea Collection Shorts, Caline for Kids, Falmouth, $22 • Tea Collection Alligator Shirt, Caline for Kids, Falmouth, $19

On Sarah: Amour Vert Cowl Neck Top, Shift, Hyannis, $72 • Amour Vert Maxi Skirt, Shift, Hyannis, $84 On Mozelle: Ya LA Hi-Lo Tank, Shine, Harwich Port, $32 • Ya LA Flowered Stretch Jeans, Shine, Harwich Port, $42 • Green Necklace, Shine, Harwich Port, $36 On Winona: Yala Toddler Dress, Adlumia, Orleans, $42

On Lucy: Pink Chicken Top, Weekend, Orleans, $42 • Pink Chicken Skirt, Weekend, Orleans, $68 On Jesse: Hartstrings Dress, Kid & Kaboodle, Orleans, $68

On Mita: Ya LA Dress, Shine, Harwich, $48 On Ronan: Kitestrings Anchor Polo, Kid & Kaboodle, Orleans, $34 • Kitestrings Striped Pant, Kid & Kaboodle, Orleans, $42 On Anjali: Pink Chicken Tunic, Caline for Kids, Falmouth, $67 • Pink Chicken Leggings, Caline for Kids, Falmouth, $35

The Venue

The Optimist Café opened in June 2006 and offers breakfasts, brunches, lunches, and high tea.

Originally, the Captain Howes House, this historic home was built in 1849 by Captain Frederick Howes, and is now listed on the National Historic Register. The photo shoot took place in their upstairs room that is literally colored with murals by local artist Stephen Taylor, and creates a great haven for children to escape to while their parents attend events and socialize with friends.

Makeup: Samantha Welch, Esthetician & Makeup Artist (70 Center Street, Hyannis) Hair: Styled by Corinne Reynolds, Inspire Salon (70 Center Street, Hyannis)

595 Main Street, Hyannis

508.771.2114

MassBayArmyNavy.com

MEN’S DEPT.

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3.

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6.

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5.

1. Paraboot Warhol Shoe, Maxwell & Co., Falmouth, $525 2. Anchor Money Clip, Mosees, Barnstable, $25

3. Velvet Men Polo Shirts, TK Perry, Osterville, $80

4. Wilton Artisans Bottle Cap Cufflinks, Mosees, Barnstable, $45 5. John Varvatos Pant, Maxwell & Co., Falmouth, $298 6. Stone Rose Shirt, Sass, Hyannis, $129

7. LeDonne Briefcase, Cellar Leather, Hyannis, $190

7.

Sabrina

SWEATERS

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HANDBAGS

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JEWELRY

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HOSIERY

OSTERVILLE 837 Main Street 508-428-2410 • CHATHAM 521 Main Street 508-945-0292 MASHPEE COMMONS 22 Market Street 508-539-7690 • www.theshoesalon.com

Keep Your Beach Memories Alive All Year Round Contemporary Women’s Clothing

Sterling Silver

Eco Boutique

Cape Cod Beach Sand Jewelry includes Sandora Beads for Pandora Bracelets, Earrings, Necklaces, & Rings

Cape Cod Beach Sand

Organic Clothing, Accessories, and Gifts

402 Main St., Chatham 508.292.5463 FishermansDaughterMarket.com

$500 OFF

12 Cove Road, Orleans 508.255.3876

Your Cape Cod Beach Sand Jewelry Purchase Sold Exclusively in Hyannis at

326 Main St., Wellfleet (Seaonal) 508.349.6464

FrancesFrancisDesigns.com

Open Every Day in Summer

ONE LOOK THREE WAYS All Black Diamond Quilted Flat, If The Shoe Fits, Orleans, $115 Amour Vert Contrast Pocket Blouse, Shift Eco Boutique, Hyannis, $140 Medusa’s Heirlooms Hair Comb, Karol Richardson, Orleans, $26

Latico Leathers Cross Body Purse, If The Shoe Fits, Orleans, $98 Young at Heart Tank, If the Shoe Fits, Orleans, $32 Amour Vert Vest, Shift Eco Boutique, Hyannis, $68 Frye Combat Boot, Mass Bay & Co., Hyannis, $227.99

Stuart Weitzman Rolldown Sandal, The Shoe Salon, Osterville, $325 Jerry T Jacket, Gingie’s, South Yarmouth, $88 La Collection Scarf, Gingie’s, South Yarmouth, $48

This Stiletto Reversible Skirt is great for work or play, available at If The Shoe Fits, Orleans, $155

R E D D O C E P CA STYLE PROFILE

A

Ashley Martin

shley Martin has been spending time on Cape Cod her entire life, and put down fashion roots here when she helped her mother open Shawl Boutique and Consignment Shop in Dennis Port in 2009. Not only does Shawl enable Ashley to apply her merchandising and buying skills , but it also provides a venue to sell the knitwear she creates for Natick, Mass., design house NIC + ZOE. The label, which started in 2005, has broad appeal and can be found in over 950 boutiques nationwide.

Current Quarterly: When did you start to become interested in fashion?

Ashley Martin: Since I was 13, I knew designing would be in my future.

CQ: What is your educational background?

AM: I graduated from RISD in 2008 with my

bachelor's in Apparel Design.

CQ: You helped your mother, Patty Martin, open Shawl.

Can you tell us about that?

AM: I am very close with my family. They have always been such a strong support in my life. I was excited to share my experience and ideas with them when the opportunity presented itself. Once we had the property everything else fell into place very smoothly.

Initially I helped with concept (boutique and consignment sides) and store layout.

The goal is to create a fun shopping experience where customers can shop a side or mix both new and gently used. The consignment side is because my mom and I like the idea of

'recycling'/finding a new home for clothes. I also wanted to create a beautifully merchandised boutique with new emerging trends, brands, concepts and ideas. Fashion is always exciting. Now I am a co-buyer with my mom.

CQ: When did you start to work at NIC + ZOE? What do you do for them?

AM: I interned at NIC+ZOE the summer before my senior year. I knew I found a special place and eagerly went back after graduation. I started full time July 2008. My title is "knitwear designer." Designing knitwear is a two step process. I first develop the knit 'fabric' and then design silhouette/concept. I mostly design novelty knitwear, prints, skirts and dresses.

CQ: How would you describe your personal style?

AM: I tend to wear timeless staple pieces, mixed with fun styles, that can be worn to work but also out to dinner or during the weekend, yet I'm not afraid to experiment with my wardrobe.

The Look for Less!

We offer 7000 square feet of womens clothing, accessories, home furnishings and decor.

With over 1500 new arrivals each week, it’s always a new shopping experience!

Mon-Sat 9-6, Sun 11-4

175 Route 137, East Harwich 508-432-1577 www.ConsignCapeCod.com

Cape Cod’s Premier Destination for Fine Dining & Nightlife

453 Main St., Hyannis 508.771.9700 EmbargoRestaurant.com