Issue 86, Volume 77

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t h e o f f i c i a l s t u d e n t n e w s pa p e r o f t h e u n i v e r s i t y o f h o u s to n s i n c e 1 9 3 4

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Cougars hopes to make waves at C-USA Tournament in Memphis

‘Buried Life’ cast member talks new book

March 7, 2012 Issue 86, Volume 77

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Tablet textbooks put pressure on print Students, faculty have mixed reactions to shift towards digital from paper Mohammed Haider, Jennifer Pearson, Nici Wright and Chelsea Whiting

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Students’ textbook load may get a lot lighter in the future. | Emily Chambers/The Daily Cougar

The introduction of tablets and iBooks has pushed some publishing companies, like McGraw-Hill and Pearson, to release their textbooks in a digital format. One major advantage tablets have over their paper counterparts is the consolidation of textbooks on one device rather than having multiple books.

“I would have to carry so much less, and I would also be able to get more functionality out of an iPad than a book itself,” said Eric Ventura, an Apple employee. Lili Zamorano, a manager at the University of Houston Book Store, said despite the accessibility of e-books, sales in the bookstore have stayed consistent. “The market is driven by the publishers, as is the price,” Zamorano said. “Until the demand for textbooks to go on the iPad becomes substantial, there won’t be a significant difference in our

The market is driven by the publishers, as is the price. Until the demand for textbooks to go on the iPad becomes substantial, there won’t be a significant difference in our sales.” Lili Zamorano, on digital textbooks replacing paper copies TEXTBOOKS continues on page 3

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Entrepreneur group to hold bake sale for children’s camp

The Collegiate Entrepreneurs’ Organization will host a bake sale from 9 a.m. to 4 p.m. Thursday in Philip Guthrie Hoffman Hall and the University Center and will donate a portion of their profits to Champions Kids Camp. Champions Kids Camp is a charity for “children who have survived a traumatic injury, illness, or personal loss, such as the loss of a parent or sibling,” said Jacob Hines, technology officer for the Collegiate Entrepreneurs’ Organization, in an email. “We will be using a for-profit function to help raise money for our favorite charity,” Hines said. “Our organization is very familiar with this charity and feel very strongly about promoting it.” — Cougar News Services

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‘Food for Thought’ workshop to tackle dissertation stress Counseling and Psychological Services will have its Food for Thought workshop, “Dissertation and Thesis Survival,” from noon to 1 p.m. in conference room 210D of the Student Service Center 1 Building. Food for Thought workshops are free and don’t require registration.

For more information, contact CAPS at kajames@uh.edu. — Cougar News Services

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Student government run-off elections held for candidates Student Government Association run-off elections will end at 11:59 p.m. tonight. The candidates for president are Michael McHugh and Cedric Bandoh. The candidates for the first senator-at-large are Imran Ghandi and Christopher Holly. The candidates for the second senator-at-large are Kirby White and Adnan Ratani. Students can use their PeopleSoft ID number, name and birthday to vote online at www. election.uh.edu. Chief Election Commissioner for SGA Arsalan Razakazi said students should protect themselves and their voting rights by never giving out their PeopleSoft ID numbers, date of births or any other personal information to other students. The final results of the election will be announced at noon on Thursday in the UC World Affairs Lounge. — Cougar News Services

6,11)6(4,3. Report errors to editor@ thedailycougar.com. Corrections will appear here as needed.

Team members Raj Baskaran, Kim Phan, Iryna Mckenzie and Trey Bhutta took first place in the 2012 Rice MBA Marketing Case Competition. | Courtesy of Jessica Navarro

Cougars dominate case competition Nici Wright

THE DAILY COUGAR University of Houston students brought home the gold in the 2012 Rice MBA Marketing Case Competition. The team competed with eight other teams from around the state including Rice University and University of Texas. Team members Raj Baskaran, Kim Phan, Trey Bhutta and Iryna

McKenzie had only 12 hours to prepare for the presentation. “The group did know that Cameron was the sponsor and the case was most likely related to their operations,” Baskaran said. “So the extent of our research was to look at the company website, marketing and annual reports.” The team’s goal was to do well and gain experience, but they were also hoping to finish in the top three.

“Heading into the competition, I felt confident in my team as well as the qualifications that each member brought with them,” Phan said. “With the marketing knowledge I attained through my MBA career as well as my undergrad, I felt that we were prepared competitively.” After scrapping their original idea shortly after midnight, the BAUER continues on page 3


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