SARA YANG // THE GAMECOCK
dailygamecock.com
VOL. 112, NO. 1 l SINCE 1908
MONDAY, JANUARY 14, 2019
UNIVERSITY OF SOUTH CAROLINA
The Gameocks look to the 2019 offseason PG 10
University refreshes logo, branding in new year
HANNAH DEAR @HannahCDear
USC com mu n icat ions announced refreshed logos a nd a new bra nd st rateg y used in written and verbal communications at a Com mu n icators Net work meeting on Jan. 9. The new logos were also shared on of f icial USC social media accounts. The com mu n icat ions of f ice int roduced t he previous USC logo with the
palmetto tree and horseshoe gates in 1996 and refreshed it i n 2011. T he new logo remove s “18 01” f rom t he bot tom, removes a row of prongs f rom t he t ree a nd adapted t he look of it for digital usage. “It was introduced in ‘96 before social media, early i n t he days of t he web, and so it really didn’t work well i n dig it al spaces a nd so that was a big driver of this,” said USC director of brand strategy J.C. Huggins. “So as we more and more
com mu n ic ate i n d ig it a l ways we needed a mark that was easily recognizable and carried some meaning with it.” Not everyone is enthusiastic about the logo change, particularly the one bearing “UofSC” on social media. “I don’t like it. I feel like it looks like something they made on Microsoft Word,” said fourth-year geography student Delone Cramer. “It’s very cheap, like they didn’t pay too much for it, like they
did it themselves.” The former brand campa ig n feat u red t he tagline “No Limits” a nd wa s t he f i r st step i n consolidat ing t he message conveyed by communicators, d ig it a l content a nd pr i nt publications at USC. USC Where you will see communications created the UofSC : new brand strateg y to give • press releases more flexibility to university • official university communications. documents SEE ONLINE • social media • logo dailygamecock.com • university website
Spring semester to see a variety of events The 2019 spring semester at USC will begin on Jan. 14 and will see the Martin Luther King Jr. Day of Service, the 21st Dance Marathon, the 100th anniversary of Darla Moore School of Business, Student Government elections, the 2019 NCAA Men’s Basketball Tournament comes to Columbia, Indie Grits and Harris Pastides’ retirement as USC’s president.
Pastides to retire
In his annual State of the University address that took place last October, Harris Pastides announced his plans to step down as USC’s president. The search committee formed to find the university’s next president consists of board, facult y, st udent, alumni and foundations representatives. On Dec. 7, the committee enlisted Parker Executive Search, a leading executive search f i r m, to assist i n selec t i ng USC’s nex t president. The committee launched a website late in the fall semester to educate the public on the process of the search. Pastides will officially step down as USC’s president in July.
ZACH MCKINLEY// THE GAMECOCK
Students and alumni show their support for Pastides as he retires.
SHREYAS SABOO // THE GAMECOCK
Annual Freedom Rings event celebrates the cultural legacy of Martin Luther King Jr.
MLK Day of Service USC will host its annual MLK events throughout Januar y to honor the legacy of King and give back to the community. The Martin Luther K ing Jr. Day of Service will take place on Jan. 19 as a part of Service Saturdays. On Jan. 21, the South Carolina NAACP and USC Leadership and Service Center representatives will participate in King Day at the Dome, an annual march to the South Carolina Statehouse. Members of t he Carolina
community are invited to attend. The A rc of South Carolina, the Best Buddies Organization and the Leadership and Service Center will also host a peanut butter and jelly sandwich-making competition. Sandwiches made during the competition will be brought to the 153 Project, a local organization that serves meals to those in need. From Jan. 21-25, the Gamecock Pantr y will be having a drive where food items, toiletries and school supplies can be donated.
COREY ZUCCO // THE GAMECOCK
Dance Marathon raises goal to $1,190,000.
Dance Marathon to host 21st main event
L a s t O c t o b e r, US C D a n c e Marathon announced its goal to raise $1,190,000 for the Palmetto Health Children’s Hospital after raising $1 million at 2018’s big event. In their 21st year, USCDM is uniting under the campaign of “We Promise.” USCDM’s main event, a 14-hour dance marathon, will take place on March 2 at the Strom Thurmond Wellness and Fitness Center.
Student Government elections Student Government elections will take place on the Tuesday and Wednesday two weeks prior to USC’s spring break. The elected offices to be filled include: Student Body President, Student Body Vice President, Speaker of the Student Senate, Student Body Treasurer and student senators. All USC students will have the opportunit y to vote through the designated online voting system. --written by Arunmani Phravorachith SEE ONLINE dailygamecock.com
CAROLINE KEYS // THE GAMECOCK
Student Government elections bring current members and fresh faces to the forefront.
New equal visitation policy passes SYDNEY READ @TDG_dailynews
After a year of work, the Residence Hall Association and housing have implemented an equal v isitat ion pol ic y i n spr i ng 2019 for Bate s House, Capstone, Columbia Hall, Maxcy, Patterson Hall, South Tower and Women’s Quad. Residents of the affected halls were given the option to vote for a more open visitation policy, which was not made available in previous semesters. These residence halls previously functioned with a “Plan B” visitation pol ic y a l low i ng g uest s of t he opposite sex to stay signed in until 2 a.m., whereas guests of residents at halls such as the Honors Residence and McBr yde do not require any signing in. T he enac t ment of a n equ a l v isitat ion policy has been a long time coming, beginning last year when a group of senators at Women’s Quad began to work with dissolving Plan B. Following their attempt, the RHA president’s committee passed a resolution stating that it believed the policy needed to be changed. Prior to t h is yea r, residence halls were given the oppor t u n it y to vote to move f rom P l a n B t o ZACH MCKINLEY // THE GAMECOCK Plan C, which Plan D allows students a l lo w e d f o r to sign in guests of the o v e r n i g h t opposite gender any time. guests on weekends. However, hall government and RHA members still considered this to be problematic. “One of the biggest issues with the ‘old’ visitation policy is that it is not standardized among residence halls,” said Sarah Eissmann, RHA public relations director and second-year mass communications student in an email. “I also believe the visitation policy on Plan B is severely out of date. This visitation plan neglect to take into account the LGBTQ+ communit y. W hile plan C is not perfect, it is a good compromise bet ween open v isit at ion a nd no overnight guests of the opposite sex.” Another major factor in changing t he v isit at ion pol ic y was g iv i ng residents the representation they needed after polling student interest. “O r i g i n a l l y, t he g o a l w a s t o permanently change the visitation policy to a campus-wise ‘Plan D’, but what we achieved this semester was substantial progress toward this,” said Audrey Hill, Capstone president and first-year public health student in an email. “We sent out a survey to ask all current on campus residents if they would approve of this ... and I believe 98% of people did approve.” SEE ONLINE dailygamecock.com