The Daily Reveille - January 24, 2013

Page 1

SPORTS: A columnist interviews our first Athlete of the Week, p. 5

MUSIC: Atomic Pop Shop benefits from recent craze, p. 9

Reveille The Daily

$WOOSH Nike deal with LSU declining in value

Chris Abshire Senior Investigative Reporter

Former defensive end Sam Montgomery spent much of his time at LSU adorned in purple and gold, an unmistakable swoosh dotting that wardrobe from the practice field to the classroom. That look became second nature for Montgomery, as the Nike logo pervades LSU’s Athletic Department, with the apparel giant pumping nearly $11.9 million into Tiger athletics during the course of its potential seven-year deal with the department. The contract, guaranteed for six years with a school option for a seventh, could be up for renegotiation this year, and several factors would shape those talks. The waning value of the present deal, the half-million-plus sum LSU still foots to outfit its teams, minor incentive bonuses and a small cash payout highlight Nike’s current commitment. “You grow up seeing that check, that swoosh everywhere,” Montgomery said in November. “To wear it every day for your team and school, that’s a dream.”

www.lsureveille.com

Thursday, January 24, 2013 • Volume 117, Issue 76

BOARD OF REGENTS

CONNOR TARTER / The Daily Reveille

The iconic Nike swoosh stands out on junior running back Michael Ford’s left shoulder. Nike’s logo is emblazoned on almost all of LSU’s athletic swag.

ACTUAL VALUE

Nike isn’t the only company to sponsor Tiger athletics — Wilson has a deal with the baseball team and negotiations for a new softball equipper are ongoing — but it helps outfit or equip all of LSU’s teams. L S U doesn’t see most of that $11.9 million value in cash. Like all collegiate deals, most of that number involves Nike allotting the school inventory — facemasks, shoes, jerseys, etc. — to buy at wholesale or retail price. “You see a lot of gaudy numbers released, but the major breakdown comes from how much you can buy wholesale vs. retail,”

McKenzie Womack Staff Writer

NIKE, see page 4

EVENTS

Georgetown professor encourages social awareness in MLK celebration Michael Eric Dyson speaks on campus Nic Cotten Staff Writer

The widely known AfricanAmerican cultural commentator Michael Eric Dyson brought his intellect and social consciousness to the University on Wednesday night during the Martin Luther King Jr. commencement celebration and imparted on the hundreds present the distinction between learning and schooling. Dyson, a Georgetown sociology professor, grew up and went

to school in segregated Detroit in the 1960s and was inspired by his teachers and pastors to be smart, religious and socially engaged. “Learn how to think — the point of coming to school is not to memorize facts, but to have a living experiment with learning,” Dyson said. “A vibrant, seductive, erotic exchange with ideas. Now, I don’t mean sleep with every idea,” he joked. Dyson is the author of 18 books, including “Come Hell or High Water: Hurricane Katrina and the Color of Disaster” and “Know What I Mean?: Reflections on Hip-Hop.” He has DYSON, see page 15

GRAD Act prompts concern

Michael Eric Dyson, Georgetown sociology professor, speaks at the LSU Union Theater on Wednesday. Dyson is also an esteemed author, scholar and radio host.

ANGELA MAJOR / The Daily Reveille

Louisiana Board of Regents member Robert Levy called the LA GRAD Act a “double-edged sword” in a meeting Wednesday while discussing the necessity of legislative support for tuition autonomy. Signed into law by Gov. Bobby Jindal in 2010, the LA GRAD Act was initially intended to reward higher education institutions for improvements, said Larry Tremblay, deputy commissioner for Planning, Research and Academic Affairs. “Now it’s punishing institutions because of budget cuts,” Tremblay said. “Institutions have said, ‘You keep taking money away but expect us to get better.’” Commissioner of Higher Education Jim Purcell, who spoke Tuesday before the joint legislative committee on education, stressed the importance of legislative support regarding management control over tuition. “We’re looking at how to move higher education forward,” Purcell said. “We’re finding a means for which to support higher education.” If a school fails to achieve the LA GRAD Act’s benchmarks, such as set retention rates, completion rates and graduation rates, the school loses tuition authority and 15 percent of its performance funding for the year, said Assistant Commissioner for Program Administration LeAnn Detillier. “The problem is that budgets are being cut and institutions have to reduce staff. They’re having to do a whole lot more with a whole lot less,” Detillier said. “We’re saying we want to see improvements in retention, completion and all these areas where it makes it a lot more difficult when you have a lot less support services and things on campus to help you do that.” Levy referred to the LA GRAD Act as an “800-pound gorilla.” “As money becomes less and requirements become more, there will be a calamity at a large four-year school,” Levy said. Contact McKenzie Womack at mwomack@lsureveille.com


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