The Daily Reveille — February 16, 2009

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SNAPSHOT

lsureveille com Log on to see photos of the Easy Street booths.

ENTERTAINMENT Students opt to cut and style their own hair to save money, page 11.

WEEKEND RECAP Lady Tigers upset top-10 Gators in a successful Pack the PMAC, page 7.

THE DAILY REVEILLE WWW.LSUREVEILLE.COM

Housing Hardships

Volume 113, Issue 92

Monday, February 16, 2009

Class makes blog to spur budget cut debate

Experts say students investing in real estate not smart idea, but some insist on taking risks

By Kyle Bove

By Steven Powell

Chief Staff Writer

Contributing Writer

University students are sending out an S.O.S. — for higher education. The Save Our Schools blog, recently developed by students in professor Bob Mann’s political communication class, is designed to spur conversation about the looming budget cuts LSU and universities across the state are facing next fiscal year. “My expectation is that this will grow and take on a life of its own,” Mann said. One of many projects for the class, the blog is an exercise in how communication can inspire organization and political action. Nine students contribute to the blog — adding articles and posting pictures about what schools in Louisiana and the rest of the U.S. are doing to combat the threat of possibly large budget cuts. Mann suggested the subject matter of the blog, but his students voted in favor of pursuing the topic. BLOG, see page 6

equity,” said Patin, general studies senior. As a student, owning rather Joel Patin bought a restoration than renting has its appeals, with in‘73 Corvette Sting Ray in November vestment opportunities and owners’ 2007 for $5,500. Afrights. But Walter ter sinking $1,800 in Morales, finance the Corvette for body instructor, said inand engine restora- Log on to see vesting in property tion, Patin is selling Joel Patin talk might not be the the car to buy a sec- about his best idea for college ond condominium students. investment plan. — a move he said “Once you take will suit him well fiinto account what nancially. you can get for renting, the return “The way the market will be in on your money [when you invest a few years, this is a great investment opportunity and a chance to build up INVEST, see page 5

lsureveille.com

‘This is a great investment opportunity and a chance to build up equilty.’ GRANT GUTIERREZ / The Daily Reveille

Joel Patin

Joel Patin, general studies senior, sits by his ‘73 Corvette Sting Ray on Sunday. He is selling the car in order to make enough money to buy a second condominium.

general studies senior

TRENDS

Students appreciate, adapt to target advertising Most don’t mind sharing information By Kyle Whitfield Editor

Entertainment ......... 11 Opinion ................... 16 Classifieds ............... 18

Broadcasts

Index

Sports ........................ 7

7:20 a.m. 8:20 a.m. Noon 3:20 p.m. 4:20 p.m. 5:20 p.m.

Weather

KYLE WHITFIELD / The Daily Reveille

Tony Simmons, chemistry freshman, works on his computer while talking to Trent Hill, history senior, in the Student Union.

Meaghan Clark didn’t know what she wanted for dinner one night last week, but when she got on Facebook, she found her answer — sushi. “I saw an ad from Hello Sushi and went and got some sushi,” said Clark, biology freshman. “I figured [Facebook] got my information,

like where I’m from and what’s close to me,” she said. Just as Facebook is about as mainstream as cell phones and iPods, users are now adapting to the targeted advertising they are seeing on Facebook. And at a time when companies are tightening their belts, the efficiency of target marketing is becoming more useful. But no matter the trend, collegeaged students seem just fine with it. “I thought it was pretty cool they paid attention to where I was from,” Clark said. It’s been a little more than a

TODAY MOSTLY CLOUDY

TUESDAY SHOWERS

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year since Facebook unveiled a new advertising platform, centered on the idea of easily targeting a specific audience. The network encourages advertisers — when buying an ad on Facebook — to specify what group of people they want to reach. Companies can target certain groups through location, sex, age, keywords, education, workplace, relationship status and relationship interests. All of those options include information users can post on their personal profile. ADVERTISING, see page 6

WEDNESDAY THUNDERSTORMS

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