Baton Rouge Fashion Council to host Spring Style Brunch, page 4 Star athletes’ social media fame promotes popularity, page 5 lsunow.com/daily
THURSDAY, APRIL 14, 2016
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Volume 121 · No. 57
LSU PLANTING THE SEED Foundation ADMINISTRATION
to revamp fundraising
Week-long event introduces children to variety of agricultural fields
BY CAITIE BURKES @caitie1221
BY TIA BANERJEE @tiabanerjee_
photos by HASKELL WHITTINGTON / The Daily Reveille
F
rom looking at different types of crops and digging up worms to petting baby alligators, piglets and calves, the LSU AgCenter’s AgMagic gives participants a taste of all that the field of agriculture has to offer. AgMagic takes tour groups through seven portals: Louisiana 4-H, “World of Wonder,” “Farming the Waters,” “Plant Products,” “Bugs Rule!,” “Animals Produce For You” and “Farm Gate to Dinner Plate.” These seven portals show event-goers the different aspects of the wide field of agriculture, from forestry, wildlife and bugs to working with livestock and growing fresh produce. “The whole thing is very exciting to them, and I think they realize that the agriculture is very broad,” Frances Gould, AgMagic coordinator and
AgCenter communications and public relations director, said. “It’s not just cotton and rice and sugarcane. [Agriculture] affects every part of their life.” Every year, AgMagic has 8,00010,000 visitors. The week-long event hosts school students for five days and then is open to the public for two days. School children, ranging from preschoolers to teens in junior high, visit AgMagic with their school groups. The groups come mostly from a nineparish perimeter around Baton Rouge, but some groups come from as far as St. Charles Parish and Lafayette, Gould said. Animal sciences assistant professor Shannon Cruzen said seeing the livestock often makes the children excited, sometimes too excited, but
serves as a good learning experience. “A lot of the kids here, they’re urban kids only. They’ve never been exposed to any of this, so realizing where their food comes from is really important,” Cruzen said. Ashley Boyle, a first grade teacher at Tanglewood Elementary School, said the event is often memorable for the children. “They hear about cows and goats and crawfish and dirt, but they often don’t get to see it,” Boyle said. “I mean them walking into the room and seeing the huge cow, it’s like a huge impact. They’re definitely going to remember it.”
see AGMAGIC, page 2
Louisiana’s then-secretary of economic development Stephen Moret rummaged for an explanation as to why the University of Alabama ranked 49 spots higher than LSU on a U.S. News and World Report list of best colleges to attend. Despite his perception of LSU as an academically stronger institution, Moret said the “single biggest differentiator” in rankings was the alumni giving rate, in which LSU ranks last in the SEC. With a three-year alumni giving rate average of 6 percent, Moret said the University has plenty of room to grow. As Moret wraps up a “comprehensive blueprint” detailing the University’s economic development future within the next two months, he plans to expand philanthropic support throughout the flagship campus. In the state’s constrained fiscal environment, he said it has become more important to some that colleges to be free than high-quality. “We have to find ways to be able to close the gap and create
see FUNDRAISING, page 2 BUSINESS
Venture Challenge awards $25,000 to student entrepreneurs BY KATIE GAGLIANO @katie_gagliano The fifth annual LSU Student Incubator Venture Challenge ended Wednesday with several large checks, totaling $25,000, awarded to support burgeoning student businesses. Twenty-three student incubator businesses entered this year’s competition, the most in the event’s history, said Student Incubator manager Kenny Anderson. This year’s four finalists — Ambici, Tonal Innovation, Louisiana Decoy Company and Lagniappe Onshore — pitched their business plans to a panel of four judges in a live competition. Anderson said the challenge developed from a need to
provide students with easy access to capital. Students often have difficulty acquiring capital to support their businesses because they do not have the collateral necessary to take out loans, he said. Mock pitch events are common practice among business incubators across the country, and monetizing the event was a great way to incentivize students to create business plans, he said. “We wanted it to be a little more fun, and we wanted to light a fire under them,” Anderson said. Ambici took home the first place prize of $8,500. Brothers Reed and Riley Stephens, a mechanical engineering sophomore and Mandeville High School
senior respectively, created their wooden watch company after growing up surrounded by their father and grandfather’s carpentry work. “We thought it was only right to blend our passion for wood and love for watches together,” Reed said. The brothers prepared for the competition for two weeks, practicing their speech to a stuffed sweatshirt with a tissue box head as a stand-in for the live judges. Despite the extensive practice, the win was still a shock, Reed said. “I was very surprised,” Reed said. “I thought Tonal [Innovation] was going to take it because their presentation was phenomenal. Someone actually
laughed at me because when they said it my mouth actually dropped.” Tonal Innovation’s Daniel Wendt, a finance senior and Tiger Band drum major, and business management senior Garrett Kessling, the band’s saxophone section leader, took home the second place prize of $6,250. The company’s eFlip device will allow musicians to connect their smartphone or tablet to their instrument using a lyre, saving the musician the time and hassle spent fumbling with traditional music flip books, Wendt and Kessling said. Third place winner Aaron Koenck, a history and political
see VENTURE, page 2
GRETA JINES / The Daily Reveille
History and political science senior Aaron Koenck pitches his business, Louisiana Decoy Company, Wednesday, as part of the LSU Student Incubator’s Venture Challenge at the Lod Cook Alumni Center.
page 2 AGMAGIC, from page 1 AgMagic is a free event that offers a great interactive experience that children love, Gould said, which brings schools back year after year to expose students to agriculture. Because the event is free, the funding comes from the state and sponsors, and the event is run by volunteers, Gould said. Last year, nearly 500 volunteers, ranging from high schoolers to retirees, donated 1,633 hours of their time to help make the event happen, Veronica Del Bianco, volunteer and leadership development specialist, said. All the exhibits are stocked and run by members of the
FUNDRAISING, from page 1 excellence in the midst of that constraint,” Moret said. Nearly one year into his new role as LSU Foundation president, Moret said he hopes to revamp the Foundation’s fundraising model using a three-pronged process. After engaging one of the top development advisory firms in the nation, he said the Foundation will continue and accelerate the first steps of progress set in motion a few years ago through a capital campaign. First and foremost, Moret said the Foundation needs to help the University create a culture of lifelong engagement and giving. He said this culture is the least
The Daily Reveille
Thursday, April 14, 2016
University community, with the exception of a few livestock animals, Gould said. Entomology professor Rodrigo Diaz, who helps run the bug exhibit and displays Madagascar hissing cockroaches, a scorpion and a tarantula for eventgoers to see, said that while the children are typically afraid of the bugs at first, they love it once someone comes forward to hold or touch one. Diaz said he finds that AgMagic provides a good opportunity to show children the different aspects of agriculture. “This [is] nice exposure to diversity in the broad sense of agriculture, and they are just fascinated,” Diaz said. “The more colors and movement, the more attractive to them.”
VENTURE, from page 1 science senior, won $5,500 for his startup, Louisiana Decoy Company. Koenck developed a revolutionary hunting decoy that operates as both a standing and floating decoy, while also folding in half for easy transportation. The avid duck hunter said the Student Incubator provided him with the business skills that allowed him to successfully start his company. “It’s brought me light-years ahead,” Koenck said. “That’s just knowledge I can’t get from what I study.” Lagniappe Onshore, a hydrocarbon prospecting and consulting firm, took home $3,500 for a fourth place finish. University
alumna Erin McCreery and geology graduate student Caroline Broderick founded the company to leverage the production of small oil wells across the state. Attorney Robert Tucker, a partner at Jones Walker Law Firm, said this year’s presentations were the most impressive he’s seen during his five years as a Venture Challenge judge. Tucker said he enjoys supporting the Student Incubator program because it provides students with invaluable real world experience. “It’s a huge head start,” Tucker said. “It’s a very competitive world. Real life is very different, and so it’s really cool for them to get some experience while they are still a student.”
developed aspect of the University, and will prove the greatest challenge to achieve. Sara Crow, senior director of communications and donor relations for the Foundation, said compared to its SEC peers, the University lacks an environment fueled by giving. She said the Foundation will work to show students how philanthropy shapes their college experience. “I think we see a lot of opportunity in that regard to engage the whole campus community,” Crow said. Next on the new fundraising agenda is crafting “big ideas” to attract transformational gifts. Contrary to popular belief, Moret said donors want to be inspired by
something greater than simply “keeping the lights on.” To cast a game-changing vision for the University, Moret said the Foundation needs to build a large and sophisticated enough fundraising enterprise to cultivate potential top donors. Out of the 200,000 alumni whose whereabouts are known by the University, he said there are roughly 40,000 who the Foundation believes could make a major philanthropic impact on campus. Of those 40,000 potential donors, Moret said only about 4,000 of them are being actively pursued. “That may seem like a small number, but when you think about
fundraising, it’s a highly peopleintensive business,” he said. Because the University lacks the institutional support and large endowments that help bolster its peer institutions, Moret said it needs to pull together different funding sources to make a greater investment, which could be accomplished through a massive annual fundraising effort. Best case scenario, Moret said the formal capital campaign could launch as early as the summer of 2018. “What we’re really trying to do is go from having a relatively antiquated, undersized fundraising operation to having a national-caliber, first-rate fundraising operation for LSU,” Moret said.
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Sports
page 3
Trending Tigers Fournette, Simmons’ social media fame enhances personal, team marketability BY JOSHUA THORNTON | @JoshT_TDR
The internet can be a very strange place. The evolution of social media can give almost anyone a voice. Sites such as Twitter and Facebook are loved by millennials because they are public diaries the entire world can see. Managing two high profile athletes such as LSU junior running back Leonard Fournette and former LSU forward Ben Simmons is tough for coaches, but when the players step off the field and hardwood they enter into a different world — the world wide web. Over the past year, Fournette and Simmons have arguably become college football and basketball’s biggest stars, simultaneously on the same campus. One wrong tweet or picture could be seen around the world in seconds, which can cause be a throbbing headache from a public relations standpoint. “It was different for us,” LSU Associate Athletic Director and Communications Director Michael Bonnette said. “We never had a guy like Leonard come along with social media being so prominent in everyone’s life. [For social media] the rule of thumb is, don’t post anything on there that you wouldn’t want your mom to see. There’s a responsibility there.”
see SOCIAL MEDIA, page 8
photo by JAVIER FERNÁNDEZ / The Daily Reveille
photo by WINGATE JONES / The Daily Reveille
WOMEN’S TENNIS
Vale Costa’s vocal leadership sparks on-court motivation
BY MARKUS HÜFNER @Hufner_TDR
You hear her every match. Whether it’s a set point, game point or simply the first point toward growing momentum, “da-lhe” roars from court 1, as junior Joana Vale Costa lets everyone know she is having a good day. “Word by word it means ‘take it,’ ‘take that shot,’” Vale Costa said. “I like to be aggressive and need to be energized if I want to play good. Screaming it brings all of that up.” To her, nothing has changed since she was a pre-teenager. Fellow Lady Tiger and
senior Ella Taylor first met Vale Costa when they were 12. Throughout their careers in International Juniors, they partnered in doubles play several times and found a bond in their unique mentality. “People used to hate playing us,” Taylor said. “We’d always be the loudest and the most intense. Sometimes both of us could get a little crazy on the court. There’s a fine line between intensity and focus. It can affect your tennis in a bad way if it gets too much, but she’s always been incredibly driven and motivated.” With Vale Costa’s career featuring a No. 251 spot in the
International Tennis Federation’s under-18 rankings and several Portuguese singles championships throughout her teen years, she had to make a choice between going to college or going professional. A year of working with the Federation in Portugal eased her decision. Being surrounded by mostly male athletes, extreme expectations and coaches that failed to create personal relationships with their players, LSU cohead coaches Julia and Michael Sell’s interest was the trigger she longed for. “When I started looking at schools, it was automatic,” Vale Costa, a Lisbon,
Portugal-native, said. “Julia and Michael have become like parents to me. They respect me, and know that I want to play professionally, so they treat me a little bit different. It was an easy choice, really.” Taylor, a Hampshire, England native, had already introduced her to LSU her during practice at a tournament in Great Britain. Vale Costa said the idea of playing on the same team had been a dream for them, now it was time to make it a reality. “I remember the exact time and place,” Taylor said. “I was
see VALE COSTA, page 8
NICHOLAS MARTINO / The Daily Reveille
Sports administration junior, Joana Vale Costa, returns the ball against North Carolina State on February 12 at the LSU Tennis Complex.
Entertainment
page 4 MUSIC
SoMo talks Varsity Theatre show
BY DILLON LOWE @d_lowe96
Fashionably Full Baton Rouge Fashion Council teams up with more than 15 local shops for a Spring Style Brunch on April 17 BY ALLIE COBB @alliecobbler Fashion, food and fun will all come together on April 17 at the Baton Rouge Fashion Council’s Spring Style Brunch. The brunch will be held from 11 a.m.-2 p.m. at The Pelican House Tap Room and Whiskey Bar located at 2572 Citiplace Ct., which specializes in southern comfort food and cocktails. The event will feature spring fashions from more than 15 local shops and designers with products available for purchase. Vendors include The Garage 225, Beading by Treva B., Hands Producing Hope and Jaded Bliss Boutique.
“I feel like it’s going to be a great one,” Beading by Treva B. owner and designer Treva Brown said. “It’s an event that’s pretty different for Baton Rouge. It’s going to be good for retailers and consumers alike.” A small runway show will accompany the pop-up shops, and entertainment will be provided by a local jazz trio, Capital City Project. Pelican House will also be producing a seasonal mimosa exclusive to the Spring Style Brunch. “We haven’t hosted an event at Pelican House yet, so we’re excited to invite people to a new venue for us,” BRFC Founder Leslie
see BRUNCH, page 7
GRETA JINES / The Daily Reveille
The Baton Rouge Fashion Council will host its Spring Style Brunch Sunday at The Pelican House Tap Room & Whiskey Bar.
Joseph Somers-Morales, better known by his stage name SoMo, began lighting up the R&B scene in 2013 with his successful single “Ride.” SoMo, who has been singing since he was a child, launched his career through YouTube, where he regularly uploads cover videos of popular R&B hits. SoMo hasn’t forgotten about his online fan base, either. He still uploads cover videos almost every Sunday in a video series he calls “SoMo Sundays.” His latest project, the mixtape “My Life II,” released in September 2015. The singer will perform tracks from the tape among other hits this Saturday, April 16 at Varsity Theatre. The Daily Reveille sat down with him to discuss his early career, touring and his upcoming Baton Rouge performance. The Daily Reveille: Let’s start at the beginning. You’ve been singing since you were a little kid, right? SoMo: Yeah, off and on. TDR: What influenced you to start uploading your covers to YouTube? SoMo: Really just the hobby of making music. I decided to start a channel just for fun, and people really latched on and showed support. Eventually, I ended up writing my own original songs, and those took off even bigger. It was a
see SOMO, page 7
STUDY STOPPERS Upcoming April TV premieres distract from studying BY MEG RYAN @The_MegRyan With spring comes warmer weather and new television. While fall show season finales are upon us, a new crop of shows are hitting your cable box or Netflix recommendations list. The Daily Reveille compiled four of the most discussed shows premiering at the end of April — just in time for finals week procrastination.
“UNBREAKABLE KIMMY SCHMIDT”
Schmidt and her dysfunctional group of friends are back in season two of this Netflix Original favorite. Prepare to laugh, cry and have the theme song stuck in your head for at least a week. Premieres April 15 on Netflix
“GAME OF THRONES” “CONFIRMATION”
Based on actual events, the new series starring Kerry Washington follows the sexual harassment case of Senate Judiciary Committee member Anita Hill against Judge Clarence Thomas. Following on the heels of “American Crime Story: The People v. O.J. Simpson,” viewers should get ready for multiple fact checking recaps. Premieres April 16 on HBO
photos courtesy of IMDB
“VEEP”
The newest trailer for season six recently released and now fans are ready for the show to pick up where it left off. If you’re behind, you have just enough time to binge on all seven kingdoms’ drama from the past five seasons. Premieres April 24 on HBO
Julia Louis-Dreyfus is back as Selina Meyer in season five of “Veep.” The vice president is currently fighting for her position back after a voting tie in the electoral college. Cue the laughs.
Premieres April 24 on HBO
Opinion
page 5
Stricter gun control would have saved Will Smith, Southern victims MY BLACK IS BEAUTIFUL CLARKE PERKINS @ClarkePerkins When will everyone realize guns are not the answer? Saturday night, two Southern University students and former Saints player Will Smith were shot and killed in two separate incidents. If those shootings didn’t make you realize guns are detrimental, then that’s a problem. Sean Payton, current head coach of the Saints, is having a hard time understanding the use of guns, especially after the death of his former player. “I’m not an extreme liberal,” Payton said. “I find myself leaning to the right on some issues. But on this issue, I can’t wrap my brain around it. “Two hundred years from now, they’re going to look back and say, ‘What was that madness about?’” He’s right. Three people lost their lives due to gun violence in our backyard. Stop and think what the outcome of these unfortunate
situations could’ve been if guns weren’t involved. These acts of violence are hitting closer to home, and that should scare you. The two female Southern University students were shot and killed at The Cottages of Baton Rouge. The Cottages is fewer than two miles from campus and home to many LSU, Southern and Baton Rouge Community College students. Without guns, three fewer families would’ve been affected. According to the Washington Post, Stanford law professor John Donohue believes more guns encourage more crime. The Washington Post reported, “The evidence suggests that right-to-carry laws are associated with an 8 percent increase in the incidence of aggravated assault, according to Donohue. “He says this number is likely a floor, and that some statistical methods show an increase of 33 percent in aggravated assaults involving a firearm after the passage of right-to-carry laws.” Gun ownership is a domino effect. When one person gets a
gun, then another person gets a gun and so on. I understand. You don’t want to be at the mercy of complete strangers. Yes, the world can be a fearful dangerous place. However, citizens will soon have to figure out how to end the gun trend. Do we want to raise our future children and grandchildren in a place where deadly weapons are more common than college degrees? According to NBC News, one in three Americans own a gun, and I’m sure that number is much larger when you factor in the number of people that illegally have guns. So in essence, millions of Americans are roaming the streets with a deadly weapon by their side, and that’s scary. This then turns into a “shoot first, ask questions later” world. Now everyone has to be extra careful. You have to make sure you don’t accidentally bump somebody when you’re grabbing milk at the grocery store or you don’t look at someone sideways when you’re pumping gas. Guns make people bold. They make people feel as
THE ASSOCIATED PRESS
New Orleans Saints defensive end Will Smith sits on the bench during the NFL football game in New Orleans on Dec. 19, 2009. An attorney for the family of Smith said April 13, that the former Saints star did not brandish a gun or have it on him before he was shot to death last weekend. though their untouchable. That, in itself, creates confrontation. We need to stop protecting guns. Nothing is gracious about them. We need to limit gun ownership as much as possible.
They truly are detrimental to our future. Clarke Perkins is a 20-year-old political science sophomore from New Orleans, Louisiana.
Higher TOPS ACT requirement promotes success, discourages mediocrity LOGIC DICTATES, CAPTAIN GARRETT MARCEL @Gret419 Louisiana’s legislature is cutting TOPS funding to balance the budget. Turning TOPS into a loan program is the best solution to save money, but the current plan to raise the minimum ACT requirement to a 26 isn’t a bad idea. Louisiana should have raised the requirements a long time ago. TOPS is supposed to give promising students a reward for academic success, but instead the program turned into a monstrous machine where anyone can get the state-run scholarship because the minimum ACT requirement is only a 20. From personal experience, I achieved a 24 on the ACT on the first try in 10th grade without studying or preparing. I hadn’t even taken advanced math courses at the time, yet I was able to
THE ASSOCIATED PRESS
Louisiana Gov. John Bel Edwards talks with reporters about his budget cut proposal for the upcoming fiscal year after speaking to the House Appropriations Committee on April 12. score four points higher than the minimum requirements. Maybe not everyone is as intelligent as me, but why should they
The Daily Reveille EDITORIAL BOARD
Quint Forgey Carrie Grace Henderson Joshua Jackson Rose Velazquez William Taylor Potter Cody Sibley
Editor in Chief Co-Managing Editor Co-Managing Editor News Editor Deputy News Editor Opinion Editor
get a free ride in college if they aren’t intelligent or don’t care enough to score higher? Wasting money on potential dropouts or
philosophy majors is a sure way to bankrupt a state. Students around the state should change their mindset that college is for everyone. Louisiana residents are paying to give welfare to sometimes undeserving and lazy students. A score of 28, like the previously suspected cutoff score if lawmakers couldn’t secure enough funding, sounds like a reasonable cutoff point for TOPS. Anyone who wants to go to college but performs poorly on standardized tests will spend the time necessary to score high. Naturally intelligent people will not have a hard time scoring a 28 as well. But, Gov. John Bel Edwards’ plan to put the TOPS cutoff at a 26 could give students room for error or bad tests. We should also find a way to increase the amount of money given through the awards due to the rising cost of college. If the state is going to help students with TOPS, the students shouldn’t have to be in debt coming out.
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The Daily Reveille (USPS 145-800) is written, edited and produced solely by students of Louisiana State University. The Daily Reveille is an independent entity of the Office of Student Media within the Manship School of Mass Communication. Signed opinions are those of the author and do not necessarily represent the views of the editor, The Daily Reveille or the university. Letters submitted for publication should be sent via e-mail to opinion@lsureveille.com or delivered to B-39 Hodges Hall. They must be 400 words or less. Letters must provide a contact phone number for verification purposes, which will not be printed. The Daily Reveille reserves the right to edit letters and guest columns for space consideration while preserving the original intent. The Daily Reveille also reserves the right to reject any letter without notification of the author. Writers must include their full names and phone numbers. The Daily Reveille’s editor in chief, hired every semester by the LSU Student Media Board, has final authority on all editorial decisions.
If any state funding is left after the TOPS cuts, it could be used to help students in the future by improving the Louisiana education system or creating free ACT preparation programs around the state. The core problem isn’t a ACT minimum requirement. It is the terrible public school system in Louisiana. If we improved the school systems, more students would be able to make a 28 ACT score. The state would be better off as a whole if more TOPS funds were reallocated to fund secondary education. People will always protest and complain changes when it comes to TOPS, but the program has grown out of control. Students used to having their hands held and given welfare will have to grow up and face the facts. If you can’t make it to college, you don’t belong there. Garrett Marcel is a 22-year-old petroleum engineering senior from Houma, Louisiana.
Quote of the Day “Violence and arms can never resolve the problems of men.”
John Paul II
Pope May 18, 1920 — April 2, 2005
page 6
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Thursday, April 14, 2016
whirlwind of fate, I like to say. TDR: What made you want to start writing your own original songs? SoMo: The reaction from my cover videos was so strong. I’ve always known that I wanted to try to write music, and I just got with my co-writer and he made the music and I wrote the words and melodies. We took it from there. It just blew up. TDR: Can you explain why you chose to take the R&B route? SoMo: I’ve always been influenced really heavily by R&B and I just love the genre. It wasn’t really a personal choice more as that’s just kind of what the songs turned out to be, so I just kind of kept going with it. You know, I venture off into the pop world and I even feel like I could write some country songs, but R&B is just where I’m rooted. TDR: Are you going to continue releasing SoMo Sunday videos throughout your tour? SoMo: I am. I’m going to try my best. I usually record them on the bus, and I’m definitely going to do my best to keep them going. Obviously, tour life can be grueling, but I like to keep the fans happy so I’ll probably keep going. TDR: What was it like to work with Trey Songz on “Hide & Freak?” SoMo: Oh, that was crazy. We actually did a show together in Arizona and we just kicked it, and he was a cool ass dude. I wrote the song and I sent it to him, and he remotely did it. I got his verse and it sounded dope, so that was it. It was a pretty simple process. TDR: Your spring tour starts tomorrow, right? Are you excited? SoMo: Right. I’m so stoked. I’m actually doing a college show [April 12] in Texas to kind of kick it off and then I hit San Antonio [April 13] and a whole bunch of other cities for the rest of the spring. TDR: What can we expect to see at your upcoming show at Varsity Theatre? SoMo: I would come prepared
to, as I say, romantically rage. You Louisiana, it’s always a turned-up know, I do sing R&B, but I know party. You know how you go difhow to party and it’s going to be a ferent places and there’s different kinds of people? Louisiana defigood night. TDR: What has been the most nitely knows how to get down, so memorable performance of your I’m excited. TDR: Other than music, what career so far? SoMo: That is kind of hard. are some of the things you enjoy Probably my first TV perfor- doing in your free time? mance. I sang “Ride,” of course, SoMo: I really like watchon “The Arsenio Hall Show.” His ing movies and doing outdoor show came back for a brief mo- stuff like camping and going to ment and it was cool to be able to the lake. Really just normal guy stuff. be a part of that. TDR: What can you tell me TDR: What has been your favorite city to perform in when about your upcoming sophomore you’re on tour? album? SoMo: Honestly, I just enjoy SoMo: I’ve been in the studio going all over. Obviously, I love working with some big legends. Louisiana. Every time IFOR come to You know, it’s kind of under wraps RELEASE APRIL 12, 2016
THE Daily Commuter Puzzle 1 4 9 13 15 16 17 18 19 20 22 23 24 26 29 34 35 36 37 38 39 40 41 42 43 45 46 47 48 51 56 57 58 60 61 62 63 64 65
ACROSS Slice Blazing Basics “...will be done on earth as __ in heaven...” Extra sum in one’s paycheck __ out; distribute Roy Rogers and __ Evans Not suitable Owl’s cry Grave marker Split __; hair problem McClanahan and others Corn unit Plant lice Babied Horseman’s controls Actor Tyrone “Grand __ Opry” Word of disgust Became white as a ghost Largest brass instrument Sept.’s follower __ away; recoils __ Rouge, LA Lifesavers Extends one subscription Ms. Thurman __ out; pealed Magician’s stick Wood slivers Old In the air __-back; relaxed “__ Miner’s Daughter”; Spacek movie Self-sacrificing Exclusively Villain Rough woolen coat fabric John __; unknown man
GRETA JINES / The Daily Reveille
The Baton Rouge Fashion Council will host its Spring Style Brunch Sunday at The Pelican House Tap Room & Whiskey Bar. right now but I’m excited. It’s some of the best music I’ve ever made. I’m not really sure on a projection date for when it’s going to come
out, but I’m finishing up and finalizing all of the different songs and putting it together so I’d be expecting it in 2016.
by Jacqueline E. Mathews
courtesy of ROBERT IBBOTSON
R&B artist SoMo will perform at Varsity Theatre April 16.
APRIL 11 SOFTBALL
vs. Kentucky • 6 p.m.
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DOWN El __; Spanish hero Western state Roofing piece Mistreats Arial and Times New Roman Facts, for short Destroy Respected Cling; stick Welcome benefit Clumsy fellow __ up; arranges Scorching Milk __; classic candy in a box Current month: abbr. Zeal “War and __”; Tolstoy novel Suggestions Vaulters’ needs Amazes Mailman’s beat
Monday’s Puzzle Solved
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Arm joint Martin & Cain Twosome Game bird Citrus fruit Total Crooked Snuggle Talked wildly
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Soldier’s gun City in Texas Very excited Nigh Farm machine Part of the ear Ron Paul’s son Fodder tower Coloring liquid
APRIL 12 BASEBALL
vs. McNeese St. • 6:30 p.m.
APRIL 13 BASEBALL
vs. Grambling • 6:30 p.m.
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SOMO, from page 4
teamed up with Live After 5. “Musicians are our main customers,” Wolf said. “We deal a lot with music festivals and we do a lot of stage clothes for them because it’s stuff they can’t normally find.” Baton Rouge native Brown turned a hobby of jewelry making into a business in 2013. Beading by Treva B. is a part of the N The Art Space studio family. All of the jewelry in the store is entirely handmade with each beading piece custom to each customer. Brown said the store features head pieces, bracelets, necklaces, anything that can be worn on the body. “My style is very vibrant and fun,” Brown said. “It’s for people who are very creative with their looks.” Brown said she participates in pop-up shops at least once a month. The Spring Style Brunch will be her second event with the BRFC.
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Presnall said. “Pelican House has a lot of space, so we have more vendors than our usual smaller pop-up events.” The BRFC, as an organization for local clothing and jewelry businesses, hosts monthly events and pop-up shops around town to allow boutiques and shops to grow, collaborate and network. Since its creation in spring 2015, the BRFC has admitted more than 40 local boutiques and designers into the organization, providing them with a platform on which to expand their businesses. One of those shops is The Garage 225. “We’ve been working with the fashion council on other events, and we’ve found that we were very well received,” creator and co-owner of The Garage 225 Robert Wolf said. “Working one on one with the customer works best when it comes to getting people
back into the store.” The Garage 225, is a custom shop specializing in men’s clothes. The store markets itself as a place for guys who like “good music, fast machines and hate the mall.” The clothing store has been open for a year. As a custom shop, The Garage 225 has only a few of each item — one or two of each size. He said once an item is gone, it probably won’t be back. “I publish magazines for a living,” Wolf said. “I travel all over the country. Three years ago, my friends asked me to bring things back for them that they couldn’t get in Baton Rouge, which is how the store got its start.” The Garage 225 joined the BRFC last year and the Spring Style Brunch is a continuation of their partnership. However, the store participates in many other pop-up shop events. Most recently, the shop was a part of the Baton Rouge Blues Festival and has
page 7
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BRUNCH, from page 4
The Daily Reveille
APRIL 14 FOOTBALL
FREE STUDENT PRACTICE Tiger Stadium • 3:30 p.m.
page 8 VALE COSTA, from page 3 about to sign to LSU, so I was telling her all about it. She still wasn’t sure about going to college or turn pro, but we were saying ‘Oh my gosh, imagine if we’d end up at the same school. We can play doubles again.’ Two years later she joined the team.” Though she is only somewhat satisfied with the way she adapted to collegiate play after coming to Baton Rouge in January of 2014, her development so far is promising. Vale Costa was named to the All-SEC First Team and became the first Lady Tiger since Megan Falcon in 2009 to reach the NCAA Singles Championships her sophomore year. Now, as her junior year heads into postseason, she ranks No. 20 in the nation. As the team relies on her leadership in the upcoming season, Julia looks to see even more developed consistency to take Vale Costa’s game to the next step. Until then, she keeps on leading by example with a few “da-lhe’s” and “Geaux Tigers” in between. “She’s not a talker, but a doer,” Julia said. “She always
works hard in practice and competes hard in matches. For
The Daily Reveille
the team, she’s an example of how great we can be.”
WINGATE JONES / The Daily Reveille
Junior Joana Vale Costa plays a singles match during LSU’s 5-2 victory against the Arizona Wildcats on February 26 at the LSU Tennis Complex.
Consider the Master’s Degree in Hospitality and Tourism Management at the University of New Orleans
Thursday, April 14, 2016 SOCIAL MEDIA, from page 3 To prep players to avoid online drama that consumes their fame, different internet and media trainings, presented through LSU, ready the players to handle their online “responsibility.” “We do a lot of media training. Dr. Tommy Karam spends a lot of time with our guys,” Bonnette said. “[With] social media you’ve got to be smart, common sense [with] a lot of it.” Karam, an editor of the Wall Street Journal’s “The Business of Marketing and Sports,” and marketing professor at the University, educates the athletes on proper marketing techniques. After leading the NCAA in rushing yards per game in the 2015-16 football season, there were roughly 546,000 posts on Twitter about Fournette during the season and his personal Twitter account grew from 44,000 followers to more than 133,000 followers, according to data compiled from the social media software program, the Crimson Hexagon. Both the LSU football official Twitter account and men’s basketball account experienced a rise in followers, as well, behind product placement of the star athletes across all mediums. Behind Fournette and Simmons, the amount of followers on LSU’s football account increased 16 percent and the LSU basketball account experienced a 33 percent rise. “We’re trying to build a brand,” Bonnette said. “You’ve got to be strategic and use your tools to your advantage. Having Leonard certainly helped grow our social media accounts across the board. Same thing with Ben. It benefited us all.” Fournette and Simmons combined to accumulate six billion impressions — totaling the number of followers of each Twitter author for a specified topic and time period — on Twitter within the past year.
Simmons, a potential No. 1 overall NBA draft pick, had his name mentioned on Twitter just as much as Fournette, drawing his likeness more than 506,000 times during the men’s basketball season. “Ben was another high profile athlete,” Bonnette said. “That required a lot of attention. The [amount of] requests for senior associate communications director Kent [Lowe], who handled his publicity, everyday [were high]. [He received] international requests. It’s great for the program. You can’t buy that kind of publicity.” With hundreds — and sometimes thousands — of notifications daily, it can be hard to filter through the mass of messages. But, when Fournette does, he tries to give a few words of inspiration. “I may read, some days I may not read it,” Fournette said. “But the people who try to reach out to me, talk to me, I try to go back and read what they’re going through, their problem or situation. Just to talk to them and give them words of encouragement.” Players also have to be careful what they read and react to, sophomore running back Derrius Guice said. Guice said he’s seen Fournette receive different types of trash talking, including some thrown his way as well. “The crazy stuff I see is about Alabama,” Guice said. “We block that stuff. We are active on Twitter, but you have to know what and what not to react to.” There’s also the super, honoring fans reaching out to Fournette and Simmons. On April 12, Fournette saw first hand how some social media users go all-out for his attention. “Recently when a young lady dressed up as me with a beard on my face,” Fournette said. “She had a pillow and she put my daughter’s face on it. She acting like she was me and Lyric.”
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