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Flyerboard

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New Ad Solution for College Properties Joseph Lau Director College Partnerships joseph.lau@paperg.com

Tanvi Patel Senior Manager Strategic Development tanvi.patel@mtvstaff.com

Š Copyright PaperG 2008

Flyerboard • Create an interactive ad from any graphic • Flyer • Print ad • Displayed in virtual bulletin board on publisher’s website • Ads automatically include built-in map and sharing features • Click-through rates 2-3x banner ads

PaperG | 18 March 2009 | Confidential

© Copyright PaperG 2008

Flyerboard

Flyerboard is an easy way to generate local online ad revenues.

PaperG | 18 March 2009 | Confidential

Š Copyright PaperG 2008

Flyerboard

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Publishers generate ad revenue while enhancing user experience.

PaperG | 18 March 2009 | Confidential

Š Copyright PaperG 2008

Strategic value for college properties Flyerboard offers significant strategic value to college properties:

- Attractive local content widget generates more page views - High-relevancy of Flyerboard to student daily life increases value proposition of website and increases time spent on site

- Revenue stream from new group of advertisers

PaperG | 18 March 2009 | Confidential

Š Copyright PaperG 2008

Case Study: The Harvard Crimson Flyerboard on The Crimson mixed student group flyers with local business flyers to produce more page views and revenue.

FLYER GALLERY

PaperG | 18 March 2009 | Confidential

Š Copyright PaperG 2008

Partnerships Current college newspapers include…

Other partner publications include…

PaperG | 18 March 2009 | Confidential

© Copyright PaperG 2008