Flyerboard
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New Ad Solution for College Properties Joseph Lau Director College Partnerships joseph.lau@paperg.com
Tanvi Patel Senior Manager Strategic Development tanvi.patel@mtvstaff.com
Š Copyright PaperG 2008
Flyerboard • Create an interactive ad from any graphic • Flyer • Print ad • Displayed in virtual bulletin board on publisher’s website • Ads automatically include built-in map and sharing features • Click-through rates 2-3x banner ads
PaperG | 18 March 2009 | Confidential
© Copyright PaperG 2008
Flyerboard
Flyerboard is an easy way to generate local online ad revenues. PaperG | 18 March 2009 | Confidential
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Flyerboard
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Publishers generate ad revenue while enhancing user experience. PaperG | 18 March 2009 | Confidential
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Strategic value for college properties Flyerboard offers significant strategic value to college properties:
- Attractive local content widget generates more page views - High-relevancy of Flyerboard to student daily life increases value proposition of website and increases time spent on site
- Revenue stream from new group of advertisers
PaperG | 18 March 2009 | Confidential
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Case Study: The Harvard Crimson Flyerboard on The Crimson mixed student group flyers with local business flyers to produce more page views and revenue. FLYER GALLERY
PaperG | 18 March 2009 | Confidential
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Partnerships Current college newspapers include…
Other partner publications include…
PaperG | 18 March 2009 | Confidential
© Copyright PaperG 2008