Longhorn Life Local Music edition by The Daily Texan

An advertising special edition of The Daily Texan

January 29, 2014

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Local venues with great food

Must-see Austin bands

UT student musicians take the stage

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LONGHORN LIFE

Wednesday, January 29, 2014

EDITOR’S NOTE

t’s no secret that we at Longhorn Life are avid music fans. On any given day, you could walk into our office and we’d probably be chatting with the graphic design team about that song we’ve been playing on repeat, the latest Rolling Stone article or the #emorevival. But most of all, we like to figure out ways we can support our local artists — from buying their records to snagging some merch (page 5). Well, with the power of the press, we figured that

the next thing we could do to help Austin artists would be dedicating an entire issue of Longhorn Life to them. This city has a knack for churning out music stars, and at one point or another, they all were little guys — the small bands on the block that kept the local scene thriving. These bands and artists are simultaneously the backbone and the heart of Austin’s music scene, and they need your support. Though ticket prices are on the rise, there’s always

a way to save up to go to a show — pack your lunch instead of buying a sandwich or take the bus for a week in lieu of buying another tank of gas. If you’re curious as to where your money goes after purchasing that coveted concert ticket, head to page 7. Maybe you want to go to a show, but you don’t know which venue to choose. Page 13 checks out some of the more unique venues around town. Or, you can let your stomach be your guide. Flip to page 4 for the low-down on which venues

STAFF Special Editions Coordinator Michael Gammon

have the best grub. For an über-local spin, check out pages 10 and 11 to see how Longhorns have stormed the Austin scene, from the students who make the stage their own to those in the Texas chapter of GRAMMY U. The big shebang happens on pages 8 and 9. Our two-page spread features a host of Austin bands that we think you should check out, regardless of your taste in music. We’ve featured genres from devotional to dream-pop to punk. We’re living in a city that

prides itself on its music scene (in case you weren’t aware). But without you supporting the local bands, artists, venues and record stores, little by little they could peter out. So next time, don’t think twice about buying that record or concert ticket; there are few better causes to fund than local music.

Save rock and roll,

Ali Killian Special Editions Editor

CONTENTS Good Eats

pg.4 pg.5

Student Assistant Manager Rohan Needel Student Account Executives Dani Archuletta, Aaron Blanco, Hannah Davis, Crysta Hernandez, Robin Jacobs, Erica Reed, Lesley Villarreal

pg.7

Student Classifieds Clerk My My Nguyen

pg.7

Special Editions & Production Coordinator Michael Gammon

pg.11

Senior Graphic Designer Daniel Hublein Student Graphic Designers Karina Munguia, Rachel Ngun, Bailey Sullivan

pg.13

Unique venues that are keeping Austin weird

FIND US ONLINE! longhornlifeonline.com

TSM ADVERTISING & CREATIVE SERVICES

Student Manager Ted Sniderman

UT students tutor elementary students in music GRAMMY U helps Longhorns connect in music industry

Explore

Photographers Joe Capraro, Darice Chavira, Elizabeth de Regt, Silvana Di Ravenna, Clara Patt, Jenna VonHofe

Broadcast & Events Manager Carter Goss

Helping local musicians receive low-cost healthcare Bands on bands on bands: Austin groups make the scene Longhorn students rock the stages

Impact

Writers Shantanu Banerjee, Nick Delisi, Priyanka Deshpande, Kendall Ivie, Kritika Kulshrestha, Lauren, Lowe, Samantha Meyer, Mira Milla, Mariana Munoz, Sarah Strohl, Jared Wynne

Sales Rep & Events Coordinator Lindsey Hollingsworth

Tracking the flow of concert-ticket money after purchase

Features

Designers Daniel Hublein, Karina Munguia Rachel Ngun, Bailey Sullivan

Advertising Adviser CJ Salgado

Love the music, buy the merch Keep in-the-know about the selling points of headphones

Making Cents

Web Editor/Associate Editor Andrew Huygen

Director Frank Serpas

Music venues with good beats and treats

Style

Special Editions Editor Ali Killian

facebook.com/txlonghornlife

twitter.com/txlonghornlife

Longhorn Life is an advertising special edition of The Daily Texan produced by students in Texas Student Media’s special editions office. Reach us at specialeditions@texasstudentmedia. com. Copyright 2011 Texas Student Media. All articles, photographs and graphics are the property of Texas Student Media and may not be reproduced or republished in part or in whole without written permission. CONTACT TSM: We are located in the Hearst Student Media building (HSM). For advertising, call 512-471-1865.

Wednesday, January 29, 2014

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LONGHORN LIFE

EVENT CALENDAR

FILM SCREENINGS

WHAT’S HAPPENING TEXAS UNION THEATER All free film screenings are shown in the Texas Union Theatre, UNB 2.228 unless otherwise specified.

01/30 02/04 02/05 02/06 02/13 02/19 02/20

About Time @ 6 p.m. and 9 p.m. The Jackie Robinson Story @ 8 p.m. Moulin Rouge @ 9 p.m. The Hunger Games: Catching Fire @ 6 p.m. and 9 p.m. Thor: The Dark World @ 6 p.m. and 9 p.m. Scott Pilgrim vs. the World @ 9 p.m. Gravity @ 6 p.m. and 9 p.m.

Sun.

Mon.

Tue.

upcoming events

CAMPUS EVENTS 01/30

Texas Performing Arts presents The Jasper String Quartet 8 p.m., McCullough Theatre (PAC)

02/03

Guest Artist Concert: The Bergsma Trio 7:30 p.m., Rainey Hall (HRH), Jessen Auditorium

02/08

Ron White performs at Bass Concert Hall 7 p.m., Bass Concert Hall (PAC)

OFF-CAMPUS EVENTS 01/29 02/01 02/02

Alton Brown Live! The Edible Inevitable Tour, 6:30 p.m., ACL Live at Moody Totally ‘80s Sing-Along Party, 10:15 p.m., Alamo Drafthouse Slaughter Improvised Singing 101: Improvised Songs, 12 p.m., Zach Theatre

STUDENT ORG EVENTS 01/30 02/04

Lunar New Year celebration, 6:30 p.m., SAC Ballroom (SAC) Visión Latina Auditions, 6:00 p.m., SAC Ballroom (SAC)

Wed.

February

Thur.

Fri.

Sat.

1/30

1/31

2/1

Alpha Rev

Disclosure

The Maine

6:30 p.m. @ The Winflo Osteria

@ Stubb’s (outside)

@ Stubb’s (inside)

2/2

2/3

2/4

2/5

2/6

2/7

2/8

The Wagoneers

Lang Freeman

Fog and Bone

Hump Day Honky Tonk

Into It. Over It.

Casual Strangers

Necromantix

7:30 p.m. @ Continental Club

7:30 p.m. @ Cactus Café

@ Hole in the Wall

5 p.m. @ The Buzz Mill

9 p.m. @ Red 7

9 p.m. @ Mohawk

9 p.m. @ Red 7

2/9

2/10

2/11

2/12

2/13

2/14

2/15

Heybale!

Izzy Cox

Lonesome Heroes

Panic! At The Disco

The Sword

Bright Light Social Hour

RJD2

10 p.m. @ Continental Club

9 p.m. @ Headhunters

10 p.m. @ Hotel Vegas

7 p.m. @ Emo’s

6:30 p.m. @ Mohawk

8 p.m. @ Stubb’s (outside)

8 p.m. @ Empire

2/16

2/17

2/18

2/19

2/20

2/21

2/22

The Toasters

Touché Amoré

Toni Price

Houndmouth

Kodaline

Dr. Dog

UNTD SNKS

2/23

2/24

2/25

South by Northeast

Dale Watson & His Lonestars

Cross Record

8 p.m. @ Infest

7:30 p.m. @ Cactus Café

6:30 p.m. @ Mohawk

10 p.m. @ Continental Club

7 p.m. @ Continental Club

9 p.m. @ Holy Mountain

8 p.m. @ The Parish

7 p.m. @ Emo’s

7 p.m. @ Stubb’s (outside)

8 p.m. @ Infest

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LONGHORN LIFE

GOOD EATS

Wednesday, January 29, 2014

embrace your inner foodie

Austin venues offer treats for the taste buds story and photos by Lauren Lowe

South By Southwest is right around the corner, which means many students will be venturing out to enjoy the annual events that make Austin the live music capital of the world. However, in their pursuit of a good show, some people skip a pursuit of good food. Austin is full of great music venues and bars, but food sets some of these places

apart from the rest. Here are some venues in Austin with good beats and good eats.

THE WHITE HORSE 500 Comal St. Hours: Monday through Sunday 3 p.m. to 2 a.m. Bomb Tacos hours: Monday through Sunday 6 p.m. to 2 a.m.

This East Austin dive has several characteristics that make it that much more lovable. They feature live music seven days a week, they have whiskey on tap and they rarely charge a cover. But the real gem at The White Horse is Bomb Tacos, a food truck located in the patio area of the bar.

Bomb Tacos has been at The White Horse since the bar opened in 2011. On any given night, you can find owner Jonathan Morales churning out several types of tacos such as campechana, al pastor or carne guisada, each for $3. They also serve five different vegetarian tacos. Clay Aloy, the bouncer at The White Horse, said he typically doesn’t eat meat

opened on New Year’s Eve, features live R&B and soul music on the weekends and there is a second bar upstairs, The Jade Room, which is designed to be reminiscent of a GI bar during World War II. Just outside the side door is The Original New Orleans PoBoy and Gumbo Shop, a Cajun food truck with a mean shrimp po-boy. “Everything on the menu, actually, is authentic. It’s the only thing I know, Louisiana cooking,” said owner Darold Gordon. Gordon moved to Austin after Hurricane Katrina and has been in business here for eight years. He has an additional food truck and a restaurant downtown.

The Original New Orleans Po-Boy and Gumbo Shop is located just outside C-Boy’s, which features live R&B and soul music on the weekends.

STUBB’S BAR-B-Q 801 Red River St. Hours: Monday through Thursday 11 a.m. to 10 p.m., Friday and Saturday 11 a.m. to 11 p.m., Sunday 11 a.m. to 9 p.m.

but can never turn down the pulled pork tacos and recommends them to bar patrons. But be warned; the green salsa that comes on the side packs a bit of a punch. C-BOY’S HEART AND SOUL 2008 South Congress Ave. Hours: Monday through Friday 5 p.m. to 2 a.m., Saturday and Sunday 12 p.m. to 2 a.m. According to Austin Business Journal, it took a year and a half and roughly $600,000 to renovate and transform the old dive bar Trophy’s into C-Boys Heart & Soul. C-Boy’s, which

Darold Gordon is the owner of The Original New Orleans Po-Boy and Gumbo Shop. He has been in business in Austin for eight years.

It’s no secret that Stubb’s is an Austin favorite. It could easily be the music venue with the best food in Austin. Yesenia Sequeira, a waitress at Stubb’s, said with no hesitation that the brisket and the ribs were the bestselling meats. And they are for good reason. Both have a fantastic smoky flavor and plenty of seasoning. Also, be sure to try the Serrano cheese spinach, a creamy and cheesy side dish with a heat that creeps up on you.

Wednesday, January 29, 2014

STYLE

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LONGHORN LIFE

keeping the 40 acres trendy

M U S I C M E R C H

e were all 15 once. We all had that band or solo artist that we felt just understood our little angst-ridden souls. It was their (and only their) poorly written teen-songs that opened our internal shudders to let the light in. Those guys knew what it was to be free from suburban stoplights, from pre-algebra problem sets or confining TV time. We all had that band, and if we were lucky we got to see them live. We packed a few friends in our parent’s Explorer. We jumped at their shows like sober 15-yearolds should.

dent. It makes sense — tour shirts are an awesome declaration that you were there, like some kind of time stamp. Why are these shirts so popular? Probably because the lineup is on the back. In 50 years, some absurdly futuristic thrift shop might have one such T-shirt. Won’t you be glad there’s wearable proof that that weekend happened? In a sense, tour shirts are tangible nostalgia. Still, some people like band shirts that whisper memories, instead of screaming “HEY! I WAS THERE!” across the back. “My favorite band item

“The Watch the Throne album art is one of my favorites because of the craft and thought put into its production. It gives me a reason to own the physical copy” -Hunter Ellenbarger, advertising and graphic design student But this isn’t about those shows or bands, particularly. It’s about their merch tables. From those crappy teen bands, to transcendent artists we prefer today, band merchandise has never left the scene. Why is that? Because fandom has no age. Obsessing over artists doesn’t fade with time, it just becomes more tasteful. In that case, what merchandise still sells? Longhorn Life turned to the burnt-orange student body for some answers. “I’m a huge fan of tour shirts that only last for a specific time,” replied Diego Contreras, a senior RTF stu-

is this navy Dandy Warhols sweatshirt I bought [from] their show at La Zona Rosa, freshman year,” explained Bailey Sullivan, a senior advertising and graphic design student. “It’s simple, light … and not smothered with the band’s name.” The importance of merch design boils down to simple branding. Fans will enjoy products that reflect the images and emotions tied to the music. And that goes for much more than posters and sweaters. “The Watch the Throne album art is one of my favorites because of the craft and thought put into its

production,” said Hunter Ellenbarger, another senior advertising and graphic design student. “It gives me a reason to own the physical copy instead of downloading an audio file.” There it is. Band merchandise (if we’re including everything design-centered) can be lasting motivation to buy music, physically. Among answers regarding simplicity and design were several wishes to see more of the faces behind music in band merchandising; how fitting for a generation that’s used to posts and tweets from musicians themselves. Maybe it’s time for the merch tables to reflect that side of the music scene. “I got a Foo Fighters T-

by Nick Delisi graphic by Karina Munguia

shirt when I was 13 [and] still have it even though I’m not into them at all now,” said Diana Powell, a senior astrophysics student of Harvard University in Boston. “I love

new things could pop up in 2014? Maybe catalytic bands like Arcade Fire will sell 3-D prints, or Polaroids from backstage rehearsals. Maybe artists will take after

creative boundary for merch is now wider then ever. So whether it’s tour shirts or CD covers, let fandom live on. Never buy a T-shirt because you feel like you have

“My favorite band item is this navy Dandy Warhols sweatshirt I bought [from] their show at La Zona Rosa, freshman year... It’s simple, light ... and not smothered with the band’s name.” -Bailey Sullivan, advertising and grphic design student it because it’s old school and has their faces on it. I want to see the people behind music more often.” If more authentic, zany aspects were incorporated on the merch tables, what

Grimes, and style their vinyl with transparent, magenta plastic. What if temporary tattoos made a comeback for adults? Or concert-specific iPhone cases? It’s exciting to see that the

to — buy it because you love it and want to support the band. You know, like you loved that whiney “punk” band when you were 15.

AWESOME MERCH

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LONGHORN LIFE

Wednesday, January 29, 2014

BLOWINGTHE(HEADPHONE)SPEAKERS

ny music-loving student knows the importance of a good pair of headphones. But with headphones coming in all shapes, sizes, colors and prices, how do you decide what constitutes a truly good pair? Different brands play up different areas of emphasis.

Frends and Skullcandy attempt to set themselves apart by way of stylistic appeal. So where does one start in making a decision? “For performance, it depends on what you’re listening to,” said Steve Smiles, who works in retail sales. “For example, Beats give you a lot of bass, but for some

Beats headphones give you a lot of bass, but for some people it’s too much. Skull Candy are good for volume, but they can sound tinny. An aggressive advertising campaign has brought attention to the celebrity backing behind Beats. Brands like Bose, Razer and Sennheiser market themselves primarily on performance quality, while other brands such as

people it’s too much. Skullcandy are good for volume, but they can sound tinny to some people.” One way to avoid those and other performance issues is to spend more money for a pair of headphones that

cover all the bases. V-Moda headphones are an example of consumer technology closely emulating professional quality. “They have better bass than most high fidelity headphones, and they’re powerful enough that you don’t need an amp, just a phone is power enough for them,” said sales worker Cliff Senneff. “The only bad thing is the price tag.” Price is a significant issue for anyone, but it is especially so for students. “In college, cost is always a factor,” said Claire Wyman, a student at UT. “Some nicer headphones, I’ll never be able to afford them.” Even those who work in sales admit that the price hurdle can be a difficult one to leap over, and that it isn’t always the actual perfor-

mance that you’re paying for. “The style, the name of the brand, all of that plays into the price,” Smiles said.

by Jared Wynne photo by Silvana Di Ravenna

es its equipment onto avid video game fans by supporting gaming competitions and tailoring their marketing efforts towards their tar-

Claire Wyman, a UT dance major, tests the Razor Carcharias headphones in the Belo Center for New Media.

Some brands try to avoid being lost in the muck of competition by targeting specific niches. Razer push-

get young male demographic. Frends contrasts that approach by appealing directly to women with trendy

and effeminate styles. Brand names and the latest styles can be legitimate selling points, but such factors aren’t always the first to stand out to more practically minded students. “I do like style in my headphones, but I prefer comfort,” Wyman said. “I just have ear buds because they’re small and easy to take with me.” Ultimately, choosing the right pair of headphones comes down to personal taste. And for students, a healthy dose of practicality is likely to be factored in as well. Wyman illustrates this in describing what drew her to her own pair. “They were free, and they’re blue.”

Wednesday, January 29, 2014

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LONGHORN LIFE

MAKING CENTS FEATURES doing more for less

Concert Ticket Cash

by Mariana Munoz graphic by Rachel Ngun

ou’ve probably heard your dad or anyone who was fond of music in the 20th century complain about high concert ticket prices nowadays. They shortly go on about how they went to a Rolling Stones concert in the summer of ’84 and only paid $8 for their ticket. Although you might feel annoyed listening to their dissertation on today’s music industry, you realize the truth in their words and can’t help but feel a bit jealous of them as you purchase your $150 ticket to Kanye West’s show. It’s clear that admission to a concert has become, in some cases, more expensive than rent. So what exactly is the deal with these prices, where does your money go and why do people keep buying? The recently sold-out Coachella music festival is a prime example of how the business of ticket selling has become increasingly profitable — $375 a ticket was not an obstacle for fans who were eagerly pressing the “refresh” button until tickets were available for purchase. The festival sold out within a few hours, leaving many without tickets and without the dream of seeing their favorite artists in one festival. So why have ticket prices gone up so much? It’s not very hard to answer this question if we observe the differences between the music industries in the past and present. Before the birth of the digital era, artists made their money mainly from selling

records and concerts were a way to promote their sales. Now in the digital era, the music industry faces the task of making adjustments where needed in order to survive. Recorded music has become easier to distribute and can easily be downloaded illegally. To make up for this, artists have to hit the road and turn their concerts into their main source of income. A recent study by National Public Radio examined the “Concert Ticket Food Chain” where there are at least four key players in making the show happen: an artist, a promoter, a venue and a ticket-seller. The revenue of ticket sales must then be distributed between these players. The artist must produce quality material for the listener if they plan on selling out their shows. This includes ensuring they have the best producers, equipment, collaborations and more. There is much money invested in their music as they hope to attract more and more listeners. Promotion costs money, so a promoter must spend on flyers, events, television and radio advertisements and so on. Promoters are also in charge of booking venues and negotiating with vendors in order to create the most profitable shows. The fancier the venue, the higher the ticket price. The shows we see nowadays are becoming more elaborate and theatrical, so the high ticket price is often justified by the “experience” a fan has

at a concert. Finally, the ticket-seller must place service, processing and delivery charges. It must account for printing, shipping, will call and E-ticket charges as well — whatever it takes to ensure you get your tickets on time. The concert ticket business survives because of supply and demand. Tickets will be sold at high prices as long as people are willing to pay these amounts in order to see their favorite artist. “I just paid $247 for Miley Cyrus [tickets],” said Khadijah Artis, a sophomore education major. “I didn’t think about it. When they said ‘Miley’ I was willing to spend up to $300,” she added. Fans are driven by their deep love for the artist’s music and the artist itself. There is usually strong meaning behind their decision to give up a couple hundred dollars. “I paid $175 for Pearl Jam Unplugged. I did my research on how they are live and made sure my once-ina-lifetime chance would be worth it,” said Dylan Brock, a sophomore mechanical engineering major. “There are a few groups I would do it again for. I wouldn’t pay this much for Macklemore or Kanye,” he added. Today, there is much planning that goes into putting a show together. Every dollar you spend on a concert ticket serves its own purpose and as long as artists keep producing material that is appealing, there will be fans gladly willing to pay the price.

Strumming for health care by Priyanka Deshpande

here is no doubt that the music industry is not only vital to Austin’s cultural scene, but also to its economy. According to Reenie Collins, executive director of the Health Alliance for Austin Musicians, Austin is home to more than 8,000 musicians who create more than two billion dollars in economic activity to Austin annually. It may come as a surprise, then, that more than 82 percent of these local musicians fall under the federal poverty line, meaning that they earn 17,000 dollars or less a year.

thropy and artists together to achieve the common goal of making Austin’s working musicians the healthiest musicians in the world,” Collins said. Since its founding in 2005, HAAM has helped over 3,000

Since its founding in 2005, HAAM has helped over 3,000 members and has provided healthcare services valued at more than 17 million dollars. And without a sizable income, many local musicians find it difficult to purchase health insurance or even basic healthcare, jeopardizing their well-being. That is where Collins’ organization comes in. HAAM, a registered nonprofit, provides access to healthcare services to uninsured, low-income local artists. By partnering with local providers, HAAM helps struggling musicians afford basic healthcare. To be eligible for HAAM membership, artists must prove their musician status, be uninsured and have an income that is at or below the federal poverty level. “HAAM has been able to play a role in the Austin community that brings community healthcare providers, business leaders, philan-

members and has provided healthcare services valued at more than 17 million dollars. Through fundraising, the generous donations of others and community awareness events, the organization has been able to collect ample funds for local artists. One of HAAM’s signature events, HAAM Benefit Day, raised over $350,000 in 2013. “The public perception of musicians as celebrities can mask the truth about some of the incomes and struggles,” Collins observed. “We have many musicians who might play as many as 250 gigs a year and even travel to Europe or Japan, but still make less than $15,000 or $20,000. There is this perception that musicians who play a lot of gigs or who are very well-known make a lot

of money. But the fact is that the vast majority of musicians are artists who play for the love of their art rather than to make lots of money.” Ideally, HAAM would serve as a stepping stone for local musicians, financing their healthcare until they can finance it themselves. However, due to the nature of the local music industry, it is unlikely that many musicians would be able to afford healthcare until later in their career. Thus, HAAM is committed to providing longterm service to its customers as long as it is needed. HAAM is truly innovative in its structure and the service it provides to local musicians. “HAAM is uniquely Austin,” noted Collins. “As far as we know, there is not another city doing the same things that we are doing with HAAM, but there should be. We get calls on a regular basis from places like New York, Nashville, Chicago, etc. asking us to help them start something like HAAM in their city. We are always eager to share our knowledge and hope that other cities will create similar collaborations to support musicians who bring so much to their communities.”

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LONGHORN LIFE

Wednesday, January 29, 2014

BOB SCHNEIDER

Austin musicians causing a scene

Bob Schneider, who appeared in the Top 10 Bands of the Year and Musicians of the Year as deemed by the Austin Music Awards, has reached fame playing in venues all over Austin. Having released five albums in his career, Schneider has achieved great success particularly in the Central Texas area — his album Lonelyland has become the bestselling record at Austin’s renowned Waterloo Records, selling over 25,000 copies of the album at that store alone.

by Shantanu Banerjee

SPRAY PAINT

Wednesday, January 29, 2014

ALPHA REV

A trio of two guitarists and a drummer, Chris, Cory and George of Spray Paint have been described by their record label S.S. Records as at the forefront of “avant punk aggression.” The band has released two albums so far through the label. Their latest, titled Bring Dumpster Back, gives an odd-yet-unique sound you won’t find elsewhere, backed with some strong electric guitar and lyrics that aren’t always in harmony with the music.

photo courtesy of Alpha Rev website

The band has played locally at festivals and events such as Blues on the Green, Austin City Limits and South by Southwest. With two of their songs having reached the top 10 on the radio, their upbeat and inspirational alternative rock has reached far beyond Austin; they have opened for or shared the stage with groups like Owl City and OneRepublic. The band released their first album in 2007, after signing with Hollywood Records.

They have toured across the US, from Chicago and the Midwest to the West Coast in San Francisco, and will be playing several shows this year at SXSW, including a free show on March 12 at Beerland on Red River Street. If punk rock is your thing, Spray Paint is worth a check.

GLUE photo courtesy of Bandcamp

photo courtesy of last.fm

If you are seeking some local hardcore punk, look no further than Glue. Born in October of 2012, the band is a leading member of the angry punk rock scene in Austin. Their members also participate in other bands in Austin ranging from Recide and Concrete to Blotter and Youth. Glue released a six-song demo album in December 2012, which you can check out through Bandcamp to get a feel for their music.

INSTITUTE

Page 9

Each week, he plays at the Saxon Pub, a small music venue on South Lamar for a welcoming crowd of Schneider fans. Along with the Saxon Pub, Bob Schneider often makes local appearances at Blues on the Green and ACL Live. Aside from being a well-known symbol of Austin music culture, Bob Schneider is also known for having dated celebrity Sandra Bullock; it has been speculated that this break-up served as an inspiration for some of his music. With his unique variety of funk, pop, romance, jazz and bluegrass, any music-lover is sure to find a niche within his music that intrigues them. For those looking for last minute Valentine’s Day plans, be sure to bring your date to Bob Schneider’s Valentine’s Day concert at ACL Live at the Moody Theater on Feb. 14. photo courtesy of Facebook

Started by singer Casey McPherson, the six-man band that is Alpha Rev began in 2005. McPherson started Alpha Rev after he lost both his brother and father to suicide, which may explain the origins for the more encouraging characteristics of their music. When something has got you down, Alpha Rev is a great band that can help you get back up.

Spray Paint also lets you pay what you want to pay for some of their music. Their single “Dripping the Rails,” released Jan. 3, can be purchased through sites such as Bandcamp. com which allow you to name your price.

LONGHORN LIFE

CROSS RECORD This one woman-three man band takes it name after its lead Emily Cross. They have released albums in 2010, 2011 and 2013, with some pieces even recorded in Cross’ home. Their devotional music makes for easy listening. Cross moved from Chicago to Austin to put together the next album, which will be released through Ba Da Bing Records. Her music can seem dark, and has been self-described on her Twitter as “ambient doom pop.” However, with clear melodic lyrics, effective use of distortion and layering of instrumentation and vocals, it’s clear to see how Cross Record fits right into the Austin music scene.

MIRROR TRAVEL Formerly known as Follow That Bird, the up-andcoming rock band Mirror Travel continues to live up to what Austin music website Ovrld calls the “Next Big Thing.” The band is made up of three musicians, with Lauren Greens in charge of the vocals and guitar, Paul Brinkley on the bass and Tiffanie Lanmon on the drums. In a signature single “Mexico,” the band clearly draws from psych-rock influences along with a dream-pop style.

image courtesy of Bandcamp

This post-punk band, which features members of hardcore punk band Glue, is not as intense as Glue, but offers listeners clearer lyrics with strong bass lines. Similar to other local bands in Austin, Institute uses Bandcamp to give listeners an idea of what their music is about. Check out their 12 demo songs, released last October, which gives anyone interested in post-punk a taste of this fast up-and-coming band.

photo courtesy of Facebook

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LONGHORN LIFE

Wednesday, January 29, 2014

BOB SCHNEIDER

Austin musicians causing a scene

by Shantanu Banerjee

SPRAY PAINT

Wednesday, January 29, 2014

ALPHA REV

photo courtesy of Alpha Rev website

GLUE photo courtesy of Bandcamp

photo courtesy of last.fm

INSTITUTE

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LONGHORN LIFE

image courtesy of Bandcamp

photo courtesy of Facebook

Page 10

LONGHORN LIFE

Wednesday, January 29, 2014

Longhorns taking the stage by storm by Samantha Meyer photo by Jenna VonHofe

UT students pride themselves on living in a city with such a thriving local music scene. What many students may not know is that the music they hear echoing out of restaurants, bars and venues around the city is often being made by their peers. Two student acts that have become a part of Austin’s music scene this past semester are the acoustic duo Jim Hampton and Chelsea Baskin, and the alternative rock band The Knowhow. JIM HAMPTON AND CHELSEA BASKIN Once a week patrons at the Love Goat can hear innovative acoustic covers and original songs from ad-

vertising sophomore Jim Hampton and management information systems senior Chelsea Baskin. This talented pair take the stage every Friday, though never under the same moniker. “That’s our shtick,” Baskin said. “Every show I ask the audience for band name suggestions. Sometimes they’re bad, and we go by them anyway. We’ve been Toms Tablooy Special, Negative Ghost Riders, Chim Chimminy, the Navy Blues, C and Jim … next week we’ll probably be Hashtag Future.” Hampton and Baskin’s shows are characterized by witty stage banter and spontaneity. Their sound, described by them as “punk rock trapped in an acoustic

Chelsea Baskin and Jim Hampton perform at the Love Goat. guitar being forced to play pop songs,” exhibits the two musicians’ novelty and talents. Shows are often unpredictable — heartfelt Coldplay covers are followed by brief forays into the discography of Eminem.

“That’s one of my favorite things about performing — you just do whatever the heck you want,” Hampton said. “It’s not like we’re a jam-band, but we have that communication, we have that line and we have that

relationship and we can just communicate where we know what the other is thinking in terms of where the song wants to go.” Both lifelong musicians and performers, Hampton and Baskin started casually playing music together after being introduced by a mutual friend. The manager of the Love Goat offered them residency after seeing them perform at the Texas Spirits charity fundraiser Wishes and Wells. “We scheduled a meeting with Izzy, who owns Love Goat,” Hampton said. “What happened was I was 30 minutes late to the meeting, and in that half hour Chelsea and Izzy became best friends, and we got a great spot at

Love Goat.” The duo has big plans for this semester, including expanding their catalogue of original songs, experimenting with tambourines and accordions, and possibly picking up a second guitarist. “I have a lot of ideas, and Chelsea has a lot of ideas and then we are going to fight about which ones to implement,” Hampton said facetiously. You can catch Hampton and Baskin’s show every Friday from 11 p.m. to 12 a.m. at the Love Goat on 28th and Guadalupe streets.

STUDENTS continues on page 16

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LONGHORN LIFE

IMPACT

Page 11

getting involved on campus

Every good boy does fine by Samantha Meyer photos by Silvana Di Ravenna

ast semester, two UT students launched a new student organization that allows college students with a passion for music to share their knowledge with local elementary school children.

since the pair first created the organization. Now it includes around 30 members who volunteer on Friday afternoons at Blackshear Elementary, a Title One school in the Austin Independent School District. Volunteers

Nisha Lizana, a biomedical engineering senior, coloring with the kids. She started the Longhorn Music Movement last year. The Longhorn Music Movement was founded by juniors Nisha Lizana and Brooke Currie. Lizana and Currie took private flute lessons together when they were younger, and wanted an outlet for their musical skills and passion in college. “I absolutely love being able to play an instrument and being musically involved,” Lizana said. “I got to college, and I wasn’t in the band or anything; I kind of missed out on that. I always wanted to teach lessons, and I thought this would be a great way to combine those: a passion for music and a passion for working with little kids. That was kind of the inspiration for it.” The Longhorn Music Movement has flourished

play games, mentor and do musical activities with a group of 15 to 20 kids during their enrichment hour: an hour once a week where Blackshear students can explore a particular interest. “It’s really cute; the kids are really excited,” Historian Lindsay Riesman said. “It’s just something they don’t have to worry about. They can just have fun; they’re always smiling. Usually they’re just happy to be there.” The Longhorn Music Movement has partnered with another nonprofit called SWAN, short for Scaling Walls A Note At A Time, an organization that provides one-on-one music lessons to children of incarcerated individuals. Children who meet this

Longhorns tutor elementary students in music

criterion receive half-hour music lessons from SWAN, while the rest of the kids work with Longhorn Music Movement volunteers. Some student volunteers, such as the Longhorn Music Movement’s Outreach Officer Trevor Sivin, teach a private lesson through SWAN. “I teach a little girl private lessons; her name is Nola,” Sivin said. “The first day of volunteering we kind of connected, like I would sit with her and we would do the activities together, and it just worked out really well that I got to mentor her in saxophone. She got super excited and her face lit up. She’s really energetic about learning and she practices all the time.” Over the course of the semester volunteers developed a connection with the kids at Blackshear. The energetic group of children grew to see Longhorn Music Movement volunteers as mentors and friends. “Coming into the semester they weren’t all that into it,” Lizana said. “They got to perform midway through the semester. Seeing them up on stage, they were just loving it. It was like ‘Oh, this is why we’re playing all this stuff. We get to perform; we get to share our talents.’ Every Friday after their first performance they were so into the music, like they were working towards something and it meant something to them.” The Longhorn Music Movement is hoping to expand this semester by recruiting more volunteers and volunteering on different days so that students

who are not available on Friday afternoons can have a chance to interact with the kids. Students interested in getting involved can “like” Longhorn Music Movement on Facebook, or come to one of their meetings every other Wednesday at 6 p.m. in CLA 1.104. “If you’re passionate about music and you love little kids, we are totally the right place for you,” Lizana said. “It’s not super demanding, it’s not like you have to apply or pay. You just have to come with love.”

A little boy listening to Nisha Lizana’s intructions. They are about to play a music game with plastic cups.

Page 12

LONGHORN LIFE

Wednesday, January 29, 2014

Make it in music with GRAMMY U by Kritika Pramod Kulshrestha photos by Darice Chavira

eremy Burchard, a former GRAMMY U member and now one half of the two-person band Moonlight Social, first met Jennica Scott (pictured) in 2009 when they were both part of the UT Longhorn Band. Burchard was a member of the drumline and Scott was a member of the trumpet section. Burchard had been inclined toward music since he was young and he played percussion all the way through college. “The whole process of recording myself and listening to myself made me want to work more with music, and that’s how I basically found out about GRAMMY U,” Bur-

chard said. “I remember sitting in front of my computer and getting a random email.” GRAMMY U, created by The Recording Academy, is a growing community of college students between the ages of 17 and 25 who are pursuing careers in the recording industry. The Texas Chapter of The Recording Academy, based out of Austin, allows any student between the ages of 17 and 25 to sign up to become a student GRAMMY U member. Burchard became a GRAMMY U member in 2009 and later, the UT Ambassador for GRAMMY U. “I just fell in love with the whole thing,” Burchard said. “It was one of those things

Jeremy Burchard is a former GRAMMY U and UT Longhorn Band member.. that will not do anything for you unless you work to have it. GRAMMY U is not going to

make things happen, but it’s going to provide you with so many opportunities.” The Texas Chapter hosts many events throughout the year that help members figure out where they want to be in the music industry. Daylong workshops, organized by the chapter, allow students to meet producers, lawyers, publicists and managers from the music business. “Moonlight Social now has a lawyer thanks to GRAMMY U, and he introduced us to the guy from Blue October who helped us produce our first album,” Burchard said. “It’s one of those things where I’m sure we would have found somebody else, but GRAMMY U was where I was able to meet people, and the exposure was fantastic.” Kori Guerrero, former UT student and now Texas State University student, first joined GRAMMY U at UT in 2008 and later rejoined the organization in 2011. She be-

gan working as a GRAMMY U Ambassador in 2012 and later joined the Texas Chapter of The Recording Academy as an office intern and GRAMMY U representative.

of those go-getters, then they’ll always remember you when it comes to jobs and references.” Burchard said the Texas Chapter hosts a South by

“It was one of those things that will not do anything for you unless you work to have it. GRAMMY U is not going to make things happen, but it’s going to provide you with so many opportunities.” - Jeremy Burchard, former GRAMMY U member

“As a GRAMMY U representative, I oversaw all of the Texas and Oklahoma areas, mainly college campuses, getting students to join. I also oversaw the events that we did for GRAMMY U, and I planned them with the project manager,” Guerrero said. “Anything in GRAMMY U you want to volunteer for, just do it. I’ve always believed that volunteering will lead you to the next step. If people see that you are one

Southwest party every year allowing big labels and production companies participating in SXSW to come hang out with the GRAMMY U members. “If you want to be in this industry, you have to be a strong businessperson,” Burchard said. “You have to fight for yourself and your music, and you have to represent yourself well.”

Since the beginning of Moonlight Social in 2011, GRAMMY U has played a large role in the band’s success as musicians.

Wednesday, January 29, 2014

Page 13

LONGHORN LIFE

EXPLORE

discovering the city

Keep Austin venues weird by Sarah Strohl photo by Elizabeth de Regt

local show is a great way to blow off steam when students finally get a break from the stresses of essays, tests and internship hunting. In the live music capitol of the world, there are plenty of options for entertainment. From indie to punk to dream-pop-psychgarage (yes, it’s a thing), each venue is unique in its flavor and audience. Here are just a few of Austin’s favorites. THE MOHAWK 912 Red River St. The Mohawk, which has a style inspired in part by the Native American culture of the Northeast, is one of the most flavorful clubs in Austin. From its periodic Karaoke nights to the muchanticipated Beard and Mustache competition (Feb. 22), this club never ceases to entertain. “The Mohawk is a collaboration of artists, musicians and music-lovers, many of whom are natives of Austin and have been immersed in live music since childhood,” said Cody Cowan, The Mohawk’s general manager. “We love good music. It is in

Enjoying Mohawk’s TRL Karaoke night, these two belt out a duet to one another, fearless of those looking on. Mohawk has a style inspired by Native American culture. our bones. It puts fire in our hearts. We want to share this with fellow music-lovers.” The Mohawk’s location also has a rich and interesting history. “We are located on the bottom of a cliff; our neighbors above us are the German-Texan Heritage Society,” Cowan said. “This site was chosen in the mid-19th

century because the cliff created a sheer wall against hostile Native American infiltration up into the settlement. In current times, would-be patrons have been known to break into the GTHS to climb down and sneak into Mohawk shows.” These sneaks were all expelled of course. As if that’s not enough,

Cowan added that if students need an additional reason to frequent The Mohawk, there is “whiskey and lots of hotties, guys and gals.” THE BUZZ MILL 1505 Town Creek Dr. The Buzz Mill is a quality “oh-so-Austin” coffee shop and bar that doubles as a

folksy local music venue. Unlike your typical bar, The Buzz Mill employs a unique theme, which is lumberjacks and all things wooden. Yes, you read it correctly. Upon entering The Buzz Mill, you will be welcomed by beavers and bears and wooden furniture galore (oh my!). Woodsmen, lumber ladies, studiers and partiers alike are all welcome to eat, drink and be merry at The Buzz Mill. “They have different types of cider and Sunday brunches that consist of mimosas and all-you-can-eat pancakes and bacon,” said English junior Lauren Beck. “As a venue, they book bands who fit the theme they’re going for. I have seen so many extremely talented folk artists play at The Buzz Mill.” Your experience at this venue is sure to leave you feeling fat, happy and well-versed in woodsmen tradition. Celebrate your Wednesday by listening to fun, flavorful bands at The Buzz Mill’s weekly event, Hump Day Honky Tonk. THE PARISH 214 E. Sixth St.

Located on East Sixth Street, Parish is a larger venue with a capacity of up to 450 people. It is a favorite hub of music legends and local musicians alike. Past artists include Bowling for Soup, Ben Gibbard, OK Go, NEEDTOBREATHE and Dierks Bently. If you climb the stairs to the second floor, you are in for a truly wonderful musical experience. The atmosphere is dark and sometimes smoky, lit by the candelabralike chandeliers hanging from the ceiling and then of course, the stage. Sterling Wright, junior psychology and classical archeology major, said that he really loved the closeness he got to experience with the bands. There are no fences five feet away from the stage to facilitate crowd control. “If the guitar-man sweated I got a full dose of it,” Wright said. Before or after the show, patrons can satisfy midnight munchies or have a drink at Parish Underground, which is a restaurant that occupies the entire first story of the building.

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LONGHORN LIFE

OURCampus

Wednesday, January 29, 2014

Celebrating the faculty and staff at The University of Texas at Austin

BEHIND THE SCENES at the LONGHORN MUSIC LABEL A photo and story by Kendall Ivie

ttempting to feature some of the best performances through the Butler School of Music to be shared world wide, the Longhorn Music label was created. It is just as it seems — The University of Texas’ official record label. “This is a very positiveaddendum way of creating a library and a musical history of many of our ensembles and many of our faculty within the school of music,” said Robert Desimone, director of UT Opera Theatre

and professor of music. Desimone was involved in the early stages of the Longhorn Music label. The Butler School of Music is actively involved in all stages of producing records, from artist auditions, recordings and edits to the overseeing of brochure productions. The label is represented through Naxos America, “probably the largest label of classically oriented music in the world today,” Desimone said. The Longhorn Music label has been around for about

six years and has released 12 records with two in the making, said Glenn Richter, Interim Director of Butler School of Music. You might not catch Miley Cyrus roaming the university halls in the process of producing another record, but what you might find could be arguably better. UT graduate Icy Simpson-Monroe, with the help of musical partner Artina McCain, recorded her first record, I, Too through Longhorn

Glenn Richter, the interim director of Butler School of Music, said the copyrights of “The Eyes of Texas” and “Texas Fight,” which will be marketed by Longhorn Music, bring in revenue for UT. Music. According to www. icyrsimpson.com, Icy is now traveling and performing as a solo artist while also taking on the role as teacher by giving voice lessons. Simpson has accomplished what many music students dream of, and she will be in concert here in Austin on Feb. 2. Check out her website for more details. The Longhorn Music label aims to encourage and promote excellent performances throughout all departments of the school. According to the Naxos Music Library website, “The catalogue includes recordings of the university’s Trombone Choir, Chamber Singers, the UT Faculty Jazz and a chamber opera The Scarecrow.” Along with producing world-class music, the Long-

horn Music label promotes higher education through hands-on experience for music business students. This spring, Longhorn Music has three official music busi-

copyrights of the two songs have acted as small revenue for the university. Longhorn Music has produced commercial records that are distributed glob-

Longhorn Music has produced commercial records that are distributed globally across mediums such as iTunes, Amazon and the Naxos Music Library. ness interns. They will work with promotions and marketing for the label’s products and our very own “The Eyes of Texas” and “Texas Fight.” The University of Texas was gifted rights to “The Eyes of Texas” and “Texas Fight” around 1983 from Arthur Gurwitz, Richter said. The

ally across mediums such as iTunes, Amazon and the Naxos Music Library, so don’t miss out on some of the best music that has graced the halls of our very own university. Check out the Longhorn Music records, sit back and let the sound of beautiful music fill your ears.

Wednesday, January 29, 2014

Page 15

LONGHORN LIFE

Meet the...

CACTUS CAFE BOOKING AGENT, MATT MUNOZ by Priyanka Deshpande| photo by Andrew Huygen

ertainly contributing to Austin’s status as “Live Music Capital of the World” is UT’s own live music venue, the Cactus Café. Since it first opened on Feb. 14, 1979, the Cactus Café has been an integral part of Austin’s local music traditions and has also been the launching point for countless well-known musicians. Operated by the University Unions, every year the Cactus Café hosts around 200 shows and entertains more than 10,000 audience members of all ages. Longhorn Life spoke to Matt Munoz, the booking agent at the Cactus, about the Cactus’

the rough. Billboard Magazine once called it a club “from which careers can be cut, that work with proven names and new faces.” There is a sense at the Cactus that the no-name act you see there on a given Thursday night could go on to become a legend. The Cactus is also known for supporting local musicians and giving them one of their first breaks. significance to the local music scene and the plans that are in store for its 35th anniversary. Longhorn Life: What do you see to be the purpose of the Cactus Café, considering its

role in the community and the opportunities it offers to local artists? Matt Munoz: The Cactus has launched enough careers that it has developed a reputation for featuring gems in

LL: What do you do as the booking agent for the Cactus Café? MM: Eighty percent of my time is spent trying to find dates for the local and touring acts that have a relation-

ship with the Cactus. The rest of my time is spent in a couple of different ways: trying to establish relationships with newer artists that would fit into our room and overseeing the production aspect of each show.

experience and overall support from student leadership. KUTX 98.9, The Austin Music Experience, is able to promote Cactus performances by inviting Cactus artists to perform on a live broadcast from Studio 1A.

LL: In 2010, there was a call to close the Cactus Café due to budget cuts. How was the Cactus able to overcome this hurdle?

LL: What is planned for the future for the Cactus Café?

MM: In May 2010, the university announced a partnership with KUT Public Radio to program the Cactus Café. This was due to KUT’s experience in the music industry, KUT’s fund raising

MM: We are celebrating the 35th anniversary of the Cactus this year by bringing back favorite Cactus artists throughout the year. [It] kicks off Feb. 14 with a soldout Iris Dement show and continues all year long with a few special shows later this year.

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LONGHORN LIFE

Page 16

Wednesday, January 29, 2014

STUDENTS continues from page 10 THE KNOW HOW

February 1

this year. “We’re working on our first official EP, which should come out in late February early March,” Reynolds said. Reynolds and Walda are excited about new opportunities to share their music with loyal fans and potential

“It sucks that I can’t throw a bunch of stuff on my resumé ‘cause I’m doing the band, but I’d much rather be doing the band.” - Jefferson Reynolds of The Knowhow who only have this, who only have school, and can focus of getting involved and stuff,” Reynolds said. “It sucks that I can’t throw a bunch of stuff on my resumé ‘cause I’m doing the band, but I’d much rather be doing the band.” You can “like” The Knowhow on Facebook for information on where you can see them around town. Fans can also look forward to the band’s first official release

listeners. “It’s all so much fun; it’s just an experience,” Walda said. “A lot of times you’re so busy that you can’t really experience it, and you’re so worried about something or so focused on something that it makes it really hard to just enjoy playing music, but it’s really satisfying, just being up on stage and making people happy with your music.”

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UT students Jefferson Reynolds and Jeremy Walda are the lead singer and guitarist for The Knowhow, the alternative blues rock band that’s making it big in the Austin music scene. The two are part of the four-piece band The Knowhow. The band plays around Austin several times a week, and has been featured at festivals such as the Red Hot and Blue festival in Houston this past summer and South by Southwest last year. Reynolds and Walda have high hopes for the band’s future. While they enjoy their local success, they hope to go beyond the local music scene. “What’s really scary is seeing all the 40-, 50-year-old musicians on Sixth Street, and you’re playing in the bar

right next to them,” Reynolds said. “You’re like, ‘That can’t be me in 40 years.’” The two musicians are very dedicated to the band’s success, which has resulted in an atypical college experience. “It sucks to see people

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