Media Kit 2020 (v12)

THE

DAILY

MEDIA KIT 2019-20

HMG

HUSKY MEDIA GROUP

THE

HMG

DAILY

HUSKY MEDIA GROUP

ADVERTISING We are here to connect business, organizations, and campus departments with the broader UW community. As the Advertising Department for the OfďŹ ce of Student Publications, we can help you utilize The Daily (student newspaper), HUA Voice (chinese student news), and Husky Media Group.

WEBSITE

dailyuw.com/advertising

PHONE

206.543.2336

EMAIL

ads@dailyuw.com

02 - 03 Why Advertise

04 - 07 Print Advertising

08 - 11 Digital Advertising

12 Out-of-Home Advertising

13 Guidelines & Policies

14 - 15 2019-2020 Calendar

87,000+

22 specials

1,200,000+

11,250

3X

129

students, faculty, and staff at UW and UW Medicine

published during the year with premium distribution

average number of opens in the weekly newsletter

yearly website visitors on www.dailyuw.com

one copy of our newspaper is read 3 times on average

80

years publishing newpapers at the UW Seattle campus

high-trafďŹ c distribution points around campus, The Ave, and U Village

M O N T H LY ST U D E N T S P E N D I N G

$14 million Food & Drinks

$9.8 million Technology

$4.7 million Entertainment

$4.5 million Clothing & Shoes

$3.3 million Personal Care

$435 MILLION

spent every year by undergraduate and graduate students

DEMOGRAPHICS

41,670 UNDERGRADUATES

14,059 GRADUATES

30,932 STAFF AND FACULTY

NEWSPAPER // PRINT ADVERTISING

SPECIAL SECTIONS

GAME DAILIES

WEEKLY ISSUES

8,000 - 16,000 copies printed

8,000 - 12,000 copies printed

6,500 copies printed

Newspapers and Guides with special topics

Papers handed out at all home Football and Basketball games

Newspapers released every Monday throughout quarter

2019 - 2020 Calendar

All print and newsletter distribution dates with special section topics

PAGES

14 - 15

PRICING SIZE

STUDENT*

CAMPUS

NON-PROFIT*

BUSINESS

+COLOR

1/8 Page 1/4 Page 1/2 Page Full Page Front Page Strip

$50 $100 $200 $400 $700

$130 $260 $520 $1,040 $700

$160 $320 $640 $1,280 $800

$200 $400 $800 $1,600 $900

+$50 +$100 +$200 +$200 +$0

*Determined on a case by case basis. Students must be UW Seattle students and pre-pay for their ads.

Full Page

10 in wide x 16 in tall

Front Page Strip 10 in wide x 2 in tall

UW OFFICE OF STUDENT PUBLICATIONS

PRINT ADVERTISING

4

NEWSPAPER // PRINT ADVERTISING

CONTRACT RATES QUARTERLY 10% OFF

15% OFF

ANNUAL

4 ads or more

6 ads or more

Ads can be mixture of print, digital, or out-of-home

20% OFF

7 ads or more each quarter 21 total ads for the year

Ads must be mixture of print, digital, and out-of-home

PACKAGES BACK TO SCHOOL 10% OFF

GAME DAY

1/4 page or larger All 3 Back To School issues

Welcome Edition, BTS Magazine, Back To School Paper

15% OFF

1/4 page or larger All Game Daily issues

7 Football Game Dailies and 4 Basketball Game Dailies

1/2 Page

4.85 in x 16 in Vertical

1/8 Page 4.85 in x 4 in

1/2 Page

10 in wide x 8 in tall Horizontal

UW OFFICE OF STUDENT PUBLICATIONS

1/4 Page 4.85 in x 8 in

PRINT ADVERTISING

5

NEWSPAPER // PRINT ADVERTISING

DAWG DEALS Dawg Deals is a coupon page located on the back of every weekly issue. Buy 1 of 8 spots for the entire quarter with a deal for UW students.

4.9 in wide x 3.25 in tall

QUARTERLY PRICES $1,100

Fall Quarter

$1,000

Winter Quarter

$1,000

11 weeks of advertising

10 weeks of advertising

Spring Quarter

10 weeks of advertising

DAWG DEALS PACKAGE $2,700

Purchase all 3 quarters $400 off ($3,100 value)

Cannot be combined with other packages or deals

SPONSORED CONTENT Have an article written or provide an article to place in our quarterly guides. Content written and produced by Husky Media Group.

PRICING $100

2019 - 2020 Calendar

Husky Media Group Quarterly Guides

Major Guide FALL

Housing Guide WINTER

800 WORD ARTICLE

Career Guide SPRING

$250

600 WORD ARTICLE

QUOTE BOX

LISTICLE

1.

2.

3.

4.

5.

6.

UW OFFICE OF STUDENT PUBLICATIONS

$200

Listicle

Create a top-ten list Takes up 1/4 of the page

600 Word Article

Includes 1 picture/illustration Takes up 1/2 of the page

800 Word Article

Includes 2 pictures/illustrations Takes up 1/2 of the page

QUOTE BOX

GUIDE PACKAGE 15% OFF

Combine article with 1/4 page ad or larger

Major Guide, Housing Guide, and Career Guide

PRINT ADVERTISING

6

PACIFIC WAVE MAGAZINES // PRINT ADVERTISING

PACIFIC WAVE

THE DAILY’S OUTDOOR EDITION

Arts & Culture — The Daily

UW rock band Gypsy Temple gets loud Curtains drawn on musical theater program

Collectively hilarious: UW’s premiere improv troupe

Supplement to The Daily

Arts & Culture

Rethinking the three Rs Climbing 101 How to hike without a car SUPPLEMENT TO THE DAILY

1

PRICING SIZE

STUDENT*

CAMPUS

NON-PROFIT*

BUSINESS

+COLOR

1/4 Page 1/2 Page Full Page Back Page

$100 $200 $400 ---

$260 $520 $1,040 $1,340

$320 $640 $1,280 $1,580

$400 $800 $1,600 $1,900

+$100 +$200 +$200 +$0

*Determined on a case by case basis. Students must be UW Seattle students and pre-pay for their ads.

PACKAGE 10% OFF

Purchase an ad in our Fall, Winter, and Spring Quarter Magazines

Wellness Magazine, Outdoor Magazine, Exploration Magazine

1/2 Page

Full Page

3.65 in x 10 in Vertical

7.875 in wide x 10 in tall

1/2 Page

7.875 in wide x 5 in tall Horizontal

UW OFFICE OF STUDENT PUBLICATIONS

1/4 Page

3.65 in x 5 in

PRINT ADVERTISING

7

NEWSLETTER & PODCASTS // DIGITAL ADVERTISING

EMAIL NEWSLETTER Reach every UW student’s inbox every Monday and Thursday in The Weekly, a wrap-up of all UW news for the week. Deadline for artwork is 2 days prior to the newsletter being sent out.

SUBSCRIBERS

THE WEEKLY

45,000

Mostly students and alumni with some UW staff and faculty

TOP BOX

OPEN RATE

25%

MID BOX

About 11,250 people reading our newsletter

SPONSORED

CLICK-THRU RATE

3%

FOOTER BOX

About 1,350 people clicking on our links

PRICING $425 $400 $450 $300

Top Box

2560 px wide by 1080 px tall

Mid Box

2560 px wide by 1080 px tall

Sponsored Content

150 words with an image

Footer Box

2560 px wide by 540 px tall

PACKAGE 25% OFF

Buy two ads for one week 25% off the entire purchase

Cannot be combined with contract rates

PODCASTS With 3 podcast episodes per week, and 6 shows running all quarter, hit a wide range of students interested in news, sports, history, and more.

PRICING $250

Sponsor Shout-Out

$400

45 Second Insert

per quarter

Google

Apple

Spotify

Tune In

Stitcher

All podcasts can be found on the platforms above and at The Daily’s Sound Bite website, UWPodcast.com

UW OFFICE OF STUDENT PUBLICATIONS

per quarter

Have your company or UW department shouted-out as a sponsor of all podcasts for one quarter.

Have a 45 second message read by our podcasters, read halfway through all podcasts for one quarter.

DIGITAL ADVERTISING

8

WEBSITE

// DIGITAL ADVERTISING

INFORMATION Have your ads reach 1,500 people every day on our website. Provide us with a PNG or JPEG of your ad, or have our in-house designer create you one for free.

YEARLY WEBSITE VISITORS

1,200,000+

IMPRESSIONS

CLICK-THRU RATE

1,500

18%

PRICING

LEADERBOARD

THE DAILY

$25

Leaderboard

$30

Rail Top

$35

Rail Mid

per 1,000 RAIL TOP

per 1,000 per 1,000

728 px wide by 90 px tall 300 px wide by 250 px tall 300 px wide by 600 px tall

Place ads based on the rate per 1,000 impressions

PACKAGE 50% OFF

RAIL MID

Buy 1/4+ print ad 50% off CPM price for web

Cannot be combined with contract rates

ASK THE EXPERTS Connect with students on The Daily’s website (www.dailyuw.com) by providing your own article. Ask The Experts is a section of our site where we host all of our sponsored content. All posts will be marked as “Sponsored.” For more details, email us at ads@dailyuw.com.

PRICING $100

1 Post

Have 1 article posted

UW OFFICE OF STUDENT PUBLICATIONS

$75

each

2+ Posts

Submit 2 articles upfront

$50

each

Bulk

Post 5 articles/month

DIGITAL ADVERTISING

9

SOCIAL MEDIA // DIGITAL ADVERTISING

INFORMATION Reach a combined total of 22,600 followers on our social media platforms. Social media advertising is increasingly becoming the go-to way of advertising to college students. Buy posts and allocate them to the platforms of your choosing.

PRICING $150

1 Post

Platform of choice

$125

each

2+ Posts

Allocate by platform

$50

each

Retweet

Only on Twitter

TWITTER

FOLLOWERS

IMPRESSIONS

FACEBOOK

FOLLOWERS

IMPRESSIONS

INSTAGRAM

FOLLOWERS

IMPRESSIONS

@thedaily /thedaily @thedailyuw

13,900 6,600 2,100

181,000 2,196 1,458

*Impression numbers listed are based on average impressions per month

TWITTER POST

1024 x 512 px

FACEBOOK POST 1200 x 717 px

INSTAGRAM POST 1080 x 1080 px

PACKAGES PACKAGE FREE

Buy 1/2 page print ad or larger in any publication Recieve three free posts to allocate to the platform(s) of your choice

UW OFFICE OF STUDENT PUBLICATIONS

DIGITAL ADVERTISING

10

WECHAT

// DIGITAL ADVERTISING

INFORMATION Have your ads reach 1,500 people every week on HUA Voice’s WeChat platform. Choose from the sponsorship options to create an ad that can be tailored to your needs.

FOLLOWERS

5,000+

OPEN RATE

PRICING

MAJOR POST

HUA VOICE

$500

MAJOR POST

26%

SPONSORED LOGO

$300

MAJOR POST

$150

MINOR POST

$300

LEADERBOARD

Major Word Article

Article and pictures provided by Client.

Sponsored Logo

Ads are placed at the bottom of a major post.

Leaderboard

Ads are placed between 2nd and 3rd article.

Minor Word Article Article and pictures provided by Client.

HUA VOICE RADIO STATION You can reach a more targeted audience through the HUA Voice radio station through the several sponsored content options.

8

TOTAL SHOWS

30 MIN SHOW DURATION

PRICING $80

per show

Sponsor Shout-out Have a 2 sentence maximum script read at the beginning and end of the show.

UW OFFICE OF STUDENT PUBLICATIONS

$700 Paid Interviews

10 min audio interview posted on WeChat that includes audio, transcript, and pictures.

$1000 Paid Camera Interviews 10 min video interview posted on WeChat that includes audio, transcript, and pictures.

DIGITAL ADVERTISING

11

NEWSRACKS

// OUT-OF-HOME ADVERTISING

INFORMATION Our distribution boxes are our main resource for students, staff, and faculty on campus to access our publications. They are all located in high trafďŹ c areas across campus, The Ave, and U District.

PRICING $100

Small Dispay

$150

Large Display

per month

per month

31 small display holders (11 in x 11 in) 14 large display holders (24 in x 11 in)

SMALL DISPLAYS LARGE & SMALL DISPLAYS UW OFFICE OF STUDENT PUBLICATIONS

BILLBOARD ADVERTISING

12

GUIDELINES // INFORMATION

COLOR

• Submit all ads in CMYK or Grayscale. Do not use RGB color.

• Husky purple CMYK: 80, 100, 0,10 • Do not submit a document containing spot color.

• Dot gain 30% more than on sheetfed press.

• To prevent halftones and color seperations from reproducing too dark use highlight dot: 10% dot gain, shadow dot: 75% dot gain, and midtones at 35%.

DESIGN

• Keep your design simple.

• Avoid fine lines, large solids, light trappings, and registration.

• Avoid excessive PMS build on fonts smaller than 24pt.

• Avoid fonts smaller than 7pt.

• Do not knock black type or graphics out of light colored backgrounds.

• Scanned photograph resolution of at least 300 DPI to prevent grainy photos.

• Make sure to embed all font and images used in the document.

OUTPUT

• Submit ad as a PDF file. jpg, Tiff, and EPS files are accepted, but PDF is preffered.

• Adobe InDesign preffered program for making proper PDF files, as it preservers layers and scalabilty.

• Avoid creating final product in Adobe Photoshop. We cannot process Microsoft Publisher files.

UW OFFICE OF STUDENT PUBLICATIONS

GUIDELINES

13

2019 - 2020 CALENDAR // INFORMATION

SUMMER 2019

FALL 2019

WINTER 2020

SPRING 2020

FOOTBALL

2019

FRIDAY, AUGUST 23

MONDAY, SEPTEMBER 16

MONDAY, SEPTEMBER 23

Welcome incoming freshman and transfer students into UW. All incoming students are sent a copy to their homes.

Handed to incoming students when they join in on the Fall Dawg Daze Orientation as they head Back To School.

Our first issue of the school year. Full of information regarding the upcoming year at UW. Geared to students, staff, and faculty.

WELCOME EDITION

MONDAY, OCTOBER 21

2020

BACK TO SCHOOL

MONDAY, NOVEMBER 4

MAJOR GUIDE

WELLNESS MAGAZINE

MONDAY, FEBRUARY 10

TUESDAY, FEBRUARY 18

MONDAY, MARCH 2

The most popular special section offered for undergrads. This issue flies off stands just in time for Valentine’s Day.

Perfect for apartments and homes in the Seattle area looking to advertise and have an article written by our Husky Media Group.

Centered around what brings students happiness and positivity amongst the chaos of school. Part of our Pacific Wave brand.

TBD*

TBD*

Guide to all the majors offered on campus. Supports native advertising, so have an article written by Husky Media.

SEX EDITION

CAREER GUIDE

Released the week of the UW Spring Career Fair, it’s the perfect section to let people know how to get a job at your company.

Magazine focused on health and well-being as 2019 winds down. Will be out on stands for the entirety of Winter Quarter.

HOUSING GUIDE

ORIENTATION EDITION Have your ads last all summer long as you help welcome incoming students with their first taste of what being at the UW is like.

DELIGHT MAGAZINE

*Due to the COVID-19 situation, our plans for these special sections will be determined at a later date. Contact us at ads@dailyuw.com for more information.

Handed to sports fans as they enter Husky Stadium for all 7 of our home Football games.

SATURDAY, 8/31

SATURDAY, 9/7

SATURDAY, 9/14

SATURDAY, 10/19

SATURDAY, 11/2

SATURDAY, 11/29

EASTERN WA OREGON

BASKETBALL

BTS MAGAZINE

CALIFORNIA UTAH

HAWAII

SATURDAY, 9/21

USC

APPLE CUP

Handed to sports fans as they enter Alaska Airlines Arena for Men’s and Women’s games.

THURSDAY, 1/16

FRIDAY, 1/17

SATURDAY, 1/18

SUNDAY, 1/19

THURSDAY, 1/30

FRIDAY, 1/31

SATURDAY, 2/1

SUNDAY, 2/2

THURSDAY, 2/20

FRIDAY, 2/21

SATURDAY, 2/22

SUNDAY, 2/23

OSU (M)

ARIZONA (M) STANFORD (M)

FRIDAY, 2/28

ASU (W)

STANFORD (W) USC (W)

OREGON (M) ASU (M)

CALIFORNIA (M)

ARIZONA (W) CALIFORNIA (W) UCLA (W)

WASHINGTON STATE (M)

UW OFFICE OF STUDENT PUBLICATIONS

PUBLICATION CALANDER

14

2019 - 2020 CALENDAR // INFORMATION

JULY

S

M

T

W

1

2

7

8

9 10 11 12 13

3

T

4

F

5

S

6

S

M

4

5

AUGUST T

W

6

7

T

F

S

SEPTEMBER

S

M

9 10 11 12 13 14

1

2

3

1

8

9 10

8

T

W

3

2

4

T

5

F

6

S

7

14 15 16 17 18 19 20

11 12 13 14 15 16 17

15 16 17 18 19 20 21

21 22 23 24 25 26 27

18 19 20 21 22 23 24

22 23 24 25 26 27 28

28 29 30 31

25 26 27 28 29 30 31

29 30

S

M

6

7

OCTOBER T

W

8

9 10 11 12

1

2

T

3

F

4

S

5

NOVEMBER

S

M

T

W

T

3

4

5

6

7

F

S

DECEMBER

S

M

9 10 11 12 13 14

1

2

1

8

9

8

2

T

W

3

4

T

5

F

6

S

7

13 14 15 16 17 18 19

10 11 12 13 14 15 16

15 16 17 18 19 20 21

20 21 22 23 24 25 26

17 18 19 20 21 22 23

22 23 24 25 26 27 28

27 28 29 30 31

24 25 26 27 28 29 30

29 30 31

S

M

5

6

JANUARY T

W

T

F

1

2

7

8

9 10 11

3

S

4

S

M

2

3

FEBRUARY T

W

T

F

4

5

6

7

S

MARCH

1

S

1

M

8

8

9 10 11 12 13 14

2

T

W

3

4

T

5

F

6

S

7

12 13 14 15 16 17 18

9 10 11 12 13 14 15

15 16 17 18 19 20 21

19 20 21 22 23 24 25

16 17 18 19 20 21 22

22 23 24 25 26 27 28

26 27 28 29 30 31

23 24 25 26 27 28 29

29 30 31

APRIL

S

M

T

5

6

7

W

T

F

3

S

1

2

8

9 10 11

4

S

M

T

3

4

5

MAY W

T

6

7

F

JUNE

1

S

2

S

M

1

2

8

9

7

8

9 10 11 12 13

T

W

3

T

4

F

5

S

6

12 13 14 15 16 17 18

10 11 12 13 14 15 16

14 15 16 17 18 19 20

19 20 21 22 23 24 25

17 18 19 20 21 22 23

21 22 23 24 25 26 27

26 27 28 29 30

24 25 26 27 28 29 30

28 29 30

31

Special Section UW OFFICE OF STUDENT PUBLICATIONS

Game Dailies

Weekly Issues

Newsletters PUBLICATION CALENDAR

15

Advertising Department 206.543.2336 ads@dailyuw.com

Advertising Managers Emma Koehler Preston Bingley

University of Washington 144 Communications, Box 353720 Seattle, WA 98195