MEDIA KIT 2019-20
WHO WE ARE The Daily of the University of Washington is the only student-run newspaper at our Seattle campus. Under the Office of Student Publications, we work alongside Husky Media Group and HUA Voice to create and expand into new forms of content that students love.
ONLINE
dailyuw.com/advertising
PHONE
206.543.2336
ads@dailyuw.com
INFORMATION 2 3
Table of Contents Why Advertise
PRINT ADVERTISING 4 5 6 7
Pricing and Sizes Pricing and Sizes Dawg Deals Strips, Inserts, & Classifieds
NATIVE ADVERTISING 8
Print & Online Native Advertising
ONLINE ADVERTISING 9 10 11
Newsletter & Podcast Advertising Website Advertising Social Media Advertising
NEWSRACK ADVERTISING 12
Newsrack Billboard Advertising
PACKAGES 13
Packages and Quarterly Bundles
PUBLICATION CALENDAR 14 15
Special Section Publications 2019-2020 Calendar
LAST EDITED OCTOBER 3, 2019
INFORMATION
2
87,000+
22 specials
1,000,000+
40%
3X
129
students, faculty, and staff at UW and UW Medicine
published during the year with premium distribution
average open rate of our weekly newsletter
yearly website visitors on www.dailyuw.com
one copy of our newspaper is read 3 times on average
80
years publishing newpapers at the UW Seattle campus
high-trafďŹ c distribution points around campus, The Ave, and U Village
M O N T H LY ST U D E N T S P E N D I N G
$14 million Food & Drinks
$9.8 million Technology
$4.7 million Entertainment
$4.5 million Clothing & Shoes
$3.3 million Personal Care
$435 MILLION
spent every year by undergraduate and graduate students
DEMOGRAPHICS
41,670 UNDERGRADUATES
14,059 GRADUATES
30,932 STAFF AND FACULTY
Pricing and Sizes NEWSPAPERS & MAGAZINES The Daily in print is released every Monday throughout Fall, Winter, and Spring Quarters. We also offer 22 Special Edition newspapers and magazines throughout the year. SIZE
STUDENT*
CAMPUS
NON-PROFIT*
BUSINESS
+COLOR
1/8 Page 1/4 Page 1/2 Page Full Page Front Page Strip
$50 $100 $200 $400 $500
$130 $260 $520 $1,040 $500
$160 $320 $640 $1,280 $500
$200 $400 $800 $1,600 $700
+$50 +$100 +$200 +$200 +$0
*Determined on a case by case basis. Students must be UW Seattle students and pre-pay for their ads.
THE DAILY TODAY’S HEADLINE
Full Page NEWSPAPER DIMENSIONS
10 in wide x 16 in tall MAGAZINE DIMENSIONS
7.875 in wide x 10 in tall
Front Page Strip NEWSPAPER DIMENSIONS
THE DAILY
10 in wide x 2 in tall
PRINT ADVERTISING
4
Pricing and Sizes GAME DAILIES
+10%
PREMIUM POSITIONING
Handed out to Husky Fans for all 7 home football games and 8 home basketball games.
CONTRACT RATES Spend $5,000 Spend $10,000 Spend $15,000+
+20% DEADLINES
Save 10% Save 15% Save 20%
Contract rates can be combined with Packages and Bundles, located on Page 13.
Weekly Issues Special Sections Magazines
1/4 Page
NEWSPAPER DIMENSIONS
NEWSPAPER
MAGAZINE DIMENSIONS
MAGAZINE
7.875 in wide x 5 in tall
4 DAYS 14 DAYS* 20 DAYS
Number of days to reserve space and provide artwork before a publication is released. Special section deadlines may vary.
1/2 Page 10 in wide x 8 in tall
Have your Full or 1/2 Page ad placed on the Back Page, Page 2, Page 3, or Page 5.
4.85 in x 8 in 3.65 in x 5 in
1/8 Page NEWSPAPER
4.85 in x 4 in MAGAZINE
3.65 in x 2.5 in
THE DAILY
PRINT ADVERTISING
5
Dawg Deals FALL 2019
WINTER 2020
SPRING 2020
for 11 weeks of advertising
for 10 weeks of advertising
for 10 weeks of advertising
$1,100
(including Back To School)
$1,000
$1,000
COUPON PAGE Dawg Deals is a coupon page located on the back of every weekly issue. Buy one of eight spots for the entire quarter.
DAWG DEAL PACKAGE Purchase all 3 quarters for $400 off.
$2,700
Original full price: $3,100
Payment plans can be created to pay off all 3 quarters, ask your sales representative for more information.
DIMENSIONS
4.9 in wide x 3.25 in tall
THE DAILY
PRINT ADVERTISING
6
Strips, Inserts, & Classifieds STRIPS We offer a Front Page Strip which is located at the bottom on our first page, ensuring your ad is the first to be seen. We also offer a Double Truck Strip at the center of our papers. Color is included for both. These spaces are limited and on a first come, first serve basis.
Businesses Discounted Rate
$700 $500
Businesses Discounted Rate
$1,400 $1,000
Discounted rate applies for UW Students, UW Campus Departments, and Non-Profits.
INSERTS Insert up to an 8.5” by 11” sheet of paper into the center fold of our newspapers. They must be bought for the full press run and costs do not include printing. Contact your Account Executive for more details.
Businesses Discounted Rate
$75 per 1,000 copies $50 per 1,000 copies
Discounted rate applies for UW Students, UW Campus Departments, and Non-Profits.
CLASSIFIEDS
$13 CENTERING
+$1.00
FOR UP TO 20 WORDS BORDER
+$1.00
IMAGE
+$5.00
ADDITIONAL WORDS
+$0.65/each
Classifieds will appear every Monday in our weekly issues and website for Fall, Winter, and Spring Quarters. During the Summer, classifieds will only appear on our website. Buy 4 consecutive weeks of classified advertising and receive a 5th week free of charge, except for image and format charges. Create your ad at
www.dailyuw.com/classifieds THE DAILY
PRINT ADVERTISING
7
Native Advertising SPONSORED CONTENT Every quarter, the Advertising Department will be releasing new special sections focused on advertising content only. Check our calendar for release dates and deadlines.
LISTICLES
600 WORD ARTICLE HEADLINE
1. 2. 3. 4. 5. 6.
HEADLINE
QUOTE BOX
800 WORD ARTICLE HEADLINE
QUOTE BOX
$150
$300
$350
A list with up to 15 lines and room at the bottom for extra info. Will take up a quarter of the page.
An article that will take up half the page and only 1 photo or illustration may be used.
An article that will take up half the page and up to 3 photos or illustrations may be used.
10/21/2019 Major Guide
2/18/2020 Housing Guide
4/13/2020 Career Guide
ASK THE EXPERTS A section of our website where you can have an article written for you or you may provide an article for us to upload. For more information, contact ads@dailyuw.com.
1 POST
$100/each
2+ POSTS
$75/each
BULK*
$50/each
*Bulk advertisers will be considered on a case-by-case basis. Must meet a certain quota every month in order to qualify.
THE DAILY
NATIVE ADVERTISING
8
Newsletter & Podcast Advertising NEWSLETTER The Weekly, a newsletter sent to over 45,000 people every Thursday with the latest news regarding the University of Washington. Have your ads seen by tens of thousands of students, staff, and faculty each week.
TOP BOX
$300/week
MID BOX
2560 wide by 1080 tall px
THE WEEKLY
$250/week
1024 wide by 768 tall px
45,000 40% 3%
FOOTER
$200/week
2560 wide by 540 tall px
students, staff, and faculty subscribed to the newsletter average weekly open rate, which is roughly 18,000 people average weekly clickthru rate, which is roughly 1,350 people
Deadlines are 2 days before the newsletter is sent every Thursday. Newsletter only sent out on weeks we publish weekly issues.
PODCASTS The Daily Sound Bite is home to 6 podcasts. Over 2,500 people on average listen to our podcast episodes with 75% returning for the next episode. With 3-4 podcasts each week, you are able to reach a wide-range of audiences on UWPodcast.com, Spotify, iTunes, Google Play, Stitcher, and TuneIn.
SPONSOR SHOUT-OUT
45 SECOND INSERT
Have your company shouted-out as a sponsor with a quick message at the beginning of all of our podcasts for the quarter.
Have a 45 second message read by our podcaster, read halfway through all of our podcasts for the quarter.
$500/quarter
THE DAILY
$750/quarter
ONLINE ADVERTISING
9
Website Advertising LEADERBOARD
$275/week 728 wide by 90 tall px
RAIL TOP
$300/week 300 wide by 250 tall px
RAIL MID
$325/week 300 wide by 600 tall px
INFORMATION
LEADERBOARD
Have your ads reach 1,400 people every day on our website. Provide us with a PNG or JPEG of your ad, or have our in-house designer create you one.
PURPLE PACKAGE Purchase a 1/4 Page or larger print advertisement and get 50% off a week of online advertising.
RAIL TOP
LEADERBOARD
$137/week RAIL TOP
$150/week
RAIL MID
$162/week
RAIL MID
GOLD PACKAGE Buy 4 weeks of consecutive online advertising and get the 5th week free. You may mix and match our website ad sizes.
THE DAILY
ONLINE ADVERTISING
10
Social Media Advertising 1 POST
2+ POSTS
RETWEET
on one platform of choice
one post per platform
only on Twitter
$150
$125
$50
INFORMATION Reach a combined total of 21,800 followers on our social media platforms. Social Media Advertising is increasingly becoming the go-to way of advertising to college students. Buy posts and allocate them to the platforms of your choosing.
PLATFORMS TWITTER
@thedaily
13,400 FOLLOWERS 6,500 PAGE LIKES
/thedaily INSTAGRAM (STORIES ONLY)
@thedailyuw
1,900 FOLLOWERS (Updated on October 3, 2019)
DAWG PACKAGE
DUBS PACKAGE
Buy any 1/2 page or larger print advertising and get 1 post for free on the platform of your choice
Buy 2 weeks of online advertising and get 1 post for free on the platform of your choice
THE DAILY
ONLINE ADVERTISING
11
Newsrack Billboard Advertising INFORMATION Our distribution boxes are our main resource for students, staff, and faculty on campus to access The Daily. They are all located in high traffic areas across campus, The Ave, and U District. There are 31 distribution boxes available that can display advertisments.
SMALL DISPLAY
LARGE DISPLAY
31 available small display holders (11” x 11”)
14 available large display holders (24” x 11”)
$100 per display per month of advertising
THE DAILY
$150 per display per month of advertising
NEWSRACK ADVERTISING
12
Packages & Bundles BUILD YOUR CAMPAIGN Contact your Account Executive to bundle combinations of 3 or more of our products below and receive contract rates when reaching certain thresholds. PRINT
22 SPECIALS
NEWSLETTER
30 TOTAL WEEKS
BACK TO SCHOOL PACKAGE
YEAR-ROUND ADS
NEWSRACKS
31 DISPLAYS
GAME DAY PACKAGE
Buy 1/4 or larger print ads in the Welcome Edition, Back To School Magazine, and Back To School Paper.
Buy print advertising in all 7 Football Game Dailies for Fall or all 4 Basketball Game Dailies for Winter.
10% off entire order
10% premium fee removed
DIGITAL PACKAGE
MAGAZINE PACKAGE Buy 1/4 or larger print ads in the Wellness Magazine, Outdoor Magazine, and Exploration Magazine.
Buy 2+ Newsletter Mid Boxes and 2+ Website Leaderboards (dates can be chosen for any or all quarters).
10% off entire order
10% off entire order
FALL BUNDLE
GUIDE PACKAGE Buy a 1/4 or larger pring ad and a native advertising article in the Major Guide, Housing Guide, and/or Career Guide.
1/4 Page in Major Guide, 1/4 Page in Wellness Magazine, and 2 Mid Boxes in our Newsletter.
15% off entire order
BUSINESS
$1,300
NON-PROFIT
$1,156
CAMPUS
$1,048
SPRING BUNDLE
WINTER BUNDLE 1/4 Page in Sex Edition, 1/4 Page in Outdoor Magazine, and 2 Mid Boxes in our Newsletter.
1/4 Page in Orientation, 1/4 Page in Exploration Magazine, and 2 Mid Boxes in our Newsletter.
BUSINESS
BUSINESS
$1,300 THE DAILY
WEBSITE
NON-PROFIT
$1,156
CAMPUS
$1,048
$1,300
NON-PROFIT
$1,156
CAMPUS
$1,048
PACKAGES
13
Special Sections SUMMER 2019 FRIDAY, AUGUST 23
MONDAY, SEPTEMBER 23
MONDAY, SEPTEMBER 16
WELCOME EDITION
Welcome incoming freshman and transfer students into UW. All incoming students are sent a copy to their homes.
BTS MAGAZINE
BACK TO SCHOOL
MONDAY, OCTOBER 21
MONDAY, NOVEMBER 4
Handed to incoming students when they join in on the Fall Dawg Daze Orientation as they head Back To School.
Our first issue of the school year. Full of information regarding the upcoming year at UW. Geared to students, staff, and faculty.
FALL 2019 GAME DAILIES
MAJOR GUIDE*
Handed to sports fans as they enter Husky Stadium for all 7 of our home Football Games. Geared to all Husky fans. 8/31 Eastern WA
9/7 Cal
Guide to all the majors offered on campus. Supports native advertising, so have an article written by Husky Media.
9/14 Hawaii
9/28 USC
10/19 Oregon
WELLNESS MAGAZINE
Magazine focused on health and well-being as 2019 winds down. Will be out on stands for the entirety of Winter Quarter. 11/2 Utah
11/29 Apple Cup
WINTER 2020 MONDAY, FEBRUARY 10
SEX EDITION
The most popular special section offered. This issue flies off the stands just in time for Valentine’s Day.
MONDAY, MARCH 2
TUESDAY, FEBRUARY 18
HOUSING GUIDE*
Perfect for apartment complexes in the Seattle area to advertise and have an article written by the Husky Media Group.
OUTDOOR MAGAZINE
Centered around the great outdoors and what we can do to be more sustainable on our planet.
BASKETBALL GAME DAILIES
Handed to Basketball fans as they enter Alaska Airlines Arena for all 8 games. 2 games per issue. 1/17 Oregon State 1/18 Oregon
1/30 Arizona 2/1 ASU
2/20 Stanford 2/22 Cal
2/28 Washington State
SPRING 2020 MONDAY, APRIL 13
CAREER GUIDE*
Released the week of the Career Fair, the perfect section to advertise and have an article written about your company. THE DAILY
MONDAY, MAY 11
EXPLORATION MAGAZINE Focused on exploring what Seattle has to offer during Spring and Summer time. Will be out on stands all summer long.
MONDAY, JUNE 1
ORIENTATION EDITION
Have your ads last all summer long as you welcome incoming students to their first taste of what the UW is like. PUBLICATION CALENDAR
14
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Special Section THE DAILY
Game Dailies
Weekly Issues
Newsletters PUBLICATION CALENDAR
15
Advertising Department 206.543.2336 ads@dailyuw.com
Sales Manager Isaac Jundt admanager@dailyuw.com
University of Washington 144 Communications, Box 353720 Seattle, WA 98195