THE
DAILY
MEDIA KIT 2019-20
HMG
HUSKY MEDIA GROUP
THE
HMG
DAILY
HUSKY MEDIA GROUP
ADVERTISING We are here to connect business, organizations, and campus departments with the broader UW community. As the Advertising Department for the OfďŹ ce of Student Publications, we can help you utilize The Daily (student newspaper), HUA Voice (chinese student news), and Husky Media Group.
WEBSITE
dailyuw.com/advertising
PHONE
206.543.2336
ads@dailyuw.com
02 - 03 Why Advertise
04 - 07 Print Advertising
08 - 11 Digital Advertising
12 Out-of-Home Advertising
13 Guidelines & Policies
14 - 15 2019-2020 Calendar
87,000+
22 specials
1,200,000+
11,250
3X
129
students, faculty, and staff at UW and UW Medicine
published during the year with premium distribution
average number of opens in the weekly newsletter
yearly website visitors on www.dailyuw.com
one copy of our newspaper is read 3 times on average
80
years publishing newpapers at the UW Seattle campus
high-trafďŹ c distribution points around campus, The Ave, and U Village
M O N T H LY ST U D E N T S P E N D I N G
$14 million Food & Drinks
$9.8 million Technology
$4.7 million Entertainment
$4.5 million Clothing & Shoes
$3.3 million Personal Care
$435 MILLION
spent every year by undergraduate and graduate students
DEMOGRAPHICS
41,670 UNDERGRADUATES
14,059 GRADUATES
30,932 STAFF AND FACULTY
NEWSPAPER // PRINT ADVERTISING
SPECIAL SECTIONS
GAME DAILIES
WEEKLY ISSUES
8,000 - 16,000 copies printed
8,000 - 12,000 copies printed
6,500 copies printed
Newspapers and Guides with special topics
Papers handed out at all home Football and Basketball games
Newspapers released every Monday throughout quarter
2019 - 2020 Calendar
All print and newsletter distribution dates with special section topics
PAGES
14 - 15
PRICING SIZE
STUDENT*
CAMPUS
NON-PROFIT*
BUSINESS
+COLOR
1/8 Page 1/4 Page 1/2 Page Full Page Front Page Strip
$50 $100 $200 $400 $700
$130 $260 $520 $1,040 $700
$160 $320 $640 $1,280 $800
$200 $400 $800 $1,600 $900
+$50 +$100 +$200 +$200 +$0
*Determined on a case by case basis. Students must be UW Seattle students and pre-pay for their ads.
Full Page
10 in wide x 16 in tall
Front Page Strip 10 in wide x 2 in tall
UW OFFICE OF STUDENT PUBLICATIONS
PRINT ADVERTISING
4
NEWSPAPER // PRINT ADVERTISING
CONTRACT RATES QUARTERLY 10% OFF
15% OFF
ANNUAL
4 ads or more
6 ads or more
Ads can be mixture of print, digital, or out-of-home
20% OFF
7 ads or more each quarter 21 total ads for the year
Ads must be mixture of print, digital, and out-of-home
PACKAGES BACK TO SCHOOL 10% OFF
GAME DAY
1/4 page or larger All 3 Back To School issues
Welcome Edition, BTS Magazine, Back To School Paper
15% OFF
1/4 page or larger All Game Daily issues
7 Football Game Dailies and 4 Basketball Game Dailies
1/2 Page
4.85 in x 16 in Vertical
1/8 Page 4.85 in x 4 in
1/2 Page
10 in wide x 8 in tall Horizontal
UW OFFICE OF STUDENT PUBLICATIONS
1/4 Page 4.85 in x 8 in
PRINT ADVERTISING
5
NEWSPAPER // PRINT ADVERTISING
DAWG DEALS Dawg Deals is a coupon page located on the back of every weekly issue. Buy 1 of 8 spots for the entire quarter with a deal for UW students.
4.9 in wide x 3.25 in tall
QUARTERLY PRICES $1,100
Fall Quarter
$1,000
Winter Quarter
$1,000
11 weeks of advertising
10 weeks of advertising
Spring Quarter
10 weeks of advertising
DAWG DEALS PACKAGE $2,700
Purchase all 3 quarters $400 off ($3,100 value)
Cannot be combined with other packages or deals
SPONSORED CONTENT Have an article written or provide an article to place in our quarterly guides. Content written and produced by Husky Media Group.
PRICING $100
2019 - 2020 Calendar
Husky Media Group Quarterly Guides
Major Guide FALL
Housing Guide WINTER
800 WORD ARTICLE
Career Guide SPRING
$250
600 WORD ARTICLE
QUOTE BOX
LISTICLE
1. 2. 3. 4. 5. 6.
UW OFFICE OF STUDENT PUBLICATIONS
$200
Listicle
Create a top-ten list Takes up 1/4 of the page
600 Word Article
Includes 1 picture/illustration Takes up 1/2 of the page
800 Word Article
Includes 2 pictures/illustrations Takes up 1/2 of the page
QUOTE BOX
GUIDE PACKAGE 15% OFF
Combine article with 1/4 page ad or larger
Major Guide, Housing Guide, and Career Guide
PRINT ADVERTISING
6
PACIFIC WAVE MAGAZINES // PRINT ADVERTISING
PACIFIC WAVE
THE DAILY’S OUTDOOR EDITION
Arts & Culture — The Daily
UW rock band Gypsy Temple gets loud Curtains drawn on musical theater program
Collectively hilarious: UW’s premiere improv troupe
Supplement to The Daily
Arts & Culture
Rethinking the three Rs Climbing 101 How to hike without a car SUPPLEMENT TO THE DAILY
1
PRICING SIZE
STUDENT*
CAMPUS
NON-PROFIT*
BUSINESS
+COLOR
1/4 Page 1/2 Page Full Page Back Page
$100 $200 $400 ---
$260 $520 $1,040 $1,340
$320 $640 $1,280 $1,580
$400 $800 $1,600 $1,900
+$100 +$200 +$200 +$0
*Determined on a case by case basis. Students must be UW Seattle students and pre-pay for their ads.
PACKAGE 10% OFF
Purchase an ad in our Fall, Winter, and Spring Quarter Magazines
Wellness Magazine, Outdoor Magazine, Exploration Magazine
1/2 Page
Full Page
3.65 in x 10 in Vertical
7.875 in wide x 10 in tall
1/2 Page
7.875 in wide x 5 in tall Horizontal
UW OFFICE OF STUDENT PUBLICATIONS
1/4 Page
3.65 in x 5 in
PRINT ADVERTISING
7
NEWSLETTER & PODCASTS // DIGITAL ADVERTISING
EMAIL NEWSLETTER Reach every UW student’s inbox every Monday and Thursday in The Weekly, a wrap-up of all UW news for the week. Deadline for artwork is 2 days prior to the newsletter being sent out.
THE WEEKLY
SUBSCRIBERS
45,000
PRICING $350 $300 $250
OPEN RATE
25%
Top Box
2560 px wide by 1080 px tall
Mid Box (2)
1024 px wide by 768 px tall
Footer Box
2560 px wide by 540 px tall
PACKAGE
CLICK-THRU RATE
3%
25% OFF
Buy 3 newsletter ads 25% off the entire purchase
Cannot be combined with contract rates
PODCASTS With 3 podcast episodes per week, and 6 shows running all quarter, hit a wide range of students interested in news, sports, history, and more.
PRICING $250
Sponsor Shout-Out
$400
45 Second Insert
per quarter
Apple
Spotify
Tune In
Stitcher
All podcasts can be found on the platforms above and at The Daily’s Sound Bite website, UWPodcast.com
PODCASTS
6 SHOWS UW OFFICE OF STUDENT PUBLICATIONS
per quarter
AVERAGE LISTENS
2,500
Have your company or UW department shouted-out as a sponsor of all podcasts for one quarter. Have a 45 second message read by our podcasters, read halfway through all podcasts for one quarter.
RETURN RATE
75%
DIGITAL ADVERTISING
8
WEBSITE
// DIGITAL ADVERTISING
INFORMATION Have your ads reach 1,500 people every day on our website. Provide us with a PNG or JPEG of your ad, or have our in-house designer create you one for free.
YEARLY WEBSITE VISITORS
1,200,000+
IMPRESSIONS
CLICK-THRU RATE
1,500
18%
PRICING
LEADERBOARD
THE DAILY
$25
Leaderboard
$30
Rail Top
$35
Rail Mid
per 1,000 RAIL TOP
per 1,000 per 1,000
728 px wide by 90 px tall 300 px wide by 250 px tall 300 px wide by 600 px tall
Place ads based on the rate per 1,000 impressions
PACKAGE 50% OFF
RAIL MID
Buy 1/4+ print ad 50% off CPM price for web
Cannot be combined with contract rates
ASK THE EXPERTS Connect with students on The Daily’s website (www.dailyuw.com) by providing your own article. Ask The Experts is a section of our site where we host all of our sponsored content. All posts will be marked as “Sponsored.” For more details, email us at ads@dailyuw.com.
PRICING $100
1 Post
Have 1 article posted
UW OFFICE OF STUDENT PUBLICATIONS
$75
each
2+ Posts
Submit 2 articles upfront
$50
each
Bulk
Post 5 articles/month
DIGITAL ADVERTISING
9
SOCIAL MEDIA // DIGITAL ADVERTISING
INFORMATION Reach a combined total of 22,600 followers on our social media platforms. Social media advertising is increasingly becoming the go-to way of advertising to college students. Buy posts and allocate them to the platforms of your choosing.
PRICING $150
1 Post
Platform of choice
$125
each
2+ Posts
Allocate by platform
$50
each
Retweet
Only on Twitter
FOLLOWERS
IMPRESSIONS
FOLLOWERS
IMPRESSIONS
FOLLOWERS
IMPRESSIONS
@thedaily /thedaily @thedailyuw
13,900 6,600 2,100
181,000 2,196 1,458
*Impression numbers listed are based on average impressions per month
TWITTER POST
1024 x 512 px
FACEBOOK POST 1200 x 717 px
INSTAGRAM POST 1080 x 1080 px
PACKAGES PACKAGE FREE
Buy 1/2 page print ad or larger in any publication Recieve three free posts to allocate to the platform(s) of your choice
UW OFFICE OF STUDENT PUBLICATIONS
DIGITAL ADVERTISING
10
// DIGITAL ADVERTISING
INFORMATION Have your ads reach 1,500 people every week on HUA Voice’s WeChat platform. Choose from the sponsorship options to create an ad that can be tailored to your needs.
FOLLOWERS
5,000+
OPEN RATE
PRICING
MAJOR POST
HUA VOICE
$500
MAJOR POST
26%
SPONSORED LOGO
$300
MAJOR POST
$150
MINOR POST
$300
LEADERBOARD
Major Word Article
Article and pictures provided by Client.
Sponsored Logo
Ads are placed at the bottom of a major post.
Leaderboard
Ads are placed between 2nd and 3rd article.
Minor Word Article Article and pictures provided by Client.
HUA VOICE RADIO STATION You can reach a more targeted audience through the HUA Voice radio station through the several sponsored content options.
8
TOTAL SHOWS
30 MIN SHOW DURATION
PRICING $80
per show
Sponsor Shout-out Have a 2 sentence maximum script read at the beginning and end of the show.
UW OFFICE OF STUDENT PUBLICATIONS
$700 Paid Interviews
10 min audio interview posted on WeChat that includes audio, transcript, and pictures.
$1000 Paid Camera Interviews 10 min video interview posted on WeChat that includes audio, transcript, and pictures.
DIGITAL ADVERTISING
11
NEWSRACKS
// OUT-OF-HOME ADVERTISING
INFORMATION Our distribution boxes are our main resource for students, staff, and faculty on campus to access our publications. They are all located in high trafďŹ c areas across campus, The Ave, and U District.
PRICING $100
Small Dispay
$150
Large Display
per month
per month
31 small display holders (11 in x 11 in) 14 large display holders (24 in x 11 in)
SMALL DISPLAYS LARGE & SMALL DISPLAYS UW OFFICE OF STUDENT PUBLICATIONS
BILLBOARD ADVERTISING
12
GUIDELINES // INFORMATION
COLOR
• Submit all ads in CMYK or Grayscale. Do not use RGB color. • Husky purple CMYK: 80, 100, 0,10 • Do not submit a document containing spot color. • Dot gain 30% more than on sheetfed press. • To prevent halftones and color seperations from reproducing too dark use highlight dot: 10% dot gain, shadow dot: 75% dot gain, and midtones at 35%.
DESIGN
• Keep your design simple. • Avoid fine lines, large solids, light trappings, and registration. • Avoid excessive PMS build on fonts smaller than 24pt. • Avoid fonts smaller than 7pt. • Do not knock black type or graphics out of light colored backgrounds. • Scanned photograph resolution of at least 300 DPI to prevent grainy photos. • Make sure to embed all font and images used in the document.
OUTPUT
• Submit ad as a PDF file. jpg, Tiff, and EPS files are accepted, but PDF is preffered. • Adobe InDesign preffered program for making proper PDF files, as it preservers layers and scalabilty. • Avoid creating final product in Adobe Photoshop. We cannot process Microsoft Publisher files.
UW OFFICE OF STUDENT PUBLICATIONS
GUIDELINES
13
2019 - 2020 CALENDAR // INFORMATION
SUMMER 2019
FALL 2019
WINTER 2020
SPRING 2020
FOOTBALL
2019
FRIDAY, AUGUST 23
MONDAY, SEPTEMBER 16
MONDAY, SEPTEMBER 23
Welcome incoming freshman and transfer students into UW. All incoming students are sent a copy to their homes.
Handed to incoming students when they join in on the Fall Dawg Daze Orientation as they head Back To School.
Our first issue of the school year. Full of information regarding the upcoming year at UW. Geared to students, staff, and faculty.
WELCOME EDITION
MONDAY, OCTOBER 21
2020
BACK TO SCHOOL
MONDAY, NOVEMBER 4
MAJOR GUIDE
WELLNESS MAGAZINE
MONDAY, FEBRUARY 10
TUESDAY, FEBRUARY 18
MONDAY, MARCH 2
The most popular special section offered for undergrads. This issue flies off stands just in time for Valentine’s Day.
Perfect for apartments and homes in the Seattle area looking to advertise and have an article written by our Husky Media Group.
Centered around what brings students happiness and positivity amongst the chaos of school. Part of our Pacific Wave brand.
TBD*
TBD*
Guide to all the majors offered on campus. Supports native advertising, so have an article written by Husky Media.
SEX EDITION
CAREER GUIDE
Released the week of the UW Spring Career Fair, it’s the perfect section to let people know how to get a job at your company.
Magazine focused on health and well-being as 2019 winds down. Will be out on stands for the entirety of Winter Quarter.
HOUSING GUIDE
ORIENTATION EDITION Have your ads last all summer long as you help welcome incoming students with their first taste of what being at the UW is like.
DELIGHT MAGAZINE
*Due to the COVID-19 situation, our plans for these special sections will be determined at a later date. Contact us at ads@dailyuw.com for more information.
Handed to sports fans as they enter Husky Stadium for all 7 of our home Football games. SATURDAY, 8/31
SATURDAY, 9/7
SATURDAY, 9/14
SATURDAY, 10/19
SATURDAY, 11/2
SATURDAY, 11/29
EASTERN WA OREGON
BASKETBALL
BTS MAGAZINE
CALIFORNIA UTAH
HAWAII
SATURDAY, 9/21
USC
APPLE CUP
Handed to sports fans as they enter Alaska Airlines Arena for Men’s and Women’s games. THURSDAY, 1/16
FRIDAY, 1/17
SATURDAY, 1/18
SUNDAY, 1/19
THURSDAY, 1/30
FRIDAY, 1/31
SATURDAY, 2/1
SUNDAY, 2/2
THURSDAY, 2/20
FRIDAY, 2/21
SATURDAY, 2/22
SUNDAY, 2/23
OSU (M)
ARIZONA (M) STANFORD (M)
FRIDAY, 2/28
ASU (W)
STANFORD (W) USC (W)
OREGON (M) ASU (M)
CALIFORNIA (M)
ARIZONA (W) CALIFORNIA (W) UCLA (W)
WASHINGTON STATE (M)
UW OFFICE OF STUDENT PUBLICATIONS
PUBLICATION CALANDER
14
2019 - 2020 CALENDAR // INFORMATION
JULY
S
M
T
W
1
2
7
8
9 10 11 12 13
3
T
4
F
5
S
6
S
M
4
5
AUGUST T
W
6
7
T
F
S
SEPTEMBER
S
M
9 10 11 12 13 14
1
2
3
1
8
9 10
8
T
W
3
2
4
T
5
F
6
S
7
14 15 16 17 18 19 20
11 12 13 14 15 16 17
15 16 17 18 19 20 21
21 22 23 24 25 26 27
18 19 20 21 22 23 24
22 23 24 25 26 27 28
28 29 30 31
25 26 27 28 29 30 31
29 30
S
M
6
7
OCTOBER T
W
8
9 10 11 12
1
2
T
3
F
4
S
5
NOVEMBER
S
M
T
W
T
3
4
5
6
7
F
S
DECEMBER
S
M
9 10 11 12 13 14
1
2
1
8
9
8
2
T
W
3
4
T
5
F
6
S
7
13 14 15 16 17 18 19
10 11 12 13 14 15 16
15 16 17 18 19 20 21
20 21 22 23 24 25 26
17 18 19 20 21 22 23
22 23 24 25 26 27 28
27 28 29 30 31
24 25 26 27 28 29 30
29 30 31
S
M
5
6
JANUARY T
W
T
F
1
2
7
8
9 10 11
3
S
4
S
M
2
3
FEBRUARY T
W
T
F
4
5
6
7
S
MARCH
1
S
1
M
8
8
9 10 11 12 13 14
2
T
W
3
4
T
5
F
6
S
7
12 13 14 15 16 17 18
9 10 11 12 13 14 15
15 16 17 18 19 20 21
19 20 21 22 23 24 25
16 17 18 19 20 21 22
22 23 24 25 26 27 28
26 27 28 29 30 31
23 24 25 26 27 28 29
29 30 31
APRIL
S
M
T
5
6
7
W
T
F
3
S
1
2
8
9 10 11
4
S
M
T
3
4
5
MAY W
T
6
7
F
JUNE
1
S
2
S
M
1
2
8
9
7
8
9 10 11 12 13
T
W
3
T
4
F
5
S
6
12 13 14 15 16 17 18
10 11 12 13 14 15 16
14 15 16 17 18 19 20
19 20 21 22 23 24 25
17 18 19 20 21 22 23
21 22 23 24 25 26 27
26 27 28 29 30
24 25 26 27 28 29 30
28 29 30
31
Special Section UW OFFICE OF STUDENT PUBLICATIONS
Game Dailies
Weekly Issues
Newsletters PUBLICATION CALENDAR
15
Advertising Department 206.543.2336 ads@dailyuw.com
Advertising Managers Emma Koehler Preston Bingley
University of Washington 144 Communications, Box 353720 Seattle, WA 98195