DAILY
MEDIA KIT 2020-21
HMG
THE
HUSKY MEDIA GROUP
HMG
THE
DAILY
HUSKY MEDIA GROUP
ADVERTISING We are here to connect business, organizations, and campus departments with the broader UW community. As the Advertising Department for the OfďŹ ce of Student Publications, we can help you utilize The Daily (student newspaper), HUA Voice (chinese student news), and Husky Media Group.
WEBSITE
dailyuw.com/advertising
PHONE
206.543.2336
ads@dailyuw.com
02 - 03 Why Advertise
04 - 07 Print Advertising
08 - 11 Digital Advertising
12 Out-of-Home Advertising
13 Guidelines & Policies
14 - 15 2019-2020 Calendar
87,000+
students, faculty, and staff at UW and UW Medicine
4,000
website impressions each day on dailyuw.com
1,900,000+
13,950
3X
129
yearly website visitors on www.dailyuw.com
one copy of our newspaper is read 3 times on average
average number of opens in the weekly newsletter
80
years publishing newpapers at the UW Seattle campus
high-trafďŹ c distribution points around campus, The Ave, and U Village
M O N T H LY ST U D E N T S P E N D I N G
$14 million Food & Drinks
$9.8 million Technology
$4.7 million Entertainment
$4.5 million Clothing & Shoes
$3.3 million Personal Care
$435 MILLION
spent every year by undergraduate and graduate students
DEMOGRAPHICS
41,670 UNDERGRADUATES
14,059 GRADUATES
30,932 STAFF AND FACULTY
WEBSITE
// DIGITAL ADVERTISING
INFORMATION Have your ads reach 1,500 people every day on our website. Provide us with a PNG or JPEG of your ad, or have our in-house designer create you one for free. ANNUAL UNIQUE VISITORS
1,955,000+ LEADERBOARD
THE DAILY MID BOX 1
DAILY AD IMPRESSIONS
ANNUAL PAGE VIEWS
4,000+
3,500,000+ PRICING $25
per 1,000
$40
per 1,000
$30
per 1,000
Leaderboard
Desktop: 728 px wide by 90 px tall Desktop only
THE DAILY
Mid Box 1
Desktop: 728 px wide by 180 px tall Mobile: 336 px wide by 250 px tall
MID BOX 1
Mid Box 2
Desktop: 728 px wide by 180 px tall Mobile: 336 px wide by 250 px tall
Place ads based on the rate per 1,000 impressions MID BOX 2
MID BOX 2
PACKAGE 50% OFF
Buy 1/4+ print ad 50% off CPM price for web
Cannot be combined with contract rates
ASK THE EXPERTS Connect with students on The Daily’s website (www.dailyuw.com) by providing your own article. Ask The Experts is a section of our site where we host all of our sponsored content. All posts will be marked as “Sponsored.” For more details, email us at ads@dailyuw.com.
PRICING $100
1 Post
Have 1 article posted
UW OFFICE OF STUDENT PUBLICATIONS
$75
each
2+ Posts
Submit 2 articles upfront
$50
each
Bulk
Post 5 articles/month
DIGITAL ADVERTISING
3
NEWSLETTER & PODCASTS // DIGITAL ADVERTISING
EMAIL NEWSLETTER Reach every UW student’s inbox every Monday and Thursday in The Weekly, an engaging wrap-up of the most relevant UW news. Deadline for artwork is 2 days prior to the newsletter’s release.
THE WEEKLY
TOP BOX
MID BOX
SUBSCRIBERS
45,000
Mostly students and alumni with some UW staff and faculty.
OPEN RATE
36%
About 16,200 people read each newsletter.
PRICING $425
3%
About 1,350 people click links in each newsletter.
2560 px wide by 1080 px tall
$400
Mid Box
2560 px wide by 1080 px tall
$300
Footer Box
2560 px wide by 1080 px tall
ADD ON $100
CLICK-THRU RATE FOOTER BOX
Top Box
Add a 150 word sponsored caption to a Mid Box or Footer Box purchase.
PACKAGE 25% OFF
Buy two ads for one week 25% off the entire purchase Cannot be combined with contract rates
PODCASTS With 5 podcast episodes per week and 6 shows running all quarter, hit a wide range of students interested in news, sports, history, and more.
All podcasts can be found on the platforms above and at The Daily’s Sound Bite website,UWPodcast.com
UW OFFICE OF STUDENT PUBLICATIONS
PRICING $250
Sponsor Shout-Out
$400
45 Second Insert
per quarter
per quarter
Have your company or UW department shouted-out as a sponsor of all podcasts for one quarter. Have a 45 second message read by our podcasters, read halfway through all podcasts for one quarter. DIGITAL ADVERTISING
4
SOCIAL MEDIA // DIGITAL ADVERTISING
INFORMATION Reach a combined total of 22,600 followers on our social media platforms. Social media advertising is increasingly becoming the go-to way of advertising to college students. Buy posts and allocate them to the platforms of your choosing.
PRICING $150
1 Post
Platform of choice
$125
each
2+ Posts
Allocate by platform
$50
each
Retweet
Only on Twitter
FOLLOWERS
IMPRESSIONS
FOLLOWERS
IMPRESSIONS
FOLLOWERS
IMPRESSIONS
@thedaily /thedaily @thedailyuw
14,300 6,700 2,500
181,000 2,196
17,598
*Impression numbers listed are based on average impressions per month
TWITTER POST
1024 x 512 px
FACEBOOK POST 1200 x 717 px
INSTAGRAM POST 1080 x 1080 px
PACKAGES PACKAGE FREE
Buy 1/2 page print ad or larger in any publication Recieve three free posts to allocate to the platform(s) of your choice
UW OFFICE OF STUDENT PUBLICATIONS
DIGITAL ADVERTISING
5
DAWG HOUSES // DIGITAL ADVERTISING
INFORMATION
Reach students in need of housing with UW’s housing hub! DawgHouses is the most direct way to get your open room or housing community in front of Husky students, and it allows for endless customization. Ask your account executive to help you create a DawgHouses listing that’s tailored to fit your brand and your needs. Find it at dailyuw.com/dawghouses
FEATURED LISTINGS
FEATURED COMMUNITIES
REGULAR LISTINGS
PRICING $30
weekly
$45
weekly
$400
monthly
PACKAGES Regular listing
Promote each of your available rooms with information-rich listings.
Buy one month in Featured Communities, get 2,000 free impressions on dailyuw.com
Featured Listing
10% OFF
Buy 10 or more listings of your choice, get 10% off all
Featured Community
25% OFF
Buy 3 consecutive months in Featured Communities, get 25% off all
Promote each of your available rooms in a premium positon.
Promote your company or housing community with a premium position and your own DawgHouses homepage.
UW OFFICE OF STUDENT PUBLICATIONS
DIGITAL ADVERTISING
6
PACIFIC WAVE MAGAZINES // PRINT ADVERTISING
PACIFIC WAVE
THE DAILY’S OUTDOOR EDITION
Arts & Culture — The Daily
UW rock band Gypsy Temple gets loud Curtains drawn on musical theater program
Collectively hilarious: UW’s premiere improv troupe
Supplement to The Daily
Arts & Culture
Rethinking the three Rs Climbing 101 How to hike without a car SUPPLEMENT TO THE DAILY
1
PRICING SIZE
STUDENT*
CAMPUS
NON-PROFIT*
BUSINESS
+COLOR
1/4 Page 1/2 Page Full Page Back Page
$100 $200 $400 ---
$260 $520 $1,040 $1,340
$320 $640 $1,280 $1,580
$400 $800 $1,600 $1,900
+$100 +$200 +$200 +$0
*Determined on a case by case basis. Students must be UW Seattle students and pre-pay for their ads.
PACKAGE 10% OFF
Purchase an ad in our Fall, Winter, and Spring Quarter Magazines
Wellness Magazine, Outdoor Magazine, Exploration Magazine
1/2 Page
Full Page
3.65 in x 10 in Vertical
7.875 in wide x 10 in tall
1/2 Page
7.875 in wide x 5 in tall Horizontal
UW OFFICE OF STUDENT PUBLICATIONS
1/4 Page
3.65 in x 5 in
PRINT ADVERTISING
7
NEWSPAPER // PRINT ADVERTISING
SPECIAL SECTIONS
GAME DAILIES
WEEKLY ISSUES
8,000 - 16,000 copies printed
8,000 - 12,000 copies printed
6,500 copies printed
Newspapers and Guides with special topics
Papers handed out at all home Football and Basketball games
Newspapers released every Monday throughout quarter
2020 - 2021 Calendar
All print and newsletter distribution dates with special section topics
PAGES
14 - 15
PRICING SIZE
STUDENT*
CAMPUS
NON-PROFIT*
BUSINESS
+COLOR
1/8 Page 1/4 Page 1/2 Page Full Page Front Page Strip
$50 $100 $200 $400 $700
$130 $260 $520 $1,040 $700
$160 $320 $640 $1,280 $800
$200 $400 $800 $1,600 $900
+$50 +$100 +$200 +$200 +$0
*Determined on a case by case basis. Students must be UW Seattle students and pre-pay for their ads.
Full Page
10 in wide x 16 in tall
Front Page Strip 10 in wide x 2 in tall
UW OFFICE OF STUDENT PUBLICATIONS
PRINT ADVERTISING
8
NEWSPAPER // PRINT ADVERTISING
CONTRACT RATES QUARTERLY 10% OFF
15% OFF
ANNUAL
4 ads or more
6 ads or more
Ads can be mixture of print, digital, or out-of-home
20% OFF
7 ads or more each quarter 21 total ads for the year
Ads must be mixture of print, digital, and out-of-home
PACKAGES BACK TO SCHOOL 10% OFF
GAME DAY
1/4 page or larger All 3 Back To School issues
Welcome Edition, BTS Magazine, Back To School Paper
15% OFF
1/4 page or larger All Game Daily issues
7 Football Game Dailies and 4 Basketball Game Dailies
1/2 Page
4.85 in x 16 in Vertical
1/8 Page 4.85 in x 4 in
1/2 Page
10 in wide x 8 in tall Horizontal
UW OFFICE OF STUDENT PUBLICATIONS
1/4 Page 4.85 in x 8 in
PRINT ADVERTISING
9
NEWSRACKS
// OUT-OF-HOME ADVERTISING
INFORMATION Our distribution boxes are our main resource for students, staff, and faculty on campus to access our publications. They are all located in high trafďŹ c areas across campus, The Ave, and U District.
PRICING $100
Small Dispay
$150
Large Display
per month
per month
31 small display holders (11 in x 11 in) 14 large display holders (24 in x 11 in)
SMALL DISPLAYS LARGE & SMALL DISPLAYS UW OFFICE OF STUDENT PUBLICATIONS
BILLBOARD ADVERTISING 10
HMG MAJOR GUIDE // DIGITAL ADVERTISING
INFORMATION The Major Guide is the best way to reach students who are planning for their future. This issue is presented by Husky Media Group, UW’s only sponsored-content publication. When you purchase a sponsored article in this issue, our team will help you write a piece that’s perfect for you and your goals. ARTICLE RESERVATION DEADLINE
DEC. 18
LEADERBOARD
DISPLAY ART DEADLINE
JAN. 4
RELEASE DATE
JAN. 6
PRICING $150 $250
MID BOX 1
$200
Leaderboard
Desktop: 728 px wide by 90 px tall Desktop only
Mid Box 1
Desktop: 728 px wide by 180 px tall Mobile: 336 px wide by 250 px tall
Mid Box 2
Desktop: 728 px wide by 180 px tall Mobile: 336 px wide by 250 px tall
Display ads sold as a one-time fee. MID BOX 2
SPECIAL Purchase any display ad or sponsored article and get 2,000 impressions on dailyuw.com for free.
SPONSORED ARTICLES Connect with students on Husky Media Group’s website with a custom sponsored an article in the Major Guide. All posts will be marked as “Sponsored.” For more details, email us at ads@dailyuw.com.
PRICING $100 $200
PACKAGE Sponsored Article
Featured in the Major Guide page on the Husky Media Group site.
Featured Article
15% OFF
Bundle with newsletter and recieve 15% off display ads.
Cannot be combined with contract rates
Featured on both Husky Media Group home page and in the Major Guide.
UW OFFICE OF STUDENT PUBLICATIONS
DIGITAL ADVERTISING
11
2020 - 2021 CALENDAR // INFORMATION
SUMMER 2019
FRIDAY, AUGUST 23
MONDAY, SEPTEMBER 16
MONDAY, SEPTEMBER 23
Welcome incoming freshman and transfer students into UW. All incoming students receive a copy at their home.
Handed to incoming students when they join in on the Fall Dawg Daze Orientation as they head Back To School.
Our ďŹ rst issue of the school year. Full of information regarding the upcoming year at UW. Geared to students, staff, and faculty.
WELCOME EDITION
FOOTBALL
2019
BTS MAGAZINE
BACK TO SCHOOL
Handed to sports fans as they enter Husky Stadium for all 7 of our home Football games. Game day releases are pending Covid-19 developments.
Leader on the line Nick Harris is in command in his fourth year as a starter. Pg. 4-5
EASTERN WASHINGTON Aug. 31, 12:00 p.m.
This is #howihusky.
SATURDAY, 9/5
SATURDAY, 9/12
SATURDAY, 9/19
SATURDAY, 10/10
SATURDAY, 10/23
SATURDAY, 11/7
ubookstore.com ubookstore.co m
MICHIGAN
OREGON STATE
SACRAMENTO STATE ARIZONA
UTAH STATE
STANFORD
SATURDAY, 11/2
COLORADO
UW OFFICE OF STUDENT PUBLICATIONS
PUBLICATION CALANDER
12
GUIDELINES // INFORMATION
COLOR
• Submit all ads in CMYK or Grayscale. Do not use RGB color. • Husky purple CMYK: 80, 100, 0,10 • Do not submit a document containing spot color. • Dot gain 30% more than on sheetfed press. • To prevent halftones and color seperations from reproducing too dark use highlight dot: 10% dot gain, shadow dot: 75% dot gain, and midtones at 35%.
DESIGN
• Keep your design simple. • Avoid fine lines, large solids, light trappings, and registration. • Avoid excessive PMS build on fonts smaller than 24pt. • Avoid fonts smaller than 7pt. • Do not knock black type or graphics out of light colored backgrounds. • Scanned photograph resolution of at least 300 DPI to prevent grainy photos. • Make sure to embed all font and images used in the document.
OUTPUT
• Submit ad as a PDF file. jpg, Tiff, and EPS files are accepted, but PDF is preffered. • Adobe InDesign preffered program for making proper PDF files, as it preservers layers and scalabilty. • Avoid creating final product in Adobe Photoshop. We cannot process Microsoft Publisher files.
UW OFFICE OF STUDENT PUBLICATIONS
GUIDELINES
13
2019 - 2020 CALENDAR // INFORMATION
JULY
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9 10 11 12 13
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AUGUST T
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SEPTEMBER
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9 10 11 12 13 14
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3
1
8
9 10
8
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14 15 16 17 18 19 20
11 12 13 14 15 16 17
15 16 17 18 19 20 21
21 22 23 24 25 26 27
18 19 20 21 22 23 24
22 23 24 25 26 27 28
28 29 30 31
25 26 27 28 29 30 31
29 30
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M
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OCTOBER T
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NOVEMBER
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DECEMBER
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1
2
1
8
9
8
2
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W
3
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5
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6
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7
13 14 15 16 17 18 19
10 11 12 13 14 15 16
15 16 17 18 19 20 21
20 21 22 23 24 25 26
17 18 19 20 21 22 23
22 23 24 25 26 27 28
27 28 29 30 31
24 25 26 27 28 29 30
29 30 31
S
M
5
6
JANUARY T
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7
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9 10 11
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FEBRUARY T
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MARCH
1
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8
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9 10 11 12 13 14
2
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12 13 14 15 16 17 18
9 10 11 12 13 14 15
15 16 17 18 19 20 21
19 20 21 22 23 24 25
16 17 18 19 20 21 22
22 23 24 25 26 27 28
26 27 28 29 30 31
23 24 25 26 27 28 29
29 30 31
APRIL
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M
T
5
6
7
W
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3
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1
2
8
9 10 11
4
S
M
T
3
4
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MAY W
T
6
7
F
JUNE
1
S
2
S
M
1
2
8
9
7
8
9 10 11 12 13
T
W
3
T
4
F
5
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6
12 13 14 15 16 17 18
10 11 12 13 14 15 16
14 15 16 17 18 19 20
19 20 21 22 23 24 25
17 18 19 20 21 22 23
21 22 23 24 25 26 27
26 27 28 29 30
24 25 26 27 28 29 30
28 29 30
31
Special Section UW OFFICE OF STUDENT PUBLICATIONS
Game Dailies
Weekly Issues
Newsletters PUBLICATION CALENDAR
14
Advertising Department 206.543.2336 ads@dailyuw.com
Advertising Managers Emma Koehler Preston Bingley
University of Washington 144 Communications, Box 353720 Seattle, WA 98195