Media Kit v_16

DAILY

MEDIA KIT 2020-21

HMG

THE

HUSKY MEDIA GROUP

HMG

THE

DAILY

HUSKY MEDIA GROUP

ADVERTISING We are here to connect business, organizations, and campus departments with the broader UW community. As the Advertising Department for the OfďŹ ce of Student Publications, we can help you utilize The Daily (student newspaper), HUA Voice (chinese student news), and Husky Media Group.

WEBSITE

dailyuw.com/advertising

PHONE

206.543.2336

EMAIL

ads@dailyuw.com

02 - 03 Why Advertise

04 - 07 Print Advertising

08 - 11 Digital Advertising

12 Out-of-Home Advertising

13 Guidelines & Policies

14 - 15 2019-2020 Calendar

87,000+

students, faculty, and staff at UW and UW Medicine

4,000

website impressions each day on dailyuw.com

1,900,000+

13,950

3X

129

yearly website visitors on www.dailyuw.com

one copy of our newspaper is read 3 times on average

average number of opens in the weekly newsletter

80

years publishing newpapers at the UW Seattle campus

high-trafďŹ c distribution points around campus, The Ave, and U Village

M O N T H LY ST U D E N T S P E N D I N G

$14 million Food & Drinks

$9.8 million Technology

$4.7 million Entertainment

$4.5 million Clothing & Shoes

$3.3 million Personal Care

$435 MILLION

spent every year by undergraduate and graduate students

DEMOGRAPHICS

41,670 UNDERGRADUATES

14,059 GRADUATES

30,932 STAFF AND FACULTY

WEBSITE

// DIGITAL ADVERTISING

INFORMATION Have your ads reach 1,500 people every day on our website. Provide us with a PNG or JPEG of your ad, or have our in-house designer create you one for free.

ANNUAL UNIQUE VISITORS

1,955,000+ LEADERBOARD

THE DAILY MID BOX 1

DAILY AD IMPRESSIONS

ANNUAL PAGE VIEWS

4,000+

3,500,000+ PRICING $25

per 1,000

$40

per 1,000

$30

per 1,000

Leaderboard

Desktop: 728 px wide by 90 px tall Desktop only

THE DAILY

Mid Box 1

Desktop: 728 px wide by 180 px tall Mobile: 336 px wide by 250 px tall

MID BOX 1

Mid Box 2

Desktop: 728 px wide by 180 px tall Mobile: 336 px wide by 250 px tall

Place ads based on the rate per 1,000 impressions MID BOX 2

MID BOX 2

PACKAGE 50% OFF

Buy 1/4+ print ad 50% off CPM price for web

Cannot be combined with contract rates

ASK THE EXPERTS Connect with students on The Daily’s website (www.dailyuw.com) by providing your own article. Ask The Experts is a section of our site where we host all of our sponsored content. All posts will be marked as “Sponsored.” For more details, email us at ads@dailyuw.com.

PRICING $100

1 Post

Have 1 article posted

UW OFFICE OF STUDENT PUBLICATIONS

$75

each

2+ Posts

Submit 2 articles upfront

$50

each

Bulk

Post 5 articles/month

DIGITAL ADVERTISING

3

NEWSLETTER & PODCASTS // DIGITAL ADVERTISING

EMAIL NEWSLETTER Reach every UW student’s inbox every Monday and Thursday in The Weekly, an engaging wrap-up of the most relevant UW news. Deadline for artwork is 2 days prior to the newsletter’s release.

THE WEEKLY

TOP BOX

MID BOX

SUBSCRIBERS

45,000

Mostly students and alumni with some UW staff and faculty.

OPEN RATE

36%

About 16,200 people read each newsletter.

PRICING $425

3%

About 1,350 people click links in each newsletter.

2560 px wide by 1080 px tall

$400

Mid Box

2560 px wide by 1080 px tall

$300

Footer Box

2560 px wide by 1080 px tall

ADD ON $100

CLICK-THRU RATE FOOTER BOX

Top Box

Add a 150 word sponsored caption to a Mid Box or Footer Box purchase.

PACKAGE 25% OFF

Buy two ads for one week 25% off the entire purchase Cannot be combined with contract rates

PODCASTS With 5 podcast episodes per week and 6 shows running all quarter, hit a wide range of students interested in news, sports, history, and more.

All podcasts can be found on the platforms above and at The Daily’s Sound Bite website,UWPodcast.com

UW OFFICE OF STUDENT PUBLICATIONS

PRICING $250

Sponsor Shout-Out

$400

45 Second Insert

per quarter

per quarter

Have your company or UW department shouted-out as a sponsor of all podcasts for one quarter.

Have a 45 second message read by our podcasters, read halfway through all podcasts for one quarter.

DIGITAL ADVERTISING

4

SOCIAL MEDIA // DIGITAL ADVERTISING

INFORMATION Reach a combined total of 22,600 followers on our social media platforms. Social media advertising is increasingly becoming the go-to way of advertising to college students. Buy posts and allocate them to the platforms of your choosing.

PRICING $150

1 Post

Platform of choice

$125

each

2+ Posts

Allocate by platform

$50

each

Retweet

Only on Twitter

TWITTER

FOLLOWERS

IMPRESSIONS

FACEBOOK

FOLLOWERS

IMPRESSIONS

INSTAGRAM

FOLLOWERS

IMPRESSIONS

@thedaily /thedaily @thedailyuw

14,300 6,700 2,500

181,000 2,196

17,598

*Impression numbers listed are based on average impressions per month

TWITTER POST

1024 x 512 px

FACEBOOK POST 1200 x 717 px

INSTAGRAM POST 1080 x 1080 px

PACKAGES PACKAGE FREE

Buy 1/2 page print ad or larger in any publication Recieve three free posts to allocate to the platform(s) of your choice

UW OFFICE OF STUDENT PUBLICATIONS

DIGITAL ADVERTISING

5

DAWG HOUSES // DIGITAL ADVERTISING

INFORMATION

Reach students in need of housing with UW’s housing hub! DawgHouses is the most direct way to get your open room or housing community in front of Husky students, and it allows for endless customization. Ask your account executive to help you create a DawgHouses listing that’s tailored to fit your brand and your needs. Find it at dailyuw.com/dawghouses

FEATURED LISTINGS

FEATURED COMMUNITIES

REGULAR LISTINGS

PRICING $30

weekly

$45

weekly

$400

monthly

PACKAGES Regular listing

Promote each of your available rooms with information-rich listings.

Buy one month in Featured Communities, get 2,000 free impressions on dailyuw.com

Featured Listing

10% OFF

Buy 10 or more listings of your choice, get 10% off all

Featured Community

25% OFF

Buy 3 consecutive months in Featured Communities, get 25% off all

Promote each of your available rooms in a premium positon.

Promote your company or housing community with a premium position and your own DawgHouses homepage.

UW OFFICE OF STUDENT PUBLICATIONS

DIGITAL ADVERTISING

6

PACIFIC WAVE MAGAZINES // PRINT ADVERTISING

PACIFIC WAVE

THE DAILY’S OUTDOOR EDITION

Arts & Culture — The Daily

UW rock band Gypsy Temple gets loud Curtains drawn on musical theater program

Collectively hilarious: UW’s premiere improv troupe

Supplement to The Daily

Arts & Culture

Rethinking the three Rs Climbing 101 How to hike without a car SUPPLEMENT TO THE DAILY

1

PRICING SIZE

STUDENT*

CAMPUS

NON-PROFIT*

BUSINESS

+COLOR

1/4 Page 1/2 Page Full Page Back Page

$100 $200 $400 ---

$260 $520 $1,040 $1,340

$320 $640 $1,280 $1,580

$400 $800 $1,600 $1,900

+$100 +$200 +$200 +$0

*Determined on a case by case basis. Students must be UW Seattle students and pre-pay for their ads.

PACKAGE 10% OFF

Purchase an ad in our Fall, Winter, and Spring Quarter Magazines

Wellness Magazine, Outdoor Magazine, Exploration Magazine

1/2 Page

Full Page

3.65 in x 10 in Vertical

7.875 in wide x 10 in tall

1/2 Page

7.875 in wide x 5 in tall Horizontal

UW OFFICE OF STUDENT PUBLICATIONS

1/4 Page

3.65 in x 5 in

PRINT ADVERTISING

7

NEWSPAPER // PRINT ADVERTISING

SPECIAL SECTIONS

GAME DAILIES

WEEKLY ISSUES

8,000 - 16,000 copies printed

8,000 - 12,000 copies printed

6,500 copies printed

Newspapers and Guides with special topics

Papers handed out at all home Football and Basketball games

Newspapers released every Monday throughout quarter

2020 - 2021 Calendar

All print and newsletter distribution dates with special section topics

PAGES

14 - 15

PRICING SIZE

STUDENT*

CAMPUS

NON-PROFIT*

BUSINESS

+COLOR

1/8 Page 1/4 Page 1/2 Page Full Page Front Page Strip

$50 $100 $200 $400 $700

$130 $260 $520 $1,040 $700

$160 $320 $640 $1,280 $800

$200 $400 $800 $1,600 $900

+$50 +$100 +$200 +$200 +$0

*Determined on a case by case basis. Students must be UW Seattle students and pre-pay for their ads.

Full Page

10 in wide x 16 in tall

Front Page Strip 10 in wide x 2 in tall

UW OFFICE OF STUDENT PUBLICATIONS

PRINT ADVERTISING

8

NEWSPAPER // PRINT ADVERTISING

CONTRACT RATES QUARTERLY 10% OFF

15% OFF

ANNUAL

4 ads or more

6 ads or more

Ads can be mixture of print, digital, or out-of-home

20% OFF

7 ads or more each quarter 21 total ads for the year

Ads must be mixture of print, digital, and out-of-home

PACKAGES BACK TO SCHOOL 10% OFF

GAME DAY

1/4 page or larger All 3 Back To School issues

Welcome Edition, BTS Magazine, Back To School Paper

15% OFF

1/4 page or larger All Game Daily issues

7 Football Game Dailies and 4 Basketball Game Dailies

1/2 Page

4.85 in x 16 in Vertical

1/8 Page 4.85 in x 4 in

1/2 Page

10 in wide x 8 in tall Horizontal

UW OFFICE OF STUDENT PUBLICATIONS

1/4 Page 4.85 in x 8 in

PRINT ADVERTISING

9

NEWSRACKS

// OUT-OF-HOME ADVERTISING

INFORMATION Our distribution boxes are our main resource for students, staff, and faculty on campus to access our publications. They are all located in high trafďŹ c areas across campus, The Ave, and U District.

PRICING $100

Small Dispay

$150

Large Display

per month

per month

31 small display holders (11 in x 11 in) 14 large display holders (24 in x 11 in)

SMALL DISPLAYS LARGE & SMALL DISPLAYS UW OFFICE OF STUDENT PUBLICATIONS

BILLBOARD ADVERTISING 10

HMG MAJOR GUIDE // DIGITAL ADVERTISING

INFORMATION The Major Guide is the best way to reach students who are planning for their future. This issue is presented

by Husky Media Group, UW’s only sponsored-content publication. When you purchase a sponsored article in this issue, our team will help you write a piece that’s perfect for you and your goals.

ARTICLE RESERVATION DEADLINE

DEC. 18

LEADERBOARD

DISPLAY ART DEADLINE

JAN. 4

RELEASE DATE

JAN. 6

PRICING $150 $250

MID BOX 1

$200

Leaderboard

Desktop: 728 px wide by 90 px tall Desktop only

Mid Box 1

Desktop: 728 px wide by 180 px tall Mobile: 336 px wide by 250 px tall

Mid Box 2

Desktop: 728 px wide by 180 px tall Mobile: 336 px wide by 250 px tall

Display ads sold as a one-time fee.

MID BOX 2

SPECIAL Purchase any display ad or sponsored article and get 2,000 impressions on dailyuw.com for free.

SPONSORED ARTICLES Connect with students on Husky Media Group’s website with a custom sponsored an article in the Major Guide.

All posts will be marked as “Sponsored.” For more details, email us at ads@dailyuw.com.

PRICING $100 $200

PACKAGE Sponsored Article

Featured in the Major Guide page on the Husky Media Group site.

Featured Article

15% OFF

Bundle with newsletter and recieve 15% off display ads.

Cannot be combined with contract rates

Featured on both Husky Media Group home page and in the Major Guide.

UW OFFICE OF STUDENT PUBLICATIONS

DIGITAL ADVERTISING

11

2020 - 2021 CALENDAR // INFORMATION

SUMMER 2019

FRIDAY, AUGUST 23

MONDAY, SEPTEMBER 16

MONDAY, SEPTEMBER 23

Welcome incoming freshman and transfer students into UW. All incoming students receive a copy at their home.

Handed to incoming students when they join in on the Fall Dawg Daze Orientation as they head Back To School.

Our ďŹ rst issue of the school year. Full of information regarding the upcoming year at UW. Geared to students, staff, and faculty.

WELCOME EDITION

FOOTBALL

2019

BTS MAGAZINE

BACK TO SCHOOL

Handed to sports fans as they enter Husky Stadium for all 7 of our home Football games.

Game day releases are pending Covid-19 developments.

Leader on the line Nick Harris is in command in his fourth year as a starter.

Pg. 4-5

EASTERN WASHINGTON Aug. 31, 12:00 p.m.

This is #howihusky.

SATURDAY, 9/5

SATURDAY, 9/12

SATURDAY, 9/19

SATURDAY, 10/10

SATURDAY, 10/23

SATURDAY, 11/7

ubookstore.com ubookstore.co m

MICHIGAN

OREGON STATE

SACRAMENTO STATE ARIZONA

UTAH STATE

STANFORD

SATURDAY, 11/2

COLORADO

UW OFFICE OF STUDENT PUBLICATIONS

PUBLICATION CALANDER

12

GUIDELINES // INFORMATION

COLOR

• Submit all ads in CMYK or Grayscale. Do not use RGB color.

• Husky purple CMYK: 80, 100, 0,10 • Do not submit a document containing spot color.

• Dot gain 30% more than on sheetfed press.

• To prevent halftones and color seperations from reproducing too dark use highlight dot: 10% dot gain, shadow dot: 75% dot gain, and midtones at 35%.

DESIGN

• Keep your design simple.

• Avoid fine lines, large solids, light trappings, and registration.

• Avoid excessive PMS build on fonts smaller than 24pt.

• Avoid fonts smaller than 7pt.

• Do not knock black type or graphics out of light colored backgrounds.

• Scanned photograph resolution of at least 300 DPI to prevent grainy photos.

• Make sure to embed all font and images used in the document.

OUTPUT

• Submit ad as a PDF file. jpg, Tiff, and EPS files are accepted, but PDF is preffered.

• Adobe InDesign preffered program for making proper PDF files, as it preservers layers and scalabilty.

• Avoid creating final product in Adobe Photoshop. We cannot process Microsoft Publisher files.

UW OFFICE OF STUDENT PUBLICATIONS

GUIDELINES

13

2019 - 2020 CALENDAR // INFORMATION

JULY

S

M

T

W

1

2

7

8

9 10 11 12 13

3

T

4

F

5

S

6

S

M

4

5

AUGUST T

W

6

7

T

F

S

SEPTEMBER

S

M

9 10 11 12 13 14

1

2

3

1

8

9 10

8

T

W

3

2

4

T

5

F

6

S

7

14 15 16 17 18 19 20

11 12 13 14 15 16 17

15 16 17 18 19 20 21

21 22 23 24 25 26 27

18 19 20 21 22 23 24

22 23 24 25 26 27 28

28 29 30 31

25 26 27 28 29 30 31

29 30

S

M

6

7

OCTOBER T

W

8

9 10 11 12

1

2

T

3

F

4

S

5

NOVEMBER

S

M

T

W

T

3

4

5

6

7

F

S

DECEMBER

S

M

9 10 11 12 13 14

1

2

1

8

9

8

2

T

W

3

4

T

5

F

6

S

7

13 14 15 16 17 18 19

10 11 12 13 14 15 16

15 16 17 18 19 20 21

20 21 22 23 24 25 26

17 18 19 20 21 22 23

22 23 24 25 26 27 28

27 28 29 30 31

24 25 26 27 28 29 30

29 30 31

S

M

5

6

JANUARY T

W

T

F

1

2

7

8

9 10 11

3

S

4

S

M

2

3

FEBRUARY T

W

T

F

4

5

6

7

S

MARCH

1

S

1

M

8

8

9 10 11 12 13 14

2

T

W

3

4

T

5

F

6

S

7

12 13 14 15 16 17 18

9 10 11 12 13 14 15

15 16 17 18 19 20 21

19 20 21 22 23 24 25

16 17 18 19 20 21 22

22 23 24 25 26 27 28

26 27 28 29 30 31

23 24 25 26 27 28 29

29 30 31

APRIL

S

M

T

5

6

7

W

T

F

3

S

1

2

8

9 10 11

4

S

M

T

3

4

5

MAY W

T

6

7

F

JUNE

1

S

2

S

M

1

2

8

9

7

8

9 10 11 12 13

T

W

3

T

4

F

5

S

6

12 13 14 15 16 17 18

10 11 12 13 14 15 16

14 15 16 17 18 19 20

19 20 21 22 23 24 25

17 18 19 20 21 22 23

21 22 23 24 25 26 27

26 27 28 29 30

24 25 26 27 28 29 30

28 29 30

31

Special Section UW OFFICE OF STUDENT PUBLICATIONS

Game Dailies

Weekly Issues

Newsletters PUBLICATION CALENDAR

14

Advertising Department 206.543.2336 ads@dailyuw.com

Advertising Managers Emma Koehler Preston Bingley

University of Washington 144 Communications, Box 353720 Seattle, WA 98195