MEDIA KIT
THE
DAILY
HMG
2020-21
HUSKY MEDIA GROUP
DAILY
HMG
THE
HUSKY MEDIA GROUP
ADVERTISING
We are here to connect business, organizations, and campus departments with the broader UW community. As the Advertising Department for the Office of Student Publications, we can help you utilize The Daily (student newspaper), HUA Voice (Chinese student news), Husky Media Group (sponsored content) and Smirk (student-focused social media) to reach your audience.
WEBSITE
dailyuw.com/advertising
PHONE
206.543.2336
ads@dailyuw.com
PAGES 01 - 02
03 - 08
09 - 10
11
12
13
Why Advertise Print Advertising Smirk UW
14
Guidelines & Policies
Digital Advertising Husky Media Group 2021-2022 Calendar
87,000+
5745
1.9M+
Students, faculty and staff at UW and UW Medicine
Website impressions each day on dailyuw.com
Yearly website visitors on dailyuw.com
16,580
3x
16,000+
Average opens for twice weekly newsletters
One copy of our newspaper is read 3 times on average
19,000+
Podcast listeners per quarter
People reached by our digital content everyday
MONTHLY STUDENT SPENDING
$ 14M
Food and Drinks
$ 9.8M Technology
$ 4.7M
Entertainment
$ 4.5M Clothing
$ 3.3M
Personal Care
$ 435 Million
Spent every year by undergraduate and graduate students
DEMOGRAPHICS 41,600
Undergraduates
14,000
Graduates
30,900
Faculty and Staff
WEBSITE
// DIGITAL ADVERTISING
INFORMATION
Tell us how many people you want to reach and let us do the rest. Provide us with a PNG or JPEG of your ad, or have our in-house designer create you one for free.
Annual Unique Visitors
1,955,000+
Annual Page Views
THE DAILY Mid Box 1
Mid Box 2
Daily Ad Impressions
3,500,000+
4,000
Leaderboard
THE DAILY Mid Box 1
Mid Box 2
WEBSITE ADS PRICING $25
Leaderboard
Per 1,000
Desktop: 728 px wide by 90 px tall Desktop only
$40
Mid Box 1
Per 1,000
Desktop: 728 px wide by 180 px tall Mobile: 336 px wide by 250 px tall
$30
Mid Box 2
Per 1,000
Desktop: 728 px wide by 180 px tall Mobile: 336 px wide by 250 px tall
PACKAGE 50% OFF
Buy newsletter ad 50% off CPM price for web
Cannot be combined with contract rates
Place ads based on rates per 1000 impressions
UW OFFICE OF STUDENT PUBLICATIONS
DIGITAL ADVERTISING
3
NEWSLETTER & PODCASTS // DIGITAL ADVERTISING
EMAIL NEWSLETTER
Reach every UW Student’s inbox every Monday, Thursday and Friday through The Weekly, an engaging wrap up of the most relevant UW news. Deadline for artwork is two days prior to the newsletter’s release.
Subscribers
THE WEEKLY
45,000
Mostly students and alumni with some UW staff and faculty.
Top Box
Open Rate
Mid Box
37%
About 16,580 people read each newsletter.
Click-Through Rate
3%
Footer Box
About 1,350 people click links in each newsletter.
NEWSLETTER ADS PRICING $425
$400 $300
Top Box
2560 px wide by 1080 px tall
Mid Box
2560 px wide by 1080 px tall
Footer Box
2560 px wide by 1080 px tall
ADD ON $100 Add a 150 word sponsored caption to a Mid Box or Footer Box Purchase
PACKAGE 25% Buy two ads for one week 25% off the entire purchase OFF Cannot be combined with contract rates
PODCASTS
With 5 podcast episodes per week and 8 shows running all quarter, reach a wide range of students interested in news, sports, history and much more.
16,000+
Average Listeners Per Quarter
All podcasts can be found on Apple Podcasts, Spotify and at The Daily’s Sound Bite website, UWPodcast.com UW OFFICE OF STUDENT PUBLICATIONS
PRICING $250
Sponsor Shout-Out
Per quarter
Have your company or UW department shouted-out as a sponsor of all podcasts for one quarter.
$400
45 Second Insert
Per quarter
Have a 45 second message read out by our podcasters halfway through all podcasts for one quarter.
DIGITAL ADVERTISING
4
SOCIAL MEDIA // DIGITAL ADVERTISING
INFORMATION
Reach a combined total of 24,700 followers on our social media platforms. Social media advertising is increasingly becoming the go-to way of capturing the attention of college students through advertising. Tailor your message by allocating your posts to the platform of your choosing.
PRICING
$150
1 Post
On platform of choice
@thedaily
$125 each
2+ Posts
Allocate by platform
/thedaily
$50 each
Retweet
Only on Twitter
@thedailyuw
Followers
Followers
Followers
Impressions per post
Impressions per post
Impressions per post
14,700
1,442
TWITTER POST
1024 x 512 px
7,200
532
FACEBOOK POST 1200 x 717 px
2,800
1,376
INSTAGRAM POST 1080 x 1080 px
PACKAGE
Free
Buy 1/2 page print ad or larger in any publication and receive three free posts to allocate to the platforms of your choice.
UW OFFICE OF STUDENT PUBLICATIONS
DIGITAL ADVERTISING
5
DAWG HOUSES // DIGITAL ADVERTISING
INFORMATION
Reach students in need of housing with UW’s housing hub! Dawg Houses is the most direct way to get your open room or housing property in front of Husky students, and it allows for endless customization. Ask your account executive to help you create a Dawg Houses listing that’s tailored to fit your brand and your needs. Find it at dailyuw.com/dawghouses
1700+
Average Weekly Visitors
FEATURED COMMUNITIES
Over 75% of Site Visitors Click on a Listing
HOUSING STORIES
ALL LISTINGS
PRICING Regular Listing $30
PACKAGES
Weekly
Promote each of your available spaces with information rich listings.
$45
Featured Listing
Buy one month in featured communities and get 2000 free impressions on dailyuw.com
Featured Community
10% OFF
Weekly
$400 Monthly
Promote each of your available spaces in a premium position. Includes three free regular listings Promote your company or housing community with a premium position and your own Dawg Houses homepage
UW OFFICE OF STUDENT PUBLICATIONS
25% OFF
Buy 10 or more listings of your choice, get 10% off all Buy 3 consecutive months in Featured Communities and get 25% off all DIGITAL ADVERTISING
6
DIGITAL EDITION // DIGITAL ADVERTISING
INFORMATION
Intended to replace The Daily's special edition print issues, these issues are built around themes relevant to students both on campus and at home. On the week of its release, each edition will be promoted through all of The Daily's communication channels, bringing additional traffic to the site.
Annual Unique Visitors
1,955,000+
Annual Page Views
THE DAILY
Daily Ad Impressions
3,500,000+
4000
WEBSITE ADS PRICING $50
Top Box
Desktop: 728 px wide by 180 px tall Mobile: 336 px wide by 250 px tall
$40
Mid Box 1
Per 1,000
Mid Box 1
Mid Box 2
Top Box
Per 1,000
$35
Per 1,000
Desktop: 728 px wide by 180 px tall Mobile: 336 px wide by 250 px tall
Mid Box 2
Desktop: 728 px wide by 180 px tall Mobile: 336 px wide by 250 px tall
PACKAGE 50% Buy an ad in the corresponding special edition newsletter and OFF get 50% off an ad in the digital edition
GRADUATION EDITION
This special issue will act as a digital yearbook to celebrate the great things the members of the Class of 2020 have done and highlight the goals they hope to achieve post-graduation.
ADVERTISING DEADLINE
JUNE 4TH
UW OFFICE OF STUDENT PUBLICATIONS
RELEASE DATE
JUNE 7TH DIGITAL ADVERTISING
7
HUA VOICE
// DIGITAL ADVERTISING
INFORMATION
Reach 1,500 people every week on HUA Voice’s WeChat platform. Choose from sponsorship options to create an ad that can be tailored to your needs.
Followers
Open Rate
5,000+
26%
MAJOR POST
PRICING
HUA VOICE
MAJOR POST
$500
Leaderboard
$300
MINOR POST MAJOR POST
$150 $300
Sponsored Logo
HUA VOICE RADIO STATION Reach a more targeted audience with the HUA Voice radio station through several sponsored content options.
PRICING $80
Per Show
Sponsor Shout-out
Have a two sentence maximum script read at the beginning and end of the show
UW OFFICE OF STUDENT PUBLICATIONS
$700 Per 1,000
Total Shows
Paid Interviews
10 min audio interview posted on WeChat that includes audio, teanscript and pictures
8
$1000
Major Word Article
Article and pictures provided by client.
Sponsored Logo
Ads are placed at the bottom of a major post
Leaderboard
Ads are placed between 2nd and 3rd article
Leaderboard
Ads are placed between 2nd and 3rd article
Shows Duration
30 Min
Paid Camera Interviews
10 min video interview posted on WeChat that includes audio, teanscript and pictures
DIGITAL ADVERTISING
8
NEWSPAPER // PRINT ADVERTISING
SPECIAL SECTIONS
GAME DAILIES
WEEKLY ISSUES
8,000 - 16,000 copies printed
8,000 - 12,000 copies printed
6,500 copies printed
Newspapers and Guides with special topics
Papers handed out at all home Football and Basketball games
Newspapers released every Monday throughout quarter
PRICING SIZE
STUDENT*
CAMPUS
NON-PROFIT*
BUSINESS
+COLOR
1/8 Page
$50
$130
$160
$200
+$50
1/4 Page
$100
$260
$320
$400
+$100
1/2 Page
$200
$520
$640
$800
+$200
Full Page
$400
$1,040
$1,280
$1,600
+$200
Front Page Strip
$700
$700
$800
$900
+$0
*Determined on a case by case basis. Students must be UW Seattle students and pre-pay for their ads.
Front Page Strip
10 in wide x 2 in tall UW OFFICE OF STUDENT PUBLICATIONS
Full Page
10 in wide x 16 in tall PRINT ADVERTISING
9
NEWSPAPER // PRINT ADVERTISING
CONTRACT RATES QUARTERLY
ANNUAL
10% OFF - 4 ads or more
20% OFF
15% OFF - 6 ads or more Ads can be a mixture of print, digital or out-of-home
7 ads or more each quarter 21 total ads for the year
Ads can be a mixture of print, digital or out-of-home
PACKAGES BACK TO SCHOOL
GAME DAY
10% OFF
15% OFF
1/4th page or larger All 3 Back to School issues
Welcome Edition, BTS Magazine, Back to School Paper
1/4 page or larger All Game Daily issues
7 Football Game Dailies and 4 Basketball Game Dailies
Full Page
1/8 Page 4.85 in x 4 in
1/2 Page
10 in wide x 8 in tall Horizontal UW OFFICE OF STUDENT PUBLICATIONS
1/4 Page 4.85 in x 8 in
1/2 Page 4.85 in x 16 in Vertical
PRINT ADVERTISING
10
HUSKY MEDIA GROUP // DIGITAL ADVERTISING
INFORMATION
Husky Media Group’s digital publications are the best way to reach students who are planning for their future. Side-by-side with helpful academically-focused content, Husky Media Group’s sponsored content offerings reach students authentically and impactfully. When you purchase a sponsored article or interview in this issue, our team will help you create a content that’s perfect for you and your goals.
SPONSORED CONTENT
Connect with students on Husky Media Group’s website with a custom sponsored an article. All posts will be marked as “Sponsored.” For more details, email us at ads@dailyuw.com.
PRICING $100 $200 $450
Sponsored Article
PACKAGE
Featured Article
15% OFF
Featured in the special edition page on the Husky Media Group site.
Featured in the special edition page and on the homepage of the HMG site.
Bundle with newsletter and receive 15% off display ads.
Cannot be combined with contract rates
Sponsored Video Interview
Participate in a 30-minute Zoom interview to give students in-depth info on your organization. Includes an Instagram Reel on @smirk_uw
Leaderboard
BANNER ADS PRICING $35
Mid Box 1
Leaderboard
Per 1,000 impressions
Desktop: 728 px wide by 90 px tall Desktop only
$50
Mid Box 1
Per 1,000 impressions
Desktop: 728 px wide by 180 px tall Mobile: 336 px wide by 250 px tall
$40
Mid Box 2
Mid Box 2
Desktop: 728 wide 180 Mobile: 336 px px wide by by 250 px px talltall Per 1,000 impressions Mobile: 336 px wide by 250 px tall
*Impressions will run on both dailyuw.com and the Husky Media Group website
UW OFFICE OF STUDENT PUBLICATIONS
DIGITAL ADVERTISING 11
SMIRK UW
// DIGITAL ADVERTISING
INFORMATION
Reach students through Smirk UW, a news and media group run by and for the digital generation. Smirk connects students uniquely and authentically with content that highlights campus clubs, university events and tips for college life.
Followers
3,800+
Impressions Per Post
3,000+
Views per story post
1,500+
Interactions Per Post
250+
INSTAGRAM ADS PRICING $500 Sponsored Instagram Reel Per video
$300 Per post
$50
Per story
Video review or name that promotes your product or service. Comes with free story. Content and info due one week prior.
Post + Story
Custom multimedia post with free story. Designed by Smirk team. Content due 48 hours prior.
Instagram Story Ad
Photo or video post on Instagram story. Content due 24 hours prior.
ADD ON $25 Add a survey or other interactive sticker to an Instagram story ad.
@smirk_uw UW OFFICE OF STUDENT PUBLICATIONS
INSTAGRAM POST
INSTAGRAM REEL 1080 x 1920 px
INSTAGRAM STORY 1080 x 1920 px
1080 x 1080 px
DIGITAL ADVERTISING 12
2020 - 2021 CALENDAR // INFORMATION
SUMMER 2021
WELCOME EDITION
Welcome incoming freshmen and transfer students into UW. All incoming students receive a copy at their home.
BTS MAGZINE
Handed to incoming students at the campuswide Fall Dawg Daze back to school events.
DAWG MAP
Passed out by hand and distributed to news stands across campus. Aimed at students who are new to the U-District.
BACK TO SCHOOL
Our first issue of the school year. Full of information regarding the upcoming year at UW. Geared toward students, staff and faculty.
FOOTBALL 2021 Handed to sports fans as they enter Husky Stadium for all 7 of our home Football games. Game day releases are pending Covid-19 developments.
SATURDAY, 9/4
SATURDAY, 9/18
SATURDAY, 9/25
SATURDAY, 11/6
SATURDAY, 11/13
FRIDAY, 11/26
MONTANA
OREGON
ARKANSAS STATE
ARIZONA STATE
UW OFFICE OF STUDENT PUBLICATIONS
CALIFORNIA
SATURDAY, 10/16
UCLA
WASHINGTON STATE
PUBLICATION CALENDAR 13
GUIDELINES // INFORMATION
COLOR • Submit all ads in CMYK or Grayscale. Do not use RGB color. • Husky purple CMYK: 80, 100, 0,10 • Do not submit a document containing spot color. • Dot gain 30% more than on sheet-fed press. • To prevent halftones and color seperations from reproducing too dark use
highlight dot: 10% dot gain, shadow dot: 75% dot gain, and midtones at 35%.
DESIGN • Keep your design simple. • Avoid fine lines, large solids, light trappings, and registration. • Avoid excessive PMS build on fonts smaller than 24pt. • Avoid fonts smaller than 7pt. • Do not knock black type or graphics out of light colored backgrounds. • Scanned photograph resolution of at least 300 DPI to prevent grainy photos. • Make sure to embed all font and images used in the document.
OUTPUT • Submit ad as a PDF file. jpg, Tiff, and EPS files are accepted, but PDF is preferred. • Adobe InDesign preferred program for making proper PDF files, as it preservers layers and scalability. • Avoid creating final product in Adobe Photoshop. We cannot process Microsoft Publisher files.
UW OFFICE OF STUDENT PUBLICATIONS
GUIDELINES 14
Advertising Department 206.543.2336 ads@dailyuw.com
Advertising Manager Logen Gendron
University of Washington
144 Communications, Box 353720 Seattle, WA 98195