MEDIA KIT
THE
DAILY
HMG
2022-23
HUSKY MEDIA GROUP
DAILY
HMG
THE
HUSKY MEDIA GROUP
ADVERTISING
We are here to connect business, organizations, and campus departments with the broader UW community. As the Advertising Department for the Office of Student Publications, we can help you utilize The Daily (student newspaper), HUA Voice (Chinese student news), Husky Media Group (sponsored content) and Smirk (student-focused social media) to reach your audience.
WEBSITE
dailyuw.com/advertising
PHONE
206.543.2336
ads@dailyuw.com
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Why Advertise Football Dawg Map
Back to School Issues
Ad Packages & Sizing Summer Schedule, Guidelines
83,000+
5745
1.9M+
Students, faculty and staff make up the UW community
Website impressions each day on dailyuw.com
Yearly website visitors on dailyuw.com
20,225
3x
16,000+
Average opens for three weekly newsletters
One copy of our newspaper is read 3 times on average
19,000+
Podcast listeners per quarter
People reached by our digital content everyday
MONTHLY STUDENT SPENDING
$ 14M
Food and Drinks
$ 9.8M Technology
$ 4.7M
Entertainment
$ 4.5M Clothing
$ 3.3M
Personal Care
$ 435 Million
Spent every year by undergraduate and graduate students
DEMOGRAPHICS 41,600
Undergraduates
14,000
Graduates
30,900
Faculty and Staff
BACK TO SCHOOL ISSUES // PRINT ADVERTISING
WELCOME EDITION
The Welcome Edition offers a wide range of content aimed at new UW students. It is made up of three sections: Campus Life, Distractions, and Impact. Copies are mailed to the home address of every incoming freshmen and transfer student, distributed throughout campus, and sent through our email newsletter.
PRICING SIZE
STUDENT*
CAMPUS
NON-PROFIT*
BUSINESS
+COLOR
1/8 Page
$60
$150
$185
$230
+$50
1/4 Page
$120
$300
$370
$460
+$100
1/2 Page
$240
$600
$740
$920
+$200
Full Page
$480
$1,200
$1,480
$1,840
+$200
Front Page Strip
$810
$810
$955
$1,100
+$0
*Determined on a case by case basis. Students must be UW Seattle students and pre-pay for their ads.
Copies Printed
14,000+
CAMPUS LIFE
Showcased in the front of the Welcome Edition, the Campus Life section centers around all campus-related topics.
3 PRINT ADVERTISING
Pages
56
DISTRACTIONS
Categories
3
There’s a lot to discover in and around Seattle. The Distractions section focuses on things to do and places to go outside of UW.
Resource For Students
#1
IMPACT
From alumni to research, the Impact section dives into UW’s reach and influence in the community.
UW OFFICE OF STUDENT PUBLICATIONS
BACK TO SCHOOL ISSUES // PRINT ADVERTISING
BTS MAGAZINE
The Back to School Magazine releases as incoming UW students move onto campus. Copies are handed out to students during Dawg Daze back to school events, distributed throughout campus, and sent directly to students’ inboxes via our email newsletter.
PRICING SIZE
STUDENT*
CAMPUS
NON-PROFIT*
BUSINESS
+COLOR
1/4 Page
$105
$270
$340
$420
+$100
1/2 Page
$210
$540
$540
$840
+$200
Full Page
$420
$1,080
$1,080
$1,680
+$200
Back Page
---
$1,400
$1,400
$2,000
+$0
Front Page Strip
---
$750
$750
$1,000
+$0
*Determined on a case by case basis. Students must be UW Seattle students and pre-pay for their ads.
Copies Printed
Pages
10,000
Way To Welcome Students To Campus
24
#1
PACIFIC
SUPPLEMENT TO THE DAILY
THE DAILY’S OUTDOOR EDITION
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Rethinking the three Rs Climbing 101 How to hike without a car
SUPPLEMENT TO THE DAILY Cover by Abigail Dahl @abbydahll
UW OFFICE OF STUDENT PUBLICATIONS
PRINT ADVERTISING
4
BACK TO SCHOOL ISSUES // PRINT ADVERTISING
BTS NEWSPAPER
The Back to School Newspaper drops just in time for UW students’ first day of school. This issue has all the information students need to be ready for the new school year. Copies will be distributed via our centrally located newsracks and our email newsletter with over 48,000 subscribers. The Daily’s first issue of the school year. Geared toward students, faculty, and staff, this issue is full of info regarding the new year at UW.
PRICING SIZE
STUDENT*
CAMPUS
NON-PROFIT*
BUSINESS
+COLOR
1/8 Page
$55
$135
$170
$210
+$50
1/4 Page
$105
$270
$340
$420
+$100
1/2 Page
$210
$540
$680
$840
+$200
Full Page
$420
$1,080
$1,360
$1,680
+$200
Front Page Strip
$750
$750
$850
$950
+$0
*Determined on a case by case basis. Students must be UW Seattle students and pre-pay for their ads.
Copies Distributed On Campus
5000
Newsstands and news racks across campus
32
THEDAILY of the University of Washington | since 1891 | dailyuw.com
Welcome home Huskies
5 PRINT ADVERTISING
UW OFFICE OF STUDENT PUBLICATIONS
FOOTBALL
// PRINT ADVERTISING
GAME DAILIES
Our best publication for reaching a combination of students, alumni, faculty, and staff. Content includes lineup news, match previews, and game highlights. Game Dailies are handed out at all home football games to the best sports fans on the West Coast.
PRICING SIZE
STUDENT*
CAMPUS
NON-PROFIT*
BUSINESS
+COLOR
1/8 Page
$60
$150
$185
$230
+$50
1/4 Page
$120
$300
$370
$460
+$100
1/2 Page
$240
$600
$740
$920
+$200
Full Page
$480
$1,200
$1,480
$1,840
+$200
Front Page Strip
$810
$810
$955
$1,100
+$0
*Determined on a case by case basis. Students must be UW Seattle students and pre-pay for their ads.
2021 Average Home Game Attendance
61,000+
UW OFFICE OF STUDENT PUBLICATIONS
Copies Distributed On Campus
5000
Sports Resource For Students
#1
PRINT ADVERTISING
6
AD PACKAGES & SIZING // PRINT ADVERTISING
PACKAGES BACK TO SCHOOL
GAME DAY
10% OFF
10% OFF
1/4th page or larger All 3 Back to School issues
Welcome Edition, BTS Magazine, Back to School Paper
1/4 page or larger All Game Daily issues
7 UW Football Game Dailies
NEWSPAPER SIZING
1/8 Page
4.85 in x 4 in
Front Page Strip 10 in wide x 2 in tall
1/2 Page
Full Page
10 in wide x 16 in tall
10 in wide x 8 in tall Horizontal
1/4 Page
4.85 in x 8 in
1/2 Page
4.85 in x 16 in Vertical
MAGAZINE SIZING
Full Page
Full Page
7.875 in wide x 10 in tall
7 PRINT ADVERTISING
1/2 Page
7.875 in wide x 5 in tall Horizontal
1/4 Page
3.65 in x 5 in
1/2 Page
3.65 in x 10 in Vertical
UW OFFICE OF STUDENT PUBLICATIONS
DAWG MAP // PRINT ADVERTISING
INFORMATION A 17” x 22” map display of the UW campus, the University District, and University Village that pinpoints important locations and businesses in the area for UW. 8,000 copies will be distributed by hand and via newsracks across campus. Purchase a print display ad or a featured business listing to direct students to your business as they arrive this fall.
FRONT
BACK COVER
SMALL AD
BACK PAGE
SMALL AD SMALL AD
FEATURED BUSINESS
BUSINESS DIRECTORY
FEATURED BUSINESS
SMALL AD
MEDIUM MEDIUM AD AD
LARGE AD
PRICING $350
Small Display Ad
$450
Medium Display Ad
$800
Large Display Ad
4.25 in wide by 3.25 in tall
FEATURED BUSINESS FEATURED BUSINESS FEATURED BUSINESS
PRICING $45
Business Directory
$115
Featured Business
4.25 in wide by 4.4 in tall 8.5 in wide by 4.4 in tall
UW OFFICE OF STUDENT PUBLICATIONS
$1600
Name + Address + Pin on map
Directory + Logo on map + 140 character description
Back Page Ad
8.5 in tall by 4.4 in wide
PRINT ADVERTISING
8
SUMMER SCHEDULE // INFORMATION
SUMMER 2022 THEDAILY of the University of Washington | since 1891 | dailyuw.com
Welcome home Huskies
WELCOME EDITION
Welcome incoming freshmen and transfer students to UW! Copies are mailed to homes for students and parents to enjoy.
BTS MAGAZINE
Distributed to incoming students at the campuswide Dawg Daze back to school events.
BTS NEWSPAPER
The Daily’s first issue of the school year. Geared toward students, faculty, and staff, this issue is full of info regarding the new year at UW.
DAWG MAP
Map of UW, U District, and U Ville that shows important buildings and local businesses in the area. Distributed by hand and to newsracks across campus.
FOOTBALL 2022 Game Dailies are handed out to sports fans as they enter Husky Stadium for all 7 of UW’s home football games.
SATURDAY, 9/3
SATURDAY, 9/10
SATURDAY, 9/17
SATURDAY, 10/15
FRIDAY, 11/4
SATURDAY, 11/19
KENT STATE
ARIZONA
9
PUBLICATION CALENDAR
PORTLAND STATE
OREGON STATE
MICHIGAN STATE
SATURDAY, 9/24
STANFORD
COLORADO
UW OFFICE OF STUDENT PUBLICATIONS
GUIDELINES // INFORMATION
COLOR • Submit all ads in CMYK or Grayscale. Do not use RGB color. • Husky purple CMYK: 80, 100, 0,10 • Do not submit a document containing spot color. • Dot gain 30% more than on sheet-fed press. • To prevent halftones and color seperations from reproducing too dark use
highlight dot: 10% dot gain, shadow dot: 75% dot gain, and midtones at 35%.
DESIGN • Keep your design simple. • Avoid fine lines, large solids, light trappings, and registration. • Avoid excessive PMS build on fonts smaller than 24pt. • Avoid fonts smaller than 7pt. • Do not knock black type or graphics out of light colored backgrounds. • Scanned photograph resolution of at least 300 DPI to prevent grainy photos. • Make sure to embed all font and images used in the document.
OUTPUT • Submit ad as a PDF file. jpg, Tiff, and EPS files are accepted, but PDF is preferred. • Adobe InDesign preferred program for making proper PDF files, as it preservers layers and scalability. • Avoid creating final product in Adobe Photoshop. We cannot process Microsoft Publisher files.
UW OFFICE OF STUDENT PUBLICATIONS
GUIDELINES 10
Advertising Department
206.543.2336 ads@dailyuw.com
Advertising Manager Spencer Hawk
Megan Plocher
University of Washington
144 Communications, Box 353720 Seattle, WA 98195