Summer 2022 Media Kit

MEDIA KIT

THE

DAILY

HMG

2022-23

HUSKY MEDIA GROUP

DAILY

HMG

THE

HUSKY MEDIA GROUP

ADVERTISING

We are here to connect business, organizations, and campus departments with the broader UW community. As the Advertising Department for the Office of Student Publications, we can help you utilize The Daily (student newspaper), HUA Voice (Chinese student news), Husky Media Group (sponsored content) and Smirk (student-focused social media) to reach your audience.

WEBSITE

dailyuw.com/advertising

PHONE

206.543.2336

EMAIL

ads@dailyuw.com

PAGES 1-2

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9 - 10

Why Advertise Football Dawg Map

Back to School Issues

Ad Packages & Sizing Summer Schedule, Guidelines

83,000+

5745

1.9M+

Students, faculty and staff make up the UW community

Website impressions each day on dailyuw.com

Yearly website visitors on dailyuw.com

20,225

3x

16,000+

Average opens for three weekly newsletters

One copy of our newspaper is read 3 times on average

19,000+

Podcast listeners per quarter

People reached by our digital content everyday

MONTHLY STUDENT SPENDING

$ 14M

Food and Drinks

$ 9.8M Technology

$ 4.7M

Entertainment

$ 4.5M Clothing

$ 3.3M

Personal Care

$ 435 Million

Spent every year by undergraduate and graduate students

DEMOGRAPHICS 41,600

Undergraduates

14,000

Graduates

30,900

Faculty and Staff

BACK TO SCHOOL ISSUES // PRINT ADVERTISING

WELCOME EDITION

The Welcome Edition offers a wide range of content aimed at new UW students. It is made up of three sections: Campus Life, Distractions, and Impact. Copies are mailed to the home address of every incoming freshmen and transfer student, distributed throughout campus, and sent through our email newsletter.

PRICING SIZE

STUDENT*

CAMPUS

NON-PROFIT*

BUSINESS

+COLOR

1/8 Page

$60

$150

$185

$230

+$50

1/4 Page

$120

$300

$370

$460

+$100

1/2 Page

$240

$600

$740

$920

+$200

Full Page

$480

$1,200

$1,480

$1,840

+$200

Front Page Strip

$810

$810

$955

$1,100

+$0

*Determined on a case by case basis. Students must be UW Seattle students and pre-pay for their ads.

Copies Printed

14,000+

CAMPUS LIFE

Showcased in the front of the Welcome Edition, the Campus Life section centers around all campus-related topics.

3 PRINT ADVERTISING

Pages

56

DISTRACTIONS

Categories

3

There’s a lot to discover in and around Seattle. The Distractions section focuses on things to do and places to go outside of UW.

Resource For Students

#1

IMPACT

From alumni to research, the Impact section dives into UW’s reach and influence in the community.

UW OFFICE OF STUDENT PUBLICATIONS

BACK TO SCHOOL ISSUES // PRINT ADVERTISING

BTS MAGAZINE

The Back to School Magazine releases as incoming UW students move onto campus. Copies are handed out to students during Dawg Daze back to school events, distributed throughout campus, and sent directly to students’ inboxes via our email newsletter.

PRICING SIZE

STUDENT*

CAMPUS

NON-PROFIT*

BUSINESS

+COLOR

1/4 Page

$105

$270

$340

$420

+$100

1/2 Page

$210

$540

$540

$840

+$200

Full Page

$420

$1,080

$1,080

$1,680

+$200

Back Page

---

$1,400

$1,400

$2,000

+$0

Front Page Strip

---

$750

$750

$1,000

+$0

*Determined on a case by case basis. Students must be UW Seattle students and pre-pay for their ads.

Copies Printed

Pages

10,000

Way To Welcome Students To Campus

24

#1

PACIFIC



SUPPLEMENT TO THE DAILY

   



THE DAILY’S OUTDOOR EDITION

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Rethinking the three Rs Climbing 101 How to hike without a car

SUPPLEMENT TO THE DAILY Cover by Abigail Dahl @abbydahll

UW OFFICE OF STUDENT PUBLICATIONS

PRINT ADVERTISING

4

BACK TO SCHOOL ISSUES // PRINT ADVERTISING

BTS NEWSPAPER

The Back to School Newspaper drops just in time for UW students’ first day of school. This issue has all the information students need to be ready for the new school year. Copies will be distributed via our centrally located newsracks and our email newsletter with over 48,000 subscribers. The Daily’s first issue of the school year. Geared toward students, faculty, and staff, this issue is full of info regarding the new year at UW.

PRICING SIZE

STUDENT*

CAMPUS

NON-PROFIT*

BUSINESS

+COLOR

1/8 Page

$55

$135

$170

$210

+$50

1/4 Page

$105

$270

$340

$420

+$100

1/2 Page

$210

$540

$680

$840

+$200

Full Page

$420

$1,080

$1,360

$1,680

+$200

Front Page Strip

$750

$750

$850

$950

+$0

*Determined on a case by case basis. Students must be UW Seattle students and pre-pay for their ads.

Copies Distributed On Campus

5000

Newsstands and news racks across campus

32

THEDAILY of the University of Washington | since 1891 | dailyuw.com

Welcome home Huskies

5 PRINT ADVERTISING

UW OFFICE OF STUDENT PUBLICATIONS

FOOTBALL

// PRINT ADVERTISING

GAME DAILIES

Our best publication for reaching a combination of students, alumni, faculty, and staff. Content includes lineup news, match previews, and game highlights. Game Dailies are handed out at all home football games to the best sports fans on the West Coast.

PRICING SIZE

STUDENT*

CAMPUS

NON-PROFIT*

BUSINESS

+COLOR

1/8 Page

$60

$150

$185

$230

+$50

1/4 Page

$120

$300

$370

$460

+$100

1/2 Page

$240

$600

$740

$920

+$200

Full Page

$480

$1,200

$1,480

$1,840

+$200

Front Page Strip

$810

$810

$955

$1,100

+$0

*Determined on a case by case basis. Students must be UW Seattle students and pre-pay for their ads.

2021 Average Home Game Attendance

61,000+

UW OFFICE OF STUDENT PUBLICATIONS

Copies Distributed On Campus

5000

Sports Resource For Students

#1

PRINT ADVERTISING

6

AD PACKAGES & SIZING // PRINT ADVERTISING

PACKAGES BACK TO SCHOOL

GAME DAY

10% OFF

10% OFF

1/4th page or larger All 3 Back to School issues

Welcome Edition, BTS Magazine, Back to School Paper

1/4 page or larger All Game Daily issues

7 UW Football Game Dailies

NEWSPAPER SIZING

1/8 Page

4.85 in x 4 in

Front Page Strip 10 in wide x 2 in tall

1/2 Page

Full Page

10 in wide x 16 in tall

10 in wide x 8 in tall Horizontal

1/4 Page

4.85 in x 8 in

1/2 Page

4.85 in x 16 in Vertical

MAGAZINE SIZING

Full Page

Full Page

7.875 in wide x 10 in tall

7 PRINT ADVERTISING

1/2 Page

7.875 in wide x 5 in tall Horizontal

1/4 Page

3.65 in x 5 in

1/2 Page

3.65 in x 10 in Vertical

UW OFFICE OF STUDENT PUBLICATIONS

DAWG MAP // PRINT ADVERTISING

INFORMATION A 17” x 22” map display of the UW campus, the University District, and University Village that pinpoints important locations and businesses in the area for UW. 8,000 copies will be distributed by hand and via newsracks across campus. Purchase a print display ad or a featured business listing to direct students to your business as they arrive this fall.

FRONT

BACK COVER

SMALL AD

BACK PAGE

SMALL AD SMALL AD

FEATURED BUSINESS

BUSINESS DIRECTORY

FEATURED BUSINESS

SMALL AD

MEDIUM MEDIUM AD AD

LARGE AD

PRICING $350

Small Display Ad

$450

Medium Display Ad

$800

Large Display Ad

4.25 in wide by 3.25 in tall

FEATURED BUSINESS FEATURED BUSINESS FEATURED BUSINESS

PRICING $45

Business Directory

$115

Featured Business

4.25 in wide by 4.4 in tall 8.5 in wide by 4.4 in tall

UW OFFICE OF STUDENT PUBLICATIONS

$1600

Name + Address + Pin on map

Directory + Logo on map + 140 character description

Back Page Ad

8.5 in tall by 4.4 in wide

PRINT ADVERTISING

8

SUMMER SCHEDULE // INFORMATION

SUMMER 2022 THEDAILY of the University of Washington | since 1891 | dailyuw.com

Welcome home Huskies

WELCOME EDITION

Welcome incoming freshmen and transfer students to UW! Copies are mailed to homes for students and parents to enjoy.

BTS MAGAZINE

Distributed to incoming students at the campuswide Dawg Daze back to school events.

BTS NEWSPAPER

The Daily’s first issue of the school year. Geared toward students, faculty, and staff, this issue is full of info regarding the new year at UW.

DAWG MAP

Map of UW, U District, and U Ville that shows important buildings and local businesses in the area. Distributed by hand and to newsracks across campus.

FOOTBALL 2022 Game Dailies are handed out to sports fans as they enter Husky Stadium for all 7 of UW’s home football games.

SATURDAY, 9/3

SATURDAY, 9/10

SATURDAY, 9/17

SATURDAY, 10/15

FRIDAY, 11/4

SATURDAY, 11/19

KENT STATE

ARIZONA

9

PUBLICATION CALENDAR

PORTLAND STATE

OREGON STATE

MICHIGAN STATE

SATURDAY, 9/24

STANFORD

COLORADO

UW OFFICE OF STUDENT PUBLICATIONS

GUIDELINES // INFORMATION

COLOR • Submit all ads in CMYK or Grayscale. Do not use RGB color.

• Husky purple CMYK: 80, 100, 0,10 • Do not submit a document containing spot color.

• Dot gain 30% more than on sheet-fed press.

• To prevent halftones and color seperations from reproducing too dark use

highlight dot: 10% dot gain, shadow dot: 75% dot gain, and midtones at 35%.

DESIGN • Keep your design simple.

• Avoid fine lines, large solids, light trappings, and registration.

• Avoid excessive PMS build on fonts smaller than 24pt.

• Avoid fonts smaller than 7pt.

• Do not knock black type or graphics out of light colored backgrounds.

• Scanned photograph resolution of at least 300 DPI to prevent grainy photos.

• Make sure to embed all font and images used in the document.

OUTPUT • Submit ad as a PDF file. jpg, Tiff, and EPS files are accepted, but PDF is preferred.

• Adobe InDesign preferred program for making proper PDF files, as it preservers layers and scalability.

• Avoid creating final product in Adobe Photoshop. We cannot process Microsoft Publisher files.

UW OFFICE OF STUDENT PUBLICATIONS

GUIDELINES 10

Advertising Department

206.543.2336 ads@dailyuw.com

Advertising Manager Spencer Hawk

Megan Plocher

University of Washington

144 Communications, Box 353720 Seattle, WA 98195