UGA Miracle Fundraising Strategy

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2015 UGA Miracle Fundraising Guide

Fundraising isn’t something that should intimate you or scare you. Fundraising is something that everyone and anyone can do; it’s all about putting the power of choice into people’s hands and making them want to donate. Here’s how:

1. Inspire People want to feel good about what they are doing in life. Remember to ask anyone and everyone for a donation because the worst possible thing that can happen is that they tell you “no”. Don’t be afraid to double message/email/text because sometimes people are extremely busy and want to donate but simply didn’t have time in that moment. Inspiration: People want to feel inspired. When you are reaching out family/friend/whomever, instantly start your message with a personal and direct greeting, “Dear Uncle Bob, (place name). Immediately spend the first paragraph telling them what their direct impact on your life has been. Talk about how your life would be different if they weren’t involved. This really engages the reader and makes them feel good about what they have done in his or her life, it opens him or her up because he or she feels like a mentor or friend to you and when people feel good about themselves, they are more likely to donate. It allows you to love them back and to verbalize how his or her actions, words, or just overall demeanor has changed you. Example: Dear Mrs. White (high school teacher). I wanted to send this email to first personally thank you for everything that you had done for me while I was in your AP Spanish class. Your constant dedication to our class and willingness to stay before and after school to help us really meant a lot to me, not only were you a teacher but you were a life coach. You showed us how to live lovingly.


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