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W E L C O M E
T O
T H E
25 ANNUAL CHRISTMAS DECOR CONFERENCE TH
Wow! Twenty five years! What a momentous time to gather in Denver for the Christmas Decor Annual Conference! Our industry has certainly changed over the years and our network has evolved right along with it. Who remembers the days of incandescent lights and multiple power sources for every job? What about the days of 90% residential work? What a difference a quarter century makes! Last year was another record year in spite of a global pandemic and a lot of general uncertainty. We hated that the conference was cancelled and we haven’t seen many of you in awhile. This is what we are most excited about. There’s nothing more powerful than when you have hundreds of folks in the same hallways all thinking about Christmas! This year’s theme, A New Summit, was chosen for a couple of striking reasons--one, the location of the conference is synonymous with the Rocky Mountains and two, the general idea that just when we think we’ve reached the apex of what we can do, the Christmas Decor franchise network finds new ways to grow and achieve. So, one could say, we are always looking for A New Summit, which you guys did AGAIN in 2020.
We cannot wait for the event this year, which is chock-full of content and discussion to get you informed and motivated for the 2021 Christmas Decor season. We look forward to celebrating our 25th Anniversary with you!
F R A N C H I S E
REFERRAL PROGRAM Everyone knows someone! Our most valuable competitive advantage in our industry is our national network! We want to grow our service footprint with people JUST LIKE YOU! 2
If you refer a friend and we bring them into the franchise network, we will pay you $3,000! Simply give an introduction to your Franchise Consultant and we will handle the rest!
P R E - C O N F E R E N C E
UPCOMING EVENTS Commercial Training
Owner’s Meeting
THURSDAY, JULY 15 ..... 9AM - 12PM
THURSDAY, JULY 15 ..... 4PM - 5PM
We’ve seen a massive surge in commercial work over the last 10 years and it is a key component to growing your business beyond the traditional October-December sales and installation season. This training will feature information that will benefit anyone--with classroom for marketing/sales and hands-on product assembly.
We will host a brief executive-level meeting for Owners and Senior Managers. This one-hour meeting will outline some of our strategic sales efforts and we will invite your feedback/questions on other big-picture issues.
The New LightRight
THURSDAY, JULY 15 ..... 5PM - 6PM This meeting is for new franchise prospects, where we talk to them about the benefits of joining the Christmas Decor franchise network. This is a great place to invite people you know who would make a great addition to the network! Remember: we pay $3,000 for sold referrals. If you know someone who would make a great addition to the franchise network, give their information to your Franchise Consultant NOW!
THURSDAY, JULY 15 ..... 9AM - 12PM Transitioning to a new platform has been a long time coming! This class will cover the basics of the new LightRight platform and we will do a features review. Bring your administrative people to the event so they can see the new software!
DecorSmart/Nite Time Decor Seminar THURSDAY, JULY 15 ..... 1:30PM - 4PM You can offer year-round services using Nite Time Decor landscape lighting and DecorSmart RGB technology. This seminar will offer informative updates on technology and products in our DS/NTD line. We will have contractors sharing successes, and it’s a great place to get familiar with these product lines.
Sandler Sales with Scott Sherwin
Christmas Decor Discovery Day
Getting On Board With Nite Time Decor/DecorSmart/ PermaLites365 THURSDAY, JULY 15 ..... 5PM - 6PM This meeting is for Christmas Decor franchises who want to engage in our additional product/ service lines to build out their business. We will cover the benefits and support programs we offer to CD franchises, and next steps for building a YEAR-ROUND LIGHTING BUSINESS.
THURSDAY, JULY 15 ..... 1:30PM - 4PM Maintaining control of your sales process with clients is important and you always have to be positioning yourself as someone who is solving a client’s problems. Scott Sherwin with SalesMastery Consultants will be here to offer his expertise as it relates to selling Christmas Decor services. Be on the lookout for a detailed agenda. THERE IS AN ADDITIONAL $150 FEE FOR THIS COURSE
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U P C O M I N G
OPENING RECEPTION Let’s kick off our 25th Anniversary event the right way!
With a stunning view of Denver and the Rocky Mountains, we will serve heavy snacks and have an open bar in a fantastic outdoor area, which will be decorated with FDS display pieces and our outdoor lighting products. What a great way to start--networking with old friends and meeting new ones!
S C H E D U L E
BREAKOUT SESSIONS ADAMS BALLROOM A
COTTONWOOD 1
COTTONWOOD 2
Product
Field Ops
Commercial
Pre-Decorated Greenery
Production-Based Pay For Installers
Twinkly Pro RGB Mini Lights: PANEL
FDS & Barcana: Incorporating These Pieces Into Projects
Making the Most of Your Christmas Decor Franchise
Commercial Business For Beginners: The Need-To-Know Guide for Commercial Work
Pre-Decorated Greenery
Production-Based Pay for Installers
Twinkly Pro RGB Mini Lights PA N E L
New Product & Development
Key Performance Indicators: The Things You Need To Track To Set Yourself Up For Success
Commercial Panel: Profiles of Commercial Projects
BL AKE/MICHELLE
G A RY
DAV E
FRIDAY, JULY 16 BREAKOUT 1 10:25 AM - 11:40 AM
BREAKOUT 2 2:15 PM - 3:30 PM SATURDAY, JULY 17 BREAKOUT 3 9:55 AM - 11:10 AM
BREAKOUT 4 1:00 PM - 2:15 PM 4
D E S C R I P T I O N S
BREAKOUT SESSIONS Pre-Decorated Learn how to bring this low labor, high return product line into your program. We will be discussing the entire Pre-Decorated lineup, new pre-decorated items, selling techniques, pricing, installation and competitor products.
FDS and Barcana Learn how to maximize the use of FDS and Barcana items on both residential and commercial projects. We will be discussing best sales strategies, pricing, and installation.
New Product & Product Development The last several years we have brought you many new items and lighting techniques. Due to Covid and not having conference in 2020 many do not realize all the new items we have in stock. 2021 has been another year of new products, new factories, and new design ideas. Join us to take an in-depth look at these new products and discuss your product needs for the future.
COTTONWOOD 3
COTTONWOOD 4
COTTONWOOD 5
Marketing/Sales
Administrative
Technologies
Best Practices for Retaining, Cross Selling & Upselling
The New LightRight Cloud: Administrative Track
DecorSmart Basic with the New APP
The Basics of Social Media Marketing
The New LightRight Cloud: Sales Track
DecorSmart Product Line Overview
Going Head to Head With Competitors- Best Practices in Sales: PA N E L
The New LightRight Cloud: Administrative Track
DecorSmart Basic with the New APP
Year-Round Sales Strategies
The New LightRight Cloud: Sales Track
DecorSmart Digital: PermaLites365 & C9 Lights
BR ANDON STEPHENS
DENNIS
JOSH
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D E S C R I P T I O N S
BREAKOUT SESSIONS Production-Based Pay For Installers Controlling labor costs are a top priority--especially if you have doubts about your daily pace or if you have regular turnover. Production-based or incentive-based pay programs are a great way to have a more predictable budget when it comes to labor. There are a number of great models out there, but we will be showing you the best practices in setting up your own production-based pay system.
Making the Most of Your Christmas Decor Franchise Many franchises don’t fully understand the full value of their Christmas Decor franchise. In this session, we will review the tools, systems and support offered as part of the Christmas Decor franchise network.
Key Performance Indicators: The Things You Need To Track To Set Yourself Up For Success In a busy Christmas Decor season, it’s easy to get distracted by the activity and energy. But there are key performance indicators that you can consistently look at to see how you are doing at any point during the season. We will review these items, and the systems you need to have in place so you don’t get lost in the “noise”, so you can track progress.
Twinkly Pro RGB Mini Lights In this session you will hear from Brian Schreiner and a few franchisees who were early adapters, about the fully programmable and mappable RGB mini lights. The future is here. Learn why you want to add this lighting option to your jobs and how you can make great money and stand out from your competition doing it! 6
Commercial Business For Beginners: The Need-To-Know Guide for Commercial Work Find out everything you need to know to get started doing commercial jobs including insurance requirements, safety, product considerations, marketing and sales. This is a session for franchisees that haven’t done much commercial work and are looking to expand into the commercial market. We will discuss all the basics of Marketing, lead generation and who are the best targets, how to bid and doing sales presentations. We will look at installations and talk about design and best practices for installation. You will learn how easy it is to get started, and why you want this type of work in your portfolio.
Commercial Panel: Profiles of Commercial Projects You will hear how existing franchises have done extremely well working in the commercial market. They will describe how they prospected, bid and sold large commercial jobs. They will discuss the installation process and removal and storage. This should be a great for anyone wanting to get into doing bigger or specialty projects. You will be able to ask questions.
C O N T I N U E D
BREAKOUT SESSIONS New LightRight Cloud Administrative Set Up and Customer Processing from start to finish. (with the exception of the Sales Meeting/Presentation)
Best Practices for Retaining, Cross Selling & Upselling New business is not the only way to grow your Christmas Decor franchise. If you aren’t maintaining your client base, and maximizing, it can put undue pressure on your time and budget. We are going to discuss the best practices for keeping retention rates high, while chasing every dollar you can for every account.
The Basics of Social Media Marketing Social media is a great way to communicate with new and existing clients. We will discuss the basics of executing your own strategy.
Going Head to Head With Competitors: Best Practices in Sales New competitors continue to creep into the market, and no matter how hard we try, we will always lose clients to competitors. But we will discuss the best ways to beat the competition with a panel of expert franchises.
Year-Round Sales Strategies Christmas Decor is no longer seasonal. If you truly want to ‘build out’ your company, it requires year-round activity and attention. In this session, we will take a look at a year-round business model for building and bolstering your Christmas Decor business.
New LightRight Cloud Sales The office just informed me that I have a Potential New Client…Now what do I do?
Decor Smart Basic with the NEW APP In this session you will learn how to set up a simple Bluetooth system using the new app. How to download the app, create networks, pair devices into groups, schedule groups, as well as a basic app tour. We will also demonstrate the new user version of the app and how it differs from the installer app.
Decor Smart Product Line Overview: Learn about all the Decor Smart products that can be used to enhance your lighting business. We will focus on MR16s, Wash panels, Repeaters, Astro Timers, Smart Socket, Bistro Lights and new products for 2021. We would like to include a few contractors that have used these products extensively to tell their experiences.
Decor Smart Digital Permalites & C9s: RGB for rooflines are here and we don’t want to miss out. Join us as we walk through projects used in roof lighting. We discuss how to set up a job for Permalites as well as c9s and discuss the advantages of having these products in your arsenal against competitors. We would like to include a few contractors that have used these products extensively to tell their experiences.
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K E Y N O T E
S P E A K E R
WALTER BOND as a jumping off point. A catalyst that launched him into what he was made to do. His experience on and off the court prepared him for a thriving career in business coaching, mentorship, and public speaking. His journey to the NBA was not an easy one, but instead of seeing obstacles, Walter saw opportunity. While some may have complained about being on the bench as a college basketball player, Walter used it as an opportunity to hone in on the fundamentals every team needs to be successful. It is this mind shift, these simple yet powerful concepts, that has allowed Walter to reach massive audiences, long after his days on the court were over. Walter weaves both inspirational anecdotes and action steps together in his engaging storytelling style and commands the audience with confidence. Walter’s relentless commitment to helping get entrepreneurs, business leaders, sales teams and eager employees to the next level is what sets him apart from the rest. Walter Bond made it to the NBA, but he didn’t stop there. Where many would consider a career with the UTAH Jazz, Detroit Pistons and Dallas Mavericks some of life’s greatest achievements, Walter saw it
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Walter is far more than a former NBA player. He is a renowned business coach, an author, a high-profile speaker, a business owner, a father, a husband and a friend. He is a breath of fresh air for businesses across the country that are eager to get to the next level.
B A N Q U E T
S P E A K E R
NEAL BEIDLEMAN world, 28,000’ Makalu without oxygen. In 2000, he attempted Annapurna with Ed Viesturs and Michael Kennedy. In 2018 he summitted Cho Oyu and Everest for a third time, twice from Nepal and once from Tibet. In 1980 he established a new route on Denali as well as completing the second ascent of the Sultana Ridge on Mt. Foraker. Neal also established a new route of a major Canadian Rockies North Face. He has rock, ice and alpine climbed extensively where he has put up about 150 new routes over the years.
After growing up in Aspen, Neal received his Mechanical Engineering degree from the University of Colorado in 1981. Since then he has worked as a system engineer and product designer in a variety of fields and pursued his passion for the outdoors by climbing, skiing, trail running and cycling. Neal currently is a partner in an aerospace engineering design and manufacturing company, Tendeg LLC. The business focuses on designing state-of-the-art deployable antenna structures and spacecraft mechanism devices. Their primary customer is NASA, JPL (Jet Propulsion Lab). Tendeg employs ~30 people. He holds over a dozen patents on designs and devices he has worked on over the years. While attending the University of Colorado, Neal competed in alpine ski racing. He became the Central Intercollegiate Slalom and Overall Champion in 1978 and then coached with the University’s Alpine Ski Team during his last two years of school. Neal has been on eight 8,000-meter peak expeditions. In 1992 he reached 26,000 feet on K2 in Pakistan with a joint American / Russian expedition. In 1994, he reached the summit of the fifth highest peak in the
While working as a guide for Scott Fischer in 1996 during the fateful Mt. Everest expedition which ended in tragedy as a rogue storm swept over the mountain in the evening catching struggling clients and guide, Neal is credited a large role in assisting clients off the mountain and to safety while enduring a harrowing night exposed to the full brunt of the storm without shelter at 26,000 feet. In the end, eight people perished in the storm from multiple teams, including Fischer. Jon Krakauer’s book, “Into Thin Air”, recounts the story of the 1996 tragedy. In 2011 he returned to Everest and summited for a second time where he and Chris Davenport were able to ski the Lhotse Face, a rarely achieved descent. In 2018, he summited both Cho Oyu (sixth highest) and Everest again for the third time from the northern Tibet side in a single 21-day expedition. Neal also gives lectures and slide presentations focusing on risk management and leadership decision making. He has spoken to dozens of professional and corporate groups. His talks are generally accompanied by a slide presentation. Photography has always played a large part of Neal’s life. He began taking photos at an early age to document and tell the stories of countless climbing trips around the world. His work has appeared in many publications including National Geographic, TIME, Newsweek, Men’s Journal and the cover of LIFE Magazine. Neal’s framed prints have been shown in several galleries over the years. Many of his adventure photos can be seen on Instagram @nealbeidleman
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CONFERENCE SCHEDULE T H U R S DAY, 9:00 AM - 12: 00 PM 9:00 AM - 12: 00 PM 12:00 PM - 1: 00 PM 1:30 PM - 4: 00 PM 1:30 PM - 4: 00 PM 4: 00 PM - 5:00 PM 5: 00 PM - 6:00 PM 5: 00 PM - 6:00 PM 6: 00 PM - 8:00 PM
JULY 15
F R I D AY , 7:30 AM - 8:30 AM 8:30 AM - 8:45 AM 8:45 AM - 10:15 AM 10:15 AM - 10:25 AM 10:25 AM - 11:40 AM 11:45 AM - 12:45 PM 12:45 PM - 1:30 PM 1:30 PM - 2:05 PM 2:05 PM - 2:15 PM 2:15 PM - 3:30 PM 3:30 PM - 3:40 PM 3:40 PM - 4:10 PM 4:10 PM - 6:00 PM 6:00 PM - 6:45 PM 6:45 PM - 9:30 PM
JULY 16
S AT U R D AY, 7:30 AM - 8:30 AM 8:30 AM - 8:45 AM 8:45 AM - 9:45 AM 9:45 AM - 9:55 AM 9:55 AM - 11:10 AM 11:10 AM - 11:20 AM 11:20 AM -11:50 AM 11:50 AM -12:00 PM 12:00 PM - 1:00 PM 1:00 PM - 2:15 PM 2:15 PM - 2:25 PM 2:25 PM - 3:45 PM 3:45 PM - 3:55 PM 4:00 PM - 4:20 PM
JULY 17
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Commercial Training . . . . . . . . . . . . . . . . . . Adams Ballroom A/Maple 3/4 The New LightRight . . . . . . . . . . . . . . . . . . . Cottonwood 4 Lunch on Your Own DecorSmart/Nite Time Decor Seminar . . Maple 3/4 Sandler Sales With Scott Sherwin . . . . . . Cottonwood 5 Owner’s Meeting . . . . . . . . . . . . . . . . . . . . . . Maple 3/4 Christmas Decor Discovery Day . . . . . . . Cottonwood 3 Getting Involved IN NTD/DS/PL . . . . . . . Cottonwood 4 Opening Reception . . . . . . . . . . . . . . . . . . . . Adams Terrace/Foyer Breakfast . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Adams Ballroom A Opening General Session . . . . . . . . . . . . . . Adams Ballroom A Keynote Speaker - Walter Bond . . . . . . . Adams Ballroom A Break Breakout 1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . Adams Ballroom A/Cottonwood 1-5 Lunch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Adams Ballroom A Vision . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Adams Ballroom A Survey/Departments . . . . . . . . . . . . . . . . . . Adams Ballroom A Break and Pass Breakout 2 . . . . . . . . . . . . . . . . . . . . . . . . . . . . Adams Ballroom A/Cottonwood 1-5 Break and Pass Show and Tell #1 . . . . . . . . . . . . . . . . . . . . . . Adams Ballroom A Free Time Awards Reception . . . . . . . . . . . . . . . . . . . . . Adams Ballroom A Awards Banquet . . . . . . . . . . . . . . . . . . . . . . Adams Ballroom A Breakfast . . . . . . . . . . . . . . . . . . . . . . . . . . . . Opening Session . . . . . . . . . . . . . . . . . . . . . Panel of the Pros . . . . . . . . . . . . . . . . . . . . . Break and Pass Break Out # 3 . . . . . . . . . . . . . . . . . . . . . . . Break and Pass Show and Tell #2 . . . . . . . . . . . . . . . . . . . . Break Lunch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Break Out # 4 . . . . . . . . . . . . . . . . . . . . . . . Break and Pass Capstone Event W/Franchise Consultant Break and Pass Final General Session . . . . . . . . . . . . . . . .
Adams Ballroom A Adams Ballroom A Adams Ballroom A Adams Ballroom A/Cottonwood 1-5 Adams Ballroom A Adams Ballroom A Adams Ballroom A/Cottonwood 1-5 Cottonwood 1-5 Adams Ballroom A