2024 Christmas Decor Conference Brochure

ANNUAL FRANCHISE CONFERENCE

July 8-10, 2024 | Orlando FL

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surpassing all others in quality and performance.

KEYNOTE SPEAKER

DR. JEFFREY A. BARNES

Jeff is one of the foremost authorities on Walt Disney and the secrets to his success.

As an admirer of Walt Disney’s story since childhood, Jeff spent years studying not only the history of Walt and what happened in his life, but more importantly why things happened. Between obtaining his doctorate and writing two best selling books on the life and lessons learned from Walt’s wisdom, Jeff teaches others how to apply Walt’s lessons for setting and accomplishing amazing goals.

Jeff has been a lifelong fan of Walt Disney, Disney parks, and the stories they tell.

Jeff is more than an expert on Walt Disney and a fan of the theme parks. When Jeff talks to audiences, he blends the history, nostalgia, and Disney experience that we all love with real-life applications.

If you have ever wanted to bring Disney home, or you’ve never wanted your day at Disney to end, Jeff will leave you feeling the exact same way at the end of his keynotes and workshops.

In 2014, Jeff created a college course on The Life And Lessons of Walt Disney. At the time it seemed outlandish. A college course on the history of an amusement park? Despite its doubters, the course was a huge hit with students and faculty alike, and it remains one of the most in-demand courses at his university years later.

Jeff then wrote the best-selling book, The Wisdom of Walt: Leadership Lessons From The Happiest Place On Earth and followed it up with a second bestseller, Beyond The Wisdom of Walt: Life Lessons From The Most Magical Place On Earth.

FRANCHISE SPEAKERS

JIM KETCHUM

Tips and Tools For Increasing Production

In Your Christmas Decor Operation

Jim Ketchum has been a fixture with Christmas Decor since the very beginning. He and Sean Phoenix bought a franchise three years ago---and in their third year, they reported over $700,000.

If you ever have a conversation with Jim about the holiday decorating business, it doesn't take long to receive an idea or other info that will lead you to real and immediate results.

We've asked Jim to offer a two-hour summit around production—complete with a host of ideas that really add up when it comes to the efficiency of your operation. Join Jim for this informative session on our pre-conference day so your business will be humming by the time the season arrives!

DICK FICCO

Launching Into The 2024 Christmas Decor Season

Dick Ficco is no stranger to any of us—especially if you have been to a Christmas Decor Awards ceremony in the last few years. His business has been one of the fastest growing operations in our network, with ambitions to hit $2 million.

Starting last year, Dick graciously volunteered to offer the new Mentorship Program—where we have held THREE sessions now in Dallas, Atlanta and Chicago, with more than 45 companies in attendance. The focus of the program is about FULLY COMMITTING to your Christmas Decor franchise.

Dick will be hosting a session this year on Launching Into The 2024 Christmas Decor Season—where he will share his approach to doing everything possible NOW so you can stay on track during the season itself. Bring your notebooks, as the ideas and approaches Dick will share are well worth capturing and implementing!

THE DECOR GROUP SPEAKERS

Blake Smith CEO and Founder

Brandon Stephens President Robert Shipman Franchise Consultant

Terri Rousseau Customer Service

Tim Cord IT Manager

Dave Dolak Franchise Consultant

Gary Fouts Franchise Consultant

Dennis Fanning Franchise Consultant

Josh Truitt Franchise Consultant

Caroline Puller VP of Visual Design Seasonscapes Ryan Phillips Regional Sales Manager

PRE-CONFERENCE:

Sunday July 7

Commercial Training 1pm - 4pm in AB Ballroom

The Pre-Conference Commercial Training will give you an overview of best practices for launching your business into commercial projects. We’ll start with classroom “Introduction” training, then we’ll have hands-on assembly time on some of our new FDS products. This is a great way to learn what successful franchises are doing to grow their commercial business while getting experience with unique products.

Monday July 8

NTD / DS Workshop

8:30am - 12pm in Miami 1-3

Why now is a good time to sell, RGB has never been in more demand than today. DS provides all the products to help you gain a foothold into this fast-growing industry segment. Let’s talk about the certification program, its levels and why this is a good thing for the franchise. Along with the DS line of products, the new user & installer Apps how they work and what is the benefit to you. Finally, what’s new in Decor Smart product line, lamps, manuals and desktop App.

New Commercial Business Development Program For Christmas Decor Franchises

8:30am - 12pm in Daytona

Commercial business development is perhaps the largest opportunity we have both in season and out! This session will detail an increased (and aggressive) commercial business development initiative we have launched. It features a multi-front 'attack' and increased resources devoted to this initiative. While we have not built it up enough to provide complete services to all franchises, we will be sharing the approach and tools we have created so you can participate at your own level!

Mentorship Program:

Launching into the 2024 Christmas Decor Season

1pm - 3pm in Miami 1-3

Starting last year, Dick graciously volunteered to offer the new Mentorship Program—where we have held THREE sessions now in Dallas, Atlanta and Chicago, with more than 45 companies in attendance. The focus of the program is about FULLY COMMITTING to your Christmas Decor franchise. Dick will be hosting a session this year on Launching Into The 2024 Christmas Decor Season—where he will share his approach to doing everything possible NOW so you can stay on track during the season itself. Bring your notebooks, as the ideas and approaches Dick will share are well worth capturing and implementing!

An Afternoon With Jim Ketchum

1pm - 3pm in Daytona

We've asked Jim to offer a two-hour summit around production—complete with a host of ideas that really add up when it comes to the efficiency of your operation. Join Jim for this informative session on our pre-conference day so your business will be humming by the time the season will arrive!

Owner’s Meeting

3pm - 4pm in Miami 1-3

This year's owner's meeting will be a MasterMind-type meeting where we will discuss How Christmas Decor Separates Itself From Competition In An IncreasinglyCompetitive Market.

Christmas Decor Discovery Day

4pm - 5pm in Miami 1-2

This is a meeting for new contractors who want to join our franchise network! We will cover the benefits of our program, and candidates who are pre-qualified and attend this meeting can sign and stay for the remainder of the event.

Getting Involved with NTD/DS/PL365

4pm - 5pm in Daytona

One of the biggest opportunities for existing franchises is to engage in additional service lines throughout the year to generate revenue, keep people plugged in, and maintain the core of your specialty business all year long. We’ll discuss how YOU can benefit from offering Nite Time Decor, Decor Smart, and PermaLites365.

Opening Reception

6pm - 8pm in La Castillo Fort

We're kicking off the conference the right way with our Opening Reception. The event will be hosted at the La Castillo Fort. We will have heavy appetizers, a cash bar, a cool environment that’ll let the networking flow!

BREAKOUT SESSIONS

Gary Fouts

Service Wonderland: Through the Looking Glass of Customer Satisfaction

Embark on a whimsical journey that invites you to explore the magical realm of customer service, drawing inspiration from the timeless wonder of Disney. Go down the rabbit hole and explore the nuances of customer satisfaction, learning how to create unforgettable experiences that leave customers delighted. Unravel the secrets behind Disney's legendary service standards and discover how to use the service commitment checklist to weave a tapestry of excellence in every interaction.

Tangled in Productivity: Weaving Success with Production-Based Pay

Delve into the world of maximizing efficiency in your business with this class, where we unravel the intricacies of productivity. Learn about the benefits of production-based pay for your business and how to optimize efforts, boost profitability and thrive in this competitive industry. You’ll be

Terri Rousseau

Customer Service

An in-depth look at the Online site(s) with your Christmas Decor and Reinders Team members covering product orders, customer center and policies.

Questions?

Email us: webadmin@reinders.com Call us: 806-722-1225

Dave Dolak Caroline Puller

Twinkly & RGB in the Commercial Market:

Learn about creating stunning and animated light displays using RGB and Twinkly Technology

Learn how RGB lighting is being used, all the different options and styles of lights. Understand the different controllers and powering options. Look at different jobs so you can understand the design and installalation process for RGB jobs.

Commercial for New Franchises and Beginners:

The Need to Know Guide for Commercial Work

Find out everything you need to know to get started servicing commercial jobs including insurance requirements, safety, product considerations, marketing and sales. This is a session for franchisees that haven’t done much commercial work and are looking to expand into the commercial market. We will discuss all the basics of Marketing, lead generation and who are the best targets, how to bid and give sales presentations.

Commercial Interior Holiday Planning - Strategies for Success

If you are new to the industry or have been in it for a while, this session has something for everyone. Caroline will cover everything from why you should get into interior holiday decor, purchasing, vendors, fabrication, warehouse layout, storage, selling and pricing.

Caroline Puller, VP of Visual Design for Seasonscapes, has over 25 years of experience in the holiday industry. Not only does she oversee the daily running of the company but she is passionate about consulting with companies all over the US to ensure they make their holiday business profitable.

BREAKOUT SESSIONS

Dennis Fanning Robert Shipman

Fall Prevention in Residential Construction

Falls are the leading cause of serious and fatal injuries in residential construction which also happens to be the #1 OSHA Citation in Construction. Learn how to spot and prevent common fall hazards, identify when fall protection is required, and understand key requirements and safety practices for fall protection in residential construction.

Understanding the Safety Requirements and Best Practices For Ladders

Falling from a ladder at least 10 feet high has a low survival rate of only 50%. Additionally, almost half of all injuries caused by slips, trips or falls from ladders require time off work. Learn about the safety requirements and best practices for ladders to prevent accidents like these from happening.

Tim Cord, Dennis Fanning & Ryan Phillips

Get Amped About Our New NTD Outdoor Sound Program!

LightRight Cloud Setup & Administrative Management

See the back office of LRC and learn how to fine tune this platform to work more effectively for your own franchise. In addition, we will show you tips and tricks that help you become even more efficient.

LightRight Cloud Crew Management

You sold your first job with LRC and now you need to get it installed. Follow me through the steps, and see how to move to a paperless system.

LightRight Cloud Sales & Job Tracking

“Help, I‘m the salesperson!” Meeting with the customer is only step 1. Join me as we discuss how to use LRC to manage your pipeline and follow your customers through the entire season.

Please fill out our short survey to help us continue to improve the conference experience to be positive, useful and educational!

Through our partnership with Reinders & Sonance, we have developed a sound program that not only adds revenue in additional to your bottom line but is the perfect addition to our Nite Time Decor product offerings. Through our pricing model, we can show you how to add up to approximately

$425 in gross profit per hour by offering these top-of-the-line Sonance products to your existing & new customers. In this breakout session, we will cover program details, such as: sales, marketing, demo techniques, & installation best practices. Let's Pump Up the Volume! Are YOU ready to Rock?

Josh Truitt

Decor Smart Basic

In this session you will learn how to set up a simple Bluetooth system using the Decor Smart/BlueRoots app. How to download the app, create networks, pair devices into groups, schedule groups, as well as a basic app tour.

Decor Smart Advanced Installer Options

In this session you will get advanced training within the app itself. We will go over how to effectively use the installer options and other key features such as reapplying schedules, locating specific devices with command center and much more.

Decor Smart Advanced App Techniques

In this session you will see examples and learn how set scenes, set schedules and better assist your customers with custom designs and effects.

Decor Smart: RGB for Rooflines

RGB for rooflines are here and we don't want to miss out. Join us as we walk through projects used in roof lighting. We discuss how to set up a job for c9s and discuss the advantages of having these products in your arsenal against competitors.

Brandon Stephens

Pricing Model for Large-Scale Installations

In this session, we will start with a discussion about pricing strategy, then we will look at the best practices in constructing the lease for large-scale/low-labor installations, Using this model in testing, we've sold almost $6 million in contracts in the last three seasons, and we are ready to scale it! Learn, step by step, how to use it, and how you convert it to a proposal!

Marketing Programs for Commercial

This breakout will cover the basics of commercial lead generation, including what businesses to target, when to start, and the best tactical approaches to reaching the targets.

Best Practices for Year-Round Operations

Many franchises want to turn their Christmas Decor franchise into a year-round Specialty Division. There are several ways to justify having someone operating in the business all year long—and we will discuss those! Sometimes, it's commercial sales. It could also be with the other lighting brands we offer. For many, it starts with an early-year effort to bolster their existing holiday business. But, the best results are achieved when you combine all three. We will look at a year-round calendar to help you plan out YOUR year-round effort!

Blake Smith

The Reinders Partnership

Hear more about the exciting new distribution partnership with Reinders Inc. We will cover the benefits of our combined buying power, faster product transit and lower freight cost. In addition, TDG franchises have access to ALL of Reinders products at the group's pricing including several additional landscape lighting product lines, our new sound program/ products from Sonance and MUCH more. Make sure you are getting the MOST from this powerful partnership and also provide input of how we may improve your buying experience.

The Decor Group's Expanding Product and Vendor Universe

We learned the value of expanding our vendor partnerships through the supply chain crisis. We have been expanding partnerships to supplement the existing product lines from Barcana/TDG and Reinders to offer the most comprehensive offering possible. We have been vetting several of these vendors over the last year and will be sharing a lot of new specialty products at this year's conference. Learn more about these vendor offerings and how they can help you grow your business.

BREAKOUT SESSIONS GRID

Day 1

CAPTIVA# 1

DENNIS FANNING

Tuesday, July 9

Breakout #1 Dr. Jeffrey Barnes

Day 2

Breakout #2

DAYTONA# 1

ROBERT SHIPMAN/ TIM CORD & TEAM

CAPTIVA# 2

GARY FOUTS/ TERRI ROUSSEAU

Get Amped About Our New NTD Outdoor Sound Program

Service Wonderland: Through the Looking Glass of Customer Satisfaction

Wednesday, July 10

LightRight Cloud Setup & Administrative Management

Get Amped About Our New NTD Outdoor Sound Program

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Breakout #3

LightRight Cloud Crew Management Fall Prevention in Residential Construction

Customer Service: An In-Depth Look into the New Online Webstore

Customer Service: An In-Depth Look into the New Online Webstore

Breakout #4

LightRight Cloud Sales & Job Tracking

Understanding the safety requirements and best practices for Ladders

Tangled in Productivity: Weaving Success with Production-Based Pay

MIAMI# 1

DAVE DOLAK/ CAROLINE PULLER

Commercial Interior Holiday Planning –Strategies for Success

2 JOSH TRUITT

Decor Smart Basics

3

Pricing Model for Large-Scale Installations

The Reinders Partnership

Twinkly & RGB in the Commercial Market

Decor Smart Advanced Installer Options

Marketing Programs for Commercial

The Decor Group's Expanding Product and Vendor Universe

Commercial for New Franchises & Beginners: The Need to Know Guide for Commercial Work

Twinkly & RGB in the Commercial Market

Decor Smart Advanced App Techniques

Best Practices for Year-Round Operations

The Reinders Partnership

Decor Smart: RGB for Rooflines

Pricing Model for Large-Scale Installations

The Decor Group's Expanding Product and Vendor Universe

MIAMI#

MIAMI#

BRANDON STEPHENS SUN AB BALLROOM BLAKE SMITH

Convention Center Map Guide

Ballroom/Level 2

Hotel-Side/Emerald Bay

Hemingway & Sanchez Boardrooms (Level 4) Palm Beach Meeting Room Orange Blossom Ballroom Emerald Meeting Rooms St George Meeting Rooms Convertible Guest Rooms

THE SCHEDULE

Sunday, July 7

1:00 PM 4:00 PM Commercial Training

Monday, July 8

8:30 AM 12:00 PM NTD / DS Workshop

8:30 AM 12:00 PM Commercial Business Development Program

12:00 PM 1:00 PM Lunch On Your Own

1:00 PM 3:00 PM Mentorship Program

1:00 PM 3:00 PM An Afternoon With Jim Ketchum

3:00 PM 4:00 PM OWNER'S MEETING

4:00 PM 5:00 PM Christmas Decor Discovery Day

4:00 PM 5:00 PM Getting Involved in NTD/DS/PL

6:00 PM 8:00 PM Opening Reception

Tuesday, July 9

7:30 AM 8:30 AM Breakfast

8:30 AM 8:45 AM Opening General Session

8:45 AM 10:15 AM Keynote Speaker: Jeffrey Barnes

10:15 AM 10:25 AM Break

10:25 AM 11:00 AM Vision

11:00 AM 11:45 AM Franchise Operations

11:45 AM 12:15 PM Product Update

12:15 PM 1:00 PM Lunch

1:00 PM 1:10 PM Break

1:10 PM 2:25 PM Breakout #1

2:25 PM 2:35 PM Break

2:35 PM 3:20 PM Round Table 1

3:20 PM 4:05 PM Round Table 2

4:05 PM 6:00 PM Free Time

6:00 PM 6:45 PM Awards Reception

6:45 PM 9:30 PM Awards Banquet

Wednesday, July 10

7:30 AM 8:30 AM Breakfast

8:30 AM 8:45 AM Opening Session

8:45 AM 9:45 AM Panel of the Pros

9:45 AM 9:55 AM Break

9:55 AM 11:20 AM Breakout #2

11:20 AM 11:30 AM Break

11:30 AM 11:50 AM Show & Tell

11:50 AM 12:00 PM Break

12:00 PM 1:00 PM Lunch

1:00 PM 2:15 PM Breakout #3

2:15 PM 2:25 PM Break

2:25 PM 3:40 PM Breakout #4

3:40 PM 3:50 PM Break

3:50 PM 4:20 PM Final General Session