media kit 2010-2011
avid readers The DePauw is DePauw University’s most comprehensive news source. Members of the DePauw community — including students, faculty, staff, and sometimes friends & family — view The DePauw as an indispensable information outlet featuring content that cannot be found elsewhere. Published twice weekly nearly every week of the semester, The DePauw is available anywhere on campus: all academic buildings, the gym/fitness facilities, and living units (including Greek houses). It’s the most effective way to publicize what your business or organization has to offer.
campus rates 1/2 page 10.25 x 4.25
full page 10.25 x 8.75
1/4 page 5 x 4.25
1/8 page
1/2 1/4 page 1/2 page (each) 8.75 x 2.25
8.75 x 5
5x2
1/8 page 5x2
ratesSIZEand sizes HEIGHT X WIDTH full page 1/2 page 1/4 page 1/8 page
8.75 x 10.25 4.25 x 10.25 5 x 8.75 4.25 x 5 2.25 x 8.75 2x5
discounted packages OPTION A: $645 1 Full Page, 3 1/2 page, 2 1/4 page TOTAL SAVINGS: 25% (or $215)
OPTION B: $460 2 Full Page, 2 1/4 page, 2 1/8 page TOTAL SAVINGS: 24% (or $140)
OPTION C: $420 1 1/2 page, 2 1/4 page, 3 1/8 page
TOTAL SAVINGS: 21% (or $110)
PRICE $220 $160 $160 $80 $80 $60
COLOR AD OPTIONS 1/4 page and 1/8 page color ads can be placed on the back page.
This is prime-placement advertising with your choice of color. Only one 1/4 page or two 1/8 page ads may run per issue, so these spots run on a first-come, first-serve basis. **Packages available upon request.
1/4 page — $200 1/8 page — $115
business rates 1/2 page 10.25 x 4.25
full page 10.25 x 8.75
1/4 page 5 x 4.25
1/8 page
1/2 1/4 page 1/2 page (each) 8.75 x 2.25
8.75 x 5
5x2
1/8 page 5x2
ratesSIZEand sizes HEIGHT X WIDTH full page 1/2 page 1/4 page 1/8 page
8.75 x 10.25 4.25 x 10.25 5 x 8.75 4.25 x 5 2.25 x 8.75 2x5
discounted packages OPTION A: $1250 2 Full Page, 4 1/2 page, 4 1/4 page TOTAL SAVINGS: 38% (or $750)
OPTION B: $900 1 Full Page, 2 1/2 page, 3 1/4 page TOTAL SAVINGS: 25% (or $225)
OPTION C: $850 3 1/2 page, 2 1/4 page, 3 1/8 page
TOTAL SAVINGS: 26% (or $300)
PRICE $300 $225 $225 $125 $125 $75
COLOR AD OPTIONS 1/4 page and 1/8 page color ads can be placed on the back page.
This is prime-placement advertising with your choice of color. Only one 1/4 page or two 1/8 page ads may run per issue, so these spots run on a first-come, first-serve basis. **Packages available upon request.
1/4 page — $200 1/8 page — $115
specifications acceptable design formats The DePauw ONLY accepts .JPG, .TIFF, and PDF files. NO OTHER FORMATS ARE COMPATIBLE WITH OUR SERVERS, including Microsoft Office files (Word and Publisher). Without a file in these formats, your ad will not be placed and therefore will not be able to run.* Please send all files with a dpi no less than 150. Our design team would be happy to assemble an ad for your business or organization if you choose to do so. Please provide all necessary contact information and content necessary to design the ad, as well as any other assets (logos, pictures, fonts, etc.) that you would like to be included. *Note: Highly-pixelated (or low-resolution) ads may not keep their resolution when published. The DePauw does not accept responsibility for poorly printed ads sent in a format different from the acceptable formats specified.
payment Payment must be in the form of cash or check dated no more than 30 days after the invoice ship date. Checks should be made out to The DePauw. To enquire about purchasing an ad, please email advertising@thedepauw.com. To send designed ads, please email ad.design@thedepauw.com. Or, send by USPS to: The DePauw | PCCM | 609 S Locust St | Greencastle, IN 46135 Office: 765.658.5977 | www.thedepauw.com
deadlines Ads must be received at 5 pm two days prior to publication. The DePauw publishes Tuesdays and Fridays, making advertising deadlines Sundays and Wednesdays at 5 pm.
SPECIAL RATES Back To School issue 1/2 page 10 x 6
full page 11.25 x 10
1/4 page 5x6
1/8 page
1/2 1/4 page 1/2 page (each) 2.25 x 11.25
5 x 11.25
5x3
1/8 page 5x3
ratesSIZEand sizes HEIGHT X WIDTH full page 1/2 page 1/4 page 1/8 page
11.25 x 10 10 x 6 5 x 11.25 5x6 2.25 x 11.25 5x3
discounted packages OPTION A: $480 1 Full Page, 3 1/2 page, 2 1/4 page TOTAL SAVINGS: 26% (or $165)
OPTION B: $400 2 Full Page, 2 1/4 page, 2 1/8 page TOTAL SAVINGS: 25% (or $130)
OPTION C: $300 1 1/2 page, 2 1/4 page, 3 1/8 page TOTAL SAVINGS: 20% (or $75)
PRICE $165 $120 $120 $60 $60 $45
COLOR AD OPTIONS 1/4 page and 1/8 page color ads can be placed on the back page.
This is prime-placement advertising with your choice of color. Only one 1/4 page or two 1/8 page ads may run per issue, so these spots run on a first-come, first-serve basis. **Packages available upon request.
1/4 page — $150 1/8 page — $100