thedesigneye's Visual Alchemy

J o h n

C a r t w r i g h t

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v i s u a l

a l c h e m y

thedesigneye

thedesigneye

J o h n

C a r t w r i g h t

:

v i s u a l

a l c h e m y

“I’m fed up of seeing cold, computer visuals...

so, what can you do that’s different?”

A familiar question asked more and more. My response: hand-drawn, computer-drawn, bit-of-both-drawn visuals.

V i s u a l A l c h e m y is a deeper insight into my creative chemistry with good, honest designs and concepts visualised with the client’s objectives in mind and budget requirements never forgotten.

V i s u a l A l c h e m y is a vessel for letting people know that when they ask for something a little different,

I have a unique formula and the technique to deliver.

They were also a lot of fun to do!!

thedesigneye

thedesigneye

J o h n

C a r t w r i g h t

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v i s u a l

a l c h e m y

T-Mobile Objective: create concept boards of branded tuk-tuks in street scenes.

Used in pitch helping secure the T-Mobile Comes-to-Town promotion.

Techy note: comped from several images and then sketched in Painter using Wacom tablet.

J o h n

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v i s u a l

a l c h e m y

T-Mobile Objective: create loose visuals of burlesque-themed after show party for Robbie Williams - without the cost of 3D visualisation.

Techy note...marker pen, pencil. Final visuals created at A2 size.

J o h n

C a r t w r i g h t

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v i s u a l

a l c h e m y

Microsoft Objective: a quarterly travel incentive scheme for telesales.

Make it distinctive with a bit of fun. Include editable weekly task board and polaroids of winners (appeared on the bus windows).

Quarter1 worked so well that they asked for Quarter2 to be done is same style!

Techy note...main board 3000mm wide, hand-drawn marker pen and pencil.

J o h n

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v i s u a l

a l c h e m y

Microsoft Objective: after the success of Quarter1 promotion, create Quarter2 travel incentive scheme for telesales based on Big Brother. Include editable weekly task board.

Techy note...main board 3000mm wide, marker pen and pencil.

Eye and lettering created in photshop.

J o h n

C a r t w r i g h t

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v i s u a l

a l c h e m y

Microsoft Objective: create quarterly incentive scheme for another telesales department based on superheroes. Design “Marvel� type characters and implement across different media including email teasers and posters.

Techy note...characters sketched in pencil then edited in Photoshop.

Also created design and headline copy.

J o h n

C a r t w r i g h t

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v i s u a l

a l c h e m y

BMW Objective: visualise the activities through a rough layout for a fun day promoting various models of car to be held at a large internal arena. This helped bring alive the submitted written pitch.

Techy note...marker pen and pencil and then mixed in photoshop.

Presentation in Powerpoint and on A2 boards.

J o h n

C a r t w r i g h t

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v i s u a l

a l c h e m y

Nissan Objective: design logos and create three storyboards highlighting three separate team building day out themes promoting the latest Nissan XTrail model - Learner Days, X-Trail Files and Factor-X.

Techy note...logos created in Illustrator and Photoshop.

Images captured from in-house movies and styled in Photoshop.

J o h n

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v i s u a l

a l c h e m y

Price Waterhouse Coopers...room makeover...

Objective: show what the disco room might look like themed to the seventies.

The visuals were essential in helping sell the overall concept and vision to the client.

before and after...

Techy note....images sourced then altered to fit into supplied photographs of venue. Lighting and ambience generated in Photoshop then output on to presentation boards and Powerpoint.

J o h n

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v i s u a l

a l c h e m y

ASDA...room makeover...

Objective: show what a room might look like once it had been themed to a chill out room. The client was amazed at how a bare room could be brought alive.

and after...

Techy note....images sourced then altered to fit into supplied photographs of venue. Lighting and illustrated texture generated in Photoshop then output to presentation boards or Powerpoint.

J o h n

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v i s u a l

a l c h e m y

Madhouse Productions Objective: colourful banners to highlight the characters used in the show.

Illustrations, typography, logo design, layouts and loadsafun!

J o h n

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v i s u a l

a l c h e m y

Johnson & Johnson...

Objective: The Big Picture Event Team Build Create 144 pieces of canvas in 3 sections culminating in one big picture.

Corporate messages and brand visions were to client instructions. Each canvas had to have an element of interest for staff to paint.

At the end of the event all canvases were put together.

The final image was displayed on their premises.

Techy note....created in Illustrator. Images drawn or manipulated from stock shots.

J o h n

C a r t w r i g h t

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v i s u a l

a l c h e m y

Agrarian Renaissance Objective: client required drawings to be made of existing farm buildings showing the conversion of proposed farm shop and cafe to aid planning permissions and make staff aware of changes.

Techy note....marker pen and pencil. Presented to A2 size and in Powerpoint.

J o h n

C a r t w r i g h t

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v i s u a l

a l c h e m y

John Cartwright 22 Broughton Hill, Letchworth Garden City, Herts SG6 1QB 07948 301 322 or 01462 681 770 john@thedesigneye.co.uk : www.thedesigneye.co.uk

thedesigneye

thedesigneye