When is the right time to rebrand?
BY
THE DESIGN TRIP
Overview What is exactly a brand? The company’s name and
logo? Or a tagline? It is not just limited to a logo or a tagline So what exactly is a company’s brand? It is the sum total of the consumer’s experience and the future prospects which are responsible to make the company a viable option in the future.
So when you should think it is time for a rebrand?
When the competition is getting cut throat ď‚— When you know you cannot differentiate
yourself from the competition. ď‚— There have been event the best of the companies which have changed the brand identity and it has always worked in their favour. For e.g.-Google, Accenture.
When you want to change the demographic map of the company
ď‚— Sometimes to remain in the upward flow, there are
times you have to stay in the loop and change the gears. ď‚— It becomes very necessary to change the demographics of the business so that the work does not get affected. ď‚— This is also when a website design is important and you need to change it whenever the need be.
When the market is evolving quickly and faster than you expect
ď‚— Market changes fast and rapidly. ď‚— It may happen that what works in one content does
not and will not work in another and so you will have to drastically change your branding strategy.
SO in a nutshell, why you should rebrand your company? Changing audience Changing competition Work on the total brand appeal Check on your digital marketing statistics