Why Amazon Launching Kindle Lite App In India?

WHY AMAZON LAUNCHING KINDLE LITE APP IN INDIA? Call (Toll-free) 800-414-2180 or Visit www.thedevicesupport.com

INTRODUCTION Amazon has launched a new app for a specific group of people in India. The group basically consists of those people who are still on the 2G network. The name of the app is ‘Kindle Lite’, and it is a very small app that contains over 30,000 eBooks for Indian customers in six languages. Let us discuss more about the app and company’s strategy for India.

KINDLE COM SUPPORT Technology knows no boundaries, and this has been proven by India, a country that has jumped various positions to become one of the top internet and smart devices users. India is among the fastest growing economies in the world, and people living in India are telling the growth story of the country. Now, India ranks among top 15 countries where 4G/LTE penetration has made its way deep into the society.

AMAZON KINDLE SUPPORT Countries like Australia, Canada, the UK and many top European countries are lagging behind India. This is the reason that so many multinational companies are now looking to invest in India because they see India as a big market where their products can be sold as hot cakes if sold at the right price.

WWW KINDLE COM SUPPORT It isn’t just the 4G/LTE network that most Indians are hooked up to, but you will find a significant population still using 2G networks due to the lack of infrastructure to support 3G or 4G. Companies are well aware of this particular thing as well. But, instead of waiting for the right infrastructure to come, companies have found an alternative.

KINDLE HELP Take Amazon, for example, Amazon is providing services on the 2G network in India.

The company has launched a Kindle e-reading app version that is specifically targeting the 2G market in India.

KINDLE SUPPORT The name of the product is ‘Kindle Lite’, and it is now available in India. The size of the app is 2 MB, so it won’t take time even when it is downloaded from a 2G network.

Moreover, it won’t consume much space in the device as well, so there is no need to make adjustments prior to adding this app on the device. This app will give access to more than 30,000 e-books to the users, which will also be available in six different languages. These are; Hindi, English, Gujarati, Marathi, Malayalam, and Tamil.

KINDLE FIRE SUPPORT Amazon is going forward with a very smart strategy, i.e., to provide e-Books in the hands of those 300 million users in India who are using smartphones on 2G/3G/4G & LTE. Amazon sees a vast potential in India that if utilized in the right way can do wonders for the company. India is a country of 1.30 billion people, and if 50-60% of the population become users on Amazon, then it will be a huge boost to the company both in terms of the customer base as well as revenue.

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It will be interesting to see how Amazon goes with its plan, and what obstacles are going to appear in front of the company. One thing is clear if Amazon presents Indian users with the right type of books, then India can be its number one market in the future.