February 02, 2014

Page 1

The University of Maryland’s Independent Student Newspaper

T U E S DAY, F E B R UA R Y 4 , 2 01 4

Maryland Book Exchange opens anew In significantly smaller location on Knox Road, retailer starts selling, hopes new patrons arrive

Its reopening took some students, such as freshman business major Jay Molnar, by surprise. “I had no idea the Book Exchange was reopening,” Molnar said. “I used By Eleanor Mueller in a new location. @thedbk The retailer operated solely online to get a lot of Maryland shirts there — Staff writer th roug h Neebo.com /umd u nti l books too.” McCabe Milton, the store’s general Jan. 24, when the store opened in the manager, said he was unsure whether space formerly occupied by College The Maryland Book Exchange, a the Book Exchange’s marketing efforts Park Bicycles, near 7-Eleven and textbook and apparel store that closed over the summer, recently reopened across Knox Road from Jason’s Deli. were enough to publicize the move.

“We tried to do a little promotion, but I don’t know if we ever really got the news out there,” he said. “We put up posters in local shops and student housing, places like The View and The Varsity, and we got some handouts and had ads in the newspaper.” Because it now occupies a smaller retail space, Milton said the retailer See EXCHANGE, Page 2

Veterans’ families aim for in-state tuition rates

the maryland book exchange reopened Jan. 24 near the Knox Road 7-Eleven. sung-min kim/the diamondback

RAMPANT RUSH FOR RECRUITS

Measures would grant children cheaper costs

Highest sorority recruitment numbers show growing Greek life popularity

By Jim Bach @thedbk Senior staff writer The rising cost of higher education has hit military families especially hard, said university alumnus and retired Sgt. Maj. Ricardo Soto, and his family was no exception. Soto testified before the state Senate Education, Health and Environmental Affairs Committee in January on measures that would extend in-state tuition rates to students from military families who were enrolled in a state private or public school while a parent was stationed in the state at some point during their high school education. Soto recounted to a group of senators his young adulthood, when his father, a military man, struggled to cover the out-of-state costs for Soto and his brother to attend this university.

By Darcy Costello @dctello Staff writer Whether it’s marching houseto-hou se dow n t he G ra h a m Cracker in matching rush T-shirts or gathering around a big-screen TV to watch sports and chomp on wings, the end goal is the same: to find a home in Greek life. Spring recruitment, the season with the largest rush numbers for sororities and fraternities, kicked off this week, ushering in a new class of potential Greek members and the largest recruitment the university’s sororities have ever seen. This semester, 884 potential new members, or PNMs, registered for SORORITY MEMBERS AND HOPEFULS gather in Ritchie Coliseum as part of this spring’s recruitment season, which began this week and included the largest recruitment ever recorded for this university’s sororities. This semester, 884 potential new members registered with the Panhellenic Association. rachel george/the diamondback

See rush, Page 3

See Military, Page 3

Joining the conversation Alumnus, Squarespace creator looks forward after Super Bowl ad By Eleanor Mueller @thedbk Staff writer Of the many Super Bowl commercials that ran Sunday, few were for small businesses — and only one was advertising a company created by a university alumnus. While living in a dorm 10 years ago, Anthony Casalena received a $30,000 loan from his father to help realize his dream: changing the way websites are built. He used the money to create what is now an industry-leading website publishing platform provider: Squarespace. As testament to its success, the company reached one of its biggest

milestones yet this weekend, with its first-ever Super Bowl advertisement. “The ad’s primary goal was to raise awareness about the company,” said Casalena, Squarespace’s CEO and founder. “People are going out to create a website and aren’t necessarily thinking, ‘Squarespace.’ Our competitors put a lot more money into advertising. The first and most important thing was to be in the conversation.” The commercial painted a picture of an Internet apocalypse, featuring a man being bombarded with Internet memes come to life, dramatic pleas for Facebook likes and virus warnings. The 30-second spot ended with the words, “We can’t change what the Web has become, but we can change what it will be.” “This was a chance to put a message out there that helps people understand what we’re about as a company,” Casalena said. “All this crap is floating around, and it draws a line in the sand and says, ‘We can’t change this stuff that’s out there right now. What is See CASALENA, Page 3

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Distracted walking widespread at colleges Study: cellphone use leads to many run-ins By Talia Richman @talirichman Staff writer When Nicholas Caviglia drives a Shuttle-UM 104 bus, he said, he sometimes slams on the brakes to avoid hitting students walking across the street as they ignore the crosswalks with eyes glued to their glowing cellphone screens. “Everyone is kind of distracted these days,” said Caviglia, a senior geology major. “You have to be extra alert.” A study released by the Pew Research Center in January reported that 53 percent of adult cellphone owners have been involved in a “distracted walking” encounter. For the college-aged demographic, another number arises —

Michael Samuels looks at his cellphone near Preinkert Drive. A Pew Research Center study found most college-aged people have bumped into pedestrians who are using cellphones. lena salzbank/the diamondback 70 percent of 18- to 24-year-olds have been bumped into by someone who was using his or her cellphone while walking. Last week, fresh ma n K i rstie

Coombs said she narrowly avoided a run-in with a woman who was walking toward her while texting.

SPORTS

OPINION

A TOBACCO ROAD FAREWELL

BETTER THE DEBT YOU KNOW

The Terps head south for their final ACC matchup with Roy Williams and North Carolina tonight in Chapel Hill, N.C. P. 8

See Walking, Page 3

Staff editorial: College students deserve financial info P. 4 DIVERSIONS

STOP DEIFYING JENNIFER LAWRENCE The sugary 23-year- old starlet also has a sour side P. 6


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