QR CODE MARKETING info@emotio.co.uk - www.emotio.co.uk - 020 8385 5050 Monday, 17 September 12
INNOVATE WITH QR CODES •
The growing use of smartphones is driving the increased use of QR codes.
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Smartphone penetration is only about 30 percent of the U.S. market, this number is on the rise.
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Only 22 percent of Fortune 50 use QR codes, according to research from Burson Marsteller, the adoption of QR codes is just beginning.
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This opens the opportunity for your business to capitalise on this growing trend and impress your clients.
info@emotio.co.uk - www.emotio.co.uk - 020 8385 5050 Monday, 17 September 12
QR CODES IN USE info@emotio.co.uk - www.emotio.co.uk - 020 8385 5050 Monday, 17 September 12
info@emotio.co.uk - www.emotio.co.uk - 020 8385 5050 Monday, 17 September 12
info@emotio.co.uk - www.emotio.co.uk - 020 8385 5050 Monday, 17 September 12
HOME DEPOT DIRECT TO RANGE
info@emotio.co.uk - www.emotio.co.uk - 020 8385 5050 Monday, 17 September 12
info@emotio.co.uk - www.emotio.co.uk - 020 8385 5050 Monday, 17 September 12
info@emotio.co.uk - www.emotio.co.uk - 020 8385 5050 Monday, 17 September 12
info@emotio.co.uk - www.emotio.co.uk - 020 8385 5050 Monday, 17 September 12
BRANDING
LOGO DESIGN
MARKETING PRINTING
DESIGN
PPC SOCIAL MEDIA BROCHURES CMS
QR CODE TYPES info@emotio.co.uk - www.emotio.co.uk - 020 8385 5050 Monday, 17 September 12
WEBSITE DESIGN
WEB DEVELOPMENT
SEO
eCOMMERCE
MOBILE APPS
TEXT DRIVEN QR CODES
Too much text makes QR Code hard to scan
info@emotio.co.uk - www.emotio.co.uk - 020 8385 5050 Monday, 17 September 12
Keep text short with URL for more
URL QR CODES
Longer web address create more complex QR Codes
info@emotio.co.uk - www.emotio.co.uk - 020 8385 5050 Monday, 17 September 12
Use Goo.gl or Bit.ly to create trackable QR Codes to URLs
TELEPHONE QR CODES
Telephone number QR Codes allow direct dial after scanning
info@emotio.co.uk - www.emotio.co.uk - 020 8385 5050 Monday, 17 September 12
Colours mean you can make your QR Code fit your brand
SMS QR CODES
SMS QR Codes allow direct dial after scanning
info@emotio.co.uk - www.emotio.co.uk - 020 8385 5050 Monday, 17 September 12
EMAIL QR CODES
Email QR Codes allow direct email
info@emotio.co.uk - www.emotio.co.uk - 020 8385 5050 Monday, 17 September 12
Email Message QR Codes
VCARD QR CODES
Embeded vCard Creates complex QR Codes
Download vCard presents a better option Note some phones cannot download vCards
info@emotio.co.uk - www.emotio.co.uk - 020 8385 5050 Monday, 17 September 12
EVENT QR CODES
vCal Event QR Codes
info@emotio.co.uk - www.emotio.co.uk - 020 8385 5050 Monday, 17 September 12
SOCIAL QR CODES Likes
Updates
info@emotio.co.uk - www.emotio.co.uk - 020 8385 5050 Monday, 17 September 12
Direct
Direct
EMOTIO.CO.UK
Level 1
Lives 3
Score 70
CUSTOMISED QR CODES info@emotio.co.uk - www.emotio.co.uk - 020 8385 5050 Monday, 17 September 12
Install a good scanner like RedLaser on your iPhone, ShopSavvy or Barcode Scanner on Android, or use the native scanner inside BBM 5.0 on Blackberry.
http://bit.ly/optiscan http://redlaser.com/
http://shopsavvy.mobi/ info@emotio.co.uk - www.emotio.co.uk - 020 8385 5050 Monday, 17 September 12
WHAT NOT TO DO •
Don’t use long URLs as they creat complex codes. to scan. You can easily create a free QR code with services like bit.ly or goo.gl, and they come with the added benefits of shortening your URL
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Don’t link to a non-mobile-optimized sites
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Don’t forget to prominently place a compelling call-to-action (e.g. “Scan to Win”) near the QR code so that your audience immediately knows why they should bother scanning your code.
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Make sure your QR code works as intended before you produce your material
info@emotio.co.uk - www.emotio.co.uk - 020 8385 5050 Monday, 17 September 12
BRANDING
LOGO DESIGN
MARKETING PRINTING
DESIGN
PPC SOCIAL MEDIA
WEBSITE DESIGN
WEB DEVELOPMENT
SEO
eCOMMERCE
MOBILE APPS
BROCHURES CMS
EMOTIO; HELPING YOU THROUGH THE MAZE OF COMPLEX MARKETING info@emotio.co.uk - www.emotio.co.uk - 020 8385 5050 Monday, 17 September 12