QR Codes

QR CODE MARKETING info@emotio.co.uk - www.emotio.co.uk - 020 8385 5050 Monday, 17 September 12

INNOVATE WITH QR CODES •

The growing use of smartphones is driving the increased use of QR codes.

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Smartphone penetration is only about 30 percent of the U.S. market, this number is on the rise.

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Only 22 percent of Fortune 50 use QR codes, according to research from Burson Marsteller, the adoption of QR codes is just beginning.

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This opens the opportunity for your business to capitalise on this growing trend and impress your clients.

info@emotio.co.uk - www.emotio.co.uk - 020 8385 5050 Monday, 17 September 12

QR CODES IN USE info@emotio.co.uk - www.emotio.co.uk - 020 8385 5050 Monday, 17 September 12

info@emotio.co.uk - www.emotio.co.uk - 020 8385 5050 Monday, 17 September 12

info@emotio.co.uk - www.emotio.co.uk - 020 8385 5050 Monday, 17 September 12

HOME DEPOT DIRECT TO RANGE

info@emotio.co.uk - www.emotio.co.uk - 020 8385 5050 Monday, 17 September 12

info@emotio.co.uk - www.emotio.co.uk - 020 8385 5050 Monday, 17 September 12

info@emotio.co.uk - www.emotio.co.uk - 020 8385 5050 Monday, 17 September 12

info@emotio.co.uk - www.emotio.co.uk - 020 8385 5050 Monday, 17 September 12

BRANDING

LOGO DESIGN

MARKETING PRINTING

DESIGN

PPC SOCIAL MEDIA BROCHURES CMS

QR CODE TYPES info@emotio.co.uk - www.emotio.co.uk - 020 8385 5050 Monday, 17 September 12

WEBSITE DESIGN

WEB DEVELOPMENT

SEO

eCOMMERCE

MOBILE APPS

TEXT DRIVEN QR CODES

Too much text makes QR Code hard to scan

info@emotio.co.uk - www.emotio.co.uk - 020 8385 5050 Monday, 17 September 12

Keep text short with URL for more

URL QR CODES

Longer web address create more complex QR Codes

info@emotio.co.uk - www.emotio.co.uk - 020 8385 5050 Monday, 17 September 12

Use Goo.gl or Bit.ly to create trackable QR Codes to URLs

TELEPHONE QR CODES

Telephone number QR Codes allow direct dial after scanning

info@emotio.co.uk - www.emotio.co.uk - 020 8385 5050 Monday, 17 September 12

Colours mean you can make your QR Code fit your brand

SMS QR CODES

SMS QR Codes allow direct dial after scanning

info@emotio.co.uk - www.emotio.co.uk - 020 8385 5050 Monday, 17 September 12

EMAIL QR CODES

Email QR Codes allow direct email

info@emotio.co.uk - www.emotio.co.uk - 020 8385 5050 Monday, 17 September 12

Email Message QR Codes

VCARD QR CODES

Embeded vCard Creates complex QR Codes

Download vCard presents a better option Note some phones cannot download vCards

info@emotio.co.uk - www.emotio.co.uk - 020 8385 5050 Monday, 17 September 12

EVENT QR CODES

vCal Event QR Codes

info@emotio.co.uk - www.emotio.co.uk - 020 8385 5050 Monday, 17 September 12

SOCIAL QR CODES Likes

Updates

info@emotio.co.uk - www.emotio.co.uk - 020 8385 5050 Monday, 17 September 12

Direct

Direct

EMOTIO.CO.UK

Level 1

Lives 3

Score 70

CUSTOMISED QR CODES info@emotio.co.uk - www.emotio.co.uk - 020 8385 5050 Monday, 17 September 12

Install a good scanner like RedLaser on your iPhone, ShopSavvy or Barcode Scanner on Android, or use the native scanner inside BBM 5.0 on Blackberry.

http://bit.ly/optiscan http://redlaser.com/

http://shopsavvy.mobi/ info@emotio.co.uk - www.emotio.co.uk - 020 8385 5050 Monday, 17 September 12

WHAT NOT TO DO •

Don’t use long URLs as they creat complex codes. to scan. You can easily create a free QR code with services like bit.ly or goo.gl, and they come with the added benefits of shortening your URL

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Don’t link to a non-mobile-optimized sites

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Don’t forget to prominently place a compelling call-to-action (e.g. “Scan to Win”) near the QR code so that your audience immediately knows why they should bother scanning your code.

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Make sure your QR code works as intended before you produce your material

info@emotio.co.uk - www.emotio.co.uk - 020 8385 5050 Monday, 17 September 12

BRANDING

LOGO DESIGN

MARKETING PRINTING

DESIGN

PPC SOCIAL MEDIA

WEBSITE DESIGN

WEB DEVELOPMENT

SEO

eCOMMERCE

MOBILE APPS

BROCHURES CMS

EMOTIO; HELPING YOU THROUGH THE MAZE OF COMPLEX MARKETING info@emotio.co.uk - www.emotio.co.uk - 020 8385 5050 Monday, 17 September 12