Social Media Marketing Service
info@emotio.co.uk - www.emotio.co.uk - 020 8385 5050
INTRODUCTION SOCIAL MEDIA MARKETING
This introduction will give you an overview of benefits of Social Media Marketing, a brief about various Social Media platforms, networks or arena's we can leverage, how to define campaign objectives, our methodology of carrying out a Social Media Marketing campaign and indication of campaign costs. The service is designed to help companies create a brand, market their products and services and manage their online reputation through social networks. Social network marketing is a growing trend and a powerful medium, which can be effectively used as an online marketing tool. An effective social media marketing campaign requires well thought out objectives, careful planning, social media expertise, advanced writing, research skills, efficient campaign implementation and campaign success tracking procedures. We have all the necessary expertise & skills to ensure a successful social media campaign implementation for your business/organisation. Your customers and potential customers are passionate about mutual subjects. A campaign will not just be about promoting your services or products; it will also be about accentuating the passion you share with these customers and future customers on the social networks.
info@emotio.co.uk - www.emotio.co.uk - 020 8385 5050
OVERVIEW
WHAT IS SOCIAL MEDIA MARKETING? Social Media is the online tool that people use to share content, profiles, opinions, insights, experiences, perspectives, knowledge and media itself, thus facilitating conversations and online interaction between groups of people with keen interest on relevant subjects. The content of social media sites is primarily user-generated. Social media is evolving as a very powerful opportunity for reaching out to a huge number of potential business partners, buyers and prospects and influencing them to form a favourable opinion about a brand, product, service, business or a company. Over 500 Million users actively participated in social media networks. As per Alexa.com (a respected internet monitoring organisation), almost 40% of the world’s top-100 highest traffic websites are social media sites. Social media marketing involves representation of business through participation in social networking sites, social bookmarking sites, multi-media content sharing sites, industry forums, blogs and online press-release sites to generate a positive momentum of awareness, discussions, opinions and direct traffic to the client’s website.
info@emotio.co.uk - www.emotio.co.uk - 020 8385 5050
GOALS AND OBJECTIVES
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GOALS AND OBJECTIVES A Social Media Marketing campaign for your business/organisation will address several business challenges. A customised Social Media campaign will be designed to achieve your specific objectives. Following is a list of some typical prominent campaign objectives, as discussed these can be prioritised to suit your business requirements or personal preferences. Primary Objectives a) Increase online brand awareness b) Brand protection c) Increase customer loyalty d) Increase awareness about events and activities e) Increase direct site traffic f) Promote newly launched products g) Customer service and engagements h) Establish company’s reputation as a source of useful information by re-publishing content & articles Secondary Objectives i) Increase conversions on website j) Increase sales Based on your specific campaign objectives, Emotio would then design a customised social media marketing strategy to efficiently address these business challenges.
info@emotio.co.uk - www.emotio.co.uk - 020 8385 5050
ACTION PLAN Define Goals
Analysing Competition
Selecting Social Media Channels
Creating Accounts
Adding Content
Multi Author Blogs
Syndicating with other Sites
Marketing Mix and Activities
Tracking Results
info@emotio.co.uk - www.emotio.co.uk - 020 8385 5050
THE CAMPAIGN ACTIVITIES
info@emotio.co.uk - www.emotio.co.uk - 020 8385 5050
THE CAMPAIGN ACTIVITIES The Social Media Marketing campaign for your business/organisation should involve active participation in a variety of blogs, forums, social networking sites, social bookmarking sites, clubs, associations and other industry related sites and organisations. At the time of campaign initiation, we will identify the most popular industry sites and define activities involved in the campaign that would produce the desired results. Working with you we will;
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determine the overall direction of the campaign. develop a company story; identify the primary messages, themes and topics of discussion. identify all participants; develop profiles & biographies and the responsibilities of each participant. set goals and objectives, and time lines for each. set KPIs and monitor results provide training and support if required
This plan will identify and explain what we/you should be doing, how to do it, when to do it and what to expect from month-to-month. The efforts and results of this campaign will be monitored and measured by Emotio. You will receive monthly reports and a detailed analysis every quarter. You will always know where we are and what needs to be done to accomplish all the campaign goals and objectives.
info@emotio.co.uk - www.emotio.co.uk - 020 8385 5050
THE CAMPAIGN ACTIVITIES A social network service focuses on building online communities of people, professionals and business owners who share common interests and activities, or who are interested in exploring the interests and activities of others. The professional profile created to represent the company is a valuable source of information for the community. A well thought-out profile has the ability to influence readers and promote your brand. It also has the ability to act as a hub of information about different items such as reputation, testimonials, and reviews of your professional life or of your company. We will set up accounts for the company and company representatives. We will complete the profiles and either “work� these accounts by building contacts, links and relationships or provide your team with guidance, training and support so they can successfully manage your campaign. We will set up groups and join groups to get as many people involved as possible. Some examples of these sites are Face Book, Twitter and Youtube.
info@emotio.co.uk - www.emotio.co.uk - 020 8385 5050
CREATING ACCOUNTS ON SOCIAL MEDIA SITES: Account creation plays an important role in Social Media. Create profiles passwords, and a list of links to each site that will be used in social media marketing. Each Social Media site will be designed to reflect your brand and extend this branded communication to each online community. These accounts will be created after understanding the demographics of the target audience e.g. hobbies, interests, job profile, education, work experience etc. The profiles will be designed to look trustworthy so that people will engage and be involved with discussions. info@emotio.co.uk - www.emotio.co.uk - 020 8385 5050
FACE BOOK FAN PAGE: Example Facebook management • • • • • • • • • •
Creation or refinement of your Facebook Place and Page Fan Page branded design (mini site) To define a process for showcasing events, products, services, activities and offers for your audience. Inviting people to become fans each month. To define a strategy to promote the page further into fans networks. Facebook PPC engagement advertising to target audiences. Connecting to management console Monthly review of page and activity Reporting and recommendations Training on current and new Facebook features
info@emotio.co.uk - www.emotio.co.uk - 020 8385 5050
TWITTER ACCOUNTS Example Twitter management • • • • • • • • • • • •
Creating different Topic Twitter accounts. Finding and recommending target influencers. Searching for tweets where people tweeting about your topic Providing feeds for the your website. Defining an engagement process with followers Categorising the followers into different segments through Twitter Lists. E.g., Fans Creating auto-post messages to send the followers about the latest offerings, updates. Advertising invitations to build twitter following Connecting to management console Monthly review of page and activity Reporting and recommendations Training on current and new twitter tools
info@emotio.co.uk - www.emotio.co.uk - 020 8385 5050
TWITTER ACCOUNTS
Example Twitter management tools
info@emotio.co.uk - www.emotio.co.uk - 020 8385 5050
CONTENT IS KING Adding Content: • Content will be designed for the Social Media Campaign. E.g. pitch lines, information related to the subject, website content like blogs, videos, service value. • This content will be placed in communities, blogs, discussions, tweets etc, so that people can listen, analyse and reply back. Community Management and Postings: • We will help you create a community under your brand. • Inviting the members from target communities to join and engage. • We will show you how to easily and quickly manage continuous postings and discussions about your services • Many communities related to concert and cultural events are on different social media channels. We will help you define these communities. • These communities will help in reaching the right segment of people to spread the buzz.
info@emotio.co.uk - www.emotio.co.uk - 020 8385 5050
SOCIAL BOOKMARKING
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SOCIAL BOOKMARKING Spreading the word
Social Bookmarking is a method for Internet users to store, organise, search, and manage bookmarks of web pages on the Internet. Users save links to web pages that they want to remember and/or share. People can view these bookmarks by tags, category or via search engines. Social Bookmarking is a powerful technique to attract direct visitors to your website through marketing your website in popular social networking websites like Digg, Delicious, Stumble Upon etc. We shall create several profiles on Social Bookmarking Sites to bookmark and promote your website. These pseudo profiles can be used to vote/like the bookmarks created. Good content can spread virally on these communities. If you are lucky to find your website on the first page of any search engine, you may expect a large traffic flow to your website. Besides the referral traffic, the links provided by social media website are also quite valuable in the eyes of the search engines. This links will help improve the search engine rankings of the website as well.
info@emotio.co.uk - www.emotio.co.uk - 020 8385 5050
SOCIAL BOOKMARKING The activities will involve •
Creating accounts on top Social Bookmarking Sites like Mister Wong, Delicious, Reddit, Stumble upon, Digg etc. and build network with people on bookmarking sites.
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Submitting the website content and different URLs of the website like pictures and videos on these top bookmarking sites.
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Sharing the bookmarks with networks. If they ‘LIKE’ the content then they will make it popular in their own network which will create a viral effect.
info@emotio.co.uk - www.emotio.co.uk - 020 8385 5050
MULTIMEDIA SITES
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MULTIMEDIA WEBSITES
2 Billion videos watched every day on YouTube Sites like YouTube, Flicker and Slide Share specialise in online sharing of audio, video, photos, images, and presentation slides etc. This promotion assists in generating views and comments. If the user ‘LIKES’ the videos then they will further share it in their network and it will result in viral promotion. Pictures and Videos are a great source of generating leads as visuals create more impact than text. You can provide us with beautiful pictures and informative videos and we can promote them on various multimedia websites.
info@emotio.co.uk - www.emotio.co.uk - 020 8385 5050
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Creation of branded Video Channels on YouTube, Meta Café and Vimeo
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Uploading the video on different video sites like YouTube, Meta Café, Vimeo.
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This increases the reach of the product.
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Promoting videos by sharing them on social bookmarking sites, social networking sites, blogs (comments).
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Promotion assists in generating views and comments.
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If the user ‘LIKES’ the videos then they will further share it in their network and it will result in viral promotion.
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Defining a strategy around other peoples content. It is possible to aggregate a favourites gallery, instead of original content.
OTHER PLATFORMS
info@emotio.co.uk - www.emotio.co.uk - 020 8385 5050
INDUSTRY BLOG PARTICIPATION There are hundreds of blogs for your topic. We will participate or guide you to participate in a variety of conversations providing interesting comments and information about different topics. Many comments/ posts will involve your brand
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We will identify top relevant blogs with good number of views or traffic.
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Post Guest Articles on the blogs which accept them with link back to our website.
When applicable, the participant blogging on behalf of your brand will leave a contact email ID for direct feedback. This will keep the your name out there and increase brand identity and visibility. T
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Commenting on these blogs can lead to more exposure for your brand.
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Using personalised messages in blogs can get more reach and back links to the website.
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Blog commenting also leads to back links.
Topics of conversation, article subjects and information will emerge from the Project Objective survey document, client web site, research and general subject knowledge. We may also find interesting video and/or photos to add to the blogs posts.
info@emotio.co.uk - www.emotio.co.uk - 020 8385 5050
CONSULTATION AND REPORTING: All programs include detailed monthly Success Tracking Reports. The reports will outline all the activities carried out for the campaign. The campaign may be tweaked and altered as per response or as per client requirements. We used advanced listening and engagement software to monitor results carefully
info@emotio.co.uk - www.emotio.co.uk - 020 8385 5050
The Emotio team have over 21 years operating a design and marketing agency. We have been involved with digital design, development and marketing since 1995. With a core in traditional marketing and business understanding our 15 years of digital marketing gives us a joined up way of approaching your marketing challenges.
OUR CREDENTIALS
Emotio offer a personalised and managed approach of projects with on going support and reporting. We have operated an off shore model for a decade which supplies our clients with a unique cost advantage.
info@emotio.co.uk - www.emotio.co.uk - 020 8385 5050
DAMON SEGAL 21 years experience in business, design and marketing. 15 years experience in online design, development and internet marketing. Professional Speaker, Lecturer and Author in digital marketing. Author and Practitioner Module advisor for BPPs Global Marketing Practice MSc Advisory Council Member of Global Marketing Network Internet Partner and Expert Council to Superbrands UK
Global Marketing Network The new home of marketing
info@emotio.co.uk - www.emotio.co.uk - 020 8385 5050
Expert Council
SOCIAL MEDIA MARKETING CAMPAIGNS Conducting an effective social media marketing campaign requires a tremendous amount of time and expertise. The actual cost is determined by the number of sites involved in the campaign, the amount of activity and the level of managed or consulting participation. The actual sites, blogs, forums and other activities will be identified in the campaign activity plan. Each Social Media Marketing campaign is highly customised to individual clients as per their business challenges.
info@emotio.co.uk - www.emotio.co.uk - 020 8385 5050
CAMPAIGN IMPLEMENTATION A Social Media Marketing Campaign is accumulative. What we do the first week and the first month, increases the benefit and the value of what we do the next month and the next year. We appreciate the opportunity to work with your company and look forward to hearing from you:
Damon Segal Emotio Design Group Kingsbridge House Pinner Middx HA5 5LX damon@emotio.co.uk Tel: 07770 381881 - 020 8385 5050
info@emotio.co.uk - www.emotio.co.uk - 020 8385 5050
Information Prepared by Damon Segal Global Marketing Network The new home of marketing
Expert Council
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EMAIL: DAMON@EMOTIO.CO.UK TEL: 020 8385 5050 MOB: 07770 381881
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