Client: IEDP
Case Study: Digital Campaign
IEDP are an authority on leadership development and executive education providers. Our task was to let the right people know it.
OBJECTIVES • • • • • •
To raise awareness of the IEDP consulting service. Increase views and engagements with the executive education providers advertising on the site. Increase the readership of the IEDP blogs. Increase visitors to the site. To help build a fan base on Twitter. To gain 1st page rankings for high value keywords.
This project was focused on search engine optimisation and social media influence. We targeted high value keywords and grew the Twitter following through advertising.
SERPS: RANKING
THIS SHOWS TWITTER FOLLOWER GROWTH OVER A 3 MONTH PERIOD
TWITTER: FOLLOWERS
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