Katrina Tran - Honours

DD3992 Honours Project Katrina Tran

We have a bloody problem Blood supplies are constantly reaching the end of the line in London.

TfL and the NHS are teaming up to encourage London commuters to donate blood by setting up blood banks at underground stations in exchange for new Oyster cards as a gift for giving back.

BLOOD LINE

BLOOD STOPS For a week, there’ll be Blood Stops on the busiest, main artery of London, the Central Line. The Blood Stops allow travellers to conveniently give blood on the way to their destinations.

For one week, the Central Line becomes the Blood Line.

Liverpool Street Bank Oxford Circus Bond Street

BLOOD LINE For one week, the Central Line signs will be replaced with the Blood Line as part of the campaign to raise awareness to donate blood.

RED OYSTER CARDS A red Oyster card is given to the donor at the Blood Stops with an already topped up balance on the card.

Original

BLOOD LINE

POSTERS Posters asking what blood type you are, with facts about each blood type and why we need them.

POSTERS Posters explaining the Blood Line campaign, why they should donate and what they get out of it.

POSTERS IN CONTEXT Commuters will first see these posters when they get to the Underground.

POSTERS IN CONTEXT ‘Are you type ____’ series of posters will be shown in the escalator area.

POSTER Tells the commuters which stations the Blood Stops are.

POSTERS IN CONTEXT Important information where commuters will be waiting for the tube or inside the cars so they’ll have time to take in the information.

BLOOD STOP SIGNS On the map diagrams, it will show where the Blood Stops are with a roundel next to them.

Also replacing Underground signs to Blood Stop signs for a week.

BLOOD STOP

BLOOD STOP

BLOOD STOP

BLOOD STOP

Liverpool Street Bank St Paul’s Chancery Lane Holborn Tottenham Court Road Oxford Circus Bond Street

BLOOD STOP Situated outside/inside the stations during the week.

STICKERS Stickers are given to donors after travelling on the Blood Line.

BLOOD LINE VIDEO Takes the viewer on a journey around the Blood Line heart with a voice over explaining the campaign.

SOCIAL MEDIA Video implemented on social media and posts to remind commuters to donate.

Instagram post on the right side - viewer goes on a mini journey swiping to see each Blood Stop.

Thank you for travelling on the Blood Line we hope you enjoyed your journey.